Samsung Becomes First Brand to Lead TV Sales Milestone in India

India, May 23, 2025 –Samsung, India’s largest consumer electronics brand, announced today that its television business has crossed INR 10000 crore in sales in calendar year 2024. This makes Samsung the first brand in India to achieve the significant milestone in the television industry. Samsung said it is confident of achieving double-digit growth in 2025, driven by an expansive portfolio of premium offerings and growing demand for large-screen, AI-powered televisions.

We now aspire to grow in double-digit this year backed by our new AI TV lineup that breathes new life into every frame, setting a new benchmark for cinematic excellence at home. With this new era of AI-powered screens, we are confident of accelerating next-generation TV adoption and strengthening our leadership in India’s premium television segment,” said Viplesh Dang, Senior Director, Visual Display Business, and Samsung India.

Samsung recently unveiled its 2025 TV lineup of Vision AI-powered televisions in India, with the introduction of more than 40 models across Neo QLED 8K, Neo QLED 4K, OLED, QLED and The Frame. Samsung Vision AI represents a major leap in making screens smarter, more intuitive and deeply personal. It transforms televisions into adaptive hubs, responsive to their environment and user behaviors. They seamlessly blend into everyday life, making the TV an intelligent partner rather than just a display. Samsung Vision AI delivers real-time optimization of picture and sound, gesture-based navigation, and smart home integration via SmartThings.

The Vision AI-enabled line-up also introduces innovations like AI Upscaling Pro, Glare-Free viewing, and Generative Art Wallpapers, making Samsung TVs not just entertainment devices but intelligent lifestyle hubs for the modern Indian home.

Samsung is positioning itself for long-term leadership in India’s TV market as it continues to cater to value-conscious consumers through its 43-inch and mass-market range, while driving value and volume growth in the expanding premium category. With a strong offline footprint and a robust product roadmap, Samsung is well placed to accelerate the shift towards AI-enabled, immersive home entertainment in India.