Category: Business

  • Bank of England base rate explained

    london tower

    Kyle Eaton, money.co.uk business insurance expert, says:

    “The base rate has been in the news a lot lately. Initially it was because the rate was rising – and rising at pace. Between December 2021 and August 2023 the Bank of England raised the base rate from 0.1% to 5.25% – the highest it had been since 2007, just before the financial crisis.

    Since then, things had been looking slightly more optimistic. In August 2024 the Bank of England lowered the base rate to 5% – the first drop in years. But then inflation ticked up slightly – so in September 2024 the announcement came that the rate would hold at 5%, rather than continuing to drop as many hoped it might.

    This means the cost to borrow remains higher, but the return on any savings is greater too, thanks to the higher base interest rate.

    It’s rumoured that the base rate will drop again at the upcoming announcement in November. This would be welcome news – the lower the base rate the cheaper it is to borrow and the more consumers feel confident to spend – vital if your business relies on selling goods and services to people.

    But as we saw in August – any rumoured drop is not certain.

    But what does it all mean? Is a higher base rate all bad? And what does a higher or lower base rate mean for your business? Let’s start with the basics.

    What is the base rate?

    You might hear the base rate referred to by several other terms – the Bank Rate is one, the interest rate another.

    Simply put, the Bank Rate is the UK’s base interest rate – which is set by the Bank of England. And that’s how we end up hearing different names for what is essentially the same thing. For ease, we’ll stick with referring to it as the base rate here.

    The base rate influences all interest rates in the UK. It’s effectively a tool the Bank of England has in its toolkit to help fight inflation.

    Inflation is a measure of the speed in which prices are rising. And that can be the price of anything – from groceries, energy bills and fuel to clothing and public transport.

    When the prices of things go up and up, it’s bad news for everyone. This is why we often hear politicians say how important it is to keep inflation down. And this is where we see the base rate in action. As inflation began to rise dramatically in 2021/22, reaching a peak of 11% in 2022 – the Bank of England raised the base rate with it.

    The higher the base rate, the more expensive it is to borrow money. And the more expensive it is to borrow, the less people spend. Consumer spending is precisely what fuels inflation – becoming a vicious circle as people try and spend more to receive the same. By curbing spending, prices come down quicker and so does inflation.

    And that’s what we’ve been seeing – after a period of a higher base rate, inflation is now back at 2.2%.

    How does a higher or lower base rate affect my business?

    There’s no denying the higher the base rate, the more difficult it is for businesses to trade. By definition, a high base rate is in place to curb spending. And most businesses need consumers to be spending.

    It also makes it more expensive to borrow. Many businesses rely on some form of borrowing, especially in the early days, to help with month-to-month cash flow. A higher base rate makes options like business loans more expensive.

    So if consumers are spending less and it’s more expensive to borrow – it’s fair to say it makes for especially difficult trading conditions.

    But it’s not all bad news.

    A higher base rate means a greater return on savings. When the base rate was at 5.25%, some business savings account providers were offering interest rates just as high. So any money your business doesn’t need right away can go further as it earns interest at a higher rate.

    Even now, with the base rate at 5%, business savings providers like Tide are offering competitive interest rates at 4.33% AER. Though you should act fast – as the base rate falls, so will the return on your business’ savings. This is because the interest rates which banks offer will fall in-line with the base rate.

    Tips on responding to base rate changes

    Predicting whether inflation will rise (and the base rate with it) is difficult. Global events which typically drive rising costs often happen without warning – pandemics and wars are two recent examples.

    The immediate outlook suggests the base rate will continue to fall in the coming months. But that’s not a guarantee. So here are five tips to help you best prepare for base rate changes.

    Review your business finances

    If you have any variable rate loans or lines of credit you might want to consider refinancing to a fixed rate. A fixed rate means any interest you owe won’t change in the event of the base rate rising, meaning you can better predict and manage monthly outgoings.

    Negotiate contracts

    As the base rate (hopefully) drops further, it can be a good opportunity to negotiate more favourable terms with any suppliers or providers. Perhaps you can lock in longer-term contracts – typically a win-win for both parties. Contract negotiations extend to energy providers too – like with finance, a fixed-rate on your energy bill can mean you aren’t stung with soaring bills when energy costs rise.

