BARC India welcomes Dolly Jha as Chief of Product & Research

May 23, 2023; Mumbai, India:

Broadcast Audience Research Council India (BARC India), the world’s largest Television Audience measurement physique, right this moment introduced the appointment of Ms Dolly Jha as its Chief of Product & Research.

Ms Jha is a Postgraduate in Management from IRMA and has an expertise of shut to a few a long time throughout KANTAR, ITC Foods & Nielsen. She comes with a wealthy expertise throughout Consumer Research, Audience Measurement, Media Analytics, ROI Measurement and Innovation Research.

Dolly wants completely no introduction neither to the BARC Team nor to the {industry} at massive. Prior to becoming a member of BARC India, she has been related to Nielsen for 13 years the place she has held a number of management roles. Her final position was as the Managing Director for Nielsen Media – India. At Nielsen, she led massive Audience Measurement Mandates for a number of Industry Bodies. She has additionally steered the launch of numerous industry-first options within the Digital Measurement house in India. She has labored extensively with Broadcasters, Agencies and Publishers and strongly believes in an angle of collaborative staff spirit.

BARC India Appointment

Dolly Jha on her appointment mentioned, “I’m excited to hitch BARC India as the Chief of Product & Research. BARC right this moment runs the biggest Audience Measurement system on the earth. With all of the expertise behind me, I’m trying ahead to contributing to BARC by evolving the Measurement additional to satisfy the rising wants of stakeholders.”

Welcoming Dolly, Nakul Chopra, CEO, BARC India mentioned, “It is certainly great that Dolly will be a part of the BARC Leadership Team. As the Chief of Product & Research – she is going to expectedly carry immense worth to our eco-system, each from the attitude of working again from our output, to enhance enter high quality and, over time in serving to construct worth added providers that may profit all our subscribers. Both these important capabilities are new capabilities that we search so as to add to BARC – given her huge expertise, I can’t suppose of a frontrunner extra suited to this position. In her stint at Nielsen, Dolly has already deep publicity and understanding of what BARC does – I’m assured that this may augur for a particularly fulfilling partnership. I warmly welcome her and stay up for working intently together with her.”

BARC India

BARC India is a statistical and measurement science firm which is ‘Of the Industry, By the Industry and For the Industry’.

The firm is registered with the Ministry of Information & Broadcasting (MIB) as a self-regulated, not-for-profit Joint Industry Body (JIB) that gives essentially the most genuine viewers estimates of What India Watches, to Broadcasters, Advertisers and Advertising Agencies. The Big Data pushed insights generated by BARC India, is constructed upon a sturdy and future-ready know-how spine which powers environment friendly media spends and content material choices in a extremely dynamic and rising broadcasting sector.

Commencing operations in 2015, right this moment BARC India manages the world’s largest and most numerous TV measurement system overlaying roughly 2,30,000+ people in 55,000+ households, in 505+ districts overlaying over 4200+ cities and villages, throughout India which is satisfactorily consultant of India’s TV viewing microcosm.

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