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Garuda Aerospace and Bank of India Partner to Offer Agri Drone Loans to Farmers

Chennai, March 4 2025: Garuda Aerospace, India’s leading drone manufacturer, has signed a Memorandum of Understanding (MoU) with Bank of India, one of the country’s premier public sector banks, to provide financial assistance for farmers purchasing agricultural drones. This partnership aims to enhance farming practices by offering easy access to advanced drone technology through low-interest, zero-collateral loans.

Under this initiative, the Bank of India will offer customized financial solutions, making it easier for farmers, corporate entities, and partnership firms to secure loans for agri-drones. Additionally, Garuda Aerospace leverages the Agriculture Infrastructure Fund Drone Loan scheme to ensure streamlined access to financing and facilitate the adoption of cost-effective drone solutions. Building on its existing collaborations with major financial institutions such as SBI and Union Bank of India, this alliance with the Bank of India will further strengthen Garuda Aerospace’s commitment to leveraging drone technology in agriculture.

Bank of India Agri-Drone Loans

Speaking on this collaboration, Agnishwar Jayaprakash, Founder & CEO of Garuda Aerospace, said, “At Garuda Aerospace, our mission is to enhance agricultural productivity through smart drone technology. This partnership with Bank of India is a major step toward making indigenous drone solutions more accessible and affordable for farmers, supporting their transition to precision agriculture and contributing to an Aatmanirbhar and Viksit Bharat.”

Shri Kiran Pathak, Assistant General Manager, Bank of India, emphasized the bank’s commitment to supporting the agricultural sector, said, “Financing drone technology aligns with our goal of driving digital transformation in farming. By supporting this initiative, we aim to help farmers to increase crop yields, and efficiently apply fertilizers, pesticides, and growth promoters.”

Founded in 2015, Garuda Aerospace has rapidly emerged as a leader in drone technology, deploying over 2,500 drones across India. As the first company to successfully facilitate drone loans and subsidies, it has played a pivotal role in accelerating agricultural modernization.

About Garuda Aerospace

Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customisation of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team, having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients, including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra, where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador.

March 19, 2025
Mahashivratri: The Divine Night Livestream on JioHotstar Attracts Over 3.9 Crore Views, Reinforcing the Future of Digital-First Cultural Experiences
The 15-hour live stream of Mahashivratri: The Divine Night attracted 3.9 crore views and clocked 21.8 crore minutes of watch time.

March 3rd 2025; National: JioHotstar has reimagined the way India experiences tradition with Mahashivratri: The Divine Night, a groundbreaking 15-hour live stream that seamlessly integrated faith, spirituality, culture and technology at an unprecedented scale. With over 3.9 crore views and an astounding 21.8 crore minutes of watch time from the livestream, the digital journey heralded a landmark moment in the evolution of cultural storytelling. At its core was the deepest shared human emotion, devotion – which united millions in a collective celebration of Lord Shiva and Goddess Parvati, reinforcing JioHotstar’s role in elevating shared cultural moments through live experiences.

Streaming the Sacred: A Multi-Dimensional Experience
Bringing together the timeless and the cutting-edge, JioHotstar’s multi-stream format offered a seamless experience, immersing audiences in devotion like never before. Multiple LIVE feeds from the sacred Jyotirlingas transported audiences into the heart of 20+ divine aartis and grand processions while night-time meditations and stirring cultural tributes elevated the spectacle.

Mahashivratri livestream

More than just a stream, the live event on the platform constituted 10+ live, concurrent streams allowing users to effortlessly switch between different facets of devotion, spirituality, mythology, culture, rituals, and community engagement:
- Sacred Rituals: 20+ Live aartis from revered Jyotirlingas allowed devotees to partake in sacred moments of worship from the comfort of their homes.
- Spirituality: Dedicated live feeds from the Isha Yoga Centre in Coimbatore and Art of Living International Centre were available as part of the Mahashivratri Livestream on JioHotstar. Sadhguru delivered spiritual discourses in the presence of Mr Amit Shah, Honorable Minister for Home Affairs of India. Transformational meditations by Sri Sri Ravi Shankar lent a personal and intimate touch to the night-long festivities
- Musical Dedications: Soul-stirring performances by singer/composer Sona Mohapatra and rapper Narci resonated deeply with audiences, infusing the night with reverence and artistic expression. Cultural performances from events hosted by Isha Foundation and Art of Living Centre also added to the immersive nature of the night.
- Mythology: An exclusive three-hour curated stream of Devo Ke Dev…Mahadev brought to life the divine union of Lord Shiva and Goddess Parvati, underscoring the storytelling legacy of the platform.
- Personal Devotion: Heartfelt stories of faith from Shiv Bhakts fostered an emotional connection, reiterating the universality of devotion.
Mahashivratri Digital Viewers

