In an endeavor to illuminate the spiritual experience for millions of devotees at the Maha Kumbh Mela 2025, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), installed 13,000 cutting-edge LED lights, ensuring a vibrant, safe, and well-lit environment.
This monumental effort includes the deployment of 150W streetlights (Minimight II) and 250W floodlights (Performax PC), strategically placed across the expansive Kumbh grounds. This initiative not only highlights Eveready’s product capabilities but also reinforces its commitment to enhancing the safety, convenience, and overall experience of attendees.
Kumbh Mela 2025 lighting
Further strengthening its association with the Maha Kumbh Mela, Eveready Lighting has also implemented extensive branding initiatives throughout Prayagraj and the Kumbh Mela grounds by facilitating hoardings and pole branding in key areas, police booth branding, no parking boards and RWA society branding, and signage near changing rooms.
Speaking on the activation, Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, Eveready Industries, said, “The Maha Kumbh Mela is an unparalleled cultural phenomenon, drawing millions of people from all walks of life. At Eveready Lighting, we are honored to play a role in illuminating this grand spiritual journey. By ensuring a safe and well-lit environment, we aim to contribute to a truly transformative experience for all attendees and hope to integrate in meaningful ways to create lasting value.”
Kumbh Mela 2025 event
Recognizing the scale and significance of the Maha Kumbh Mela, Eveready Lighting’s efforts exemplify its deep-rooted mantra of making a difference. By seamlessly integrating advanced lighting solutions with the event’s cultural values, the brand reaffirms its dedication to empowering communities and fostering progress.
Furthermore, Eveready Lighting leveraged its social media platforms to create buzz around the Maha Kumbh Mela 2025.
As it lights the way for millions of pilgrims, Eveready continues to inspire a brighter and better India.
02 January 2025, Chennai , India – Garuda Aerospace, a leading Indian drone manufacturer and service provider, has signed an agreement with Rajasthan Electronics & Instruments Limited (REIL) to establish a Remote Pilot Training Organisation (RPTO) in Jaipur. This strategic collaboration will address the growing demand for skilled drone operators across diverse sectors by providing comprehensive, DGCA-compliant training programs. The RPTO will offer a robust curriculum encompassing theoretical knowledge, practical flight training, and maintenance procedures, preparing graduates for a wide range of drone applications in industries such as agriculture, infrastructure, surveillance, and logistics. This initiative aims to drive wider adoption of drone technology in Rajasthan, fostering economic growth and innovation by creating new employment opportunities and empowering local talent.
Garuda Aerospace collaboration
The Agreement signifies a strategic collaboration between Garuda Aerospace’s expertise in drone technology and training and REIL’s established infrastructure and reach in Rajasthan. The RPTO will offer comprehensive training programs adhering to the Directorate General of Civil Aviation (DGCA) regulations, By combining Garuda Aerospace’s expertise in drone technology and training with REIL’s established infrastructure and local presence, the RPTO will provide a robust platform for effective training delivery. The collaboration demonstrates Garuda Aerospace’s commitment to empowering individuals and modernising industries, contributing to India’s rise as a global drone powerhouse.
Agnishwar Jayaprakash, Founder and CEO Garuda Aerospace, said, “As we prepare for our IPO, Garuda Aerospace remains deeply committed to building a strong foundation for the Indian drone industry. This partnership with REIL is a crucial investment in that future, focusing on the critical need for skilled drone pilots. By providing high-quality training, we are not only creating job opportunities but also raising awareness about the vast potential of drone technology across various sectors. This is essential for the industry’s sustained growth and our own continued success.”
Shri Dr P N Sharma, Managing Director, REIL added, “We are excited to partner with Garuda Aerospace on this important initiative. By combining our resources and expertise, we can create a world-class training centre that will equip aspiring drone pilots with the skills they need to succeed in this rapidly growing industry. We see significant potential for drone technology to benefit various sectors in Rajasthan, and this partnership will play a key role in unlocking that potential.”
