Pioneering Superfood Brand Nourish You Acquires One Good, India’s Most Affordable and Versatile Vegan Brand
3 min read
~ Leads the plant-based class with 100% acquisition of One Good ~
~ Positions itself as an enabler of plant-based meals ~
~ One Good founding group joins the Nourish You management group ~
December 12, 2023;Hyderabad, India:Nourish You, India’s pioneering superfood model proclaims the100% acquisitionof main vegan dairy model,One Good, in a landmark second in India’s burgeoning plant-based meals ecosystem.
Founded in 2016 below the identify Goodmylk, One Good, headquartered in Bengaluru, is greatest identified for its award-winning vary of vegan dairy merchandise like milks, cheeses, goodies, curd, ghee, butter, and extra. This acquisition marks thelargest M&A exercise within the conscious-consumption class. Making means for long-term progress and backed with a shared imaginative and prescient, the One Good group together with CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy be a part of the management group at Nourish You.
Nourish You superfood
Starting with 50 acres to over 5000 acres in the present day, Nourish You pioneered the cultivation of Quinoa and Chia in India. Having expanded into the superfoods class with a spread of revolutionary merchandise made with fills, mueslis and plant-based milk, Nourish You’s merchandise can be found throughout over 2,500 retail shops. Nourish You is backed by marquee traders together withZerodha’s Nikhil Kamath, main actor and energetic investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, KIMS Hospitals’ Abhinay Bollineniamongst others. The firm ventured into various dairy with the launch of Millet Mlk in early 2023. It secured thePoshak Anaaj Award 2023 from Indian Institute of Millet Research (IIMR)and the Best Alternative to Dairy accolade from Plant-Based Foods Industry Association (PBFIA) for Millet Mlk.
One Good is thought for its efforts in innovating to supply vegan milk at a lesser value as in comparison with cow’s milk in choose pockets of the nation. It continues its mission of enabling entry to high-quality, accessible plant-based vitamin for all. A frontrunner within the vegan dairy class, One Good has acquired 3 plant-based firms until date.
Speaking on the acquisition, Krishna Reddy, Co-founder, Nourish You,mentioned,“From introducing India to the facility of superfoods and now buying One Good, Nourish You evolves from being a superfood model to a plant-based model, embracing a extra inclusive imaginative and prescient. One Good’s journey is revolutionary. It was born with a imaginative and prescient of making the following large dairy firm, devoid of animals. Moreover, it’s led by a group of fervent vegans devoted to each innovation and animal safety. The acquisition integrates Nourish You’s dedication to animal welfare with our present values of nourishing shoppers, farmers, and the planet. It additionally reinforces our dedication to make wholesome, flavorful plant-based meals, inexpensive and accessible.”
Nourish You with One Food
Speaking on changing into part of the Nourish You household,Abhay Rangan, CEO and Co-founder, One Good,mentioned,“Our journey in the direction of creating One Good was ignited by a ardour for animal rights and a dedication to accessible and inexpensive plant-based alternate options for all. We are enthusiastic about being a a part of Nourish You’s unimaginable platform and leveraging their scale and operational excellence to construct India’s greatest plant-based dairy firm.”
Nourish You’s rising retail presence mixed with One Good’s robust direct-to-consumer engagement positions the corporate because the go-to vacation spot for revolutionary plant-based alternate options in India.
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