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Category: Awards & Recognition

  • Transform Your Space With Godrej Interio’s Summer Vibe Sale


    Godrej Interio

    Attractive offers on a wide range of furniture curated for the modern Indian home

    MUMBAI: Each customer has distinctive preferences shaped by their personal style and specific needs which also resonate in their choices of furniture. This has been beautifully captured in the newly launched campaign “Summer Vibe Sale” by Godrej Interio, a business of Godrej & Boyce – the flagship company of the Godrej Group. The series of three films captures Godrej Interio’s wide range of aesthetically designed furniture crafted to suit the needs of modern Indian families, their dynamics, lifestyle and aspirations, showcasing stories about tailored solutions for personal spaces.

    The first film focuses on how consumers today find inspiration everywhere around them including social media and magazines; it showcases a young couple capturing snapshots of furniture inspirations. This journey transitions into them visiting the store, illustrating the seamless fusion of imagination and reality – ‘If it’s on your mind, you will get it at the Godrej Interio store’. The second film provides audiences with a glimpse of the abundant choices and personalization options available for a sofa at Godrej Interio. From multiple fabric options to various designs and layout choices, customers can choose sofas to suit their preferences. Lastly, the third film invites viewers into the heart of the home – the kitchen. Through a charming vignette, a couple’s playful banter over breakfast leads them to the Godrej Interio Kitchen Gallery, where they discover the perfect blend of functionality and aesthetics tailored to their tastes and needs.

    Speaking about the films, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Godrej Interio continues to be an integral part of modern Indian families and their journey towards personalization. We offer our consumers a wide range of furniture catering to their needs. For instance, our latest range of Upmods furniture offers endless customization possibilities for each component to the consumers. Our latest campaign gives you a glimpse of a varied range of furniture and furnishing solutions that the brand has to offer right from the colors to the material of the furniture. At Godrej Interio, we firmly believe in empowering customers to create spaces that reflect their unique personalities. Through these films, we invite viewers to embark on a journey of discovery and creativity with us. This approach has enabled us to build and maintain the love and support of consumers for over a century.” 

    Ayan Chakraborty, Executive Vice President & General Manager, of Contract Mumbai, shares the inspiration behind the commercial, “Summer is a great season and a reason to refresh our homes, also because the new year is celebrated across many states in the country. The Godrej Interio Summer Vibe campaign focuses on kitchens, sofas, and other furniture in a series of 3 films. The Indian consumer is both particular and fastidious about her choices when it comes to choosing a kitchen build or furniture and Godrej Interio with its extensive range of designs, materials, colors, and configurations delivers on this mindset quite seamlessly.”

    The brand has attractive schemes offering 35% off on their range of furniture. The campaign consists of 3 videos and will be available in 5 regional languages – Telugu, Kannada, Bengali, Malayalam, and Tamil in addition to English and Hindi. The film will be promoted on YouTube and the brand’s social media platforms.

    Credits:

    Client: Godrej Interio

    Creative agency: Contract Advertising

    Agency Team:

    Rohit Srivastava, CSO

    Ayan Chakraborty, EVP & GM

    Rahul Ghosh, SVP & ECD

    Venkateshwaran Venkatrman, VP – Account Management

    Rainna Boothello, Group Account Director

    Namrata Wahi, Account Manager

    Iksha Sinha, Senior Account Executive

    Sagar Chhabria, VP & Senior CD – Art

    Parul Chugh, ACD – Copy

    Sameer Chavan, ACD – Art

    Akshay Kamble, Senior Manager – Films

    Production house:

    Sankat Mochan Films

    Director: Sanket Pathare

  • Does Comfort Need To Be Expensive?

    In an era where the pursuit of comfort seems to be at an all-time high, the question arises: Does achieving comfort necessarily require a hefty financial investment? This article delves into the nuances of comfort, examining whether it’s possible to attain without significantly denting one’s finances.

    Understanding Comfort

    Comfort is a subjective experience, influenced by individual preferences, needs, and situations. It encompasses physical well-being, mental ease, and emotional peace. For some, comfort might mean living in a well-furnished home, while for others, it could be as simple as having the time to read a favorite book. Understanding this subjectivity is crucial in assessing the true cost of comfort.

