Prime Video Joins Hands with the Office of the Principal Scientific Adviser, Government of India, to Bring – Mission Start Ab
5 min read– An Exciting New Series to Discover and Empower India’s Most Promising Start-ups
Mission Start Ab will function 10 early-stage grassroots entrepreneurs, with a deal with made-for-India improvements which have the potential to affect socio-economic change. Founders will probably be put by way of a collection of intense challenges of their efforts to safe funding from 3 of India’s most prolific buyers, as they compete to turn into India’s subsequent Unicorn.
MUMBAI, India — July 12, 2023 — Prime Video, India’s most cherished leisure vacation spot, has joined forces with the Office of the Principal Scientific Adviser (PSA), Government of India, to create Mission Start Ab, a first-of-its-kind collection, that can showcase India’s grassroots innovators as they turbo-charge their enterprise development. The seven-episode collection will present these promising entrepreneurs, focussed on scaling made-for-India improvements with the potential to affect socio-economic change, undertake a collection of challenges in pursuit of scaling their enterprise and securing funding for his or her ventures. With India as one of the world’s largest and most vibrant start-up ecosystems, this wholly Made-In-India collection additionally brings collectively three famend buyers who will seek for India’s subsequent Unicorn, by placing these 10 early-stage founders by way of a collection of intense workouts and simulations that can check their entrepreneurial, administration, communication and crises administration abilities.
Mission Start Ab is a brand new collection that can have interaction audiences with the energy of human tales behind each promising Indian start-up. It will have fun the ingenuous and audacious entrepreneurs who’ve the potential to construct and scale their companies, and provides 3 of the most prolific buyers the alternative to spend money on them. The collection guarantees to captivate viewers with tales of these distinctive Indian start-ups and founders, their humble beginnings, never-say-die spirit, and the sacrifices they’ve made alongside the means to flip their desires into actuality. Far from being a present about elevating funding alone, the place entrepreneurs search investments, and buyers search earnings; on this collection, buyers may even act as mentors, difficult and empowering some of the brightest minds in the nation. The viewers will get to witness these wonderful early-stage entrepreneurs compete with one another to turn into India’s subsequent Unicorn. Currently in manufacturing, this upcoming actuality present is slated to premiere quickly on Prime Video.
“Lauding the outstanding spirit of India’s grassroot innovators, I’m delighted to announce Prime Video’s actuality collection Mission Start Ab. This charming collection will function a strong platform, showcasing the inspiring tales of these driving social change by way of innovation,” stated Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India. “I’m optimistic that it’ll supply immense studying alternatives to grassroot innovators in India, offering useful insights into sustainable start-up practices and attracting the proper buyers. Furthermore, the collection guarantees to entertain viewers whereas selling the development of our nation’s grassroots innovation ecosystem.”
“Our mission at Prime Video has all the time been to be a power for good, and an enabler of India’s financial system – immediately and not directly. We are extremely proud to companion with the Office of the PSA, Government of India and produce to life Mission Start Ab, a path-breaking collection,” stated Sushant Sreeram, Country Director, Prime Video, India. “This collaboration between the Office of the PSA, Government of India and Prime Video is one other milestone on the journey that began earlier this yr with Amazon India signing the Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB) with an goal of contributing to the development of India’s artistic financial system. This marquee collaboration exemplifies our dedication to the nation and our viewers, as we create new codecs that empower entrepreneurs, innovators and creators in increasing their horizons by way of our service. By tracing the journey of some of the most progressive minds in India, our goal with Mission Start Ab shouldn’t be solely to spotlight grassroots improvements happening throughout the nation but in addition assist gasoline the desires of many younger Indians.”
Alia Bhatt, who dons a number of hats – that of a preferred actor, a profitable entrepreneur, and an investor too, was additionally current at the occasion to discuss her journey as an entrepreneur. She stated, “While there are numerous nice concepts and impressive younger founders round us, it takes a particular variety of dedication to flip that concept into actuality, construct the proper crew, discover the proper mentors, elevate funding, and create one thing out of nothing. I applaud each, the Office of the PSA, Government of India, and Prime Video India for taking the initiative to allow and empower entrepreneurs by way of Mission Start Ab, which I imagine can have a far-reaching affect on the nation’s rising start-up ecosystem.”
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