Interactivity: From Passive Viewing to Active Participation
Beyond the viewing experience, Mahashivratri: The Divine Night became a participatory cultural moment. Multi-feed switching allowed users to curate their own journey through devotion, choosing between live temple feeds, spiritual discourses, or musical performances. Real-time chants, virtual offerings, trivia, and live chats deepened engagement, while the Ask the Experts segment enabled users to have their Mahashivratri-related queries answered, making the experience more inclusive and interactive.

Elaborating on the success, Sanjog Gupta, CEO-Sports at JioStar said “JioHotstar is redefining the paradigm of live-streaming by universalising access and scaling up shared moments of togetherness. The livestream of Mahashivratri: The Divine Night proved that technology can elevate our collective and deeply personal experience of faith by making it more immersive. We feel blessed that we could elevate this sacred occasion for millions and believe this is just the beginning. As we push the boundaries of live experiences across faith, culture, sports and entertainment, JioHotstar remains committed to ensuring audiences don’t just watch, but truly live moments of shared emotions.”

Infinite Possibilities for Brands in Live Experiences
Brand partners like JK Super Cement, Country Delight, Nirma Advanced Detergent, and Hamilton Sciences (Brand: Denver) leveraged JioHotstar’s context-driven ad formats and immersive sponsorship integrations, demonstrating the potential of live-streamed cultural events as high-engagement, high-impact platforms for storytelling and brand connect.

With Mahashivratri: The Divine Night, JioHotstar has unlocked a new dimension in live cultural entertainment, proving that when tradition meets technology, infinite possibilities emerge.

***

About JioHotstar
JioHotstar is one of India’s leading streaming platforms, formed through the coming together of JioCinema and Disney+ Hotstar. With an unparalleled content catalog, innovative technology, and a commitment to accessibility, JioHotstar aims to redefine entertainment for everyone across India.
March 17, 2025
NeuralGarage Selected as Finalist at World’s Biggest Entertainment and Tech Platform, SXSW Pitch 2025

~ NeuralGarage will compete with 4 other global technology startups under the ‘Entertainment, Media, Sports & Content’ category ~

~ SXSW takes place from March 7 to 15, 2025 in Austin, Texas, USA ~

January 21, 2025; National: Bangalore-based Generative AI startup NeuralGarage has qualified as one of the 5 finalists at SXSW Pitch 2025. NeuralGarage’s proprietary and patent-filed technology ‘VisualDub’ competes under the ‘Entertainment, Media, Sports & Content’ category alongside other global start-ups. ‘VisualDub’ addresses the issue of visual dissonance in dubbed content by syncing the lips and jaws of actors with that of the dubbed audio to create a seamless viewing experience for audiences by retaining the original resolution of the content. ‘VisualDub’ is built for Films, Streaming Platforms, Broadcast Networks and Advertising. Currently in its 17^th year, SXSW Pitch turns the spotlight on the global start-up ecosystem’s most exciting, innovative, and cutting-edge technology for industry experts, VCs and high-profile angel investors.

VisualDub boasts of strong use cases across a diverse range of content spanning theatrical films, content on streaming platforms, linear TV and digital. The proprietary technology has been used by some of the biggest global brands for their ad films to create visually native and authentic content in every language without incurring additional production costs in those languages.

Speaking on this milestone moment, Mandar Natekar, NeuralGarage’s Co-Founder and CEO said, “SXSW is the biggest global platform that brings to the forefront emerging technologies for the global media and entertainment industry. We are delighted to be selected among the top 5 tech startups globally that will pitch in front of some of the biggest names in the entertainment industry. VisualDub is production-ready and has been built keeping in mind the exacting standards that the entertainment and media industry needs for adoption. Generative AI will rapidly change the way content is created, distributed and consumed, and with VisualDub we are poised to drive this change from the front. We can’t wait to showcase the full spectrum of our technology at SXSW 25 in their pitch event.”