    The Role of Technology in Providing Affordable Comfort

    Technology has played a pivotal role in democratizing access to comfort. Innovations such as smart home devices, efficient heating and cooling systems, and ergonomic furniture have made comfortable living more accessible and affordable. Additionally, the internet provides endless resources for DIY solutions to improve one’s living space without necessitating a 5000 loan. This democratization challenges the notion that comfort must invariably come with a high price tag.

    Evaluating the Cost of Comfort in Travel

    Travel is another domain where the cost of comfort is often debated. Traditionally, comfortable travel was synonymous with luxury accommodations and first-class flights. However, the rise of sharing economy platforms like Airbnb and budget airlines has shown that comfort can be experienced even when traveling on a budget. It’s more about the choices and compromises individuals are willing to make rather than the amount spent.

    Psychological Comfort: A Matter of Perspective

    Comfort is not only physical but also psychological. The peace of mind that comes from financial security, meaningful relationships, and personal fulfillment contributes significantly to one’s overall sense of comfort. Investing in experiences, education, and personal growth can provide a profound sense of comfort that far outweighs material comforts. This perspective shifts the focus from external acquisitions to internal well-being as a source of comfort.

    Sustainable Comfort: A Long-term Investment

    Investing in sustainable options for comfort, such as renewable energy sources, high-quality durable goods, and eco-friendly materials, can offer long-term savings and environmental benefits. While the initial cost may be higher, the long-term savings and positive environmental impact provide a different dimension to the cost of comfort, emphasizing value over expense.

    In sum, comfort does not necessarily need to be expensive. The evolution of technology, the sharing economy, and a shift in consumer values towards sustainability and psychological well-being have all contributed to a broader understanding of comfort. It’s about making informed choices that align with personal values and long-term goals rather than conforming to a conventional, often costly, notion of comfort. As society continues to evolve, finding comfort in simple, sustainable, and meaningful ways becomes not only possible but increasingly desirable.

    Photo by Pixabay: https://www.pexels.com/photo/two-pillows-on-white-leather-fainting-couch-276534/

  • IBISA’s Innovative Climate Insurance Solution Shields Dairy Industry From Heat Waves


    IBISA’s Innovative Climate Insurance Solution

    PUNE: IBISA, a leading Insurtech pioneer headquartered in Luxembourg, proudly announces the launch of its latest innovation – the Heat Stress Solution. This groundbreaking advancement in climate-risk insurance underscores IBISA’s commitment to addressing critical challenges faced by the dairy industry.

    In response to the significant decline in milk yield, estimated at 30-35% during severe heat waves, IBISA’s Heat Stress Solution utilizes advanced climate metrics and satellite technology to provide vital protection for dairy farmers. By offering compensation for revenue losses incurred due to heat stress, this unique solution serves as a lifeline for dairy farmers across India.

    Since its introduction in 2024, the Heat Stress Solution has already safeguarded over 100,000 livestock within a mere fortnight, spanning 14 districts in Kerala. Notable beneficiaries include farmers associated with the Trivandrum, Malabar, and Ernakulam Regional Co-operative Milk Producers’ Unions (TRCMPU, MRCMPU, and ERCMPU respectively).

    Furthermore, the product is currently operational in select districts of Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan, and Gujarat. IBISA anticipates expanding its reach in the coming months through collaborations with multiple milk unions and key partners within the dairy value chain. Strategic partnerships with Dehaat, a leading Agritech firm, and Behtar Zindagi, an online agri marketplace platform provider, further enhance the product’s accessibility and impact.

    IBISA’s expertise in developing, distributing, and overseeing effective climate insurance solutions is unparalleled. As an Insurtech firm, IBISA collaborates with local insurers, providing comprehensive support in insurance risk modeling, design, assessment, and technological infrastructure, ultimately enabling insurers to underwrite and deliver tailored insurance products efficiently.

    “Identifying and addressing a critical necessity, we’ve brought to the fore an insurance model that is not just accessible but also comprehensible to our clients,” remarks Balachandran MK, IBISA’s Head of Growth for Asia. “The surge in our solution’s adoption is a clear indicator of the heightened awareness and demand for such protective measures amidst climatic adversities.”

    Recognizing the impact of climate change on various sectors, IBISA is committed to addressing insurance gaps in the poultry industry as well. Through strategic collaborations and grassroots awareness initiatives, IBISA aims to redefine India’s agri-insurance landscape, empowering farmers and enterprises to navigate climate uncertainties effectively.

    As pioneers in climate-focused Insurtech, IBISA’s approach emphasizes innovative tech applications and simplicity, fostering sustainability and agricultural security for the future.

