Celebrated as one of the vital vibrant and spectacular festivals within the nation, Durga Puja affords a singular alternative for manufacturers to attach with shoppers. In an endeavor to raise the Durga Pujo fervor, Eveready Lighting, the fastest-growing enterprise class of Eveready Industries India Limited (EIIL), celebrates the festive spirit with an array of modern marketing activations throughout pandals in Kolkata by enhancing the enjoyment of this season with its signature lighting merchandise at varied puja pandals, providing an illuminating expertise like by no means earlier than.
Eveready Lighting
Setting the stage for a radiant Durga Puja, Eveready Lighting showcases its newest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata by means of modern marketing actions. In a bid to captivate the shoppers and interact the younger and previous alike, Eveready Lighting has initiated a sequence of modern marketing activations throughout pandals reminiscent of Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club to call a couple of. Designed to advertise Eveready’s Instacharge bulb class, the ‘human balloon exercise’, on the Golf Green Puja, was one exercise that garnered an awesome response, particularly from youngsters, thus highlighting the model’s dedication to delivering lighting options that aren’t solely dependable but in addition enjoyable.
Additionally, Eveready Lighting’s lookwalker actions even have been lighting up key market areas in Kolkata, together with Gariahat and New Market, and outstanding malls reminiscent of City Center, Southcity, Acropolis, and Quest. These participating actions, alongside with leaflet distribution, have additional amplified the model’s modern lighting section. In addition to this, the model additionally had an enormous drop-down with a LED part, the place a fascinating 20-second TV advert is operating, making certain that Eveready stays within the highlight.
In addition to this, the introduction of selfie zones at varied areas not solely brightened up the festive spirit but in addition captivated the viewers’s consideration, reinforcing Eveready’s dedication to creating the model synonymous with high quality and brilliance.
Eveready Lighting Marketing
Speaking on the modern marketing activations, Mr. Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, mentioned, “At Eveready Lighting, we consistently try to interact with our clients in modern and thrilling methods. Our dedication to offering superior high quality merchandise aligns completely with the joyous spirit of Durga Puja. We imagine in making moments particular, and this Puja, we’re proud to be part of the celebrations that mild up Kolkata. Our aim is to deliver our model nearer to the hearts of individuals and brighten their festive season.”
Experience the magic of Durga Puja pageant with Eveready!
The Ministry of Civil Aviation has formally notified the New Drone Amendment 2023, eradicating the necessary passport requirement. Any government-issued id and tackle proof can be acceptable substitutes. This is a big impetus for Garuda Aerospace of their purpose to practice 100,000 Drone Pilots by 2025.
Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace, emphasised the importance of this alteration, stating, “The latest transfer by the Ministry of Civil Aviation waiving off the necessary requirement of a passport to apply for a drone pilot license is a welcome transfer. This will permit youth with any authorities issued proof of id and tackle to avail of this system and take advantage of know-how. Most of the aspirant Drone Pilots are from rural India and this clause was a significant hindrance for them. We would really like to thank Bharat Drone Association, National Drone Pilot Association & MOCA for the fixed efforts that has resulted on this improvement“
The purpose of this initiative aligns with the imaginative and prescient of Hon’ble Minister Shri Anurag Singh Thakur in making India the drone ability hub. Garuda Aerospace is the primary drone firm to obtain twin DGCA certifications for each Training and Manufacturing.
MUMBAI — October 18, 2023— Prime Video, India’s most cherished leisure vacation spot, efficiently carried out a extremely insightful masterclass on Creating Period Dramas for New Age Audiences at the Satyajit Ray Film & Television Institute (SRFTI), Kolkata. This is Prime Video’s second masterclass, following the maiden version at FTII, Pune, and is a testomony to Prime Video’s dedication to strengthening India’s inventive economic system as outlined in the Letter of Engagement (LoE) inked earlier this yr between Amazon India and the Ministry of Information and Broadcasting (MIB). Graced by Shri Vikram Sahay, Joint Secretary, MIB, this masterclass featured award-winning filmmaker Vikramaditya Motwane and the extremely versatile actor Sidhant Gupta, each representing the much-loved Amazon Originals sequence Jubilee, in addition to Nikhil Madhok, Head of Hindi Originals, Prime Video, India.