About Garuda Aerospace
Garuda Aerospace, the first company to achieve dual DGCA approvals for both manufacturing and training, now holds six DGCA approvals, further demonstrating its commitment to quality and safety. This RPTO is a significant step towards realising India’s vision of becoming a global drone hub, fostering indigenous drone manufacturing, and generating widespread employment. This partnership with REIL marks the latest collaboration with a Government Body/PSU, following successful partnerships with HAL, BEML, TIDCO, and TNUAV Corporation. This initiative directly supports the national Atmanirbhar Bharat initiative by empowering local talent with crucial skills and certifications, contributing significantly to a robust and self-reliant Indian drone industry. Garuda Aerospace has trained over 1500 drone pilots to date and has established partnerships with international companies like See Tree, Lockheed Martin, Sky Drones, Namra, Delta Quad, SaS Greece, Holcim, Thales, Sapphire Blue, and D-FEND. The company has also secured orders from over 400 clients, including large Government PSUs such as NFL, RCF, IOCL, SAIL, SOI, NDRF, IFFCO, KRIBHCO, OMC, and Coal India, as well as several smart cities. Garuda Aerospace is also actively involved in initiatives like the Namo Drone Didi program.
About Garuda Aerospace
Garuda Aerospace is India’s leading Drone tech start-up focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, and agnostic and focuses on eliminating labourers in the agricultural field with drones focusing on designing, building, and customisation of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to a 200+ member team, having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients, including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra, where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador.
Curated exclusively for Prime Video in India, Warner Bros. Discovery’s new digital channel CN Rewind of Cartoon Network brings much-loved Cartoon Network classics, rekindling fond childhood memories and nostalgia for fans across India with highly popular animated shows including The Powerpuff Girls, Tom & Jerry, Scooby-Doo, Johnny Bravo, Looney Tunes and more
CN Rewind is now available as an add-on subscription exclusively on Prime Video in India at a special introductory offer of INR 199 per year
With add-on subscriptions, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content available at a single destination—Prime Video
MUMBAI—December 11, 2024—Prime Video, India’s most loved entertainment destination, today launched CN Rewind, Warner Bros. Discovery’s new digital channel, as an add-on subscription. As the home to all-time favourite animated shows, CN Rewind is curated exclusively for Prime Video in India, and brings Cartoon Network’s evergreen classics, including The Powerpuff Girls, Tom & Jerry, Scooby-Doo, Johnny Bravo, Looney tunes, Dexter’s Laboratory, Samurai Jack, Ed Edd n Eddy and many more, for fans across India.
Prime members can enjoy a diverse range of celebrated animated programming, available both in Hindi and English, by purchasing an add-on subscription to CN Rewind at a special introductory offer of INR 199 per year, following which subscription can be renewed at INR 249 per year.
Cartoon Network Classics
“Animation remains a popular category on Prime Video across demographics, with younger and older audiences alike. With the launch of CN Rewind add-on subscription on Prime Video India, we are excited to take loyal fans on a nostalgic trip as they revisit their favourite Cartoon Network toons, as well as for younger audiences to discover and engage with these beloved stories,” said Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video, India. “Over the years, through add-on subscriptions, Prime Video has served a platform for several streaming services to curate exclusive channels and take their content to audiences deep within India. We are thrilled to be the exclusive home for CN Rewind, and are certain that the diverse and timeless library will find deep emotional resonance with our customers across the country.”
Cartoon Network is a cultural phenomenon that redefined pop culture and is reminiscent of special memories for millennials and generations across decades. CN Rewind, with the special offering, will provide fans the chance to relive those memories in a modern, on-demand format, giving them the opportunity to immerse themselves in the same joy and excitement they felt decades ago and to pass those treasured moments to the younger generation.
Cartoon Network programmes
“There’s a deep emotional connection between Indian audiences and Cartoon Network. CN shows aren’t just cartoons, they’re pieces of our childhood that evoke joy, friendship, and a simpler time,” said Ruchir Jain, Head of Distribution, South Asia, Warner Bros. Discovery. “With CN Rewind, we’re creating a space where nostalgia can thrive while ensuring these beloved characters continue to inspire and entertain today’s kids in a whole new way.”
Benefits of add-on subscriptions on Prime Video for Prime members include:
No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With add-on subscriptions they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
Enjoy your favourite features, no matter which service: Customers can enjoy X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.
More Choice: With add-on subscriptions, Prime members can access thousands of additional titles across 25+ OTT services, including CN Rewind.
ABOUT PRIME VIDEO
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Citadel: Honey Bunny, Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership.