  • IBISA’s Innovative Climate Insurance Solution Shields Dairy Industry From Heat Waves


    IBISA’s Innovative Climate Insurance Solution

    PUNE: IBISA, a leading Insurtech pioneer headquartered in Luxembourg, proudly announces the launch of its latest innovation – the Heat Stress Solution. This groundbreaking advancement in climate-risk insurance underscores IBISA’s commitment to addressing critical challenges faced by the dairy industry.

    In response to the significant decline in milk yield, estimated at 30-35% during severe heat waves, IBISA’s Heat Stress Solution utilizes advanced climate metrics and satellite technology to provide vital protection for dairy farmers. By offering compensation for revenue losses incurred due to heat stress, this unique solution serves as a lifeline for dairy farmers across India.

    Since its introduction in 2024, the Heat Stress Solution has already safeguarded over 100,000 livestock within a mere fortnight, spanning 14 districts in Kerala. Notable beneficiaries include farmers associated with the Trivandrum, Malabar, and Ernakulam Regional Co-operative Milk Producers’ Unions (TRCMPU, MRCMPU, and ERCMPU respectively).

    Furthermore, the product is currently operational in select districts of Maharashtra, Uttar Pradesh, Madhya Pradesh, Rajasthan, and Gujarat. IBISA anticipates expanding its reach in the coming months through collaborations with multiple milk unions and key partners within the dairy value chain. Strategic partnerships with Dehaat, a leading Agritech firm, and Behtar Zindagi, an online agri marketplace platform provider, further enhance the product’s accessibility and impact.

    IBISA’s expertise in developing, distributing, and overseeing effective climate insurance solutions is unparalleled. As an Insurtech firm, IBISA collaborates with local insurers, providing comprehensive support in insurance risk modeling, design, assessment, and technological infrastructure, ultimately enabling insurers to underwrite and deliver tailored insurance products efficiently.

    “Identifying and addressing a critical necessity, we’ve brought to the fore an insurance model that is not just accessible but also comprehensible to our clients,” remarks Balachandran MK, IBISA’s Head of Growth for Asia. “The surge in our solution’s adoption is a clear indicator of the heightened awareness and demand for such protective measures amidst climatic adversities.”

    Recognizing the impact of climate change on various sectors, IBISA is committed to addressing insurance gaps in the poultry industry as well. Through strategic collaborations and grassroots awareness initiatives, IBISA aims to redefine India’s agri-insurance landscape, empowering farmers and enterprises to navigate climate uncertainties effectively.

    As pioneers in climate-focused Insurtech, IBISA’s approach emphasizes innovative tech applications and simplicity, fostering sustainability and agricultural security for the future.

  • KSB Pumps Launches New Range Of Agri And Domestic Pumps


    (R-L): Shrikant Madhekar (KSB Pumps, Deputy Manager),

    Lalit Luniya (Mahavir Enterprises), Kishor (GM KSB Pumps West Zone), Abhishek Tripathi (BDM KSB Pumps, West Zone Agri & Domestic Business), Sachin changediya (Mahavir Enterprises), Onkar Kulkarni (Area Sales Engineer)

    PUNE: Mahaveer Enterprises (Sachin Changedia), official distributors of KSB Pumps, organized a conference of associate dealers at Hotel Pride recently. The conference was convened to give detailed information about the company and its range of pumps for agriculture and domestic use.

    E Kishor, General Manager (West) of KSB Pumps said the company has been doing business in 150 countries across the world. “We always strive to understand the needs and aspirations of customers by interacting with our channel partners and try to address such needs and aspirations. KSB started its business in 1871 in Germany and has now completed 150 years. Our Research Centre and Development Department is always busy developing new products and solutions for the changing needs of the customers.

    He added that the company has launched in the domestic market 2 HP Single Phase Open Well Submersible and 1 HP, 1.5 HP, and 2 HP three phase open well submersible pumps as well as 1 HP, 1.5 HP, and 2 HP three phase centrifugal monoblock pumps. These pumps are used in water fountains, watering gardens, and filling water for home use.

    Deputy manager Mr Shrikant Madekar gave information about the company’s products. At the conference 10 dealers received appreciation and they were felicitated by the senior management of the company.

    The company also launched a new range of agri and domestic pumps at the conference. Abhishek Tripathi, Regional Manager of the company, Omkar Kulkarni, Area Sales Engineer, Sachin Changedia, and Lalit Lunia of Mahaveer Enterprises were present for the conference.