VisualDub is a product of IIT Kanpur alumni Subhabrata Debnath, Subhashish Saha, Anjan Banerjee, and media and entertainment veteran Mandar Natekar.

SXSW Pitch takes place in Austin, Texas, USA on March 8 and 9, 2025 and receives participation from Hollywood and global investors. Jim Breyer, Breyer Capital will host SXSW Pitch to a live audience of expert judges, including industry leaders such as Esther Dyson of Wellville, Arlan Hamilton of Backstage Capital, Dave Rose of Gust, Artur Gushiken of Softbank, Jessica Robinson of Assembly Ventures, Brian Dixon of Kapor Capital, Becky Center of Indiegogo, Monique Idlett-Mosley of Reign Ventures, Mohanjit Jolly of Iron Pillar Capital, and more.

About NeuralGarage

NeuralGarage, a Bengaluru-based GenAI Startup, has built core tech with its original research and has developed its own models in the audio-visual domain. The startup’s flagship technology VisualDub solves a significant problem in dubbed content, the lack of synchronization of visual and audio cues, by delivering perfect lip sync, resulting in a seamless viewing experience across languages. VisualDub’s cutting edge technology is poised to revolutionize the content creation landscape, offering a seamless and authentic cinematic experience for film makers and audiences across the globe.

January 28, 2025
Eveready Lighting illuminates the spiritual journey of devotees at Maha Kumbh Mela 2025

~ Illuminates the grandest spectacle Kumbh Mela 2025 with 13,000 Eveready LED lights including a combination of street lights and flood lights ~

~ Creates a brighter and safer experience for millions of devotees attending the gathering ~

Link: https://www.instagram.com/p/DEmQF0zNp9e/

16^th January, 2025; National:

In an endeavor to illuminate the spiritual experience for millions of devotees at the Maha Kumbh Mela 2025, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), installed 13,000 cutting-edge LED lights, ensuring a vibrant, safe, and well-lit environment.

This monumental effort includes the deployment of 150W streetlights (Minimight II) and 250W floodlights (Performax PC), strategically placed across the expansive Kumbh grounds. This initiative not only highlights Eveready’s product capabilities but also reinforces its commitment to enhancing the safety, convenience, and overall experience of attendees.

Kumbh Mela 2025 lighting

Further strengthening its association with the Maha Kumbh Mela, Eveready Lighting has also implemented extensive branding initiatives throughout Prayagraj and the Kumbh Mela grounds by facilitating hoardings and pole branding in key areas, police booth branding, no parking boards and RWA society branding, and signage near changing rooms.

Speaking on the activation, Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, Eveready Industries, said, “The Maha Kumbh Mela is an unparalleled cultural phenomenon, drawing millions of people from all walks of life. At Eveready Lighting, we are honored to play a role in illuminating this grand spiritual journey. By ensuring a safe and well-lit environment, we aim to contribute to a truly transformative experience for all attendees and hope to integrate in meaningful ways to create lasting value.”

Kumbh Mela 2025 event

Recognizing the scale and significance of the Maha Kumbh Mela, Eveready Lighting’s efforts exemplify its deep-rooted mantra of making a difference. By seamlessly integrating advanced lighting solutions with the event’s cultural values, the brand reaffirms its dedication to empowering communities and fostering progress.

Furthermore, Eveready Lighting leveraged its social media platforms to create buzz around the Maha Kumbh Mela 2025.

As it lights the way for millions of pilgrims, Eveready continues to inspire a brighter and better India.

January 17, 2025
Garuda Aerospace Partners with Rajasthan Electronics & Instruments Limited to Establish Remote Pilot Training Organisation in Jaipur

02 January 2025, Chennai , India – Garuda Aerospace, a leading Indian drone manufacturer and service provider, has signed an agreement with Rajasthan Electronics & Instruments Limited (REIL) to establish a Remote Pilot Training Organisation (RPTO) in Jaipur. This strategic collaboration will address the growing demand for skilled drone operators across diverse sectors by providing comprehensive, DGCA-compliant training programs. The RPTO will offer a robust curriculum encompassing theoretical knowledge, practical flight training, and maintenance procedures, preparing graduates for a wide range of drone applications in industries such as agriculture, infrastructure, surveillance, and logistics. This initiative aims to drive wider adoption of drone technology in Rajasthan, fostering economic growth and innovation by creating new employment opportunities and empowering local talent.