ABOUT WARNER BROS. DISCOVERY KIDS
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film, and streaming. Warner Bros. Discovery’s kids’ network combines a rich legacy of characters with a deep roster of creatives and unique brands of storytelling. In India, Warner Bros. Discovery’s kids’ network comprises Cartoon Network, POGO and Discovery Kids, available in Hindi, Tamil, Telugu, Malayalam, and Kannada. Together, the portfolio includes best in original animated content including, multi-award-winning locals ‘Chhota Bheem’ and ‘Little Singham’ and global hits like ‘Ben 10’, ‘Teen Titans Go!’, ‘Dragon Ball’, as well as iconic chase comedy show ‘Tom and Jerry’.
~ Expected to reach USD 3.4 Bn in FY2025 ~ (FY2025 Projected Estimate: 11% – 14%)
December 19, 2024; Mumbai, India: India’s apex industry-led market research body, Market Research Society of India (MRSI) announces the release of its annual industry sizing report. Titled ‘The Indian Research & Insights Industry 2024 Update’, the report highlights the industry’s remarkable growth trajectory, with the sector reaching USD 3.2 Bn in FY2024, a robust 12.6% increase from USD 2.9 Bn in FY2023. Projected to grow to USD 3.4 Bn in FY2025, the report highlights the sector’s ability to leverage India’s dynamic economy and its role as a pivotal player in delivering insights-driven transformation.
Analytics, the systematic computational analysis of data, used for discovery, interpretation, and communication of meaningful patterns for effective decision-making, forms the bedrock of the industry. Focussed on customer and marketing analytics, it contributes 58% of the total market, growing at an impressive 17%, driven by the adoption of big data, AI, and machine learning in industries such as retail, finance, and media. Similarly, Custom Market Research, the tailored research conducted and funded by clients to address their specific business issues, has grown by 9% and now accounts for 29% of the industry. This reflects an increasing preference for actionable, sector-specific insights to tackle challenges like rural FMCG slowdowns and short-term volatility. Sectors like e-commerce, automotive, and BFSI are capitalizing on the growing demand for personalized insights, while manufacturing sector presents untapped opportunities for research firms to expand their reach.
Driven by a focus on ESG factors, sustainability, and the circular economy, international clients remain the top revenue source for the Research and Insights industry, accounting for an impressive 80% share. On the supply side, analytics remains a major driver of international demand, with Indian firms leading in innovation and scalability. Additionally, India’s lower costs and skilled talent pool attract global players to set up captive centers, supporting continued growth in the sector.
Market Research Society of India President
Speaking on the industry’s growth, Nitin Kamat, President at Market Research Society of India said, “The Indian research and insights industry is experiencing robust growth, driven by the integration of big data and AI with traditional analytics, particularly as digitalization accelerates in sectors like retail, e-commerce, finance, and media. The growing trend of organizations investing in internal capabilities is reshaping the ecosystem, with smaller, faster, and more localized research increasingly relying on client data, social media, and behavioral panels. This shift toward flexible research solutions and strategic B2B insights highlights the industry’s adaptability to evolving client needs, reaffirming India’s position as a pivotal market for delivering high-quality insights.”
Market Research Society of India Director General
Mitali Chowhan, Director General at Market Research Society of India further added, “The growth of India’s research and insights industry is a testament to its resilience and adaptability. As businesses increasingly rely on data-driven decision-making, India is uniquely positioned to deliver actionable insights with precision.”
The research and insights sector employed approximately 145,000 full-time professionals in FY2024, with a growing demand for skills in AI, machine learning, and data science. The analytics segment remains a key employer of early-career talent. As the industry evolves, FY2025 is set to be transformative, driven by advancements in AI and the increasing importance of hyper-personalized insights. The sector’s projected growth of 11% to 14% will be supported by expanding analytics capabilities, deeper penetration into emerging markets, and sustained demand for strategic intelligence.
Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users from across India. MRSI works with ESOMAR to bring Indian industry’s voice to the global forum.
MRSI aims to guide, encourage and uphold the highest quality standards of professionalism for all those who use, need, generate or interpret insights/data in the market research industry. It is a platform that brings marketing professionals and insight professionals together and instills a code of conduct that should be followed in the market research industry in India and showcases developments and innovations that take place.
Marketing and social research users, providers, innovators and generators are members of MRSI along with organizations which provide support services to the industry, thus holistically representing the interests of the industry at large.
National, 16th December 2024: Prepare to immerse yourself in a gripping tale of love and revenge as JioCinemabrings Doctors, a captivating medical drama set in the high-stakes world of a prestigious hospital. With the trailer now out, the series, directed by Sahir Raza, offers a glimpse into its intense storyline brought to life by an ensemble cast featuring Sharad Kelkar, Harleen Sethi, Aamir Ali, Viraf Patell, and Vivaan Shah. Releasing on December 27th, Doctors promises to be the ultimate binge-worthy experience to end the year on a dramatic high.
