Wondrlab Teams Up with Kapil Sharma for Navratna Oil Campaign

Mumbai, April 30, 2024: Navratna Oil has joined arms with Kapil Sharma for its new marketing campaign this summer season. An immensely in style model, Navratna Tel has given audiences a number of the most memorable campaigns previously few many years. And it’s again with a bang, that includes a singular format that blurs the road between content material and advert movies.

Conceptualised by Wondrlab, a martech community, the sequence entails Kapil providing an answer in his signature model as Sumona Chakravarti, Kiku Sharda and Gaurav Gera deal with issues attributable to on a regular basis chaos. The multimedia marketing campaign spans throughout TV, Social, Print, WhatsApp, Performance & Influencer Marketing and extra.

Talking in regards to the movies, Mr Kaushik Vedula, AVP – Marketing, of Emami Ltd. stated, “This 12 months we needed to interrupt the mould. As a market chief on this section, we have now at all times had courageous campaigns that redefine benchmarks. With the rising market, and types discovering new methods to be related, we determined to make the leap into the wild. For a mass model like Navratna, taking a step in direction of branded content material opens up new avenues to achieve and join with our target market. I’m really excited for this marketing campaign and assured that it’ll considerably improve our market presence.”

Amit Akali, the CCO and co-founder of Wondrlab, added, “The thought for the marketing campaign got here from Navratna’s historical past of entertaining the viewers with their adverts. So, we determined to go all out. And who higher than India’s Comedy Superstar to headline the marketing campaign? We even obtained Kapil’s writers on board and labored with them to ensure the essence of Kapil Sharma shines by way of. And the outcome was higher than we imagined. Of course, the credit score goes to Kapil, Kiku, Sumona and Gaurav too for bringing alive the characters with their attraction and improvisations on set.”

Talking in regards to the creation course of, Gauri Gokarn, Content Director added, “It was a enjoyable venture to work on, writing branded content material, developing with digital concepts surrounding it and collaborating with the actors. Safe to say, it is likely one of the most formidable tasks we have now taken on, and we’re excited and eagerly ready to see viewers’s response to this one-of-a-kind marketing campaign.”

The marketing campaign is stay with the primary webisode streaming on digital platforms. And the opposite webisodes will quickly be stay on all channels, positive to entertain the viewers with a dose of laughter, enjoyable and funky cool champi.