Garuda Aerospace collaboration

The Agreement signifies a strategic collaboration between Garuda Aerospace’s expertise in drone technology and training and REIL’s established infrastructure and reach in Rajasthan. The RPTO will offer comprehensive training programs adhering to the Directorate General of Civil Aviation (DGCA) regulations, By combining Garuda Aerospace’s expertise in drone technology and training with REIL’s established infrastructure and local presence, the RPTO will provide a robust platform for effective training delivery. The collaboration demonstrates Garuda Aerospace’s commitment to empowering individuals and modernising industries, contributing to India’s rise as a global drone powerhouse.

Agnishwar Jayaprakash, Founder and CEO Garuda Aerospace, said, “As we prepare for our IPO, Garuda Aerospace remains deeply committed to building a strong foundation for the Indian drone industry. This partnership with REIL is a crucial investment in that future, focusing on the critical need for skilled drone pilots. By providing high-quality training, we are not only creating job opportunities but also raising awareness about the vast potential of drone technology across various sectors. This is essential for the industry’s sustained growth and our own continued success.”

Shri Dr P N Sharma, Managing Director, REIL added, “We are excited to partner with Garuda Aerospace on this important initiative. By combining our resources and expertise, we can create a world-class training centre that will equip aspiring drone pilots with the skills they need to succeed in this rapidly growing industry. We see significant potential for drone technology to benefit various sectors in Rajasthan, and this partnership will play a key role in unlocking that potential.”

About Garuda Aerospace

Garuda Aerospace, the first company to achieve dual DGCA approvals for both manufacturing and training, now holds six DGCA approvals, further demonstrating its commitment to quality and safety. This RPTO is a significant step towards realising India’s vision of becoming a global drone hub, fostering indigenous drone manufacturing, and generating widespread employment. This partnership with REIL marks the latest collaboration with a Government Body/PSU, following successful partnerships with HAL, BEML, TIDCO, and TNUAV Corporation. This initiative directly supports the national Atmanirbhar Bharat initiative by empowering local talent with crucial skills and certifications, contributing significantly to a robust and self-reliant Indian drone industry. Garuda Aerospace has trained over 1500 drone pilots to date and has established partnerships with international companies like See Tree, Lockheed Martin, Sky Drones, Namra, Delta Quad, SaS Greece, Holcim, Thales, Sapphire Blue, and D-FEND. The company has also secured orders from over 400 clients, including large Government PSUs such as NFL, RCF, IOCL, SAIL, SOI, NDRF, IFFCO, KRIBHCO, OMC, and Coal India, as well as several smart cities. Garuda Aerospace is also actively involved in initiatives like the Namo Drone Didi program.

About Garuda Aerospace

Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customisation of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team, having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients, including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra, where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador.

January 3, 2025
Prime Video Launches CN Rewind, Offering Cartoon Network Classics as an Add-On Subscription
Curated exclusively for Prime Video in India, Warner Bros. Discovery’s new digital channel CN Rewind of Cartoon Network brings much-loved Cartoon Network classics, rekindling fond childhood memories and nostalgia for fans across India with highly popular animated shows including The Powerpuff Girls, Tom & Jerry, Scooby-Doo, Johnny Bravo, Looney Tunes and more

CN Rewind is now available as an add-on subscription exclusively on Prime Video in India at a special introductory offer of INR 199 per year

With add-on subscriptions, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content available at a single destination—Prime Video

MUMBAI—December 11, 2024—Prime Video, India’s most loved entertainment destination, today launched CN Rewind, Warner Bros. Discovery’s new digital channel, as an add-on subscription. As the home to all-time favourite animated shows, CN Rewind is curated exclusively for Prime Video in India, and brings Cartoon Network’s evergreen classics, including The Powerpuff Girls, Tom & Jerry, Scooby-Doo, Johnny Bravo, Looney tunes, Dexter’s Laboratory, Samurai Jack, Ed Edd n Eddy and many more, for fans across India.

Prime members can enjoy a diverse range of celebrated animated programming, available both in Hindi and English, by purchasing an add-on subscription to CN Rewind at a special introductory offer of INR 199 per year, following which subscription can be renewed at INR 249 per year.

