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Category: Awards & Recognition

  • HDFC Mutual Fund Launches HDFC Manufacturing Fund


    HDFC Mutual Fund (HDFC MF) announces the launch of HDFC Manufacturing Fund

    An open-ended equity scheme following a manufacturing theme

    NFO Period – April 26, 2024 – May 10, 2024

    MUMBAI: HDFC Asset Management Co. Ltd., the investment manager of HDFC Mutual Fund (HDFC MF) announces the launch of HDFC Manufacturing Fund. This open-ended equity scheme aims to unlock the potential of India’s manufacturing sector by investing predominantly in equity and equity-related securities of companies engaged in manufacturing activities. The NFO for HDFC Manufacturing Fund commences on April 26, 2024, and concludes on May 10, 2024.

    India’s manufacturing sector stands at the cusp of an Amrit Kaal, a golden era, fuelled by various factors such as growing consumption, investments, and exports, coupled with changing geopolitical dynamics and the government’s push for self-reliance through reforms and incentives. The fund seeks to capitalize on these tailwinds, offering investors an opportunity to participate in the country’s transformation into a global manufacturing powerhouse.

    HDFC Manufacturing Fund’s investment strategy emphasizes a core portfolio comprising at least 80% investment in stocks representing diverse sectors under the Manufacturing theme. The fund’s flexible approach allows for investments across market capitalization, offering investors exposure to a wide range of opportunities within the manufacturing landscape.

    Navneet Munot, Managing Director and Chief Executive Officer of HDFC Asset Management Company Limited said, “We are delighted to introduce the HDFC Manufacturing Fund to our investors. At HDFC Mutual Fund, we have always endeavored to be a one-stop solution for varied financial goals and have delivered a wide array of opportunities through our diverse product bouquet. HDFC Manufacturing Fund becomes the latest addition to our diverse set of offerings.“

    The scheme will be managed by Rakesh Sethia, Fund Manager of HDFC Manufacturing Fund, with over 19 years of experience in equity research said, “Our investment style revolves around rigorous bottom-up research aimed at identifying companies with a compelling long-term growth story. We seek to construct a portfolio that balances established industry leaders with emerging disruptors, ensuring a diverse mix of opportunities within the manufacturing sector.“

    Investors can expect the fund to target both established industry leaders and emerging disruptors, aiming at a balanced portfolio with the potential for sustained growth. The fund’s investment objective is to provide long-term capital appreciation by identifying companies poised to benefit from India’s manufacturing resurgence.

  • ROYAL ENFIELD INTRODUCES GLOBAL RENTALS AND TOURS


    Royal Enfield

    Royal Enfield Rentals and Tours, is the quickest and easiest way to experience the world on a motorcycle for anyone looking to set out on an adventure

    Explorers can rent a motorcycle of their choice or book a tour globally through a network of experts and trusted partners

    Royal Enfield Rentals and Tours is available across 60+ destinations, spanning more than 25 countries like India, France, Italy, Scotland, Spain, Turkey, Peru, Ecuador, Argentina, Vietnam, Indonesia, Thailand, Morocco, Namibia, South Africa, Nepal, Bhutan and more

    INDIA: Setting out on a journey of exploration and adventure has never been easier for travellers across the world. With the introduction of “Rentals and Tours,” a one-stop solution for any journey on two wheels, Royal Enfield promises hassle-free and easy discovery of new destinations with brand assurance.

    Building on the success of Royal Enfield Rentals in India, this comprehensive platform will now serve as an ultimate enabler for explorers looking to embrace novel motorcycle experiences across the globe. With accredited partners, both in India and globally, and the introduction of the Rentals and Tours programme, Royal Enfield now aims to redefine motorcycle tourism with its newest venture, which covers everything from motorcycle rentals and professionally guided tours to assistance with curating self-guided trips. Catering to a diverse spectrum of riding preferences, in terms of terrain and level of expertise, Royal Enfield ‘Rentals and Tours’ will allow prospective explorers to set out on unforgettable adventures and fulfill their quests for exploration.

