Videocites and LAFC Set New Standard For Integrating Tech To Drive Sponsorship and Marketing Growth

New York, New York, June 10, 2024 – Videocites, leaders in next-generation AI-based social media measurement, has launched a renewed and expanded relationship with the Los Angeles Football Club (LAFC).

Working with Videocites, LAFC seen over 1 billion web new impressions tracked in 2023 due to Videocites’ potential to grab info from individual generated content material materials (UGC) and further social platforms. LAFC was able to profit from that info to inform actionable ideas in optimizing the mannequin’s content material materials and channel mix to help their sponsorship and promoting corporations.

Prior to Videocites, producers like LAFC had solely been able to measure and extract info from the branded content material materials distributed by way of their owned or select affiliate channels. Using Videocites capabilities, LAFC is now able to moreover monitor fan-created, user-generated content material materials that was beforehand unutilized. Videocites provides LAFC with a social media measurement decision that totally, exactly, and transparently research the attain of sponsors, serving to LAFC and their sponsors understand the true media value of location-based belongings and optimize their channel and content material materials mix to drive sponsorship and viewers growth.

Providing entry to info that no completely different vendor can current, Videocites has primarily modified the game for LAFC’s sponsorship and promoting teams.

In monitoring an entire season’s worth of LAFC’s social effectivity in 2023, Videocites findings had been able to powerfully type, inform, and drive growth all through LAFC’s sponsorship and viewers enterprise. By measuring all through all platforms and all types of content material materials and channels – from owned to affiliate companions to individual generated content material materials – LAFC was able to report a +10% widespread increase in mannequin impressions for prime sponsors.

Videocites info helped uncover a transformational notion that LAFC’s TikTookay account was performing exceptionally properly in driving new viewers and engagement growth, no matter little resourcing and focused effort in rising this mannequin’s presence on this platform. Due to these findings, LAFC shifted focus and prioritization to TikTookay, which generated outcomes which have set the bar all through the whole thing of Major League Soccer (MLS). LAFC’s TikTookay viewership elevated from 20% of all views at first of the season to 46% on the end of 2023, allowing LAFC to be among the many many MLS TikTookay leaders in full followers, new followers, engagement, and full impressions.

“Our first yr working with Videocites has supplied us with distinctive info and new alternate options,” LAFC Executive Vice President, Revenue & Strategy Ryan Bishara talked about. “We are wanting forward to persevering with our relationship to help develop our mannequin and attain all through all channels.”

“LAFC’s give consideration to know-how and innovation interprets proper right into a stronger potential to deal with its on-line presence and take away blindspots from its promoting and partnership efforts,” talked about Eyal Arad, Co-Founder & CEO of Videocites. “As MLS continues to strengthen its worldwide recognition, we’re thrilled to help LAFC in its efforts to ship present followers into the fold and excite new followers spherical this energetic growth.”

In the approaching yr, LAFC and Videocites will develop the number of companions being tracked, measure upcoming promoting campaigns to optimize effectivity, and faucet into MediaTrack’s potential to look out new super-fans and influencers to affiliate with to drive viewers and earnings growth – all of which objectives to consistently strengthen LAFC’s mannequin whereas inviting new and present periphery followers to turn into further engaged.