    Don’t wait on savings rates

    The higher the base rate, the more of a return you’ll get on your business savings. Don’t sit on this though – as the rate lowers, providers won’t hesitate to reduce savings rates with it. And if you can afford to put the money away for a fixed term you’ll likely get a better rate too, and one that won’t change for the length of the term you agree – regardless of what the base rate does.

    Look at your prices

    If rising costs are directly impacting your operating costs, you may want to consider price increases. This is a delicate balance – you don’t want to go too high and put extra pressure on your customers who are already struggling. But carefully communicated, modest price rises to protect margins can be the difference between success and failure during challenging times.

    Find ways to better manage cash flow

    The more that cash flows, the better equipped your business is to deal with rising inflation and higher interest rates. Consider improving efficiencies when it comes to sending and chasing invoices and put off large purchases if they aren’t absolutely necessary.

    When is the Bank of England’s next announcement?

    In September, it was announced the base rate would hold at 5%. This decision is made by the Monetary Policy Committee (MPC), a group of nine people who on this occasion voted 8-1 in favour of holding the rate at 5%.

    The next announcement is expected on Thursday 7 November. It’s at this time the MPC will consider the state of the UK economy alongside a range of factors including how fast prices are rising (if at all), how the UK economy is growing and how many people are in work.

    The base rate had been at 5.25% for much of this year, seeing its first drop in August 2024. So it’s difficult to predict what the outcome of the next meeting will be – though recently Andrew Bailey, the governor of the Bank of England, suggested interest rates could fall more quickly if spending remains under control.

    In any event it’s important to keep a close eye on developments so you can best protect your business.”


    Neel Achary

  • Experience The Navratri Thali With Courtyard by Marriott Aravali Resort

    A Taste of Tradition: Experience The Navratri Thali With Courtyard by Marriott Aravali ResortDelhi NCR, 08th October 2024:  Courtyard by Marriott Aravali Resort is delighted to present its Navratri Thali, a culinary masterpiece designed to elevate the festive experience. This Navratri, guests are invited to embark on a gastronomic journey where every dish is crafted with meticulous care to create lasting memories.

    At the Aravali Kitchen, the all-day dining restaurant, guests can savour the special Navratri Thali in a serene and tranquil setting. Surrounded by the resort’s peaceful ambiance, it’s the perfect place to indulge in a delightful blend of traditional and contemporary flavours.

    The Navratri Thali at Courtyard by Marriott Aravali Resort is a true celebration of culinary craftsmanship. The menu showcases an enticing array of dishes that harmoniously blend the essence of taste and tradition, promising an exceptional dining experience.

    Begin the culinary journey with a selection of delectable appetisers. The “Kaccha kele ke kebab” presents savoury kebabs meticulously crafted from raw bananas, potatoes, dry fruits, and seasoned to perfection with sendha namak. The “Sweet Potato chaat” enchants the palate with a delightful combination of sweet potato, salt, coriander, and a hint of lemon.

    The main course offerings of the Navratri Thali are equally impressive. Savour the exquisite flavours of “Sabudana khichdi,” where sago pearls are masterfully prepared with ginger and tomatoes. Delight in the “aloo jeera rassa,” where potatoes are lovingly cooked in an aromatic tomato gravy. The “arbi curry” offers a symphony of tastes, blending arbi and spices into a delightful dish. Finally, relish the “Samak chawal,” a nutritious barnyard millet pulao served with curd and toasted with cumin-spiced boiled potatoes, culminating in a truly satisfying dining experience.
    To conclude the meal on a sweet note, savour the creamy “Makhana Kheer,” a dessert prepared with fox nuts, fragrant cardamom powder, and velvety whole milk. Alternatively, indulge in the opulent “Malpua,” an indulgent dessert. These sweet temptations serve as the perfect grand finale to the unparalleled Navratri Thali experience.

    Celebrate this Navratri with Courtyard by Marriott Aravali Resort’s Navratri Thali. Immerse yourself in the festive spirit and relish the flavours of tradition and innovation.


