Experiential agency, White redefines positioning with a new brand visual identity and logo
3 min read
~ The firm’s refreshed identity symbolizes its method of being ‘Creators of Culture-first Experiences’ ~
31st January 2024; Mumbai, India:
White, a main impartial brand expertise firm specializing in creating significant brand experiences with highly effective storytelling, pronounces its visual rebranding and reveals a new logo. This strategic transformation marks a vital milestone for the corporate because it embraces a new identity and embarks on a imaginative and prescient to harness the ability of experiences for manufacturers and assist them join with their audiences on a human degree. In addition to this, the company fortifies its core differentiator with an built-in method to amplify the brand’s message utilizing essentially the most impactful medium or mixture of media.
White, with a renewed focus, will proceed to remain on the forefront of the ever-evolving panorama of brand experiences whereas embracing a refreshed imaginative and prescient and brand identity. With an intent to create memorability with a clear aesthetic and a contact of playfulness, the rebranded logo and identity search to convey a ‘up to date longevity’ with a trendy but timeless design, related in the long run. The visual parts of the rebrand mirror the corporate’s dynamic method to shaping brand experiences in an ever-changing world.
White Founder Speak
Speaking on the rebranding, Vishesh Sahni, Founder and CEO, White, stated, “We have undertaken this transformative rebrand journey as a aware, strategic shift. Our affect lies in crafting a few of India’s most charming experiences which we now have largely succeeded in, due to our visceral understanding of ‘tradition’. Whether it’s constructing cultural narratives for manufacturers, tapping into globally related cultural tendencies, and even creating its personal industry-standard tradition, our rebrand is meant to encapsulate this method. In right this moment’s ever-evolving discipline of brand experiences, it solely is smart for us to set new benchmarks and name ourselves ‘Creators of Culture-first Experiences.’”
White company & advertising manufacturers
With practically a decade-long observe file, White has amassed a wealth of over 100 associate manufacturers; and greater than 80 ‘custodians of tradition’, throughout its 3 workplaces in Gurugram, Mumbai, and Bangalore. Solidifying its place as a artistic drive shaping brand experiences, the company is pushed by a deep understanding of human emotion, giving rise to progressive and thought-provoking ideas. Having persistently challenged the norm of experiential advertising in India, White has created intrigue with significant collaborations; compelling installations, wealthy story craft, and tech-driven ideas that foster engagement.
White tasks
Some standout tasks of White embrace the 15th and 16th editions of the Blenders Pride Fashion Tour, that includes developed codecs and culture-forward collaborations. In the final quarter alone, the company has acquired numerous noteworthy shoppers and executed distinguished experiences for them. These embrace the worldwide launch of Indian Single Malt Whisky Longitude 77 and the Indian launch of Don Julio tequila; extremely luxurious festive immersions for HNI company of Cartier & Burberry; stirring interventions for Apple and an experiential offsite for Philip Morris India.
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About White:
White is a culture-first expertise firm that makes a speciality of creating immersive and inclusive brand experiences. With a dedication to innovation and a dynamic method to understanding numerous cultures, White crafts distinctive narratives that resonate with audiences worldwide. The firm’s rebranding displays its dedication to staying on the forefront of the {industry} and creating significant connections between manufacturers and their prospects.
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