Cartoon Network Classics

“Animation remains a popular category on Prime Video across demographics, with younger and older audiences alike. With the launch of CN Rewind add-on subscription on Prime Video India, we are excited to take loyal fans on a nostalgic trip as they revisit their favourite Cartoon Network toons, as well as for younger audiences to discover and engage with these beloved stories,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video, India. “Over the years, through add-on subscriptions, Prime Video has served a platform for several streaming services to curate exclusive channels and take their content to audiences deep within India. We are thrilled to be the exclusive home for CN Rewind, and are certain that the diverse and timeless library will find deep emotional resonance with our customers across the country.”

Cartoon Network is a cultural phenomenon that redefined pop culture and is reminiscent of special memories for millennials and generations across decades. CN Rewind, with the special offering, will provide fans the chance to relive those memories in a modern, on-demand format, giving them the opportunity to immerse themselves in the same joy and excitement they felt decades ago and to pass those treasured moments to the younger generation.

Cartoon Network programmes

“There’s a deep emotional connection between Indian audiences and Cartoon Network. CN shows aren’t just cartoons, they’re pieces of our childhood that evoke joy, friendship, and a simpler time,” said Ruchir Jain, Head of Distribution, South Asia, Warner Bros. Discovery. “With CN Rewind, we’re creating a space where nostalgia can thrive while ensuring these beloved characters continue to inspire and entertain today’s kids in a whole new way.”

Benefits of add-on subscriptions on Prime Video for Prime members include:
- No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
- More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
- Enjoy your favourite features, no matter which service: Customers can enjoy X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
- More Choice: With add-on subscriptions, Prime members can access thousands of additional titles across 25+ OTT services, including CN Rewind.
ABOUT PRIME VIDEO

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Citadel: Honey Bunny, Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership.

ABOUT WARNER BROS. DISCOVERY KIDS

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film, and streaming. Warner Bros. Discovery’s kids’ network combines a rich legacy of characters with a deep roster of creatives and unique brands of storytelling. In India, Warner Bros. Discovery’s kids’ network comprises Cartoon Network, POGO and Discovery Kids, available in Hindi, Tamil, Telugu, Malayalam, and Kannada. Together, the portfolio includes best in original animated content including, multi-award-winning locals ‘Chhota Bheem’ and ‘Little Singham’ and global hits like ‘Ben 10’, ‘Teen Titans Go!’, ‘Dragon Ball’, as well as iconic chase comedy show ‘Tom and Jerry’.
December 31, 2024
Indian Research and Insights Industry reaches USD 3.2 Bn in FY2024: Market Research Society of India

~ Grew by 12.6% over FY2023 ~

~ Expected to reach USD 3.4 Bn in FY2025 ~ (FY2025 Projected Estimate: 11% – 14%)

December 19, 2024; Mumbai, India: India’s apex industry-led market research body, Market Research Society of India (MRSI) announces the release of its annual industry sizing report. Titled ‘The Indian Research & Insights Industry 2024 Update’, the report highlights the industry’s remarkable growth trajectory, with the sector reaching USD 3.2 Bn in FY2024, a robust 12.6% increase from USD 2.9 Bn in FY2023. Projected to grow to USD 3.4 Bn in FY2025, the report highlights the sector’s ability to leverage India’s dynamic economy and its role as a pivotal player in delivering insights-driven transformation.

Analytics, the systematic computational analysis of data, used for discovery, interpretation, and communication of meaningful patterns for effective decision-making, forms the bedrock of the industry. Focussed on customer and marketing analytics, it contributes 58% of the total market, growing at an impressive 17%, driven by the adoption of big data, AI, and machine learning in industries such as retail, finance, and media. Similarly, Custom Market Research, the tailored research conducted and funded by clients to address their specific business issues, has grown by 9% and now accounts for 29% of the industry. This reflects an increasing preference for actionable, sector-specific insights to tackle challenges like rural FMCG slowdowns and short-term volatility. Sectors like e-commerce, automotive, and BFSI are capitalizing on the growing demand for personalized insights, while manufacturing sector presents untapped opportunities for research firms to expand their reach.