    Mansi Praharaj

  • IMD issued an alert! There is a possibility of rain and lightning in this state in the next 48 hours. Check Details

    The Meteorological Center on Tuesday said that thunderstorms and lightning are likely at isolated places in Adilabad, Komaram, Bheem Asifabad, Mancherial, Nirmal, Nizamabad, Jagitala, Rajanna Sircilla, Bhadradri Kothagudem, Khammam, Kamareddy and Nagarkurnool districts of Telangana during the next 24 hours. The same situation is also likely to prevail in

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    Adilabad, Komaram Bheem Asifabad, Mancherial, Nirmal, Nizamabad, Kamareddy, Mahbubnagar, Nagarkurnool, Wanaparthy, Narayanpet and Jogulamba Gadwal districts of the state on Wednesday, a daily weather report here said.

    Light to moderate rain or thundershowers are likely at many places, a few places or isolated places in Telangana during the next seven days. The southwest monsoon has remained weak in the state. The report said that rain occurred at one or two places in Telangana during the last 24 hours.

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  • Cellecor Gadgets Limited partners with Osia Hyper Retail Limited to expand retail presence in Gujrat

    New Delhi, October 8th, 2024: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, proudly announces its partnership with OSIA Hyper Retail Limited, Gujarat’s largest and leading retail chain. This collaboration will enable Cellecor to bring its range of appliances and smart gadgets to Osia Hypermart’s extensive retail network across Gujarat.

    OSIA Hypermart has established itself as Gujarat’s largest, most admired and fastest-growing retail chain, earning the trust of customers with its innovative offerings, quality products, and affordable prices that enhance everyday living. With over 300,000 products spanning over various categories like smart gadgets, home decor, kitchenware, electronics, appliances, and more.

    With over 43 stores spread across more than 15 cities in Gujarat, spanning over 7.11 lakh square feet of retail space, OSIA Hypermart has established itself as a trusted retail destination, offering a diverse range of products and a strong customer-centric approach. This partnership provides Cellecor with an excellent platform to further extend its reach and offer its innovative, high-quality, and value-for-money appliances and smart gadgets to a broader audience in Gujarat.

    Mr. Ravi Agarwal, MD and Founder of Cellecor Gadgets Limited said “This collaboration aims to enhance the shopping experience for customers, particularly those who value the in-store experience of seeing and handling products before making a purchase. Customers visiting OSIA Hypermart can now experience a range of Cellecor products, thanks to this partnership. Cellecor’s focus on innovation and affordability aligns perfectly with OSIA’s core value of offering high-quality products at accessible price points”,

    With a robust distribution network and the presence of Cellecor products in leading retail chains across Gujarat, the company is strategically positioned for growth. Leveraging this strong foundation, Cellecor anticipates that its business in the Gujarat region will exceed 100 crores in the next 12 months.


    Mansi Praharaj

  • Aadhaar: It is easy to access the Aadhaar of family members through mAadhaar App, know the process to link the profile

    mAadhaar App Features and Usage: If it is a difficult task for you to manage the Aadhaar details of all the members of your family at the time of need, then the mAadhaar app can solve this problem of yours.

    With its help, you can easily handle multiple profiles. Along with this, it is quite secure. This app uses 2-factor authentication to protect your data. That is, it is a safe option to manage sensitive information like Aadhaar.

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    By using this app, you will not need to collect Aadhaar cards from family members again and again. But for this, you have to link the Aadhaar profile of all your family members with the mAadhaar app once. After this, you can access their Aadhaar details anytime, even when you are offline. Let’s know how to create multiple profiles for family members using the mAadhaar app. But first let’s know about this app.

    What is mAadhaar app?

    mAadhaar app is a mobile application developed by the Unique Identification Authority of India (UIDAI). It allows users to store Aadhaar information in digital form. This app provides services like downloading e-Aadhaar, updating profile information and locking or unlocking biometric data. Apart from this, this app also allows linking and managing multiple Aadhaar profiles simultaneously.