Building on the world success of Amazon Original Series Jubilee, this masterclass explored the artwork of making excellent interval dramas reminiscent of this acclaimed sequence. Panelists offered insights into the inventive course of behind conceptualizing historic narratives that resonate with modern audiences. The session underscored streaming’s transformative position in storytelling and filmmaking, providing various alternatives for inventive and technical expertise to experiment with varied codecs, themes, and genres.
Shri Vikram Sahay, Joint Secretary, MIB, mentioned, “Incorporating the essence of our wealthy previous and the legacy of our tradition into modern storytelling not solely enriches India’s delicate energy internationally but additionally offers a platform for the expertise of tomorrow to take it even additional. Shows like Jubilee converse volumes about our expertise – not simply the stars you see on- display screen, however even these behind the digital camera, the administrators, scriptwriters, musicians, and singers. By embracing our heritage and presenting it in a contemporary context, we’re crafting narratives that resonate with world audiences whereas nurturing the inventive minds that can form the way forward for our leisure business. This has been the collective imaginative and prescient and endeavor of Amazon India and MIB becoming a member of arms to allow inventive ecosystems in India.”
The collaboration between Amazon and MIB seeks to determine channels for nurturing inventive expertise in India, improve the capabilities of prestigious movie and tv establishments, and exhibit ‘Made in India’ inventive content material on a worldwide scale.
“It’s very important for Prime Video to host these masterclasses and put money into India’s inventive expertise as a result of we imagine in the energy of tales to encourage, educate, and entertain.” mentioned Nikhil Madhok, head of Hindi Originals, Prime Video. “By offering a platform for rising expertise and seasoned business professionals to come back collectively, we aren’t simply enriching the inventive panorama but additionally fostering an surroundings the place innovation and originality can thrive. Our dedication to such initiatives aligns with our mission to create distinctive content material that resonates with various audiences globally, and these masterclasses are a testomony to that imaginative and prescient.”
Vikramaditya Motwane, Creator andDirector of the Amazon Original sequence Jubilee, shared his perspective on writing multi-genre tales, “In case of Jubilee, it was a aware choice to merge the interval drama with a homicide thriller. Murder thriller as a style has at all times been in style, it’s certainly one of my favourites. And I imagine that if the story and characters resonate with the viewers, the viewers will get invested in what occurs subsequent – then episodic cliffhangers will get them to click on on the subsequent episode and encourage them to maintain watching.”
Sidhant Gupta, who garnered immense recognition after his position in Jubilee as Jay Khanna, talked about the want for analysis to construct a personality in a interval drama, “Research is every part in a interval drama. I led with curiosity and duty which made me really feel secure and saved the enjoyable alive. Start slowly, begin with small questions and the large questions will discover us. It’s residing the dream and the course of calls for some heavy lifting. Playing a personality is an infinite discovering, I can solely ever really feel ready sufficient to have the ability to give up. I imagine it’s okay to ask as many questions as you need whereas researching – by the time we attain the set, we don’t really feel dependent – which is an pointless burden on the director.”
Prime Video shall be internet hosting further masterclasses as a part of its Letter of Engagement with MIB, at main movie establishments throughout the nation in the coming months.
Having acknowledged the significance of providing numerous and participating content material to its viewers, QYOU Media India, in an endeavor to additional strengthen its presence within the Connected TV area, proclaims that it has entered a partnership with Bollywood Hungama to launch a new Connected TV channel in This fall of 2023 known as BH Live TV Powered by QYOU Media. The new channel marks the addition of Bollywood content material to QYOU Media India’s multi-genre FAST channels content material library. Combining the ability of each corporations on this planet of social media with the long-standing standing of Bollywood Hungama because the world’s most generally visited Bollywood portal, the channel will function all information and gossip surrounding the world of Bollywood and the Indian leisure enterprise.