Driven by a focus on ESG factors, sustainability, and the circular economy, international clients remain the top revenue source for the Research and Insights industry, accounting for an impressive 80% share. On the supply side, analytics remains a major driver of international demand, with Indian firms leading in innovation and scalability. Additionally, India’s lower costs and skilled talent pool attract global players to set up captive centers, supporting continued growth in the sector.

Market Research Society of India President

Speaking on the industry’s growth, Nitin Kamat, President at Market Research Society of India said, “The Indian research and insights industry is experiencing robust growth, driven by the integration of big data and AI with traditional analytics, particularly as digitalization accelerates in sectors like retail, e-commerce, finance, and media. The growing trend of organizations investing in internal capabilities is reshaping the ecosystem, with smaller, faster, and more localized research increasingly relying on client data, social media, and behavioral panels. This shift toward flexible research solutions and strategic B2B insights highlights the industry’s adaptability to evolving client needs, reaffirming India’s position as a pivotal market for delivering high-quality insights.”

Market Research Society of India Director General

Mitali Chowhan, Director General at Market Research Society of India further added, “The growth of India’s research and insights industry is a testament to its resilience and adaptability. As businesses increasingly rely on data-driven decision-making, India is uniquely positioned to deliver actionable insights with precision.”

The research and insights sector employed approximately 145,000 full-time professionals in FY2024, with a growing demand for skills in AI, machine learning, and data science. The analytics segment remains a key employer of early-career talent. As the industry evolves, FY2025 is set to be transformative, driven by advancements in AI and the increasing importance of hyper-personalized insights. The sector’s projected growth of 11% to 14% will be supported by expanding analytics capabilities, deeper penetration into emerging markets, and sustained demand for strategic intelligence.

Download the executive summary of The Indian Research & Insights Industry Report 2024 from https://insight.mrsi.co.in/indian-industry-report/.

About MRSI

Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users from across India. MRSI works with ESOMAR to bring Indian industry’s voice to the global forum.

MRSI aims to guide, encourage and uphold the highest quality standards of professionalism for all those who use, need, generate or interpret insights/data in the market research industry. It is a platform that brings marketing professionals and insight professionals together and instills a code of conduct that should be followed in the market research industry in India and showcases developments and innovations that take place.

Marketing and social research users, providers, innovators and generators are members of MRSI along with organizations which provide support services to the industry, thus holistically representing the interests of the industry at large.

December 27, 2024
Step Into the World of ‘Doctors’ – Streaming on JioCinema from December 27, Sharad Kelkar, Aamir Ali, Harleen Sethi!

Trailer Link: https://www.instagram.com/reel/DDofCZcAE8y/?igsh=aW1jdGxteGYzZm51

National, 16^th December 2024: Prepare to immerse yourself in a gripping tale of love and revenge as JioCinema brings Doctors, a captivating medical drama set in the high-stakes world of a prestigious hospital. With the trailer now out, the series, directed by Sahir Raza, offers a glimpse into its intense storyline brought to life by an ensemble cast featuring Sharad Kelkar, Harleen Sethi, Aamir Ali, Viraf Patell, and Vivaan Shah. Releasing on December 27^th, Doctors promises to be the ultimate binge-worthy experience to end the year on a dramatic high.

Produced by Jyoti Deshpande (Jio Studios) and Alchemy Films Pvt Ltd, the story follows Dr. Nitiya Vasu, played by Harleen Sethi, a determined new resident at the prestigious Elizabeth Blackwell Medical Centre, who arrives with a secret mission of retribution. Driven by the belief that her mentor, the celebrated neurosurgeon Dr. Ishaan Ahuja, portrayed by Sharad Kelkar, is responsible for derailing her brother’s career, Nitiya is set on settling the score. However, as they face the challenges of the high-stakes medical world together, she begins to uncover a side of Ishaan that challenges her convictions—and her heart.

Sharad Kelkar OTT Series

Talking about his role, Sharad Kelkar shares, “As an actor, I love taking on new challenges and stepping out of my comfort zone, and Doctors truly provided that opportunity. Portraying Dr. Ishaan Ahuja has been an exciting and fulfilling experience. He’s a complex character, shaped by his past, yet remains dedicated to his work as a doctor. I spent hours in workshops with real doctors, which gave me a deeper understanding of their work and the emotional challenges they face daily. I’m really looking forward to the audience watching the story and sharing their thoughts.”