    Benefits of Using mAadhaar App

    The mAadhaar app is very easy to manage. It allows you to handle multiple Aadhaar profiles, making it easy for you to access your family members’ Aadhaar details whenever needed. It ensures that your data is secure due to the two-factor authentication system. The best part about this app is that you can access your family’s Aadhaar details anytime, even when you are offline.

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  • Atal Pension Yojana Crosses 7 Crore Enrollment Mark In Ten Years

    Gross enrollments under Atal Pension Yojana cross 7 crore mark

    Gross enrollments under Atal Pension Yojana cross 7 crore markIANS

    The Atal Pension Yojana (APY), a government-backed pension scheme in India, has recently achieved a significant milestone. According to the Pension Fund Regulatory and Development Authority (PFRDA), the total gross enrollments under the APY have crossed the 7 crore mark, with an enrollment of over 56 lakh in the current fiscal year (FY25) to date. This achievement marks the 10th year of the scheme’s rollout, which was launched on May 9, 2015, with the aim of creating a universal social security system for all Indians, particularly the poor, the underprivileged, and workers in the unorganised sector.

    The APY is a guaranteed pension scheme regulated by the PFRDA. It is designed to provide a guaranteed minimum pension of Rs 1,000 to Rs 5,000 per month based on contributions. The scheme ensures a dignified life in old age for unorganised workers, addressing their financial insecurities and garnering their support.

    The PFRDA has acknowledged the efforts of all the banks and SLBCs/UTLBCs in bringing the most vulnerable sections of society under the coverage of the pension scheme. In recent times, the regulatory authority has taken several initiatives to raise awareness about the scheme. These include conducting APY outreach programmes at state and district levels, organising awareness and training programmes, publicising through various media channels, and conducting regular performance reviews.

    The APY’s success can be attributed to several factors. Firstly, the scheme’s focus on the unorganised sector, which constitutes a significant portion of India’s workforce, has been instrumental in its widespread adoption. Secondly, the government’s proactive efforts in promoting the scheme and creating awareness about its benefits have played a crucial role in its success. Lastly, the scheme’s design, which guarantees a minimum pension based on contributions, has made it an attractive option for those seeking financial security in their old age.

    However, the journey of the APY has not been without challenges. In the initial years, the scheme faced issues related to low awareness and understanding among the target population. Moreover, the scheme’s strict rules regarding contributions and penalties for non-compliance were seen as deterrents for potential subscribers. Over time, these issues were addressed through various measures, including relaxation of rules and extensive awareness campaigns.

    APY provides a guaranteed minimum pension to unorganised workers, addressing their financial insecurities

    APY provides a guaranteed minimum pension to unorganised workers, addressing their financial insecuritiesIANS

    The APY’s achievement is a significant step towards achieving the goal of universal social security in India. However, it also highlights the need for continued efforts in expanding the coverage of the scheme and ensuring its sustainability. As the scheme moves forward, it will be crucial to address the remaining challenges and ensure that it continues to serve as a reliable safety net for India’s unorganised sector workers.

    The Atal Pension Yojana has made significant strides in providing a social security net for India’s unorganised sector workers. Its success serves as a testament to the potential of well-designed and effectively implemented social security schemes in addressing the financial insecurities of the most vulnerable sections of society. However, the journey is far from over, and continued efforts are needed to ensure that the scheme reaches its full potential and contributes to the creation of a truly inclusive and equitable social security system in India.

  • Top Locations to Invest in Off-Plan Properties in Dubai Marina

    Dubai Marina is one of the most opulent waterfront residences in Dubai, where luxury meets excellence. State-of-the-art architectural designs and stunning horizons are the prime attractions for residents as well as investors.

    The vibrant lifestyle and family-friendly environment make it a global nexus for real estate investments, particularly in terms of off-plan properties. The flexible payment options, high return on investment, and strategic location draw investors to Dubai Marina.

    This article takes you on a detailed detour of the best places to purchase off-plan properties in Dubai Marina, showcasing why it continues to be a prime location for investing in off-plan properties.

    Why Dubai Marina is a Top Choice for Off-Plan Property Investment?

