Lenskart partners with Frodoh World to tap into growing CTV consumption
3 min read
~Targeted over 550k CTV houses in Ahmedabad~
twenty fourth January, 2024; Mumbai, India:
Fast growing CTV tech firm, Frodoh World broadcasts its partnership with Lenskart for a target-oriented compelling CTV marketing campaign. Driven by Starcom India, the marketing campaign that focused CTV houses in Ahmedabad drove vital curiosity for the model within the area. Frodoh World aimed to unfold model consciousness and attain for Lenskart in prosperous CTV family audiences.
Frodoh World CTV
The marketing campaign efficiently achieved a unprecedented attain of over 550,000 Connected TV households, boasting a powerful video completion charge exceeding 90%. Beyond mere viewership metrics, the marketing campaign’s success was mirrored in Lenskart’s report of a considerable 15% to 18% enhance in retailer walk-ins throughout Ahmedabad, showcasing the marketing campaign’s skill not solely to interact audiences but additionally to drive real-world actions. The marketing campaign featured 4 culturally resonant 20-second video creatives in Gujarati that have been strategically executed on high OTTs, premium exhibits, and regional high exhibits throughout prime time.
Said Anupam Tripathi, General Manager, Marketing, Lenskart, “Our collaboration with Frodoh World for this compelling Connected TV marketing campaign has confirmed to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad haven’t solely elevated model consciousness but additionally translated into a considerable 15-18% enhance in retailer walk-ins. We strategically selected a media combine incorporating conventional TV, Connected TV, and hyperlocalized focusing on, coupled with personalised regional language content material believing {that a} complete strategy is important for marketing campaign success. We look ahead to additional leveraging the ability of modern promoting options in our future campaigns, sustaining our dedication to a diversified media technique.”
Niti Kumar, COO, Starcom India mentioned, “We are proud to have efficiently executed our Connected TV marketing campaign throughout high OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the strong capabilities of Connected TV and underscores its potential for impactful promoting. We now look ahead to driving such improvements for our shoppers in the future.”
Frodoh World CEO
Speaking on the success of the marketing campaign, Russhabh R Thakkar, Founder and CEO, Frodoh World mentioned, “The energy and potential of CTV can solely be harnessed and this campaigns success is a testomony to this. Personalised advert codecs make means for engagement and long-term recall and with this marketing campaign for Lenskart now we have been in a position to ship ROI past expectations. We are sure that this marketing campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”
With this newest marketing campaign, Frodoh World and Lenskart exemplify the indispensability of a media combine that comes with Connected TVs for profitable campaigns. Frodoh World is an AdTech Company that gives Innovative Advertising Solutions, specializing in Connected TV, Interactive, and Engaging Ads.
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About Frodoh World:
Frodoh World, headquartered in Mumbai and based in January 2020 by Russhabh R Thakkar, has quietly been carving its area of interest within the digital promoting house. With a strong proposition of ‘Don’t simply get seen, get seen,’ the corporate is dedicated to redefining advert viewability and consumer engagement by modern, interactive, and immersive advert codecs.
Starting its journey 4 years in the past, Frodoh World initially centered on delivering compelling advert experiences for advertisers. However, the corporate has swiftly tailored to the evolving panorama, seamlessly transitioning and gaining momentum within the Connected TV (CTV) area.
In a daring pursuit of innovation and world affect, Frodoh World has expanded its presence into the bustling APAC market. With a eager understanding of the distinctive dynamics of the Connected TV (CTV) panorama on this area, Frodoh is diligently engaged on a continually innovating strong CTV know-how tailor-made particularly for the Indian market.
Backed by a staff of devoted digital media consultants, Frodoh World is poised to make a major affect, standing confidently on the forefront of the evolving digital promoting panorama.
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