HDFC Mutual Fund’s Ad by Publicis Worldwide India Helps Investors Embrace Investing in Mutual Funds
3 min read
Publicis Worldwide India, a part of Publicis Groupe India, has conceptualized an thrilling advert movie, ‘Seekh,’ for HDFC Mutual Fund. This movie is an extension of the extremely profitable ‘Zindagi Ke Liye SIP’ marketing campaign launched final 12 months and highlights the convenience of investing in mutual funds via a Systematic Investment Plan (SIP).
The movie goals to forge a powerful emotional reference to first-time traders, emphasizing that investing in mutual funds via SIP is as easy and acquainted as our every day lives, opposite to how customers understand it.
The new movie depicts a father imparting a priceless life lesson to his son. Through this narrative, the model needs traders to know that success involves those that begin early and suppose long run – a life fact that SIP mirrors.
Publicis Worldwide India
Speaking concerning the movie, Oindrila Roy, Managing Director, Publicis Worldwide India, stated, “At Publicis Worldwide India, we assist manufacturers have interaction their audiences by leveraging highly effective human insights. Zindagi Ke Liye SIP is an ideal instance of a marketing campaign that’s based mostly on a robust cultural perception that unlocks class development for mutual funds. Through a collection of heart-warming and relatable tales, we need to showcase how SIP could make mutual fund investing rewarding.”
“We, as a society, consider that beginning one thing early is essential and a prerequisite for fulfillment. It’s a precept that’s equally true for SIP. This remark varieties the premise of our second movie for the marketing campaign ‘Zindagi Ke Liye SIP’. The movie tells a easy but poignant story of vulnerability and honesty. The movie is genuine and relatable. And like all the time we’ve got tried to maintain the narrative trustworthy,” added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India.
The marketing campaign is crafted to resonate with various audiences throughout the nation, highlighting similarities between life and a profitable SIP funding. The movie shall be aired on TV and digital platforms, focusing on a large viewers of younger traders.
Film Link: https://www.youtube.com/watch?v=QQoVeAnUdWA
Publicis Worldwide India Group
Team Credits:
CEO: Paritosh Srivastava
Chief Strategy Officer: Snehasis Bose
Managing Director: Oindrila Roy
Executive Creative Directors: Srijan Shukla, Pratheeb Ravi
Senior Vice President: Nitin Sharma
Senior Creative Director: Amit Malik
Associate Vice President: Zeeshan Jehangir
Creative Team: Raj Joshi, Shreyas Shetty
Strategy Team: Maulik Kalamthekar, Udayan Mehra
Account Management: Rahul Ajmera
National Films Head (Publicis): Jignesh (Jiggy) Maru
Executive Producer – Agency: Rahebar Sonawalla
Production House: Chrome Pictures
Director: Advait Chandan
Producer: Abhishek Notani
About Publicis Worldwide India:
Publicis Worldwide India is a part of the Publicis Groupe community in India. Publicis Worldwide has produced memorable campaigns for a few of the most coveted purchasers throughout classes by leveraging itschoices and spectrum of experience in {the marketplace}, with know-how, expertise, and data-fuelled inventive options.
The company is not any stranger to awards, having proved its chops throughout main Indian and worldwide award reveals – Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies and Abbys, amongst others. In India, the company works with a formidable array of purchasers that embraceCitibank, Zee, Ferrero Rocher, Times Television Network, Enamor, Kalpataru, Pramerica, HDFC Mutual Funds, Axis Bank, and Adani Reality amongst others.
Media Contacts:
Seema Singh
Director-Corporate Communications
L&Okay Saatchi & Saatchi and Publicis Worldwide
seema.singh@publicisgroupe.com
+91 9702333354
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