  • Godrej Interio Expands Its Portfolio To Cater To The Evolving Needs Of Pune Consumers


    Godrej Interio

    Launches 3200 sq. ft new outlet at Wagholi showcasing their modular range offering flexibility and functionality to the consumers

    PUNE: Godrej & Boyce, the flagship company of the Godrej Group, announces its business Godrej Interio, India’s leading furniture and interior solutions brand is set to offer a more enhanced experience for its customers in Pune by delivering value and aesthetics for the modern Indian home. Godrej Interio currently commands a market share of 15% and has strategic plans to inaugurate 60 new stores in the western market during the fiscal year 2024-25.

    As the consumer demand has increased in Pune, Godrej Interio is determined to strengthen its omnichannel presence, in a bid to ensure a more accessible and seamless buying experience for its customers. The brand has over 15 showrooms, 70 channel partners, and 110 retail stores across Maharashtra and they aim to expand their presence to 25 showrooms, 100 channel partners, and an extensive network of over 200 retail stores across the state.   Pune has 108 showrooms (18 company-owned / others distributor-owned).

    Speaking on the importance of this market, Dev Sarkar, Senior Vice President (B2C), Godrej Interio, said, “Godrej Interio boasts strong brand recall and a significant customer base nationwide. With Pune’s home furniture market experiencing steady annual growth of over 18%, there’s a noticeable surge in demand for various furniture categories, including home storage, bedroom sets, living room furniture, modular wardrobes, and kitchens for standalone residences. We’re strategically positioned to capitalize on these trends and enhance our market presence. Our goal is to achieve a 20% compound annual growth rate (CAGR) over the next three years, targeting revenue of approximately INR 400 crores from Western India by FY27. Moreover, Pune’s thriving real estate sector, driven by robust demand for homeownership and a supportive business environment, presents additional opportunities. The increasing preference for large-sized, mid-sized, and affordable homes underscores the dynamic nature of Pune’s real estate market, further benefiting organized furniture players like us.

    Located in the state-of-the-art facility, our Shirwal manufacturing unit near Pune, we are contributing to employment opportunities for the nation’s youth.

    Due to the strong brand recognition, we are certain that the brand will further expand the customer base bringing more patrons into the rapidly expanding Godrej Interio family.”

    The recent ‘HomeScapes’ study by Godrej Interio reveals the unique expression of consumers’ personalities and values in their home and home décor choices. According to the study, more than half of Indian consumers (58%) express a profound emotional attachment to their first independently purchased piece of furniture. Additionally, a significant 74% of respondents believe that the furniture, furnishings, and decor chosen for their homes not only reflect personal growth but also symbolize professional and financial progress. The survey, conducted with 2822 Indians across the nation, provides valuable insights into the emotional and aspirational connections people have with their living spaces.

    Godrej Interio has launched its new outlet The Home Makers, at Wagholi, Pune. Spread across a sprawling 3200 sq ft, this store will provide an impetus to Godrej Interio’s retail presence in the Pune region and in the Western markets in India. The inauguration of this Godrej Interio store at Karma Enterprises in Chougule Complex marks a pivotal moment offering a wide range from stylish home

    furniture to cozy mattresses, the store is designed to elevate every corner of your home. To celebrate the launch of the new store, the brand is offering up to 35% off on Home Furniture.

  • Godrej Interio Expands Its Portfolio To Cater To The Evolving Needs Of Pune Consumers


    Godrej Interio

    Launches 3200 sq. ft new outlet at Wagholi showcasing their modular range offering flexibility and functionality to the consumers

    PUNE: Godrej & Boyce, the flagship company of the Godrej Group, announces its business Godrej Interio, India’s leading furniture and interior solutions brand is set to offer a more enhanced experience for its customers in Pune by delivering value and aesthetics for the modern Indian home. Godrej Interio currently commands a market share of 15% and has strategic plans to inaugurate 60 new stores in the western market during the fiscal year 2024-25.

    As the consumer demand has increased in Pune, Godrej Interio is determined to strengthen its omnichannel presence, in a bid to ensure a more accessible and seamless buying experience for its customers. The brand has over 15 showrooms, 70 channel partners, and 110 retail stores across Maharashtra and they aim to expand their presence to 25 showrooms, 100 channel partners, and an extensive network of over 200 retail stores across the state.   Pune has 108 showrooms (18 company-owned / others distributor-owned).

