This Mother’s Day, the Godrej Group Celebrates the Unconventional Spirit of Working Mothers with the #PerfectforMomRecipes Campaign
4 min read
12thMay 2023, Mumbai, India:
A mother always feels the ‘working mom guilt’ and pressure for chasing her ambitions and pursuing her career along with motherhood. It is imperative to take a moment to recognize and appreciate all the hardworking mothers out there on this mothers day, who juggle careers and their families every day. In an endeavor to refresh society’s dated ideas and notions surrounding working mothers and acknowledge the spirit of motherhood, The Godrej Group, India’s leading conglomerate, celebrates Mother’s Day in an unconventional style with #PerfectforMomRecipes.
Mother’s Day – Perfect Food for her
Conceptualized and executed by The Godrej Group’s Corporate Brand and Communications team along with Creativeland Asia, #PerfectforMomRecipespays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encouraging them to feel empathetic about themselves. The #PerfectforMomRecipescampaign on this Mother’s Day will showcase celebrity chefs such as Amrita Raichand, Sanjyot Keer and Vicky Ratnani prepare uniquely named dishes such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake and ‘Lajawab Overworked Mom’s Butter Chicken’
Watch the films:
https://www.youtube.com/watch?v=m7BM0Fz5A0o– Guilty Moms Dora Cake
https://youtu.be/sZijBfJFIhE– Lajawab Overworked Mom’s Butter Chicken
https://www.youtube.com/watch?v=Kephlq2JfzM– Tasty Society Expectations Mango Shake
Mother’s Day Perfect Recipes
From helping working mothers to stop worrying about others expectations, and tackle unsolicited advice, to highlighting the importance of self-love and self-care while empowering them to define their own idea of motherhood, the #PerfectforMomRecipes campaign attempts to change the narrow-minded views about working mothers and give them a shoutout of love and support.
Commenting on the unconventional campaign,Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood. We dedicate this campaign to the backbone of our homes, our mothers, and to all the working mothers who are fighting hard to break these gender biases and carve a niche of their own. We hope that with #PerfectforMomRecipes, we inspire working mothers everywhere to take a moment for themselves and embrace motherhood in their own way.”
Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, “There are more working mothers in India today than before. And there are still outdated perceptions about them, and they’re constantly pressured or guilted for choosing careers alongside motherhood. Godrej is a home to working mothers across India. And as their employers and enablers, we believed Godrej needed #PerfectForMomRecipes, a campaign that supports working moms and refreshes society’s views around them.”
The campaign videos will be available across The Godrej Group’s social media platforms for this Mother’s Day.
About Godrej Group
Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are deeply committed to recognizing and valuing diversity across our teams.
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