    ”Royal Enfield has long been associated with epic journeys of exploration, with enthusiasts traversing countries, and continents on our motorcycles for decades. We believe we deeply understand the desire for adventure and to discover the world on two wheels. The Royal Enfield Rentals and Tours programme not only simplifies the logistics of motorcycle tourism, it also opens a world of new opportunities for those with the spirit of adventure in their hearts. With one of the world’s largest motorcycling communities, we believe this initiative will not just fortify but also expand Royal Enfield’s global motorcycling family, fostering a deeper sense of camaraderie among riders across borders.”, said B Govindrajan, CEO, Royal Enfield.

    To rent a Royal Enfield motorcycle or to book a motorcycle tour has never been easier. It is user-friendly, and an absolutely simple process that requires just a few clicks. One merely has to head to royalenfield.com/rentals and royalenfield.com/tours, browse through the options based on planned destination and time frame, and then confirm booking interest. A quick call-back from the tour operator will be organised, to confirm and finalise details of the tour and the itinerary. All that is left to do then, is to pack the helmet and riding gear and look forward to the next big adventure on two wheels. 

    The rental programme extends to 32 destinations, spanning India, South Africa, Indonesia, Colombia, Turkey, and Namibia, among others. Collaborating with multiple tour partners, Royal Enfield provides riders with a diverse array of experiences across a total of 62 trips, covering 52 destinations in 25 countries. From exploring the captivating international destinations of France, Scotland, and Spain to the enchanting locales of Cochin, Gangtok, and Tawang in India, Royal Enfield Rentals and Tours offer boundless possibilities for unforgettable rides.

  • The Next Level Of Fitness At MultiFit Exclusive ProSkills Masterclasses


    Multifit ProSkills Mastrclass

    PUNE:  MultiFit, a trailblazer in the fitness industry, hosted a series of one-of-a-kind Pros Skills Masterclasses on April 12th and 13th 2024, designed to catapult participants’ fitness journey to new heights. Led by industry experts, these immersive workshops offer a unique blend of theory and practical application, equipping participants with specialized skills and techniques tailored to various fitness formats. From Parkour to Salsa, Hoop Fitness, and Zumba, each master class provides an unparalleled learning experience to elevate fitness enthusiasts’ expertise and passion.

    Commenting on the launch of the Pro Skills Master class, MultiFit expressed excitement about the opportunity to empower individuals on their fitness journey. “At MultiFit, we believe in providing holistic fitness solutions that cater to the diverse needs and interests of our clients. With Pro Skills Master class, we aim to inspire and educate fitness enthusiasts, enabling them to explore new avenues and unlock their full potential.”

    The Pro Skills Master class series represents a significant milestone for MultiFit, reaffirming its commitment to innovation and excellence in the fitness industry. By curating these exclusive workshops, MultiFit aims to redefine the traditional fitness experience, offering participants the opportunity to explore diverse disciplines and uncover new dimensions of physical activity.

    Parkour, one of the featured master classes, delves into the world of urban athleticism, challenging participants to navigate obstacles with precision, agility, and creativity. Led by experienced practitioners, this workshop not only enhances mobility and strength but also fosters spatial awareness and mental resilience. Participants emerge with newfound confidence and a deeper understanding of their physical capabilities.

    Similarly, the Salsa Master class combines the joy of dance with the benefits of fitness, inviting participants to learn basic steps, techniques, and styling elements of salsa dancing. Led by seasoned instructors, this workshop promises a fun and energetic workout, igniting a passion for movement and self-expression. Beyond physical fitness, salsa dancing fosters social connections and cultural appreciation, enriching participants’ overall well-being.

    Hoop Fitness, another highlight of the Pro Skills Master class series, introduces participants to the art of hoop dancing, blending cardio, strength training, and coordination into a dynamic workout routine. Led by skilled hoop artists, this workshop encourages participants to explore their creativity while sculpting their bodies and sharpening their focus. Whether beginners or experienced hoopers, participants discover a new avenue for self-expression and personal growth.

    Lastly, the Zumba Master. This class offers a high-energy experience, combining dynamic dance movements with upbeat music to create a full-body workout that feels more like a dance party than exercise. Led by certified instructors, this workshop welcomes individuals of all fitness levels, promoting inclusivity and community spirit. Participants leave feeling exhilarated and empowered, ready to tackle their fitness goals with renewed enthusiasm.

    MultiFit is a leading fitness brand dedicated to transforming lives through holistic health and wellness solutions. With state-of-the-art facilities, expert trainers, and innovative programming, MultiFit offers a comprehensive range of fitness services tailored to individual needs and goals. From group fitness classes to personalized training programs, MultiFit is committed to empowering individuals to live their best lives through fitness.