    Speaking on the importance of this market, Dev Sarkar, Senior Vice President (B2C), Godrej Interio, said, “Godrej Interio boasts strong brand recall and a significant customer base nationwide. With Pune’s home furniture market experiencing steady annual growth of over 18%, there’s a noticeable surge in demand for various furniture categories, including home storage, bedroom sets, living room furniture, modular wardrobes, and kitchens for standalone residences. We’re strategically positioned to capitalize on these trends and enhance our market presence. Our goal is to achieve a 20% compound annual growth rate (CAGR) over the next three years, targeting revenue of approximately INR 400 crores from Western India by FY27. Moreover, Pune’s thriving real estate sector, driven by robust demand for homeownership and a supportive business environment, presents additional opportunities. The increasing preference for large-sized, mid-sized, and affordable homes underscores the dynamic nature of Pune’s real estate market, further benefiting organized furniture players like us.

    Located in the state-of-the-art facility, our Shirwal manufacturing unit near Pune, we are contributing to employment opportunities for the nation’s youth.

    Due to the strong brand recognition, we are certain that the brand will further expand the customer base bringing more patrons into the rapidly expanding Godrej Interio family.”

    The recent ‘HomeScapes’ study by Godrej Interio reveals the unique expression of consumers’ personalities and values in their home and home décor choices. According to the study, more than half of Indian consumers (58%) express a profound emotional attachment to their first independently purchased piece of furniture. Additionally, a significant 74% of respondents believe that the furniture, furnishings, and decor chosen for their homes not only reflect personal growth but also symbolize professional and financial progress. The survey, conducted with 2822 Indians across the nation, provides valuable insights into the emotional and aspirational connections people have with their living spaces.

    Godrej Interio has launched its new outlet The Home Makers, at Wagholi, Pune. Spread across a sprawling 3200 sq ft, this store will provide an impetus to Godrej Interio’s retail presence in the Pune region and in the Western markets in India. The inauguration of this Godrej Interio store at Karma Enterprises in Chougule Complex marks a pivotal moment offering a wide range from stylish home

    furniture to cozy mattresses, the store is designed to elevate every corner of your home. To celebrate the launch of the new store, the brand is offering up to 35% off on Home Furniture.

  • Oceans Can Facilitate Or Disrupt Depending On How We Treat Them: Ambassador Mudgal


    Amb Anup Mudgal

    PUNE: Oceans are very crucial to the world and we need to protect them, feels former High Commissioner to Mauritius and member of FICCI’s Blue Economy Task Force, Amb Anup Mudgal.

    Amb Mudgal was speaking at the five-day workshop on Underwater Domain Awareness (UDA) framework for Strategic Security Architecture and AtmaNirbharta, organized by the Maritime Research Centre in collaboration with Nirdhwani Technology Pvt. Ltd. (NDT) and the Indo-Swiss Centre of Excellence (ISCE) at Navalmal Firodia Seminar Hall, MCCIA, Pune.

    Admiral DSP Varma – Former DG, of the Advanced Technical Vessels Programme (ATVP), Praful Talera – MRC Adviser on Blue Economy, and Dr(Cdr) Arnab Das – Founder & Director of MRC were also present on the occasion.

    Speaking on Geopolitics and the SAGAR vision, Mudgal said SAGAR is an idea that has been close to the Indian mindsets. SAGAR is an abbreviation for Security and Growth for All in the Region.

    “In my view, SAGAR is neither limited to a region nor limited to a time. It is a perpetual thought, it has always lived in the Indian mindset and will live on further,” he said.

    Talking about the importance of oceans, Mudgal said oceans are not only important to prevent threats, but also for facilitating the economy.

    “Today over 50 percent of Indian GDP is driven by the external sector, and a huge part of the external sector is driven by the maritime spaces. Can you say the ocean doesn’t matter? The oceans are a huge resource in its own right. It is also a massive facilitator of other aspects of resources. You have food, energy, renewable energy, trade, transportation, biotechnology, pharmaceuticals, minerals, seabed mining,” he said.

    Mudgal also said that we can either prevent or fuel global warming by the way we treat our oceans. “Ocean is the single most important factor which either will contribute to global warming or will prevent it. It is up to us what we want it to do. If the oceans remain healthy, they will be prevented as they are the single largest carbon sink in the world. If we mess up with the ocean, it will put back the carbon in the atmosphere. We can’t live with the angry ocean.“

    “We need to protect the ocean and make a statement as our lives depend on it. The world cannot disrupt the oceans and we have to ensure that. This is where SAGAR is born,” Mudgal said.

