Pillars of Great Content Selection, Convenience and Value Differentiate Prime Video’s Customer-First Strategy Globally– Kelly Day, Vice President, International, Amazon Prime Video
4 min read
~Identifies Asia Pacific as an Incredible Subscriber Growth Opportunity~
~Launched 280 native Original titles throughout 25 international locations, since early 2022~
~Incredible curated content material slate from over 500 Channel companions all over the world~
MUMBAI — October 03, 2023—In a hearth dialog at APOS Bali (Indonesia) 2023, created and curated by Media Partners Asia (MPA), Kelly Day, vp, worldwide, Prime Video, shared her views on Prime Video’s customer-first technique globally. “As a customer-first group, delivering nice content material choice, comfort of accessing the expansive content material choices and buyer worth, act as the most important differentiators for Prime Video globally. Our mission is to turn into the one-stop leisure vacation spot, a spot the place clients can discover all of their video leisure below one roof, be it content material produced by us or by different studios, content material from our companions akin to Paramount+, HBO Max, Starz, BritBox, accessible via Prime Video Channels, or titles to hire or purchase by way of our TVOD Store; or quick channels, linear channels, AVOD channels that we’ve in lots of locales. So, we’re actually making an attempt to ship the utmost choice attainable.”
Underscoring the investments Prime Video has made on behalf of clients worldwide, Kelly went on to share that since early 2022, Prime Video has been delivering much more selection and worth via Original content material, having launched 280 native Original titles throughout 25 international locations. The service is additional complementing this by bringing an unbelievable choice of content material to the service via TVOD and Channels, with over 500 channels companions all over the world, delivering unbelievable worth to clients.
On the significance of constructing native content material choices, Kelly shared,“Weare not looking for our clients to see Prime Video as one homogenized, international service. For every of our geos, we would like clients to think about it as a neighborhood expertise, however with all the advantages of getting a reputable expertise platform, with nice international Originals and different acquired content material. Japan and India are two nice examples the place we’ve deeply invested in constructing an in depth array of native, genuine content material that resonates with the shoppers.”
Talking in regards to the function of worldwide content material as a development engine, Kelly elaborated, “Original content material is a key pillar of development. Over the previous couple of years, we’ve invested in quite a bit in our massive/key tentpoles,The Lord of the Rings: The Rings of Power, The Wheel of Time,Reacher, Citadel, andJack Ryan, and these titles actually resonate with our Prime clients globally and we see these working in nearly each nation all over the world. That’s actually what brings individuals into Prime Video, and as soon as we’ve them have interaction with the service, then there’s a lot extra that they will discover, whether or not it’s licensed content material akin toYellowstoneorThe Last of UsorBarbieorSuper Mario Bros. Movie. And that’s what we’re actually targeted on making an attempt to supply at Prime Video – a really personalised and participatingexpertise in order that at any time when clients come to the service, they’re all the time going to seek out one thing that works for them, that they need to watch.”
“We see the APAC area providing an unbelievable subscriber development alternative with the high-quality content material engine we’re creating throughout Asia. Be it Japanese Originals, Indian films and sequence, Korean dramas, and far more, all that is resonating with clients not solely within the native markets however internationally. Not simply Asia, worldwide content material from Spain and Argentina is more and more changing into widespread with clients, together with English-speaking markets such because the US, Canada, the UK, and Australia, to call a couple of. Customers from these locales are really embracing the genuine, participating, high quality storytelling coming from all around the world.”
Identifying Japan and India as the important thing development drivers within the area and the potential within the Asia Pacific area, Kelly stated, “We are comparatively new in Southeast Asia and are in several phases of maturity in several international locations. Japan is one of our most mature locales, India has been an enormous development driver over the past couple of years, in different markets we’re simply getting began, however we’re extremely excited by the chance right here.”
Kelly signed off by saying, “We actually need to be a singular leisure vacation spot the place clients can discover superb content material at an unbelievable worth, nice worth, within the comfort of actually having one place to go. We need to ship a really personalised expertise with a straightforward to make use of, single billing software that simply makes it straightforward for patrons to navigate every little thing that is on the market and discover one thing price watching.”
About Author