  • OpenAI recruits Pragya Misra as its first employee in India

    NRI PULSE STAFF REPORT

    April 21, 2024: OpenAI, the developer behind ChatGPT and a trailblazer in the field of artificial intelligence has appointed its first-ever employee from India. Pragya Misra, who has a diverse background spanning public affairs, corporate advocacy, and strategic partnerships, is poised to take the helm as the head of government relations for the tech giant.

    Reports from Bloomberg shed light on the significance of this appointment, emphasizing OpenAI’s strategic maneuver to navigate the intricate landscape of global AI regulation. As governments worldwide grapple with the challenge of crafting policies to govern rapidly evolving technologies, Misra’s expertise promises to be a vital asset in steering OpenAI through this complex terrain.

    Who is Pragya Misra?

    At 39 years old, Pragya Misra has held various high-profile roles. Most recently, she served as the Director of Public Affairs at Truecaller, a leading contact verification company, where her responsibilities included fostering relationships with governmental bodies, investors, stakeholders, and media entities.Prior to her tenure at Truecaller, Misra was at Meta Platforms, where she spearheaded WhatsApp’s campaign against misinformation in 2018. Notably, she held the distinction of being WhatsApp’s first employee in India.

    Misra holds an MBA from the International Management Institute, complemented by a degree in commerce from the University of Delhi. Additionally, Misra’s academic pursuits have taken her to prestigious institutions such as the London School of Economics , where she pursued a Diploma in Bargaining and Negotiations.

    Misra is also is an avid podcaster, hosting the Pragyaan Podcast, where she talks about topics ranging from meditation to consciousness. She is also a Heartfulness Meditation Trainer and boasts a passion for golf, having represented India in numerous international tournaments from 1998 to 2007.

    Charting a New Course with OpenAI

    While OpenAI has yet to officially announce Misra’s appointment, her imminent arrival marks a milestone in the company’s journey.

  • Godrej L’Affaire’s Sixth Edition Culminates With The Celebration of ‘All Things Goodness’


    Godrej L’Affaire 2024

    Witnesses participation from more than 50 brands and more than 1,500 attendees

    MUMBAI: Godrej L’Affaire, a curated experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies, concluded its sixth edition with a spectacular showcase of ‘All Things Goodness’. With more than 1,500 people including several prominent personalities attending Godrej L’Affaire 2024, more than 50 brands came together to create memorable experiences.

    Presented by HSBC India, the Godrej L’Affaire’s three-pronged mission of crafting hyper-immersive experiences, building a community of lifestyle enthusiasts, and weaving a robust digital safety net for all the participating brands surpassed expectations, offering attendees a truly unforgettable experience.

    From the moment guests stepped through the beautiful arch gate, the essence of ‘Goodness of Lifestyle’ enveloped them, symbolizing a holistic approach to living. The event was meticulously mapped across eight zones, each representing a facet of L’Affaire – Lifestyle, Awareness, Fashion, Flavour, Artistry, Innovation, Rejuvenation, and Environment — and offered a journey of discovery and delight.

    Attendees were treated to a virtual walkthrough of the event beforehand, courtesy of a distinctive microsite, providing insights into the goodness factor and a glimpse of what awaited them. The microsite, which went live 4-5 days before the event, served as a prelude to the immersive experience that awaited guests.

    The evening’s highlight was an exclusive fashion show by Malaika Arora, showcasing her flagship brand – The Label Life. Marking a smashing debut for the brand’s collection on the runway, Malaika showcased Spring Summer 2024 collection centered around iconic Picnic, Party, Home, and Office looks. Attendees were also treated to an electric performance by the band – The Bartender, the brainchild of Mikey McCleary – award-winning songwriter, composer, and producer. Featuring Shalmali Kolghade, Medha Sahi, and Kaprila Keishing, their eclectic mix of music sensibilities set the tone for an evening of entertainment and enlightenment.

    Thrilled with the success of Godrej L’Affaire 2024, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “The sixth edition of Godrej L’Affaire has been an exceptional journey, showcasing our commitment to crafting personalized, immersive, and authentic experiences for consumers. ‘All Things Goodness’ served as the guiding theme this year underscoring the significance of deliberate good choices and positive contributions to society. We are happy to have created an unforgettable affair that celebrates lifestyle in its truest essence and look forward to the seventh edition next year!”