Produced by Jyoti Deshpande (Jio Studios) and Alchemy Films Pvt Ltd, the story follows Dr. Nitiya Vasu, played by Harleen Sethi, a determined new resident at the prestigious Elizabeth Blackwell Medical Centre, who arrives with a secret mission of retribution. Driven by the belief that her mentor, the celebrated neurosurgeon Dr. Ishaan Ahuja, portrayed by Sharad Kelkar, is responsible for derailing her brother’s career, Nitiya is set on settling the score. However, as they face the challenges of the high-stakes medical world together, she begins to uncover a side of Ishaan that challenges her convictions—and her heart.
Sharad Kelkar OTT Series
Talking about his role, Sharad Kelkar shares, “As an actor, I love taking on new challenges and stepping out of my comfort zone, and Doctors truly provided that opportunity. Portraying Dr. Ishaan Ahuja has been an exciting and fulfilling experience. He’s a complex character, shaped by his past, yet remains dedicated to his work as a doctor. I spent hours in workshops with real doctors, which gave me a deeper understanding of their work and the emotional challenges they face daily. I’m really looking forward to the audience watching the story and sharing their thoughts.”
Harleen Sethi shares, “Playing Dr. Nitiya Vasu has been an intense and rewarding journey for me. I remember when I first started preparing for the role – it wasn’t just about learning medical terms, but really understanding the emotional depth of a character driven by passion, pain, and purpose. Navigating her feelings in the high-pressure world of medicine was challenging but also very exciting. The whole experience has been a privilege. ‘Doctors’ is a story about resilience, relationships, and redemption, and I’m excited for the audience to join us on this emotional rollercoaster.”
Aamir Ali shares, “Doctors has been quite a journey, both outwardly and inwardly. During the shoot, there were moments that made me reflect on how often we overlook the dedication, attention to detail, and passion doctors bring to their work, and those experiences helped me bring the right emotions to the role. The show is perfect for a family binge-watch during the holidays, and I’m excited to see what the audience thinks of it.”
Witness the ultimate showdown between love and revenge on ‘Doctors’ releasing on 27th December, only on JioCinema!
National, 13th December,2024: JioCinema is all set to bring a quirky tale of heist, love and loyalty with its latest comedy-thriller series, Moonwalk. Starring Samir Kochhar, Anshumaan Pushkar, Nidhi Singh, Sheeba Chadha, and Geetanjali Kulkarni in key roles, the show is all set to premiere on 20th December on JioCinema Premium. The recently released trailer sets the stage for an unexpected battle between two rival thieves—not over a heist, but for love! With a perfect mix of humor and suspense, Moonwalk promises to keep audiences on the edge of their seats.
Moonwalk pits Tarik Pandey (essayed by Anshumaan Pushkar), Rampur’s best thief, against Maddy (played by Samir Kochhar), Delhi’s top crook, in a battle for both a priceless treasure and the heart of the girl of their dreams, Chandani (played by Nidhi Singh). After a slip-up lands Tarik in jail, Chandani declares a challenge: whoever steals the better item—Tarik’s golden commode or Maddy’s precious necklace—will win her love. Meanwhile, an aging gangster, his son who wants to be a teacher, an uptight cop, Chandani’s jealous ex, and a legendary cellmate, add to the chaos, leading to an unexpected showdown as all players compete for the ultimate prize—a moonrock! Moonwalk is directed by Ajay Bhuyan and produced by Jyoti Deshpande (Jio Studios) and Ajay G Rai (Jar Pictures).
Sharing his excitement for the show, Samir Kochhar shares, “Maddy is a legend in the world of heists, who executes impossible jobs with unmatched skill and charisma. He is always a step ahead, and beneath his suave exterior lies a darker edge – he thrives on the thrill of deception and bending the rules to his advantage. This character brings surprises as the story unfolds, and that’s what makes it interesting. I’m also excited to do something different this time from my previous roles. Moonwalk is exciting, unpredictable, and has everything the audience will look forward to – complete drama and entertainment.
