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Category: Appointments

  • L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director

    India, 19 September, 2024 – L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative Director. As the National Creative Director, Roshni will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients. Based out of the agency’s Mumbai office, Roshni will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers.

    With two decades of experience in advertising and design, this move marks Roshni’s return to Publicis Groupe. She served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher. She has also earlier been with Publicis Groupe at Saatchi & Saatchi and BBH India. Roshni joins L&K Saatchi & Saatchi from Byju’s International, where she was Brand Strategy and Creative Head for North America and Canada. In addition, she founded ‘The Nextdoor Artist,’ an art studio, in 2013.

    Roshni has supported several global luxury brands as an Independent Creative Consultant and played a key role in shaping design communications for brands such as The Body Shop, Burberry, Elle18, Vaseline, Pantaloons, Irasva, and Marico, among many others. Her work has received extensive recognition and accolades at platforms such as Cannes Lions, Spikes Asia, Adfest, Abbys, and Effies.

    Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India, said, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

    “Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come,” added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement.

    “I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started,” said Roshni Kavina, NCD, L&K Saatchi & Saatchi.

    –END–

    About L&K Saatchi & Saatchi L&K Saatchi & Saatchi, part of the Publicis Groupe India, is a full-service communications agency specializing in traditional and digital advertising, branding, design, UI/UX, content and brand consultancy.  L&K Saatchi & Saatchi offers its suite of services across clients like Hero MotoCorp, Renault, NIVEA, Standard Chartered Bank, ITC, Dabur, Akasa Air, Jockey, P&G, Zee, Zepto, ITC, AU Small Finance Bank, Relaxo and many more. Core to the agency’s DNA is a culture of ownership, and the belief that ‘Our Clients Business is Our Business’ which keeps clients’ business goals at the heart of everything. The agency has over 350 employees across its offices in Mumbai, Delhi, Kolkata, and Bengaluru.     Facebook | LinkedIn | Instagram |  
  • QYOU Media Appoints Former TikTok Country Manager Raj Mishra as India Group CEO Overseeing All Operations

    QYOU Media Appoints Former TikTok Country Manager Raj Mishra as India Group CEO Overseeing All Operations

    ~ Mishra to drive each day operations of all India enterprise items together with QYOU Media India Pvt. Ltd, Chtrbox Technologies & Maxamtech Digital Ventures ~

    ~ Mandate to increase built-in efforts among the many items to help Direct To Consumer and digital initiatives in India ~

    raj mishra, india group seo, qyou media india

    November 2, 2023; Mumbai, India: QYOU Media Inc., working in India and the United States has introduced the appointment of digital chief and strategist, Raj Mishra, as Group CEO of QYOU Media’s India operations overseeing all enterprise items, with instant impact. Mishra will give attention to rising operational and monetary synergies and strengths among the many three major enterprise items as the corporate additional pivots in India into digital distribution and direct to shopper initiatives.

    Raj Mishra was appointed to QYOU’s Board of Directors on May 30th, 2023 and brings a robust monitor document of driving enterprise development and profitability within the cellular, media and leisure sectors. With over 13 years of expertise and a background that features senior administration roles in constructing a few of the most profitable app companies in Indian markets historical past, Mishra makes a speciality of go-to-market methods, gross sales, advertising, enterprise development, and revenue and loss administration in India’s evolving social media panorama.

    Mishra’s profession highlights embody his instrumental function as the primary worker at Musical.ly in India (now TikTook), main it to over 60 million month-to-month energetic customers. As the Country Head for each Musical.ly and later for TikTook following their acquisition, he fostered development for ByteDance in India, established native groups, cultivated enterprise partnerships, and nurtured the creator group. Under his management, Musical.ly grew to become essentially the most downloaded app on Android and iOS app shops. He subsequently oversaw the rebranding transition from Musical.ly to TikTook after its acquisition in 2017 whereby it grew to become rapidly established among the many most downloaded apps in India with 610 million downloads in India alone in lower than three years representing over 1 / 4 of all world downloads. In 2019, he took on a brand new problem inside ByteDance the place he was spearheading technique for his or her newly launched suite of merchandise, together with the app Helo whereas carefully working with the core world groups at ByteDance to assist additional strengthen their general Go-to-Market technique. Following that have, Mishra joined Triller as the Country GM and India Head, laying the inspiration for its growth in India and the Asia-Pacific area. Most lately, Mishra was consulting for quite a few digital and gaming firms together with QYOU’s India enterprise items, the place he offers strategic and income technology methods and ways for development.