    1) Proximity to Major Landmarks

    Dubai Marina occupies a strategic location, providing seamless connectivity to some of the most iconic locations in Dubai:

    • Jumeirah Beach Residence (JBR)
    • The Palm Jumeirah
    • Dubai Internet City
    • Sheikh Zayed Road

    Off-plan properties in Dubai Marina, whether residential, commercial, or short-term rental spaces, will always be highly sought-after properties.

    2) Upscale Lifestyle

    Marina offers luxury living standards with state-of-the-art infrastructural designs, yacht clubs, waterfront promenades, upscale restaurants, and retail stores. This makes it a popular choice among high-net-worth individuals.

    3) Modern Architecture and Innovative Design

    The off-plan properties in Dubai Marina offer cutting-edge architectural designs and futuristic buildings with luxury living standards. The eco-friendly environment with smart-home technological innovations make off-plan properties a top pick.

    Top Areas to Buy Off-Plan Properties in Dubai Marina

    1) Emaar Marina Shores

    Emaar Properties is well-reputed in Dubai’s real estate market for its ultra-luxury developments, and Marina Shores is its live example.

    The 53-floor tall residential tower by Emaar Properties houses 200 exquisite units in Dubai Marina, offering apartments with 1 to 4-bedroom options and luxury penthouses with up 5 5-bedroom configurations.

    Additionally, 437 residential units ranging in size from 745 square feet to expansive floor plans of 8,161 square feet are the key features. These homes cater to a large audience, providing them with residential spaces of their choice.

    • Potential Returns: With a proven performance history of Emaar Properties and a strategic location, Marina Shores is likewise envisioned to provide substantial property value appreciation in the future.

    2) Liv Lux

    A new residential community by Liv Developers in the heart of the city is not just a luxury apartment but a symbolic blend of comfort, convenience, and opulence for its residents. The prime Marina location with state-of-the-art facilities makes it a perfect choice for those seeking exclusivity.

    The 47-floor tall residential building offers apartments with 1 to 4-bedroom configurations and 4 to 5-bedroom upscale penthouses. The project redefines the standards of luxury living with its unique ceilings, spacious layouts, wall-to-wall windows, and spot-on lighting.

    • Attraction for Investors: The cutting-edge technological innovations, luxurious lifestyle, and material comfort make Liv Lux a top pick for high-net-worth individuals who are willingly paying premium rental prices.

    3) Sobha Seahaven Sky Edition

    Sobha Seahaven Sky Edition is a meticulously crafted premium residential project by the developers. It is planned and executed with great attention to detail. It gives an experience of exquisite living with pleasant views of Marina’s skyline and the sea.

    The building offers exclusive residential units with 3 to 4-bedroom configurations. In order to protect the privacy of its residents, each floor has only three residential units.

    The 33-unit apartment is widely renowned for its bespoke architectural designs and interiors overlooking the panoramic views of Palm Jumeirah, Dubai Marina, and the crown jewel of Dubai’s skyline, Ain Dubai.

    • What Sets It Apart: The breathtaking views of Dubai’s skyline are the major attractions for the residents, marking it as an emblem of Dubai’s progress.

    Key Benefits of Investing in Off-Plan Properties in Dubai Marina

    1) Capital Appreciation

    Dubai is an economic powerhouse, with prospective chances of financial stability and economic growth in future. Thus, the off-plan projects in Dubai Marina have substantial chances of rise in demand which ultimately attracts investors from across the globe.

    And upon completion, they are expected to bring in significant fortune and high returns on investment.

    2) Attractive Payment Plans

    The flexibility in payment is a major attractive feature of the off-plan properties in Dubai. The payment plan can be spread out over the entire period of construction, which makes financing really easy for the investors.

    3) Early-Bird Pricing

    Off-plan properties are the under construction projects which are sold at relatively lower prices. This allows the investors to secure a property in prime locations of Dubai, at affordable rates. With the completion of a project, the prices tend to increase, bringing in greater profits for the early investors.

    What to Look for When Buying Off-Plan Properties in Dubai Marina

    1) Developer Reputation

    It is of utmost importance to invest in projects by renowned developers. Those with verified credentials and solid background are much likely to complete the project in time without compromising on quality.