Anshumaan Pushkar, who plays Tarik reflected on his experience, saying,“Moonwalk has been an exhilarating journey for me, both as an actor and as a part of such a fun and exciting project. There’s something special about working on a project that’s as entertaining as it is interesting, and the energy on set was always filled with laughter and positivity. It truly made the entire experience one of the most enjoyable shoots I’ve had to date, and I’m confident that this joy will translate onto the screen for the audience to feel. What made it even more enriching was the opportunity to collaborate with incredible talents like Sheeba Ji and Samir, who bring so much depth to their craft. This was also one of my first projects, making it all the more special and memorable for me.”
Nidhi Singh, who essays the role of Chandani, shared, “My character, Chandni, is a blend of mischief and innocence, which made portraying her a truly rewarding experience. I particularly enjoyed exploring Chandni’s chemistry with Anshuman and Samir, as their bond evolves in a heartfelt and meaningful way, adding depth to the story. It was also wonderful to work with Sheeba Chaddha again; her talent and warmth made the experience even more special.”
Stay tuned to this quirky heist with ‘Moonwalk’, premiering on JioCinema on 20th December!
DocuBay, the global streaming platform from IN10 Media Network, known for its robust slate of thought-provoking documentaries, gears up to further announce the launch of its latest original documentary, ‘Fanatics’. The meticulously crafted documentary delves into the extraordinary devotion of South Indian cinema fans, exploring the emotional depths and societal impact of their unwavering loyalty. Aligning with DocuBay’s vision of delivering impactful narratives, Fanatics is set to stream globally, starting 07th December, 2024.
Docubay Fanatics documentary
Delving deep into the psyche of fans whose unwavering loyalty and extreme acts of reverence redefine the meaning of fandom, Fanatics will take viewers through the cultural heartlands of South India. From constructing temples for their idols to life-altering acts of devotion, this original documentary captures both the intense emotional connection fans have with their stars and the darker consequences of these obsessions. Through a blend of heartfelt narratives and star perspectives, Fanatics explores the origins of this phenomenon, starting from the era of Tamil actor-politician MG Ramachandran, to the evolving fan culture around Rajinikanth, Allu Arjun, and other pan-India stars.
The documentary features candid interviews of some of Indian cinema’s most iconic stars, including Allu Arjun, Kichcha Sudeep, and Vijay Sethupathi, highlighting the unique actor-fan relationship and its societal impact. Additionally, the documentary also addresses the tragic side of fanaticism, where rivalries among fan groups sometimes lead to violence.
Docubay MD Speak
Speaking on the vision behind the documentary, Aditya Pittie, Managing Director, IN10 Media Network, said, “At DocuBay, our mission is to curate and deliver intriguing narratives that resonate with global audiences while spotlighting unique cultural phenomena and real-life events. With Fanatics, we aim to provide an in-depth look at the unparalleled devotion of South Indian cinema fans, a subject that is both fascinating and significant given the region’s growing influence on global cinema. This first-of-its-kind documentary reflects our commitment to expanding our portfolio with diverse and impactful storytelling that drives engagement and elevates the experience for our audiences worldwide.”
Offering his perspective in the documentary, actor Allu Arjun, said, “Cinema has become a very strong, integral part of the culture—it’s no longer just a source of entertainment. And, stars are highly idolized in the South, more than anywhere else I have seen in the world. Many fans do wonderful charity work, and that is great energy being put to the right cause. All actors, whether they agree or not, do have an impact on people, and we should be responsible for how we subconsciously guide them.”
In a candid interview shown in the documentary, actor Kichcha Sudeep said, “As an actor, if you want to have a great career, I don’t think you can do it without a fan base. When I see people building temples for me or getting tattoos, it honestly scares me because I am a man of flaws. Over time, you begin to understand the purity of their emotions and the immense love they have for you. It teaches you responsibility and makes you a better human.”
With stories of fans piercing their tongues, tattooing their bodies, and dedicating their lives to their idols, Fanatics is as gripping as it is eye-opening. The documentary also highlights the symbiotic relationship between fans and the box-office success of South Indian films, offering a fresh perspective on the business of cinema in the region.
Produced by Studio 9, dive into the world of extraordinary devotion with Fanatics, streaming exclusively on DocuBay from December 7th, 2024.