    Sharing his thoughts on the collaboration, Jaswinder Sodhi, Head of Customers Propositions, Digital & Marketing,  HSBC India, conveyed, “Having followed the journey of Godrej L’Affaire for quite some time, I was genuinely impressed to witness the vibrant lifestyle community come together and celebrate the essence of goodness. Our collaboration with Godrej L’Affaire perfectly aligns with HSBC India’s commitment to fostering genuine connections and trust with our customers. Through this immersive experience, we treated the attendees to a unique and enriching lifestyle encounter.”

    Food enthusiasts were delighted with the unveiling of the 7th edition of the Godrej Food Trends Report (GFTR), exploring the theme of “Provenance,” shedding light on Indian cuisine and its origins, exploring the intrinsic link between ingredients, regional specialties, and traditional practices. With insights from over 190 experts, including chefs, bloggers, and food producers, GFTR 2024 sheds light on the rich tapestry of India’s culinary heritage.

    The evening also witnessed the felicitation of the top 25 content creators chosen through the premier influencer hunt Godrej L’Affaire Select. This program scouted a pool of over 10,000 participants spanning 200 cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, popularly known as Beer Biceps, the winners were honored and welcomed into the exclusive Godrej L’Affaire Select creators’ group.

    For the soirée, the other experience partners were MyGlamm, Freedom Tree, Cinthol, Godrej Magic, Goodknight, HIT, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kama Sutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Samadhan), Godrej aer, The Woman’s Company, Godrej Capital and Godrej Properties.

    Godrej Jersey, Dubai Energy Drink, and Cancro were the Hydration Partners while the Gourmet Partners were Godrej Yummiez, Baskin Robbins, Godrej Real Good Chicken, SMOOR, Elior, Thaiji Gold, Bombay Island, Ishaara, Eight. Carlsberg Smooth Soda was the Celebration Partner for Godrej L’Affaire 2024.

    Taj The Trees was the Hospitality Partner; Uber India was the Exclusive Mobility Partner and Skrap was the Zero Waste Partner.

    The Bartender was the Entertainment Partner for the evening and the Communication Partners were Communicate India, Agency09, MSL, and Mondial Communications.

    The Outreach Partners were Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 Eleven Communications, Sara Khan, and Smalltown Dreams Entertainment.

    Sparkle Gift Card was the Goodness Partner for the soirée while &media was the Content Partner.

    With Woot Luxe being the Event Partner, 94.3 Radio One was the Radio Partner and Bright Outdoor Media Ltd was the OOH Partner for Godrej L’Affaire 2024.

    As Godrej L’Affaire’24 concludes, the momentum generated, and the meaningful connections forged testify to its enduring impact. Godrej Industries Limited and Associate Companies remain committed to nurturing emerging talent, fostering meaningful conversations, and redefining the future of lifestyle, beauty, travel, wellness, fashion, and food.

  • CREDAI To Impart Skill-Based Training To Future Engineers


    (L-R) – Bharat Agarwal and Ranjit Naiknavare at the signing of the MOU between VIIT – Pune and CREDAI Pune Metro.

    Signs an MoU with Vishwakarma Institute of Information Technology (VIIT) Pune

    Civil Engineering students to undergo 200 hours of practical on-site training.

    PUNE: In an endeavor to create skilled Civil Engineers, CREDAI Pune Metro signed an MoU with Vishwakarma Institute of Information Technology (VIIT) Pune. To make them industry-ready, CREDAI will be working towards imparting the students with skill-based practical and on-site training.  The MOU was signed by Ranjit Naiknavare – President of CREDAI Pune Metro and Bharat Agarwal- Managing Trustee of VIIT Pune at CREDAI Pune Metro office, Nucleus Mall, Camp, Pune. The initiative is jointly undertaken by CREDAI Pune Metro, the Team of CREDAI Kushal, led by Kapil Trimal.

    Speaking during the signing of the MOU, Ranjit Naiknavare said, ” The real estate sector in Pune has been on the rise for the last few years and we see the trend continuing for years to come. To be able to cater to this rise, we need skilled industry-ready engineers. Pune produces several Civil Engineers however, they are not well versed with the practical skills required to work on a project site, despite some of them undertaking internships.”