Harleen Sethi shares, “Playing Dr. Nitiya Vasu has been an intense and rewarding journey for me. I remember when I first started preparing for the role – it wasn’t just about learning medical terms, but really understanding the emotional depth of a character driven by passion, pain, and purpose. Navigating her feelings in the high-pressure world of medicine was challenging but also very exciting. The whole experience has been a privilege. ‘Doctors’ is a story about resilience, relationships, and redemption, and I’m excited for the audience to join us on this emotional rollercoaster.”

Aamir Ali shares, “Doctors has been quite a journey, both outwardly and inwardly. During the shoot, there were moments that made me reflect on how often we overlook the dedication, attention to detail, and passion doctors bring to their work, and those experiences helped me bring the right emotions to the role. The show is perfect for a family binge-watch during the holidays, and I’m excited to see what the audience thinks of it.”

Witness the ultimate showdown between love and revenge on ‘Doctors’ releasing on 27^th December, only on JioCinema!

December 17, 2024
JioCinema brings comedy thriller series, ‘Moonwalk’ starring Samir Kochhar, Anshumaan Pushkar, Nidhi Singh and Sheeba Chadha, to premiere on 20th December

Trailer Link: https://www.youtube.com/watch?v=UxTrvsczwO8

National, 13^th December,2024: JioCinema is all set to bring a quirky tale of heist, love and loyalty with its latest comedy-thriller series, Moonwalk. Starring Samir Kochhar, Anshumaan Pushkar, Nidhi Singh, Sheeba Chadha, and Geetanjali Kulkarni in key roles, the show is all set to premiere on 20^th December on JioCinema Premium. The recently released trailer sets the stage for an unexpected battle between two rival thieves—not over a heist, but for love! With a perfect mix of humor and suspense, Moonwalk promises to keep audiences on the edge of their seats.

Moonwalk pits Tarik Pandey (essayed by Anshumaan Pushkar), Rampur’s best thief, against Maddy (played by Samir Kochhar), Delhi’s top crook, in a battle for both a priceless treasure and the heart of the girl of their dreams, Chandani (played by Nidhi Singh). After a slip-up lands Tarik in jail, Chandani declares a challenge: whoever steals the better item—Tarik’s golden commode or Maddy’s precious necklace—will win her love. Meanwhile, an aging gangster, his son who wants to be a teacher, an uptight cop, Chandani’s jealous ex, and a legendary cellmate, add to the chaos, leading to an unexpected showdown as all players compete for the ultimate prize—a moonrock! Moonwalk is directed by Ajay Bhuyan and produced by Jyoti Deshpande (Jio Studios) and Ajay G Rai (Jar Pictures).

Sharing his excitement for the show, Samir Kochhar shares, “Maddy is a legend in the world of heists, who executes impossible jobs with unmatched skill and charisma. He is always a step ahead, and beneath his suave exterior lies a darker edge – he thrives on the thrill of deception and bending the rules to his advantage. This character brings surprises as the story unfolds, and that’s what makes it interesting. I’m also excited to do something different this time from my previous roles. Moonwalk is exciting, unpredictable, and has everything the audience will look forward to – complete drama and entertainment.

Anshumaan Pushkar, who plays Tarik reflected on his experience, saying, “Moonwalk has been an exhilarating journey for me, both as an actor and as a part of such a fun and exciting project. There’s something special about working on a project that’s as entertaining as it is interesting, and the energy on set was always filled with laughter and positivity. It truly made the entire experience one of the most enjoyable shoots I’ve had to date, and I’m confident that this joy will translate onto the screen for the audience to feel. What made it even more enriching was the opportunity to collaborate with incredible talents like Sheeba Ji and Samir, who bring so much depth to their craft. This was also one of my first projects, making it all the more special and memorable for me.”

Nidhi Singh, who essays the role of Chandani, shared, “My character, Chandni, is a blend of mischief and innocence, which made portraying her a truly rewarding experience. I particularly enjoyed exploring Chandni’s chemistry with Anshuman and Samir, as their bond evolves in a heartfelt and meaningful way, adding depth to the story. It was also wonderful to work with Sheeba Chaddha again; her talent and warmth made the experience even more special.”

Stay tuned to this quirky heist with ‘Moonwalk’, premiering on JioCinema on 20^th December!

