Black White Orange (BWO) to Partner with Playboy in India

~ Iconic Lifestyle Brand To Expand Presence in India with BWO on Consumer Products and Official Merchandise ~

21^st November, 2023; Mumbai, India: BWO immediately proclaims it has entered into an association with Playboy Enterprises International, Inc. (“Playboy”), a part of PLBY Group, Inc. and one of many largest and most recognizable life-style manufacturers in the world, to strategically develop and handle Playboy’s merchandise licensing and collaboration applications in India, throughout quite a lot of classes together with vogue and equipment, magnificence and grooming, house, innerwear and buying experiences.

Playboy Speak

“It was clear to all of us at Playboy that BWO’s entrepreneurial and inventive strategy to licensing coupled with their stable understanding of the cool Gen-Z and Millennial viewers driving India’s buying progress, made them the proper match for our future enterprise enlargement in the market,” mentioned Allison Kopcha, Chief Business Development Officer & Licensing of Playboy.

The shopper panorama in India, like different markets, has shifted in direction of Millennial and Gen-Z audiences embracing a life-style that celebrates private freedom, self-expression, and exploration – all values that align intently with the Playboy model DNA. The Indian market immediately is dominated by shoppers beneath the age of 35, who symbolize greater than 65% of the nation’s complete inhabitants and are driving important on-line buying progress.

Playboy Alliance

Mitali Desai, Co-founder & COO, Black White Orange added, “Leveraging Playboy’s distinctive belongings akin to the enduring Rabbit Head brand and its huge heritage archive belongings will allow us to ship a various vary of Playboy-branded life-style merchandise and unbelievable buying experiences with strategic companions to goal immediately’s youthful viewers looking for daring but playful fashion in a manner that solely the enduring Playboy model can.”

Playboy’s present portfolio of licensing companions in India consists of Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can look ahead to thrilling classes going stay at retail very quickly!

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