    QYOU Media CEO and Co-founder, Curt Marvis commented, “We are thrilled to have Raj on board to direct the subsequent section of development for our companies in India. Working with him as a marketing consultant to QYOU India during the last a number of months, it grew to become clear to me and the Board that his talent set and expertise have been straight relevant to our general enterprise goal to turn into a bigger model with extra direct to shopper initiatives in India.  This contains our most up-to-date launch of the brand new freemium model of Q GamesMela. In addition, Raj’s understanding and data of how the creator economic system works, as a results of his roles at each Musical.ly and TikTook are invaluable for us as we construct a creator centric model and enterprise.  His appointment to supervise our total operation in India launches a really thrilling new chapter in our historical past.”

    Speaking on the appointment, Raj Mishra added, “I joined the board of QYOU Media as a result of I used to be excited in regards to the measurement and scope of the chance for which they’ve already constructed the inspiration. In working straight with the enterprise since that point, I now know that the potential is even larger than I had first realized.  There is an incredible quantity of exhausting work, coordination and execution forward and now we have solely scratched the floor of what’s doable for QYOU. I’ve shared with Curt and the Board my ideas on how I see the enterprise unfolding and increasing within the coming years.  I can’t wait to get deeper into working with the chief administration and staff in any respect the enterprise items and to assist QYOU elevate the India enterprise to a degree of success everyone knows is feasible.”

    QYOU Media enterprise items in India embody QYOU Media India which incorporates the published and CTV channels, the influencer advertising enterprise Chtrbox Technologies  and Maxamtech Digital Ventures’ gaming  enterprise.

  • Locomotive Global Media Expands Creative Team with Key Hires to Enhance Film and Series Development

    ~ appoints Binitesh Baruri as Creative Producer: Films, Meghna Joshi as Creative Producer: Series: Non-Fiction and Films, and Yuvika Sharma as Associate Creative Producer: Series ~

    Locomotive Global Media,

    31st July, 2023; Mumbai, India:

    Known for its distinctive storytelling and content material manufacturing, Locomotive Global Media, a world manufacturing firm primarily based in Mumbai, broadcasts the strategic growth of its artistic group with key appointments, thus fortifying its potential to produce and develop movies, mid-size fictional exhibits, and non-fiction exhibits. The firm’s resolution to cater to small and mid-size funds productions stems from a want to increase the scope of its artistic operations and manufacturing companies capability in India.                                                         

    Locomotive Global Media Onboards

    Locomotive Global has welcomed three dynamic professionals to its artistic household, with the appointment of Binitesh Baruri as Creative Producer: Films, Meghna Joshi as Creative Producers: Series: Non-Fiction and Films, and Yuvika Sharma as Associate Creative Producer: Series, every bringing a singular set of abilities and experience to bolster the corporate’s dedication to delivering premium storytelling in a variety of content material.

    Binitesh Baruri joins Locomotive Global with an intensive expertise of over 20 years as a author and filmmaker. A course alumnus of the FTII at Pune, he has been an unbiased movie director and producer of quick fiction and function documentaries. He headed the course division at Whistling Woods International for over three years and has collaborated with Saeed Mirza, Sudhir Mishra, Subhash Ghai, and Sanjay Leela Bhansali.

    A seasoned artistic director, Meghna Joshi, boasts of a formidable 18-year profession and contributes to exhibits like ‘Rising Star’, ‘Jhalak Dikhla Ja’, and ‘IIFA Awards’. She demonstrates an innate potential to infuse feelings, mind, and leisure into every mission. Meghna’s forte lies in crafting participating narratives and producing strong content material, making her a priceless asset to the group.

    With over 13 years of expertise throughout TV and OTT, Yuvika Sharma has labored with a number of the most interesting manufacturing homes and distinguished channels or platforms like Sony Pictures Network, Discovery Communications, Zee TV, Eros International, and ALT Balaji. Her dedication, expertise, and versatile ability set make her a key addition to the group.

    Locomotive Global Media Agency

    Speaking on the brand new appointments, Sunder Aaron, Co-founder, and Managing Partner, Locomotive Global Media, stated, “We are thrilled to widen the scope of our actions in India, by beginning to develop and produce small and mid-size funds fiction and non-fiction exhibits. The new additions to our group will permit Locomotive to keep with any new initiatives the identical stage of excellence in storytelling and execution that has outlined Locomotive Global’s work up until now. We are dedicated to delivering fascinating and various leisure to audiences each in India and worldwide, and imagine our expanded group will permit Locomotive to create much more content material that can captivate, entertain and encourage.”  