December 13, 2024
DocuBay Unveils Gripping New Original Documentary ‘Fanatics’, A Deep Dive into the Unparalleled Devotion of South Indian Cinema Fans

06^th December, 2024; Mumbai, India:

DocuBay, the global streaming platform from IN10 Media Network, known for its robust slate of thought-provoking documentaries, gears up to further announce the launch of its latest original documentary, ‘Fanatics’. The meticulously crafted documentary delves into the extraordinary devotion of South Indian cinema fans, exploring the emotional depths and societal impact of their unwavering loyalty. Aligning with DocuBay’s vision of delivering impactful narratives, Fanatics is set to stream globally, starting 07^th December, 2024.

Docubay Fanatics documentary

Delving deep into the psyche of fans whose unwavering loyalty and extreme acts of reverence redefine the meaning of fandom, Fanatics will take viewers through the cultural heartlands of South India. From constructing temples for their idols to life-altering acts of devotion, this original documentary captures both the intense emotional connection fans have with their stars and the darker consequences of these obsessions. Through a blend of heartfelt narratives and star perspectives, Fanatics explores the origins of this phenomenon, starting from the era of Tamil actor-politician MG Ramachandran, to the evolving fan culture around Rajinikanth, Allu Arjun, and other pan-India stars.

The documentary features candid interviews of some of Indian cinema’s most iconic stars, including Allu Arjun, Kichcha Sudeep, and Vijay Sethupathi, highlighting the unique actor-fan relationship and its societal impact. Additionally, the documentary also addresses the tragic side of fanaticism, where rivalries among fan groups sometimes lead to violence.

Docubay MD Speak

Speaking on the vision behind the documentary, Aditya Pittie, Managing Director, IN10 Media Network, said, “At DocuBay, our mission is to curate and deliver intriguing narratives that resonate with global audiences while spotlighting unique cultural phenomena and real-life events. With Fanatics, we aim to provide an in-depth look at the unparalleled devotion of South Indian cinema fans, a subject that is both fascinating and significant given the region’s growing influence on global cinema. This first-of-its-kind documentary reflects our commitment to expanding our portfolio with diverse and impactful storytelling that drives engagement and elevates the experience for our audiences worldwide.”

Offering his perspective in the documentary, actor Allu Arjun, said, “Cinema has become a very strong, integral part of the culture—it’s no longer just a source of entertainment. And, stars are highly idolized in the South, more than anywhere else I have seen in the world. Many fans do wonderful charity work, and that is great energy being put to the right cause. All actors, whether they agree or not, do have an impact on people, and we should be responsible for how we subconsciously guide them.”

In a candid interview shown in the documentary, actor Kichcha Sudeep said, “As an actor, if you want to have a great career, I don’t think you can do it without a fan base. When I see people building temples for me or getting tattoos, it honestly scares me because I am a man of flaws. Over time, you begin to understand the purity of their emotions and the immense love they have for you. It teaches you responsibility and makes you a better human.”

With stories of fans piercing their tongues, tattooing their bodies, and dedicating their lives to their idols, Fanatics is as gripping as it is eye-opening. The documentary also highlights the symbiotic relationship between fans and the box-office success of South Indian films, offering a fresh perspective on the business of cinema in the region.

Produced by Studio 9, dive into the world of extraordinary devotion with Fanatics, streaming exclusively on DocuBay from December 7th, 2024.

About Docubay

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About DocuBay:

Headquartered in Mumbai, DocuBay is a global membership VOD platform exclusively designed to stream premium international documentaries. Specializing as a factual entertainment video service, DocuBay features content from all corners of the globe in a variety of categories. Available in 170+ countries, DocuBay is available on platforms including the Apple App Store, Google Play Store, Fire TV, Roku, Apple TV and Samsung TVs, with additional platforms on the way. Join the Tribe on www.docubay.com

About IN10 Media Network:

IN10 Media Network is a parent company to diverse businesses in the media and entertainment industry. With deeply entrenched roots in the creative community and a long association with premium content, the businesses in its folds—including EPIC, ShowBox, Filamchi Bhojpuri, Gubbare, Ishara, Nazara, EPIC ON, DocuBay, MovieVerse Studios, Juggernaut Productions and Let’s Get LOUDER – covering every aspect of the content life-cycle across platforms. Led by entrepreneur Aditya Pittie, IN10 Media Network has its efforts focused on building world-class brands.

December 11, 2024