Pizza Hut’s Juicylicious Launch Brings In-Store Action and Online Fun with Jamie Lever and Creators

India, 04th May 2025: Pizza Hut, India’s most loved pizza brand, has rolled out a flavour-packed campaign to launch its new Juicylicious pizza range – combining an on-ground Ketchup Exchange activation with a quirky digital film and creator-led engagement. From May 2-4, customers walking into select stores in Delhi NCR, Mumbai, Bangalore, and Chennai can exchange a ketchup sachet for a FREE Juicylicious pizza, in what’s being cheekily called the “Ketchup Exchange”.

The activation calls out a long-standing habit among Indian pizza lovers – adding ketchup to dry pizzas. With the new Juicylicious pizzas, Pizza Hut is introducing pizzas that are packed with introducing pizzas that are packed with bold Indian-inspired sauces and marinated toppings that need no extra condiments. Whether it’s juicy paneer or succulent chicken, these pizzas are so saucy and indulgent, you won’t want to drown them in ketchup ever again.

The first 100 walk-ins each day at participating stores who hand over a ketchup sachet to Pizza Hut’s in-store ‘Ketchup Police’ will receive a Pizza Pass to claim their Juicylicious pizza.

To amplify the campaign, Pizza has rolled out a social and influencer-led showdown: #TeamKetchup vs #AntiKetchup – urging fans to pick a side in the great condiment debate. But here’s the real twist: even die-hard ketchup lovers might just switch sides. Because once you try a Juicylicious pizza – packed with bold, saucy flavours – you won’t even think of reaching for that ketchup sachet again!

Pizza Hut also released a fun, satirical digital film with featuring Jamie Lever, pocking fun at our ketchup obsession. The conversation is being driven by creators and influencers like Rishabh Shukla, indian idiot, jamie lever, city pages and many more, encouraging fans to pick a side – but also tempting even the staunchest ketchup loyalists to switch.

Vibhor Gulati, Founder of Defodio Digital, said: “This was a super fun brief to crack. Everyone’s got strong opinions about ketchup on pizza, so we wanted to lean into that debate in a playful way. From creating the ‘Ketchup Police’ in stores to getting influencers to pick sides, the idea was to make people smile – and try a pizza that’s actually juicy enough to need no ketchup at all. The reaction has been amazing, both in-store and online.”