    “To bridge this industry-academia gap, we have created this unique upskilling program to provide the Civil Engineering students of VIIT-Pune a 360-degree comprehensive training program aimed at providing practical skills required for on-the-job implementation. We are glad to have signed an MOU to this effect with a prestigious institute like VIIT Pune.”

    “Under the MOU, civil engineering students will be able to get hands-on training from the first year of the degree. The training program can be completed by students in 5 semesters. It will involve 200 hours of onsite training wherein CREDAI team members will impart comprehensive knowledge covering all practical aspects of working on a construction site.” he added further.

    Dignitaries present post the MoU signing between VIIT- Pune and CREDAI Pune Metro (From Left ) Kaveesh Thakwani, Milind Talathi, Sameer Belwalkar, Ashwin Trimal, Kapil Trimal, Kapil Gandhi, Ranjit Naiknavare, Bharat Agarwal, Dr Vivek Deshpande, Dr Srikanth Shinde, Dr Archana Tanawade, Dr Atul Kulkarni, Dr D. K. Abhyankar, to Urmila Julka and others

    Expressing his joy about associating with CREDAI, Bharat Agarwal said, “There has been a lot of talk over the need for industry and academia to work together, but no one has implemented the same in Civil Engineering. This is the first such attempt in the country and we are happy to associate with CREDAI to take this forward as the onsite practical training for Civil Engineering students is crucial for their future and the progress of the real estate sector as well”.

    Adding further he said, “We believe this initiative will create an ecosystem that accommodates innovators as their theoretical knowledge will be complemented with onsite skill development. The mark sheets of students will also have a mention of the completion of the training.”

    CREDAI Pune Metro Secretary Ashwin Trimal, Convenor Public Relations Kapil Gandhi, CREDAI Kushal Joint Secretary Sameer Belwalkar, CREDAI Member Milind Talathi, CREDAI Kushal Program Coordinator Kapil Trimal, CREDAI Pune Metro Director General Dr. D. K. Abhyankar, CREDAI Pune Metro General Manager to Urmila Julka, Director of VIIT-Pune Dr. Vivek Deshpande, Director of Corporate Relations Department, VIIT-Pune Dr Atul Kulkarni, Head of Civil Engineering Department, VIIT-Pune Dr. Srikant Shinde, Assistant Professor of VIIT-Pune Dr. Archana Tanawade and other dignitaries were also present on the occasion.

    CREDAI Kushal is an important initiative working relentlessly for the past 12 years to provide skill development workshops for construction workers.  Along with these, CREDAI Kushal also addresses issues relating to the welfare and healthcare of construction workers, the education of their children, providing crèche facilities, and so on.

  • Aprilia Ignites India’s Superbike Culture With Powerful New Lineup And Brand Ambassador John Abraham


    (L-R) Mr. Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt. Ltd. with John Abraham, Brand Ambassador, Aprilia India

    PUNE: Aprilia, a renowned manufacturer of high-performance motorcycles, has officially launched its extensive superbike portfolio in the Indian market, marking a significant moment for superbike enthusiasts in the country.  The company also announced the appointment of John Abraham, a motorcycle aficionado himself, as its brand ambassador to spearhead this exciting initiative.

    This launch represents a major expansion for Aprilia in India, offering a comprehensive range of superbikes to cater to diverse riding preferences.  From the track-oriented RSV4 Factory to the versatile Tuareg 660, every rider is assured of finding a perfect match.  All these superbikes, available as Completely Built-up Units (CBUs) through Aprilia Motoplex dealerships across India, embody the legendary Aprilia spirit – a unique blend of cutting-edge technology, captivating design, and a relentless pursuit of exhilarating performance. 

    A Quartet of Unforgettable Machines

    RSV4 Factory:  This is not merely a motorcycle; it’s a track-focused machine meticulously crafted for superior speed. Aerodynamic lines precisely cut through the air, while the powerful V4 engine unleashes unparalleled power. Every twist of the throttle grants access to the exclusive club of riders who chase ultimate velocity.

    RS660:  This offering presents a perfect harmony of sportiness and contemporary design.  The RS660 is not only aesthetically stunning but also a thrill machine built for everyday riding. Aprilia’s rich racing heritage is woven into its DNA, translating racetrack knowledge into an unforgettable street experience.

