Nickelodeon bolsters programming with the launch of global hit ‘The Twisted Timeline of Sammy & Raj’ in India
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~ The first collaboration between Nickelodeon India and Nickelodeon International premiered on Sunday, October 15 at 1 pm ~
Promo Link:https://www.youtube.com/watch?v=cyLn4JIZJ60
October 13, 2023; National: Nickelodeon, India’s No. 1 vacation spot for youths’ leisure, continues to push the envelope and set new benchmarks in the dynamic children’ class by means of immersive and relatable storytelling. In line with the community’s dedication to efficiently figuring out white areas and filling them, Nickelodeon has but once more stuffed one other want hole in the children’ class. With a strong content material library of genre-defining IPs like Motu Patlu, Shiva, Rudra, Pinaki & Happy—The Bhoot Bandhus, Chikoo Aur Bunty, Abhimanyu Ki Alien Family, and plenty of extra, Nickelodeon is all set to debut its maiden co-production with Nickelodeon International—The Twisted Timeline of Sammy & Raj – in India. Starting October fifteenth, the new-age comedy will air each Saturday and Sunday at 1 p.m.
A primary-of-its-kind animated collection, ‘The Twisted Timeline of Sammy & Raj’ revolves round the escapades of two cousins, Sammy and Raj who possess a singular and mysterious time-altering app. With the extraordinary skill to pause, rewind and fast-forward time itself, Sammy and Raj embark on a collection of amusing adventures as they try and deal with varied points. However, their well-intentioned efforts usually find yourself inflicting a pleasant mix of uproarious chaos and comedic conditions. In every episode, Sammy and Raj encounter contemporary and entertaining challenges, all whereas using their time-altering app to cleverly manoeuvre by means of the hurdles that come their approach.
Speaking on the partnership with Nickelodeon International, Anu Sikka, Head – Creative, Content, and Research, Kids TV Network, Viacom18,stated,“The Twisted Timeline of Sammy & Raj is a collaborative testomony between Nickelodeon International and us to ship various, inclusive top-quality content material for our younger audiences. Filled with humour, this story of time journey is a contemporary and unparalleled addition to our slate. We are assured that this present will develop to change into an prompt favorite, reaffirming our dedication to children and the class.”
Chris Rose, VP of worldwide manufacturing and improvement for Paramount’s Global Kids & Family Group, stated,“The Twisted Timeline of Sammy & Raj is the profitable end result of our partnership with Viacom18. Thanks to an intensive collaboration and powerful teamwork, we managed to create a robust story that discover variations between Eastern and Western sensibilities. The staff in India was key to creating the story line and defining the characters for a children’ present which supplies audiences a style of Indian tradition, whereas capturing common storylines that attraction to all audiences.”
Supporting the launch of The Twisted Timeline of Sammy & Raj is a sturdy multi-screen advertising and marketing plan throughout the Nickelodeon franchise, with a powerful push on social media and varied different digital platforms, video games, related television, and influencer collaborations. Taking the plan a step ahead, is an modern AR filter which is able to transport children in time by altering their look and is certain to attract equal consideration from children in addition to manufacturers.
Get set for reality-bending adventures with Sammy and Raj in Nickelodeon’s ‘The Twisted Timeline of Sammy & Raj,’ beginning October 15theach Saturday-Sunday, at 1pm
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