    Emaar Properties, Kempinski and Sobha Realty are the highly sought-after developers within the real estate realm of Dubai.

    2) Project Location within the Marina

    The properties in Dubai Marina are known for their breathtaking views and state-of-the-art facilities. These added amenities depend upon the location of the property.

    Such as, the luxury residential spaces near the Marina promenade are popular amongst the high-net-worth individuals and thus, demands greater prices in comparison to the places located inland.

    3) Completion Date

    Before purchasing an off-plan property, get information about the expected date of completion of the project.

    This gives you an estimate of when you can use the property or start earning by renting it out. Ensure that a clear-cut timeline is communicated to you, and if there are any unexpected delays, you must be informed in time.

    Off-Plan vs. Ready Properties: Why Choose Off-Plan?

    1) Customization

    Investors purchasing off-plan properties do get the freedom to customize some of the aspects such as finishing, fixtures and certain layouts.

    This is an ideal choice for the people who want to create a space right according to their personal likings and preferences.

    2) Greater Flexibility

    Flexible payment plan is one of the most attractive features of the off-plan properties. Incase if the investors want to ease their burden of financing, they can purchase off-plan properties and spread out the payment over the entire duration of construction.

    3) Lower Prices

    In comparison to the ready to sale residential spaces, off-plan properties come at relatively lower prices. This provides the investors with a lucrative opportunity to enter Dubai’s real estate market.

    Key Considerations Before Investing in Off-Plan Properties

    The following factors need to be considered before investing in off-plan properties.

    • Developer Reputation: Make sure that the developer has a proven track record of success and is capable of delivering the project on time.
    • Market Trends: Be mindful of the market trends so that you can understand and predict the appreciation of property in Dubai’s real estate industry.
    • Payment Plans: Ensure that the payment plan proposed by the developer is in accordance with your financial situation.
    • Completion Timelines: Thoroughly review the deadline for project completion so that you can have an idea of when your property will be ready to use.

    Closing In!

    Purchasing an off-plan property in Dubai Marina provides a lucrative opportunity for investors to enter one of the most thriving real estate markets in the world. The strategic location, flexible payment plans, and high return on investment are the key attractions for investors.

    These notable attributes make Dubai Marina an ideal location for purchasing off-plan properties. From opulent waterfront residences to luxury standards of living, Dubai Marina has something to suit everyone’s plate.

    Thus, do your market research, choose an appropriate investment plan that fits your preferences, and enjoy the luxurious lifestyle of Dubai.


    Neel Achary

  • Bank Holiday Alert: Banks will remain closed for 5 consecutive days due to Dussehra

    Bank Holiday : With the arrival of the festive season, the holiday season has also started. Banks will remain closed for a total of 15 days in the month of October, out of which five holidays are coming this week.

    Now banks are going to remain closed in many states due to Dussehra. RBI has kept banks closed for five days due to Dussehra. However, RBI has given these five-day holidays only to these states.

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    Banks will remain closed for 5 days this week

    On the occasion of Dussehra, banks will remain closed for 5 consecutive days in some states. For example, banks will remain closed from 10 to 13 October in Tripura, Assam and West Bengal. Whereas, banks will remain closed from 11 to 14 October in Sikkim.

    Banks will remain closed for five days on Dussehra

    • October 10 (Mahasaptami): Banks will be closed in Tripura, Assam, Nagaland and Bengal on Thursday.
    • October 11 (Maha Ashtami/Mahanavami/Ayudha Puja): Banks will be closed in Tripura, Karnataka, Odisha, Tamil Nadu, Assam, Sikkim, Arunachal Pradesh, Manipur, Nagaland, Bihar, Jharkhand, and Meghalaya on Friday.
    • October 12 (Dussehra/Mahannavami/Vijayadashami): Banks will be closed across all states on Saturday as it is also the second Saturday of the month.
    • October 13: Sunday
    • October 14 (Durga Puja) : Banks will remain closed in Sikkim on Monday.
    • Rest of the holidays in October
    • October 16: Lakshmi Puja (Agartala, Kolkata)
    • October 17: Maharishi Valmiki Jayanti / Kati Bihu
    • October 20: Weekly Holiday (Sunday)
    • 26 October: Acquisition Day / Fourth Saturday in Jammu and Kashmir
    • October 27: Weekly Holiday (Sunday)
    • October 31: Diwali (Deepawali) / Kali Puja / Sardar Vallabhbhai Patel Jayanti / Narak Chaturdashi