    Tuono 660:  The Tuono 660 is a powerful machine disguised for urban riding.  Fully adjustable suspension and exceptional power allow you to conquer any cityscape with unmatched performance. It’s a motorcycle that begs to be unleashed on the urban jungle.

    Tuareg 660:  The call of adventure is undeniable, and the Tuareg 660 answers it with aplomb. This robust machine devours any terrain with ease, from twisting mountain trails to sandy deserts. Adventure enthusiasts will find a perfect partner in the Tuareg, a machine that’s as comfortable exploring uncharted territories as it is commanding respect on the road.

    John Abraham Joins Aprilia as Brand Ambassador

    Aprilia India is proud to welcome John Abraham, a dedicated Aprilia fan, as its brand ambassador.  This partnership is more than just a celebrity endorsement; it represents the ideal synergy that Aprilia was searching for. Abraham’s passion for high-performance motorcycles perfectly aligns with Aprilia’s racing heritage and legacy. He resonates with India’s thriving community of performance biking enthusiasts.  He’s not just a brand ambassador; he’s a true fan, a rider who embodies the spirit of Aprilia.

    John Abraham, while unveiling Aprilia’s performance portfolio, stated, “I am thrilled to be associated with Aprilia as their brand ambassador. I connect with the Aprilia brand, which embodies passion, performance, and style. I am honored to be part of a brand with such a celebrated legacy. I look forward to being a part of Aprilia’s journey as it continues to stand for high-performance bikes that exude the spirit of sport, racing, and adventure.”

    Diego Graffi, Chairman and MD, of Piaggio Vehicles Pvt. Ltd., commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand’s vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish.”

    He further added, “Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfill the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders.”

    Apoorva Saigal, Head of Corporate Communication and Marketing commented “The addition of John Abraham as Aprilia’s brand ambassador marks a significant chapter in our brand journey.  John’s genuine passion for motorcycling resonates deeply with our discerning customers and John’s influence will be instrumental in amplifying Aprilia’s reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”

    Aprilia’s Commitment to Customer Experience

    Aprilia is actively expanding its touchpoints across India. Through its flagship Motoplex stores, Aprilia offers a curated customer experience and seamless after-sales service. By the end of FY Q1 2024, we aim to have approximately 10 Motoplex showrooms operational across major Indian cities like Bangalore, Delhi, Pune, Chandigarh, Surat, Jaipur, and Mumbai. Most of these are already welcoming riders, with a few more opening by the end of April 2024.

  • “Forma – Feelings Designed By Ducati In Borgo Panigale”: At The Fuorisalone A Journey Through The Creative Process Of Ducati motorcycles


    Forma – Feelings designed by Ducati in Borgo Panigale

    Ducati inaugurates its participation in Milan Design Week 2024 with a private event at the Leonardo da Vinci National Science and Technology Museum

    The design process through which Ducati motorcycles are created is illustrated in an exhibition in seven stages: a magical combination of beauty and high-end technology, performance and emotions

    The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” will be open to the public until Sunday 21 April in the context of the Fuorisalone

    NEW DELHI: On the evening of Monday 15 April, with a private event attended by over 300 people, Ducati inaugurated its participation in the 2024 edition of the Milan Design Week, the most important moment of the year for the world of design at an international level.

    The Bologna-based motorcycle manufacturer fits perfectly into the context of the Fuorisalone with the exhibition “Forma – Feelings designed by Ducati in Borgo Panigale”, set up in a place in line with the values of the brand, the Leonardo da Vinci National Science and Technology Museum. The exhibition was created to accompany visitors in the discovery of the design process through which all Ducati motorcycles are created: a magical combination of beauty and high-end technology, performance and emotions, in which form and function work in symbiosis.

    Andrea Ferraresi, Director of Strategy & Centro Stile Ducati: “In Ducati, we consider style and love for beauty as fundamental elements to create emotions and experiences capable of going beyond the pleasure of riding. Our “Reduce to the Max” design vision provides a symbiotic integration between form and function, in which each element is essential and the superfluous has no space. To bring our style principles to Milan Design Week is perfectly aligned with our Company strategy and gives further value to our approach to design.“

    The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” is structured through a journey in seven stages, which represent the fundamental steps using which the designers of the Centro Stile Ducati and the engineers of the R&D department transform the idea of a motorcycle into a true work of art. The Ducati model used to describe this process is the supersports bike par excellence in the Borgo Panigale range: the Panigale V4.

