India snacks the most during parties, guest visits and on weekends, reveals The India Snacking Latest Report by Godrej Yummiez
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Mumbai, 03rdMay, 2023:In India, snacking has emerged as an important aspect of every occasion. The festivals, celebrations, parties, gatherings are based around eating india snacks as it is a way to show hospitality and make connections. ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a leading brand of frozen ready-to-cook products, took a deep dive to understand the occasions people in india are snacking. Two main occasions for snacking that jointly took the top spot are Weekends and Party/guest visits/celebrations. These two occasions individually resonate across an average of 45% of Indians.
When compared across regions, the Godrej Yummiez report highlights that47%ofNorthernandEastern Indiasnacks during parties or guest visits. At the same time,South and West Indiashowed almost similar levels of snacking,44% and 43% respectively. Furthermore, the report reveals that46%ofSouth Indiaand45%each fromNorth, West and East Indiaprefer weekend snacking.
India Snacks Trends
Speaking on the insights and the report,Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL), said, “As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. Snacking remains an integral part of various occasions for people and this is evident from the insight we received from the report. Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars.”
India Snacks by Cities
Amongst cities that prefer snacking more during parties and guest visits –Lucknow tops the list with 54%, followed byJaipur at the second place with 50%andKolkata with 47% secures third place. Whereas 46% and 45%of people inPune and Chennaienjoy snacking during parties. Followed by43%fromMumbai,41%fromAhmedabadand44%each fromDelhi, Hyderabad and Bengaluruprefer snacking during parties and occasions.
For the second occasion which is snacking during weekends,Chennai loves to snack the most on weekends with 49% score,Pune comes in second rank with 47%score whileDelhi & Lucknow ranks third with 46% score.The other cities that follow areMumbai, Bengaluru, and Kolkata with 45% common score. 44%fromAhmedabad & Jaipur, and43%people fromHyderabadtend to snack on weekends.
Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.
Please download the complete report HERE
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