  • Astus Group, a big global media trading company Enters India, Announces Sparsh Ganguli as India Head

    Astus Group, a big global media trading company Enters India, Announces Sparsh Ganguli as India Head

    Astus Group, Astus Media, Sparsh Ganguli, Astus Media India

    25th July, 2023; Mumbai, India:  Astus Group, a global media trading company, is delighted to announce the official launch of its independent office in India. It will be spearheaded by Sparsh Ganguli, who joins as India Head. Sparsh has over 25 years’ experience working for agencies and media houses including Star, Sony, BAG Films, and has been instrumental in creating the partnerships required for launch. His expertise in the Indian advertising ecosystem and launching media trading companies in India will help Astus in creating the value for clients and media owners.

    Astus Group

    Originally founded in London in 2003, alongside the Indian office Astus has presence in 20 countries with over 300 clients and trades over US$400m annually. Astus Group works with advertisers to enhance their media budget using their products or services. Astus work across FMCG, Airlines, Automotive, Telecoms, Tourism, Food & Beverage, Hotels, Events/ Hospitality, Electronic Goods, Entertainment, Education and Charities. This is done in full collaboration with Clients’ agencies to ensure they get the media they want and the value Astus Group creates is implemented alongside the client’s communication strategy to enhance the overall value delivered back against the brief.

    The Media Agency remains in control of the media planning and buying process at all times ensuring the quality is never compromised.

    Astus Group also works with hundreds of Media Owners across all media channels, working in association with them to offset their hard cash costs and bring them business which complements their existing channels. Astus Group does this by enabling Media Owners to trade their soft currency or media space for goods and services they need. This means we can generate media with additional value which we pass on to our clients in the form of incremental product sales

    Astus believes that by following this above process, it brings more value, and transparency, to not just their clients but also to media owners and all other stakeholders involved.

    Astus Group India

    Speaking on the development, Astus’ Joint Chairmen and founding members Frances Dickens (who was recently awarded the OBE on the King’s Birthday Honours List for Services to Media Trading) and Paul Jackson, said, “We are fully committed to India as a market where we can help deliver incremental value for advertiser, agencies and media owners alike, ensuring that all parties get what they want as part of the process. We look forward to deepening our existing relationships and growing many more new ones over the coming years.”

    Sparsh Ganguli, India Head, Astus Media, added, “Astus solves a real problem for clients who had to previously compromise on media to offset redundant or slow-moving products. In my experience working with clients and media houses in India, Astus business model can create synergies to enhance the efficiency of each media plan and add value to both parties.”

    Sparsh’s appointment comes with immediate effect and will directly report to the founding members. He will be based in Mumbai.

  • Nourish You strengthens leadership, appoints Divya Gursahani as Chief Marketing and Communications Officer

    Nourish You strengthens leadership, appoints Divya Gursahani as Chief Marketing and Communications Officer

    Nourish You news

    Nourish You, India’s leading superfood brand, today announces the appointment of Divya Gursahani as the company’s first Chief Marketing and Communications Officer. Divya’s appointment further strengthens Nourish You’s leadership team as it inches towards becoming India’s most loved superfood brand. Following the appointment, Nourish You will amp-up its marketing and communication initiatives, staying focussed on deepening awareness about superfoods and their benefits while positioning itself as the first start-up to introduce the concept of superfoods to Indian consumers. Home to high quality, category disruptive offerings, Nourish You’s Millet Mlk, Breakfast and Meal Mixes, Speciality Flours, and Superseeds have been crucial to the brands success in India.

    Prior to Nourish You, Divya served at the content studio, By the Gram, and media houses including ELLE, and DNA. She was instrumental in developing campaigns for Netflix, Amazon, Apollo, Bumble, Tata CLiQ, and Nykaa in various capacities. As Chief Marketing and Communications Officer, Divya will spearhead the development and implementation of integrated marketing strategies, encompassing all of Nourish You’s product categories and consumer communication channels. Nourish You will focus on building a unique consumer experience, strengthen creative communication and design, and drive strategic market expansion under her guidance,

    Speaking on the appointment and bolstering the leadership team at Nourish You, Krishna Reddy Co-Founder, said, “We welcome Divya as the Chief Marketing and Communications Officer to our growing team at Nourish You. Nourish You has played a pivotal role in India’s superfood story and we are sure that with her appointment we will be able to amplify our brand’s promise and drive consumer engagement, setting new industry benchmarks. We are certain that with her deep understanding of new age consumer insights and innovative approach to building digital and physical brand experiences, Nourish You will lead India’s superfood growth story through interesting and relevant storytelling.”

    Speaking on joining Nourish You, Divya Gursahani said, “Nourish You has a powerful vision for the future of health and wellness in India. I am honoured to contribute to a brand that embodies such strong values and has established itself as a frontrunner in the superfood industry, with an exceptional growth trajectory. I look forward to working closely with the founding team as we march towards creating a positive impact for consumers, stakeholders including farmers and the industry at large.”