    The immersive itinerary of the exhibition opens with a space dedicated to the “Brief”, the document that provides the designers with the general guidelines with which to begin the stylistic creation of each motorcycle. The following “Analysis & Concepts” phase is a flow of research in which the designer’s thoughts range between art, music, places, colors, and shapes, composing a mood board from which the personality and character of each new Ducati model are born. The third step of the exhibition is dedicated to the “Sketches “, how the Ducati designers put all their ideas on paper. The most effective proposals are then materialized in 3D CAD models which allow the creation of the first physical models, the so-called “Proportion Models”, from which the best solution is selected. Having reached this point, the next three steps lead to the actual birth of a new Ducati motorcycle, through the “Clay Model”, a 1:1 scale model refined by hand like a real sculpture using highly mouldable synthetic clay, the “Master Model”, a resin model that allows you to perfectly highlight the lines and surfaces and evaluate any refinements, to then arrive at the “Clinic Model”, which is a faithful representation of the final product (painting included) as well as the final step before going into production.

    The narrative of this process in seven stages within “Forma – Feelings designed by Ducati in Borgo Panigale” is constructed in such a way as to be fascinating and involving. It allows the public to access never-before-seen content made available by the Centro Stile Ducati and speak directly with the designers present. Furthermore, at the exit of the exhibition, visitors will be able to enjoy a display with six motorcycles from the Panigale family: Panigale V4 Bautista 2023 World Champion Replica, Panigale V4 Bezzecchi 2023 Racing Replica, Panigale V4 SP2, Panigale V4 R and Panigale V2, as well as a Panigale V4 S with which to experience the thrill of stepping onto a Ducati.

    The exhibition will be open to the public from 16 to 21 April at the following times: Tuesday 16, Wednesday 17 and Thursday 18 April from 10.00 to 20.00, Friday 19, Saturday 20 and Sunday 21 April from 10.00 to 21.00. The entrance to the area of the Leonardo da Vinci National Science and Technology Museum dedicated to the exhibition is in Via Olona, 6 bis.

  • Legendary Indian Cricketer Kapil Dev Unveils Advanced Robotic Technology For Orthopedics Treatment At Manipal Hospital Kharadi


    Kapil Dev Unveils Advanced Robotic technology for Orthopedics Treatment at Manipal Hospital, Kharadi
    Inbox

    Nearly 30% of the Indian population is suffering from knee-related issues

    With a success rate of 98%, the robotic-assisted surgeries result in longer-lasting joint replacements

    With advanced robotic technology, patients can now avail of partial knee replacement surgeries over traditional surgeries

    PUNE: Manipal Hospital, Kharadi welcomes the legendary Indian cricket team captain, fitness enthusiast, and recipient of Padma Bhushan Shri Kapil Dev, today to introduce cutting-edge robotic technology for advanced orthopedic surgeries. This technology aims to improve knee replacement and joint treatment with robotic-assisted surgeries in Pune and nearby cities.

    Over the last five years, there has been a significant increase in the number of joint replacement surgeries in India. Surgeons across the country have witnessed more than 2.5 lakh patients undergo knee replacement surgeries every year, and the number has increased manifold in recent years. In a few years, Manipal Hospital Kharadi has observed an increase in knee replacement surgeries. With newer and more advanced technology in India, people with total knee replacement can start to walk as early as six hours after the surgery. The evolution in orthopedic treatment and the introduction of robotic-assisted orthopedic surgeries have minimized the risks associated with knee replacement. Robotic-assisted surgeries are advanced medical procedures performed using robotic devices guided by a surgeon. These procedures help surgeons perform complex surgeries with precision instruments and advanced systems, less bleeding reduced recovery time.

    Unveiling the advanced robotic technology, veteran Indian cricketer Kapil Dev said, “I would like to congratulate Manipal Hospital Kharadi for introducing the new and advanced robotic technology for joint replacement. In cricket, we constantly strive to improve our equipment and techniques for better performance. Similarly, the advancement in healthcare, one of which is robotic-assisted surgery, has improved the treatment options for people suffering from orthopedic problems. As a sportsman, I understand the impact of joint injuries and the importance of faster recovery and this new robotic technology at Manipal Hospital is a game-changer in orthopedic treatment options available in the city. It offers faster recovery, less pain, and a quicker return to an active lifestyle.”

