Samsung TV Plus India expands to 200 Channels, partners with NH Studioz

Gurugram, Aug 24: SamsungTVPlusIndia has expanded its free streaming lineup to 200 TV channels, offering more entertainment choices to millions across the nation. As part of this expansion, SamsungTVPlus has joined forces with NHStudioz to debut two new channels — AashirwadTV and Thalaivar Hits — delivering timeless mythological tales and celebrated Indian cinema to viewers nationwide. SamsungTVPlusIndia has also been named CTV Platform of the Year at the BCS Ratna awards, underscoring its rising influence in India’s connected TV ecosystem.

With over 100 million monthly active users worldwide, SamsungTVPlus ranks among the biggest ad‑free streaming platforms, preloaded on Samsung Smart TVs. In India, the service keeps growing its catalogue across entertainment, films, news, sports and regional genres, delivering premium content to viewers at no extra charge.

Aashirwad TV will present a curated lineup of timeless Hindi programming, featuring epics like Ramayana, Shree Ganesha and Om Namah Shivaay. The Tamil‑language Thalaivar Hits channel will highlight legends Rajinikanth (commonly called “Thalaivar”) and Kamal Haasan, showcasing their cult favourites and blockbuster hits such as Kai Kodukkum and Thambikku Entha Ooru.

“Our aim has always been to give viewers more of what they love. SamsungTVPlus has kept expanding its content library — growing from more than 50 channels to 200 channels in India today. This milestone shows our dedication to continually delivering varied entertainment across genres. Adding AashirwadTV and Thalaivar Hits enriches our lineup with beloved stories and iconic films that appeal to generations,” said Kunal Mehta, General Manager, Head of Business Development, SamsungTVPlusIndia.

 

“We are excited to collaborate with SamsungTVPlus, a leader in shaping the connected TV experience and bringing fresh entertainment to audiences. Indian viewers increasingly look for curated content that matches their cultural and regional tastes. While AashirwadTV offers timeless mythological and devotional tales for families across generations, Thalaivar Hits pays homage to the lasting legacy of superstar Rajinikanth, celebrating one of Indian cinema’s most iconic cultural phenomena. These launches build on the success of our existing Hindi movie and music live‑streaming TVchannels and signal the next stage of NHStudioz’s growth in the FAST arena, as we continue to create premium, genre‑focused channels for connected TV viewers.” said Shreyans Hirawat, Head – Film Business & Innovation, NH Studioz.