About Docubay
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About DocuBay:
Headquartered in Mumbai, DocuBay is a global membership VOD platform exclusively designed to stream premium international documentaries. Specializing as a factual entertainment video service, DocuBay features content from all corners of the globe in a variety of categories. Available in 170+ countries, DocuBay is available on platforms including the Apple App Store, Google Play Store, Fire TV, Roku, Apple TV and Samsung TVs, with additional platforms on the way. Join the Tribe on www.docubay.com
About IN10 Media Network:
IN10 Media Network is a parent company to diverse businesses in the media and entertainment industry. With deeply entrenched roots in the creative community and a long association with premium content, the businesses in its folds—including EPIC, ShowBox, Filamchi Bhojpuri, Gubbare, Ishara, Nazara, EPIC ON, DocuBay, MovieVerse Studios, Juggernaut Productions and Let’s Get LOUDER – covering every aspect of the content life-cycle across platforms. Led by entrepreneur Aditya Pittie, IN10 Media Network has its efforts focused on building world-class brands.
India – November 27, 2024 – Publicis India, part of Publicis Groupe, has unveiled a new captivating TVC in celebration of World TV Day for ZEE TV, a leading Hindi General Entertainment Channel (GEC) from the Zee Network. The distinctive campaign, titled “Thank You TV”, celebrates television’s remarkable 65-year journey.
As a source of entertainment, television has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.
The TVC tells a unique story from the perspective of a sofa, illustrating how television not only brings joy and smiles to the family but also offers a sense of fulfillment in itself. The ad highlights television’s enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.
Oindrila Roy, Managing Director, Publicis India, said, “With the ‘Thank You TV’ campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. At Publicis India, we are proud to collaborate with ZEE TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support ZEE TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”
Sharing insights on the campaign, Aman Mannan, National Creative Director, Publicis India stated, “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect. It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. ‘Thank you, TV’ campaign is Sofa’s ode to TV.”
Kartik Mahadev, Chief Marketing Officer, Zee Network further added, “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”
This is a comprehensive digital and out-of-home (OOH) campaign designed to effectively reach and engage viewers.
Team Credit
CEO: Paritosh Srivastava
Group Chief Strategy Officer: Snehasis Bose
Managing Director: Oindrila Roy
Jt National Creative Directors: Aman Mannan & Shitu Patil
Senior Vice President: Lokesh Sah
Associate Vice President: Mandar Sawant
Senior Brand Associate: Nibedita Mondal
Creative Director – Copy: Raj Joshi & Pankaj Sinha
Associate Creative Director- Art: Sandesh Parab
Senior Art Director: Saurabh Gaikwad
Creative Supervisor- Art: Zahoor Ahmed
Associate Vice President Brand Strategy: Maulik Kalmathekar
Senior Brand Strategy Associate: Udayan Mehra
Executive Producer (Agency): Rahebar Sonawalla
Production House: Content Factory
Director: Rishabh Dubey
Producer: Meesam Raza/Siddharth Singh
About Publicis India:
Publicis India is part of the Publicis Groupe network in India. The agency has produced memorable integrated campaigns for some of the most coveted clients across categories. Publicis India is no stranger to awards, having proved its chops across leading Indian and international award shows – Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies and Abbys, among others. In India, the agency works with an impressive array of clients that include – Zee, Times Television Network, HDFC Mutual Fund, Axis Bank, Pramerica, Godrej Capital, Enamor, Ferrero, Kalpataru, and Adani Realty among others.
Cyber scams in India are growing at an alarming rate, targeting people of all age groups, particularly the middle-aged and elderly. Scammers employ increasingly sophisticated tricks to exploit people’s trust and naivety. To protect yourself and your loved ones, it’s essential to recognize these scams and understand how they operate. Below is an expanded guide on ten common cyber scams in India, including actionable steps to stay vigilant and safe.
Types of Cyber Scams in India
1. TRAI Phone Scam
The Scam: Fraudsters impersonate officials from the Telecom Regulatory Authority of India (TRAI), alleging that your mobile number is linked to illegal activities and will be suspended unless immediate action is taken.
The Reality: TRAI does not directly suspend telecom services. This responsibility lies with telecom providers, who always follow proper procedures.
How to Protect Yourself:
Avoid sharing any personal details during unsolicited calls.
Disconnect the call and verify the information with your telecom operator.
Report the scam to relevant authorities if you receive such a call.
2. Parcel Stuck at Customs
The Scam: A scammer informs you about a parcel intercepted at customs containing contraband or suspicious items. They demand immediate payment of fines or customs duties to resolve the issue.
The Reality: Government departments such as customs never demand payments over the phone. Legitimate customs procedures are handled officially.
What You Should Do:
End the call immediately.
Contact customs directly if you’re expecting a parcel.
