‘Transmedia Storytelling: Blurring Boundaries Across Films and Books’ at FICCI FRAMES 2024 with Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions
2 min readInputs from a panel dialogue at FICCI FRAMES 2024 with Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions
Theme: Transmedia Storytelling: Blurring Boundaries Across Films and Books
Context: The panelists delved into the evolving panorama of transmedia storytelling, the place narratives seamlessly traverse completely different mediums to create a wealthy and immersive expertise for audiences. The dialogue was explored round profitable case research, analyzing how storytelling strategies and plotlines could be intricately woven throughout movies, books, and gaming platforms to interact audiences on a number of ranges
FICCI Frames 2024 seminar
Speaking on the panel, Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions mentioned, “Deciding to inform the Mahabharat story is not a one-day affair; it is a journey of over 5 years. I consider we must always respect its timeless essence guiding our fashionable adaptation, as we embark on a profound exploration, embracing the evolving language and sources of our wealthy historical past. We as storytellers meticulously analysis for many years, spanning from academia to historical texts, making certain authenticity. Every medium, whether or not it is TV or OTT, provides distinctive alternatives to resonate with various audiences. There are loads of nice tales and it’s a good time to create a synergy throughout mediums the place we create our personal Bharatverse whereas staying true to our cultural ethos. Be it adapting from ebook to display or harnessing technological developments in internet sequence, readability and authenticity information our each step. Our guideline is to have readability within the message, perceive the characters taking part in essential roles behind the story, and have a deep understanding of the narrative’s soul. In this age of evolving household dynamics, our aim is to encourage core Indian values in a up to date, but genuine method. Each character’s position is pivotal, and every emotion is sacred. We delve into the depths of the textual content, proudly owning its essence, and sculpting it for the display. Through meticulous studying and interpretation, we breathe life into the pages, making certain every adaptation resonates with the spirit of the epic.”