    Earlier, the discussion was moderated by Dr. (Cdr) Arnab Das, Founder & Director of MRC, Pune.

  • National Stock Exchange And Pahle India Foundation Unveil A Comprehensive Compendium Of Financial Sector Policy Briefs

    A selection of relevant policy suggestions in the field of ESG

    MUMBAI: The National Stock Exchange of India (NSE), in collaboration with Pahle India Foundation (PIF), announced the launch of an exclusive compendium summarizing the insights and discussions from a series of 11 seminars focused on Environmental, Social, and Governance (ESG). This landmark publication was unveiled at a special event, at NSE headquarters, attended by industry leaders, policymakers, and sustainability advocates.

    The collaboration between NSE and PIF on this initiative has been a pioneering effort in bringing together a diverse group of stakeholders, market participants, policymakers, and domain experts on a single platform and engaging in thought-provoking discussions with the aim of policy advocacy while keeping ESG issues at the forefront.

    Each seminar was meticulously designed to tackle specific aspects of ESG such as green bonds and carbon trading, stewardship code, NBFC and PSU governance, and the Social Stock Exchange. Following these engaging and insightful discussions, a policy brief was released summarizing the key points and recommendations made during each seminar.

    The compendium released by NSE and PIF compiles these policy briefs, offering an overview of the policy imperatives in the current ESG landscape and a vision for a sustainable and equitable future.

    Speaking at the event, Shri Ashishkumar Chauhan, MD & CEO, of NSE emphasized the importance of ESG considerations in today’s market environment. “This compendium is not just a reflection of the discussions that took place; it’s a roadmap for integrating sustainability into the core of our ecosystem. It’s the culmination of a year-long journey of knowledge sharing and a step forward towards fostering a more responsible market,” said Shri Ashishkumar Chauhan.

    Dr. Rajiv Kumar, Chairman of Pahle India Foundation and former Vice Chairman of NITI Aayog who founded PIF in 2013, as a non-profit research policy think tank, highlighted the combined effort behind the seminars and the compendium. “Through our collaboration with NSE, we aimed to create a platform for meaningful dialogue on ESG. This compendium is a testament to our commitment to promoting sustainable development and responsible business practices in India,” remarked Dr. Rajiv Kumar.

  • TCS Announces New Delivery Center In Londrina Brazil

    The new center will help Brazilian organizations in their technology transformation with a focus on strategic areas such as digital transformation, artificial intelligence, and cognitive business operations

    TCS will create 1,600 new jobs in the southern city of Londrina over the next five years

    LONDRINA: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, announced a new delivery center in Londrina, Paraná, Brazil. This new center will create more than 1,600 new job opportunities over the next five years, contribute to the local economy, and strengthen TCS’ presence in the region.

    Present in Londrina since 2018, TCS employs around 1,700 people in the city. The new centralized campus will bring the city workforce under one roof, creating a vibrant hub for collaboration and innovation in Londrina. The delivery center will specialize in key areas such as Business Transformation, Artificial Intelligence, and Cognitive Business Operations, offering a comprehensive suite of IT services to clients in Brazil and around the world.

    During his recent visit to the Tata Experience Center in Mumbai, Carlos Massa Ratinho Junior, Governor of the State of Paraná, Brazil, said, “This announcement by TCS is so important to us because it involves a strategic area for the development of our state. I have come to India to learn more about the capabilities that the country has built in many areas, especially in digital technologies, where India is a global leader, and leveraging experiences from here we can deepen digitization of various services and products for the Brazilian economy.” 

    Bruno Rocha, Country Head, TCS Brazil, said, “The new delivery center in Londrina is a testament to our ongoing commitment to Brazil and our confidence in local talent. We are looking to double the number of associates in key areas such as Cybersecurity, Cloud, CBO, ITIS, AI, and automation, reflecting our dedication to innovation and excellence in technology services.”

    TCS has been operating in Brazil for over two decades, with operations in Londrina, São Paulo, and Rio de Janeiro. Serving over 140 clients in the region across industries such as banking, insurance, mining, retail, and telecommunications, TCS has earned recognition as a Top Employer in Brazil for 10 consecutive years and received the diversity seal from the state of São Paulo in 2022.