    Divya will be based in Mumbai and will report to the founders office. Her appointment is effective immediately.

    About Nourish You

    After several trials and approvals, Rakesh Kilaru bought the mother seed of quinoa and chia to India in 2013. Further to this, he along with Krishna Reddy and Sowmya Reddy founded Nourish You in 2015 in Hyderabad. Nourish You is India’s first Superfood company to produce and sell homegrown, organic quinoa and chia seeds. Built with a vision of creating a sustainable world where everyone is the healthiest version of themselves, Nourish You brings ancient food wisdom to modern-day customers and helps them switch to a healthier lifestyle with plant-based Superfoods.

    Nourish You operates with core values of Clean-label, Vegan, Fair Trade Practices with farmers and sustainability for the planet. Having launched 50 to 5000 acres of Quinoa and Chia farms across Rajasthan, Karnataka, and Madhya Pradesh. Nourish You has pioneered the concept of Superfoods in India and continues to aid the country’s journey from being a net importer of Quinoa and Chia to an exporter. Nourish You’s product portfolio includes Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower and Watermelon), Breakfast Cereals (Muesli and Fills), Meal Mixes and Nut Mixes, and is available in India, Singapore, Nepal, Kenya, Dubai, Mongolia and Maldives.

    Nourish You products are available on leading e-commerce platforms in India.

  • QYOU Media nominates India Digital Leader Raj Mishra to its Board of Directors.

    QYOU Media nominates India Digital Leader Raj Mishra to its Board of Directors.

    ~ Former Country Manager of TikTok India to Immediately Commence Strategic Advisory Services to Drive Direct to Consumer Projects at QYOU Media ~

    qyou media, raj mishra, india digital, india digit

    TORONTO, MUMBAI and LOS ANGELES June 22, 2023: QYOU Media Inc., (TSXV:QYOU OTCQB:QYOUF) an organization working in India and the United States producing and distributing content material created by social media stars and digital content material creators, has introduced that Indian digital chief and strategist, Raj Mishra, has been added as a Nominee to be a part of the Board of Directors of QYOU Media on the firm’s shareholder assembly slated for July seventeenth, 2023. In addition, Mishra will instantly start an project to present strategic advisory providers to the corporate, principally surrounding new product launches into the direct-to-consumer market in India.

    QYOU Media Hiring

    Raj Mishra has established a distinguished observe file of accomplishments and success driving companies in India to profitability and exponential development. An IMT alumni, the previous Country Head at musical.ly, TikTok & Triller enjoys combining expertise and developments to assist curate substantial worth propositions for customers. He additionally labored with the core Bytedance crew (house owners of TikTok) and spearheaded technique for his or her different suite of merchandise and apps in India.


    In his earlier position as Country Manager at TikTok India (erstwhile Musical.ly), Mishra was instrumental in driving development for ByteDance in India by creating the native crew, liaising with enterprise companions & the creator neighborhood in India, and figuring out and incubating expertise with the potential to assist the corporate acquire recognition on the app. Under his management, Musical.ly grew to become essentially the most downloaded app on each Android and iOS. Raj additionally spearheaded the transition from musical.ly to TikTok and was liable for the end-to-end rebranding course of after the acquisition in 2017. In 2019, he determined to take up a brand new problem inside Bytedance and was spearheading technique for one of their newly launched suite of merchandise, Helo.

    QYOU Media CEO

    QYOU Media CEO and Co-Founder, Curt Marvis commented, “Raj is a novel and particular chief and we’re thrilled to have him be a part of our crew at QYOU Media. He has confirmed his potential to set up process-driven methodologies that drive extraordinary person engagement and monetary success. TikTok was the fastest-growing app within the historical past of India tremendous apps and we welcome his assist as we roll out our direct-to-consumer companies. In addition, he possesses the creativity, relationships, and drive that we imagine can present an actual increase to our mixed enterprise efforts in India. The QYOU Media board and all administration throughout our numerous properties in broadcast, related TV, influencer advertising and marketing, and gaming look to leverage his expertise to assist develop our whole India operations additional.”

    Raj Mishra added, “It has been thrilling to see and study extra concerning the rising potential of the QYOU slate of firms and merchandise which have come into the market in lower than three years. It is clearly now time to flip these jets on even larger and I couldn’t be extra excited to add my expertise and fervour for development and revenue to the combo. I look ahead to instantly leaping in to present strategic assist to the groups right here in India whereas serving to the distinguished board of QYOU Media additional acknowledge and perceive the potential for development that everyone knows is feasible in India within the years forward.”