    Emphasizing the need for robotic surgery, Dr. Sinukumar Bhaskaran, Adult Joint Replacement & Reconstruction and Robotic Arthroplasty (Hip & Knee), Manipal Hospital, Kharadi, Pune said, “Our focus is on improving patient outcomes, and this robotic technology is a step towards offering quality orthopedic treatment. Robotic-assisted surgery is not only beneficial for the doctors performing complex surgeries but also for the patient by offering faster recoveries and reduced pain improving the quality-of-life post-surgery. The new system allows personalized 3D CT scans, delivering sub-millimeter accuracy and enhanced safety with real-time bone movement monitoring for more precise implant surgery and reduced risk of infection. With a success rate of 98%, this meticulous precision results in longer-lasting joint replacements, reducing the need for costly and invasive revision surgeries. Using this technology and our unique clinical pathways, our hospital can offer patients fast-track knee surgery where the patients can go home within 24 hours.

    Speaking at the event Parmeswar Das, Director, of Manipal Hospital, Kharadi said, “Clinical Excellence and patient centricity is at the heart of all we do at Manipal Hospital, Kharadi. We are committed to providing our patients with access to the latest advancements in healthcare technology. The addition of this advanced robotic technology has ushered in a new era of orthopedic surgery that places a premium on accuracy, safety, and better patient results. This innovative technology allows us to offer our patients a minimally invasive procedure with the potential for faster recovery times, improved precision, and ultimately, a better quality of life.”

    As a leader in patient-centric care, Manipal Hospital, Kharadi constantly thrives to offer patients access to the latest advancements in healthcare technology and the addition of this advanced robotic technology is yet another step towards it. With its ultra-modern, Hi-tech robotic equipment and facilities, along with an experienced medical team, the hospital will continue to ensure patient satisfaction and provide the best possible care.

  • Transform Your Space With Godrej Interio’s Summer Vibe Sale


    Godrej Interio

    Attractive offers on a wide range of furniture curated for the modern Indian home

    MUMBAI: Each customer has distinctive preferences shaped by their personal style and specific needs which also resonate in their choices of furniture. This has been beautifully captured in the newly launched campaign “Summer Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of three films captures Godrej Interio’s wide range of aesthetically designed furniture crafted to suit the needs of modern Indian families, their dynamics, lifestyle and aspirations, showcasing stories about tailored solutions for personal spaces.

    The first film focuses on how consumers today find inspiration everywhere around them including social media and magazines; it showcases a young couple capturing snapshots of furniture inspirations. This journey transitions into them visiting the store, illustrating the seamless fusion of imagination and reality – ‘If it’s on your mind, you will get it at the Godrej Interio store’. The second film provides audiences with a glimpse of the abundant choices and personalization options available for a sofa at Godrej Interio. From multiple fabric options to various designs and layout choices, customers can choose sofas to suit their preferences. Lastly, the third film invites viewers into the heart of the home – the kitchen. Through a charming vignette, a couple’s playful banter over breakfast leads them to the Godrej Interio Kitchen Gallery, where they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.

    Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customization possibilities for each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colors to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.” 

    Ayan Chakraborty, Executive Vice President & General Manager, of Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas, and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colors, and configurations delivers on this mindset quite seamlessly.”

    The brand has attractive schemes offering 35% off on their range of furniture. The campaign consists of 3 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be promoted on YouTube and the brand’s social media platforms.

    Credits:

    Client: Godrej Interio

    Creative agency: Contract Advertising

    Agency Team:

    Rohit Srivastava, CSO

    Ayan Chakraborty, EVP & GM

    Rahul Ghosh, SVP & ECD

    Venkateshwaran Venkatrman, VP – Account Management

    Rainna Boothello, Group Account Director

    Namrata Wahi, Account Manager

    Iksha Sinha, Senior Account Executive

    Sagar Chhabria, VP & Senior CD – Art

    Parul Chugh, ACD – Copy

    Sameer Chavan, ACD – Art

    Akshay Kamble, Senior Manager – Films

    Production house:

    Sankat Mochan Films

    Director: Sanket Pathare