Report such incidents through the cybercrime portal or helpline.
3. Digital Arrest Threats
The Scam: Another most common cyber scams in India is – Posing as police officers, scammers claim that you’re under investigation and threaten “digital arrest” or online interrogation unless you comply with their demands.
The Reality: Law enforcement agencies in India do not conduct digital arrests or interrogations over the internet.
Tips to Stay Safe:
Avoid engaging with these callers.
Verify claims by contacting your local police station.
Never transfer money under threat or intimidation.
4. Family Member in Trouble
The Scam: Fraudsters claim that a relative has been arrested or is in trouble, demanding urgent payment for their release.
The Reality: Scammers rely on panic and emotional manipulation to extract money.
How to Respond:
Stay calm and contact your family members directly.
Avoid making any payments without verifying the authenticity of the claims.
5. Get-Rich-Quick Trading Schemes
The Scam: Social media ads promise extraordinary returns on investments in stock markets, cryptocurrency, or trading platforms.
The Reality: High-return investment schemes are almost always scams. Reputable investments require careful research and offer realistic returns.
How to Protect Your Finances:
Avoid schemes that promise guaranteed profits or unrealistic returns.
Only invest through verified financial advisors and platforms.
6. Easy Tasks for Big Rewards
The Scam: Fraudsters advertise simple tasks, like liking social media posts, in exchange for high payments. They then demand upfront fees or deposits for “verification” purposes.
The Reality: These offers are fraudulent, and victims often lose money without receiving any rewards.
Stay Safe:
Research any job offers or task-based income opportunities thoroughly.
Avoid paying upfront fees for supposed work-from-home opportunities.
7. Credit Card Fraud Alert
The Scam: A scammer impersonates a bank executive, claiming that a credit card in your name has been used for a large transaction. They ask you to confirm details to stop the transaction.
The Reality: Banks do not request sensitive information like PINs or OTPs over the phone.
How to Respond:
End the call immediately.
Contact your bank directly using official helpline numbers.
8. Mistaken Money Transfer Scam
The Scam: Scammers pretend to have accidentally transferred money to your account and request you refund the amount.
The Reality: Often, no such transfer has occurred, and they seek to exploit your trust.
Steps to Avoid Falling Victim:
Always verify your account transactions through your bank.
Never initiate refunds without confirmation.
9. KYC Update Fraud
The Scam: Fraudsters claim your Know Your Customer (KYC) details are outdated and ask you to update them through a link or provide details over the phone.
The Reality: Banks and financial institutions require KYC updates in person or through secure, verified portals.
Precautions to Take:
Avoid clicking on suspicious links sent via SMS or email.
Visit your bank directly to update KYC details.
10. Generous Tax Refund Scams
The Scam: Scammers impersonate tax officials and offer large tax refunds in exchange for your bank account details or a processing fee.
The Reality: The Income Tax Department already has your bank details for processing refunds and never solicits such information.
How to Handle:
Verify any tax-related communication through the official income tax website or helpline.
Do not share sensitive information over unsolicited calls or emails.
General Tips to Stay Safe from Cyber Scams in India
1. Verify Information Before Acting
Never trust unsolicited calls, emails, or messages. Cross-check information with official sources.
2. Avoid Clicking on Suspicious Links
Malicious links can lead to phishing attacks, stealing your sensitive data.
3. Keep Communication Official
Reach out to banks, tax authorities, or telecom providers directly through their official helplines.
Call the National Consumer Helpline at 1800-11-4000.
5. Stay Informed About New Scams
Cyber scams evolve constantly. Stay updated on emerging threats through news, government advisories, and trusted sources.
Conclusion: Staying Vigilant from Cyber Scams in India in the Digital Age
Cyber scams in India are becoming more sophisticated and prevalent. By understanding their tactics, verifying claims, and using official channels for assistance, you can protect yourself and others from falling victim. Staying informed, cautious, and proactive is your best defense against these scams.
Remember: If something sounds too good to be true or causes panic, it’s likely a scam. Protect yourself and spread awareness to safeguard your community.
Mumbai, India—November 13, 2024— Prime Video has revealed that the Indian Original spy series Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. sThe Indian series directed by Raj & DK (Raj Nidimoru and Krishna DK) and starring Varun Dhawan and Samantha, has drawn in huge global audiences, streamed in 200 countries worldwide. The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content. It was also Number 1 in the Prime Video charts in India and in over 30 countries worldwide on launch day.