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  • West Coast Cure Initiates Voluntary Recall

    West Coast Cure Initiates Voluntary Recall

    Irvine, CA, October 08, 2024 –West Coast Cure is committed to maintaining high standards of quality and safety for its customers. To uphold its commitment to quality, it ensures that every product it sells has a passing compliance test conducted by a state-licensed laboratory.

    The California cannabis regulatory authority has continued to reach out to WCC regarding products mentioned in a newspaper article over four months ago. These products are over a year old and are no longer on any shelves. All of these products have passing compliance tests.

    Rather than continue to drag the matter out, West Coast Cure has decided to put it to rest and voluntarily recall all of the remaining products. WCC understands that there are self-interested people who may try to spin this decision in a negative light. But make no mistake: this decision is not an admission of any wrongdoing. West Coast Cure continues to dispute all allegations made by people who WCC believes are doing this for financial gain.

    As the company has with every one of its past products, WCC will continue to require passing compliance tests from fully-licensed laboratories for every one of its products that is sold to consumers.

    West Coast Cure remains dedicated to providing safe, quality products to our customers. WCC appreciates your understanding and continued support.


    Praveen

  • American Eagle Launches Live Your Life Campaign in India with Brand Ambassador Janhvi Kapoor

    8th October 2024: American Eagle, the #1 jeans brand for Gen Z worldwide, has officially launched their global ‘Live Your Life’ campaign in India. Featuring Bollywood icon and style maven Janhvi Kapoor as the face of the campaign, this initiative is all about empowering the youth to embrace their individuality and live authentically.

    The ‘Live Your Life’ campaign reflects American Eagle’s core belief that self-expression is at the heart of modern culture. Gen Z is not looking for validation from brands or influencers, but for the freedom to be who they want and do what they want to. This message resonates deeply with Janhvi Kapoor, a youth icon who embodies the spirit of authenticity and individuality. Through this campaign, the brand invites everyone to step into their own spotlight, owning who they are and celebrating their uniqueness.

    Shashank Mishra, Brand Head, American Eagle India, said “We believe that every individual’s journey is as unique as their personal style. The ‘Live Your Life’ campaign celebrates the courage to embrace one’s true self and pursue passions authentically. Through Janhvi Kapoor’s inspiring story, we showcase that self-expression goes beyond fashion—it’s about living boldly and being true to oneself. Our goal is to empower Gen Z to own their moments and let their real self’s shine.”

    Janhvi Kapoor

    Speaking about her association with American Eagle, the iconic Janhvi Kapoor said, “I’ve always believed that being true to who you are is the most important thing. I love how American Eagle encourages people to express themselves without fear. The ‘Live Your Life’ campaign isn’t just about fashion—it’s about owning your story and embracing your individuality, and I’m excited to be part of this journey.”

    At the core of the ‘Live Your Life’ movement is the belief that each individual’s story is unique. The campaign celebrates diversity, self-expression, and personal style, highlighting the real lives behind the glamorous facades and the journeys of those who have overcome challenges to create something meaningful.

    Alongside other global talents, Janhvi Kapoor shares her personal story, revealing what drives her passions and how she embraces life on and off the screen. The campaign explores her inspirations, the creative process behind her work, and the community that supports her. This authentic storytelling approach aims to inspire Gen Z to live their lives on their own terms.

    American Eagle’s ‘Live Your Life’ campaign goes beyond fashion; it’s a call to embrace one’s true self. It celebrates individuality, urging everyone to own their unique stories and live boldly, in line with the brand’s commitment to authenticity and personal style. Join the movement and discover how American Eagle can be part of your journey to living life on your terms.


    Joseph Andrew