BH Live TV Powered by QYOU Mediawill likely be solely accessible on the Q Play+ app together with main Connected TV platforms together with Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus, and different Connected TV (CTV) manufacturers. The addition of this new channel strengthens the community’s rising listing of channels within the rising FAST (Free Ad Supported TV) channel ecosystem, marking a vital milestone for QYOU Media India, because it bolsters its dedication to delivering top-quality, entertaining content material to its numerous and ever-growing viewers base.
The driving impetus for the partnership is the explosive development of the worldwide CTV (Smart TV) business which has additionally begun to develop its affect in India lately. The India CTV (Smart TV) market has tripled in measurement within the final 18 months with houses utilizing CTV anticipated to develop to 60 million by 2025. While nonetheless comparatively nascent in India by way of tv advert spend, the CTV business globally is now chargeable for producing $25.9 billion in advert income in 2023 in accordance to Group M’s midyear forecast. With the introduction throughout CTV platforms of AI-driven advice engines, Automatic Content Recognition (ACR), and general data-fueled TV efficiency, the CTV business is anticipated to dominate tv viewership and advert income development going ahead. In the final 12 months, over 90% of all televisions offered within the nation of India had been Smart TVs.
Speaking on the launch of BH Live TV Powered by QYOU Media,Krishna Menon, COO, QYOU Media India stated, “In an period the place Connected TV is changing into an integral a part of leisure, we at QYOU Media India, proceed to acknowledge the significance of innovation within the FAST class. We goal to curate channels that cater to the various pursuits of our audiences, and the collaboration with Bollywood Hungama is a implausible addition to our portfolio. With this new channel, we goal to additional solidify our place within the CTV area and proceed offering unparalleled leisure experiences.”
Siddhartha Roy, CEO, Hungama Digital Entertainment, remarked on the partnership, “This partnership of Bollywood Hungama and QYOU Media is poised to introduce an thrilling new dimension of leisure for viewers. In as we speak’s panorama, the place Connected TV is a very important a part of the expertise, we acknowledge the necessity for innovation within the FAST class. Our objective is to curate channels that cater to our viewers’ numerous pursuits, and this collaboration is a vital addition to our content material choices. We look ahead to strengthening our presence on this area and offering our viewers with distinctive content material tailor-made to their preferences.”
With this newest addition, QYOU Media India strengthens its place as a main participant within the Connected TV area, providing viewers a numerous vary of premium content material throughout a number of genres.
October 13, 2023; National: Nickelodeon, India’s No. 1 vacation spot for youths’ leisure, continues to push the envelope and set new benchmarks in the dynamic children’ class by means of immersive and relatable storytelling. In line with the community’s dedication to efficiently figuring out white areas and filling them, Nickelodeon has but once more stuffed one other want hole in the children’ class. With a strong content material library of genre-defining IPs like Motu Patlu, Shiva, Rudra, Pinaki & Happy—The Bhoot Bandhus, Chikoo Aur Bunty, Abhimanyu Ki Alien Family, and plenty of extra, Nickelodeon is all set to debut its maiden co-production with Nickelodeon International—The Twisted Timeline of Sammy & Raj – in India. Starting October fifteenth, the new-age comedy will air each Saturday and Sunday at 1 p.m.
A primary-of-its-kind animated collection, ‘The Twisted Timeline of Sammy & Raj’ revolves round the escapades of two cousins, Sammy and Raj who possess a singular and mysterious time-altering app. With the extraordinary skill to pause, rewind and fast-forward time itself, Sammy and Raj embark on a collection of amusing adventures as they try and deal with varied points. However, their well-intentioned efforts usually find yourself inflicting a pleasant mix of uproarious chaos and comedic conditions. In every episode, Sammy and Raj encounter contemporary and entertaining challenges, all whereas using their time-altering app to cleverly manoeuvre by means of the hurdles that come their approach.
