Viacom18 Consumer Products launches an exciting new Cartoons India ‘Back to School’ collection
3 min read
~ Launches SKUs featuring much-loved cartoons india shows and cartoon india characters like PAW Patrol, Dora the Explorer, Baby Shark, Peppa Pig, Masha and The Bear, Motu Patlu and Shiva~
~ Launches SKUs across categories like School Bags, Lunch Boxes, Pencil Boxes, and Water Bottles ranging from Rs.50to Rs.1999 ~
23 May 2023; Mumbai, India:
Set to bring kids closer to their favourite toons, Viacom18 Consumer Products has announced the launch of an all-new range of exciting ‘Back to School’ products this season for kids. From PAW Patrol and Peppa Pig to Motu Patlu, Dora the Explorer and Masha and the Bear the new collection features the much-loved shows and characters on stainless steel and plastic-based water bottles, pencil boxes, and trendy school bags. Kids will have plenty to choose from to make their new school term session exciting and enjoyable!
Cartoons India products range
The popular ‘Back to School’ range by Viacom18 Consumer Products features kids’ ideal buddies – the eclectic mix of their favourite toons – on a diverse and attractive new range in bright colours and appealing designs. Priced between Rs. 50 to Rs. 1999, the products will be available at leading kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, and Toys R Us across 1000+ retail stores and leading e-commerce brands like Amazon, Flipkart, FirstCry and more.
Speaking on the product launch for the upcoming season, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “With each edition of the Back to School campaign, we at Viacom18 Consumer Products aim to bring a diverse and exciting range of products across categories. The new line will bring kids closer to their favourite on-screen toons, giving them a chance to express their fandom every day.”
Cartoons India school products launch
The launch of the new range of Viacom18 Consumer Products will be supported by robust on-air promotions, on-ground activations across metro cities, retail store activations, and social media. The Viacom18 Consumer Products ‘Back to School’ range of products will be available for consumers across key retail stores and e-commerce websites across India.
Start your ‘Back to School’ shopping with your favourite characters right away.
About Viacom18 Consumer Products:
Viacom18 Consumer Products is a significant player in an evolving licensing and merchandising business with a diverse portfolio. By creating exciting and engaging products, and now further expanding in the experiential space, we aim to bring alive our brands and characters to our fans. Through various associations, Viacom18 has cut beyond the conventional L & M categories, providing a slice of its brands to the consumers. Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favoured brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third party brands such as Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to name a few, to life through innovative and exciting merchandise. At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.
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