Prime Video Citadel
“The success of Citadel: Honey Bunny shows that our non-English language International Originals continue to find fans globally through Prime Video’s huge worldwide audience,” said James Farrell, VP International Originals, Prime Video & Amazon MGM Studios.
“Citadel: Honey Bunny’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” said Nikhil Madhok, Head of Originals, Prime Video India. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”
“It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”
“We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive, and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances, saidAngela Russo-Otstot, Executive Producer and Chief Creative Officer, AGBO. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”
Prime Video Citadel web series
Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.
The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, which launched on October 10, was the second series to debut from the world of Citadel and is followed by India’s series, Citadel: Honey Bunny, which launched on November 7. Since the launch of both series, customers continue to watch season 1 of Citadel, drawing in more audiences globally. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, is in production, with Joe Russo serving as director.
Citadel: Honey Bunny joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Like A Dragon: Yakuza, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), The Sticky, and Look Back. The Indian Original series adds to Prime Video’s breadth of Indian-produced hits, such as Mirzapur, Farzi, The Family Man, and upcoming Season 2 of Paatal Lok, Season 4 of Panchayat and Matka King. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience, and entertainment, all in a single membership.
The spy thriller is set against the vibrant tapestry of the 90’s, featuring explosive action, high-octane stunts, and edge-of-your-seat excitement, all perfectly complemented by exceptional performances and a grand visual scale. When stuntman Bunny (Varun Dhawan) recruits struggling actress Honey (Samantha) for a side gig, they are hurled into a high-stakes world of action, espionage, and betrayal. Years later, as their dangerous past catches up, the estranged Honey and Bunny must reunite and fight to protect their young daughter Nadia.
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*Based on launch weekend (11/7-11/10) global viewing figures
About D2R Films
Founded by the trailblazing writer-director-producer duo Raj & DK, D2R Films is known for producing uniquely original content. Its rich portfolio includes the seminal global blockbuster series The Family Man, the most watched series, Farzi, and the cult Guns & Gulaabs. Popular for their quirky, new-age filmmaking, they have also created cult hit films like Go Goa Gone, Shor In The City, 99, and the blockbuster film, Stree. D2R Films strives to constantly elevate, enhance, and innovate distinct storytelling with universal appeal.
About AGBO
Established in 2017, AGBO’s mission is to propel the next era of storytelling by developing and producing universe-driven intellectual properties that span film, TV, and interactive media. As a powerhouse independent studio founded and operated by a collective of artists with decades of experience, AGBO has consistently set new standards in global entertainment with its record-shattering content. Since 2018, AGBO has had 11 of its films and series debut at Number One or break box office or platform records, building on earlier successes such as Avengers: Infinity War and Avengers: Endgame, Marvel’s highest-grossing film of all time. AGBO produced Everything Everywhere All at Once which won seven Academy Awards, including Best Picture in 2023. The Russo Brothers-directed The Gray Man sits in the top six of Netflix’s “most viewed of all time” list, and the Chris Hemsworth-starrer Extraction has become Netflix’s most successful franchise to date. Additionally, the first season of Citadel, released in April 2023, became Amazon Prime Video’s second-most-watched new original series outside the U.S.
AGBO has recently completed principal photography on the Amazon MGM film The Bluff, directed by Frank E. Flowers, and has commenced production on Citadel Season 2 in London, with Joe Russo directing. Netflix and AGBO are eagerly anticipating the 2025 release of the Russo Brothers-directed The Electric State, a retro-future adventure headlined by Millie Bobby Brown, Chris Pratt, and Stanley Tucci. And recently announced at San Diego Comic Con, AGBO will be producing, alongside Marvel, the upcoming Russo Brothers-directed Avengers: Doomsday (May 2026) and Avengers: Secret Wars (May 2027), marking the Russos’ return to the Avengers franchise.
About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favorites American Fiction and The Boys in the Boat; Prime member exclusive access to coverage of live sports including Thursday Night Football, WNBA, and NWSL, and acclaimed sports documentaries including Bye Bye Barry and Federer; and programming from Prime Video add-on subscriptions such as Max, Crunchyroll and MGM+, as well as more than 500 free ad-supported (FAST) Channels. Prime members in the U.S. can share a variety of benefits, including Prime Video, by using Amazon Household. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy,via the Prime Video Store, and can enjoy content such as Jury Duty and Bosch: Legacy free with ads on Freevee. Customers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access.