Speaking on the partnership with Nickelodeon International, Anu Sikka, Head – Creative, Content, and Research, Kids TV Network, Viacom18, stated, “The Twisted Timeline of Sammy & Raj is a collaborative testomony between Nickelodeon International and us to ship various, inclusive top-quality content material for our younger audiences. Filled with humour, this story of time journey is a contemporary and unparalleled addition to our slate. We are assured that this present will develop to change into an prompt favorite, reaffirming our dedication to children and the class.”
Chris Rose, VP of worldwide manufacturing and improvement for Paramount’s Global Kids & Family Group, stated, “The Twisted Timeline of Sammy & Raj is the profitable end result of our partnership with Viacom18. Thanks to an intensive collaboration and powerful teamwork, we managed to create a robust story that discover variations between Eastern and Western sensibilities. The staff in India was key to creating the story line and defining the characters for a children’ present which supplies audiences a style of Indian tradition, whereas capturing common storylines that attraction to all audiences.”
Supporting the launch of The Twisted Timeline of Sammy & Raj is a sturdy multi-screen advertising and marketing plan throughout the Nickelodeon franchise, with a powerful push on social media and varied different digital platforms, video games, related television, and influencer collaborations. Taking the plan a step ahead, is an modern AR filter which is able to transport children in time by altering their look and is certain to attract equal consideration from children in addition to manufacturers.
Get set for reality-bending adventures with Sammy and Raj in Nickelodeon’s ‘The Twisted Timeline of Sammy & Raj,’ beginning October 15th each Saturday-Sunday, at 1pm
~Spearheads a novel parent-focused mindset reorientation workshop to redefine success for the youth~
~Welcomes Epigamia as ‘Snack Partner’, Trijog – Know Your Mind as ‘Wellness Partner’, Another Light Counselling as ‘Youth Mental Health Partner’ and Mithibai Colosseum as ‘Venue Partner’~
Mumbai, India, October 06, 2023:
India’s main youth leisure model, MTV, from Viacom18, considered one of the largest media conglomerates of the nation, launches a brand-new culture-defining youth campaign, ‘MTV Question Marks’. As part of the pro-socio initiative MTV organized a ‘mindset reorientation workshopfor mother and father’ to scale back tutorial stress on right this moment’s youth.
The workshop happened in the presence of Cause Ambassador and famend author, producer and psychological well being activist, Shaheen Bhatt, psychological well being consultants Aanchal Narang – Founder of Another Light Counselling, Psychologist, Anureet Sethi – Co-founder, Chairperson, Trijog – Know Your Mind, General Manager (IEC) Podar Education Network on the stage together with Arushi Sethi Shah – CEO, Co-Founder, Trijog – Know Your Mind and Ankur Goel –Founding Member & COO at Drums Food.
MTV’s newest campaign takes a daring step to redefine the function of educational marks as the sole measure of success. The campaign’s messaging ‘Marks Hai Benchmark Nahi’ is rooted in shopper insights. A complete youth examine by MTV, centered on 15-25 yr. olds, confirmed that 60% of them are nearer to their mother and father than their buddies. Interestingly, regardless of this affinity, greater than half keep away from debating their mother and father assuming they might not see their perspective. Based on this perception and the stress to attain excessive marks, MTV Question Marks goals to open a sustainable dialogue between youth and their mother and father, who they contemplate as the first and the most secure harbour for tough conversations.
MTV collaborated with extremely certified consultants, making a useful resource financial institution and offering channels of counsel and communication on their devoted campaign microsite www.mtvquestionmarks.com. MTV additionallyunveiled an impactful and novel brand film that elevates the core message of the campaign, questioning the overdependence on marks as a metric for a profitable life. The movie encourages mother and father to step up and alter the narrative, by staunchly supporting and shaping their little one’s distinctive path to success.
