IMAX BookMyShow Announce New Digital Collaboration for Premium Entertainment Seekers in India
6 min read
IMAX may have increased visibility and discoverability on BookMyShow, making certain an unparalleled on-line ticketing expertise for moviegoers
March 11, 2024 – IMAX Corporation (NYSE: IMAX) and BookMyShow, India’s main leisure vacation spot as we speak introduced a brand new partnership designed to revolutionise the best way audiences uncover and interact with premium leisure experiences on-line. Under the settlement, IMAX and BookMyShow will collaborate on options throughout the leisure platform to boost the consumer expertise and ease of discovery for moviegoers looking for The IMAX Experience®.
IMAX BookMyShow Shows
IMAX may have increased visibility and discoverability on BookMyShow, and the platform will spotlight IMAX releases by focused advertising efforts, starting with the extremely anticipated movie Dune: Part Two. BookMyShow customers can even discover a devoted web page about The IMAX Experience, together with a listing of present IMAX movies and places and in their cities, upcoming releases and extra. This new partnership will present audiences with seamless entry to the newest Indian movies and Hollywood releases, and can guarantee a streamlined and hassle-free expertise for moviegoers in India. This initiative is off to a powerful begin with IMAX tickets making up 31% of the entire Dune: Part Two tickets bought on BookMyShow, demonstrating a powerful demand for immersive cinematic experiences.
“Moviegoers in India proceed to indicate a powerful choice for IMAX, with the Company delivering its greatest yr ever on the Indian field workplace in 2023,” stated Preetham Daniel, VP, Theatre Development, IMAX Corporation. “This partnership is designed to raise the methods our followers join with IMAX, and we sit up for exploring new revolutionary initiatives to make sure it’s a premium cinema expertise from starting to finish.”
IMAX BookMyShow Partnership
Commenting on the partnership, Samradha Tibrewala, Head – Partnerships & Revenue, BookMyShow stated, “Watching films in theatres is a cultural phenomenon deeply rooted in the hearts of thousands and thousands throughout India, and over the previous few years, we’ve got witnessed vital progress in transactions in addition to viewers curiosity in premium cinematic experiences. We have been actively working with trade companions to create home windows of alternative for increased visibility and discoverability of their choices on our platform, thereby creating a simple and seamless film reserving expertise for varied client cohorts a part of the BookMyShow universe. Our partnership with IMAX furthers these efforts and enhances the general moviegoing expertise for our customers as we proceed to ship an unparalleled leisure expertise at each step of their film watching journey.”
Over the previous few years, there was an evolution in the tastes and preferences of the Indian viewers in the out-of-home leisure realm. According to BookMyShow’s just lately launched ‘The CineFiles’ client survey report, the incorporation of cutting-edge applied sciences and immersive cinematic experiences has additional heightened the magic of the large display. Advanced sound methods, state-of-the-art visible results and larger-than-life screens proceed to move audiences into charming worlds. This has additional translated into the survey, with 74% respondents opting to look at a film in the theatre for the immersive bigger display and excessive audio high quality expertise. 40% respondents nearly all the time decide for premium screens, displaying asignificant rise in viewers curiosity for the premium movie-watching expertise.
2023 was the very best grossing yr ever for IMAX on the Indian field workplace and the Company delivered over $1 billion on the international field workplace for solely the third time in its historical past. Local Indian content material carried out extraordinarily properly, with releases like Jawan and Pathaan serving to topple earlier field workplace information set in 2022. In 2024, IMAX will proceed to debut extra awe-inspiring Hollywood blockbusters and native releases in India, together with the extremely anticipated movie Dune: Part Two, which launched in IMAX places throughout the nation on March 1.
Experience Dune: Part Two in IMAX – tickets at the moment are on sale now on BookMyShow.
About IMAX Corporation
IMAX, an innovator in leisure expertise, combines proprietary software program, structure, and gear to create experiences that take you past the sting of your seat to a world you have by no means imagined. Top filmmakers and studios are using IMAX methods to attach with audiences in extraordinary methods, making IMAX’s community among the many most necessary and profitable theatrical distribution platforms for main occasion movies across the globe.
IMAX is headquartered in New York, Toronto, and Los Angeles, with extra places of work in London, Dublin, Tokyo, and Shanghai. As of December 31, 2023, there have been 1,772 IMAX methods (1,693 business multiplexes, 12 business locations, 67 institutional) working in 90 international locations and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, commerce on the Hong Kong Stock Exchange below the inventory code “1970”.
IMAX®, IMAX® 3D, Experience It In IMAX®,TheIMAXExperience®, DMR®, Filmed For IMAX®, IMAX LIVE™, and IMAX Enhanced® are logos and commerce names of IMAX Corporation or its subsidiaries which can be registered or in any other case protected below legal guidelines of varied jurisdictions. For extra data, go towww.imax.com. You might also join with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax), X (www.twitter.com/imax), and YouTube (www.youtube.com/imaxmovies).
About BookMyShow:
Launched in 2007, BookMyShow, owned and operated by Bigtree Entertainment Pvt. Ltd. (based in 1999), is India’s main leisure vacation spot with international operations and the one-stop store for each leisure want. The agency is current in over 700 cities and cities in India and works with companions throughout the trade to supply unmatched leisure experiences to thousands and thousands of shoppers. Over the years, the corporate has advanced from a purely on-line ticketing platform for films throughout 7,000 plus screens, to end-to-end administration of reside leisure occasions together with music concert events, reside performances, theatricals, sports activities and extra, all completed at par with international requirements. Some of the important thing properties that BookMyShow Live, the reside leisure experiential division of BookMyShow, has delivered to its markets over the previous few years embrace Lollapalooza India, Backstreet Boys’ DNA World Tour, Post Malone’s debut India present on the Feeding India live performance, U2’s The Joshua Tree Tour, NBA’s debut video games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as additionally worldwide artists corresponding to Coldplay, Ed Sheeran, Justin Bieber to call a couple of.
BookMyShow is invested in offering one of the best consumer expertise, whether or not on-ground or on-line and to that impact, launched BookMyShow Stream, India’s largest home-grown transactional video-on-demand (TVOD) platform internet hosting award-winning and critically acclaimed content material from world wide, complementing its cinemas enterprise. BookMyShow additionally homes India’s most intensive natural opinions and scores engine for films and has pushed expertise improvements, such because the m-ticket and Movie Mode, impacting tens of thousands and thousands of customers and the trade at massive. With continued assist from marquee traders like TPG Growth, Stripes Group, Elevation Capital (previously SAIF Partners), Accel and Network18, BookMyShow has continuously demonstrated class management, rising past India with operations in Singapore, Indonesia, Malaysia, UAE and Sri Lanka. BookMyShow can be dedicated to society at massive, by the use of its charity initiative BookASmile, which helps particular causes to counterpoint the lives of the much less lucky throughout India by entertainment-led experiences.
About Author
