Amazon Prime Video and the NBA Announce Landmark 11-Year Global Media Rights Agreement Beginning in 2025
6 min read
Amazon Prime Video acquires exclusive U.S. national and international rights for coverage of 66 regular season NBA games; the Emirates NBA Cup; the entire postseason SoFi NBA Play-In Tournament; approximately one-third of the first and second rounds of the NBA Playoffs; plus Conference Finals in six out of 11 years
Amazon Prime Video Channels also becomes the strategic partner and third-party digital distributor of
NBA League Pass worldwide
CULVER CITY, California –July 24, 2024–Amazon Prime Video and the NBA today announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. In a landmark deal, Prime Video will present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals.
Amazon Prime Video also acquires rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal. Amazon Prime Video will distribute its package of games in the U.S. and internationally, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years.
As part of the agreement, Amazon Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.
A separate release contains further information about the new WNBA rights agreement with Prime Video.
“The digital opportunities with Amazon align perfectly with the global interest in the NBA,” said NBA Commissioner Adam Silver. “And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”
“NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years,” said Mike Hopkins, Head of Amazon Prime Video and Amazon MGM Studios. “When combined with our original films and shows; partner streaming services; licensed content; and rent or buy titles – our sports offering is a major driver of Amazon Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”
“We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe one of the most exciting and most popular sports in the world. With 66 regular season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action,” said Jay Marine, Global Head of Sports, Amazon Prime Video. “Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience. We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip-off in 2025.”
Prime Video’s regular season NBA coverage will tip off at the start of the 2025-26 season with an opening week doubleheader, and will include Friday night games, select Saturday afternoon games, and Thursday night doubleheaders, which will begin in January 2026 after the conclusion of Amazon Prime Video’s Thursday Night Football schedule. Prime Video will present live NBA pregame, postgame and halftime shows as part of its coverage, with additional details around talent and production to be announced at a later date. Amazon Prime Video will also stream half of all NBA Summer League games, as well as a package of WNBA and NBA G League regular-season and postseason games.
The international live game package rights extend worldwide, with the exception of Greater China, Poland, Finland, Sweden, Norway, Denmark, and the Netherlands, with rights in Canada beginning in the 2026-27 NBA season.
Over the past three years, Amazon Prime Video has rapidly become a leader in presenting live sports worldwide, with a lineup of marquee properties available on the service in 2024 and 2025 including the NFL, the WNBA, NASCAR, and the NWSL in the U.S., the NHL in Canada, UEFA Champions League soccer in the U.K., Germany and Italy, Premier League soccer in the U.K. and Sweden, Roland Garros tennis in France, and Wimbledon in Germany and Austria.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, youth and family development, physical fitness, and health and wellness.
About Prime Video Sports
Prime Video supports a growing lineup of live sports globally, includingThursday NightFootball, NASCAR, the New York Yankees, Seattle Kraken, Overtime Elite, and Premier Boxing Champions in the United States; the NWSL, the WNBA, and ONE Championship in the United States and Canada; NHL in Canada; UEFA Champions League football in the United Kingdom, Germany and Italy; Roland-Garros in France; Wimbledon tennis in Germany and Austria; Premier League football in the United Kingdom; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil. While availability varies by marketplace, fans can also subscribe to streaming services such as Sportsnet, Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original sports documentaries includingKelce,Bye Bye Barry,Coach Prime,Giannis, and the Amazon OriginalAll or Nothingfranchise.
About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visitamazon.com/aboutand follow @AmazonNews
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