Speaking on saying its newest campaign, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18, stated, “MTV has by no means shied away from shining the gentle on themes that matter to younger Indians. Our newest campaign, MTV Question Marks, is a clarion name for change. With this initiative, we hope to convey a mindset-shift amongst mother and father, to maneuver past conventional tutorial benchmarks, and consider in the functionality of younger minds to outline success on their very own phrases.”
To increase the campaign’s attain, MTV has solid strategic partnerships. Snack Partner Epigamia, by means of its co-branded, restricted version yogurt version with the tagline ‘Naye Zamane ka Dahi Shakkar’ packaging will add a artistic dimension, enhancing the campaign’s visibility and enchantment to a wider viewers. Rahul Jain, Co-founder & CEO,Drums Food International stated, “We are proud to companion with MTV on this campaign, a noble initiative geared toward reshaping the manner mother and father understand success for their kids. Our restricted version yogurt ‘Naye zamaane ka dahi shakkar’ symbolizes the help we provide to oldsters and college students throughout the traumatic examination season. We consider in nourishing not solely our bodies but additionally minds. It’s extra than simply yogurt; it is a style of confidence and well-being in each cup.”
On the affiliation, Aanchal Narang, Founder of Another Light Counselling, Psychologist stated, “Exams are sometimes equated with a toddler’s functionality to succeed, which is unfair threshold. With this campaign, we hope to create an area the place mother and father can study and perceive their kids in a manner most haven’t earlier than. We goal to assist mother and father navigate by means of their kids’s tutorial life whereas being empathetic and compassionate.” Youth Mental Health Partner Another Light Counselling, has been an integral collaborator in giving life to the parent-focused workshop, offering sources for psychological well being administration and driving a significant dialog by means of it.
“We champion celebrating efforts, debunking the false impression that prime tutorial efficiency defines price. Our campaign emphasizes nurturing environments, acceptance, and psychological well being help, bridging the hole with Trijog.” Added, Arushi Sethi, CEO, Co-Founder, Trijog – Know Your Mind
Anureet Sethi, Co-founder, Chairperson, Trijog – Know Your Mind, General Manager (IEC) Podar Education Network talked about, “We problem the perception that tutorial success ensures happiness. By prioritizing emotional resilience, empathy, and compassion, we pave the manner for societal stability. Join our campaign to shift focus from IQ to EQ, making a stronger, empathetic society.”
Wellness Partner Trijog, an professional in psychological well being help, will present a significant about 100 free counselling classes to the campaign members and a handbook with crucial info on coping with examination stress, guaranteeing the campaign’s affect extends past its preliminary length. The campaign can even promote the Government of India’s Department of Public Health and Welfare’s initiative, National Tele Mental Health Programme of India – Tele MANAS, a complete psychological well being care toll-free helpline quantity that makes psychological well being companies accessible and free to each particular person. Yashlok Foundation, a famend not-for-profit organisation, supported the trigger as Awareness Partner.
Special Guest Dr. Ravinder Singal, (ADGP) Additional Director General of Police of Maharashtra Highway Traffic Police make clear the significance of youth psychological well being in the context of educational stress, saying, “The rising stress on children right this moment makes me need to share this necessary message with all mother and father. I actually assume that true success comes extra from being courageous and attempting new issues than simply from grades. While grades present what a pupil remembers, they do not present who they are surely inside. Just getting good grades doesn’t suggest you will achieve success. There are many alternatives ready for our youngsters. We ought to all work collectively to verify our youngsters really feel good mentally and emotionally, serving to them discover these alternatives. Let’s be a robust help for our youngsters, serving to and understanding them as a substitute of pushing them too onerous. We ought to all the time take heed to them, serving to them in good and hard occasions. And if we predict they want additional assist with tutorial stress, it is okay to ask consultants. After all, grades are only one technique to see how a child is doing, kyunki marks hain, benchmark nahi.”
The ‘MTV Question Marks’ campaign goals to create a seismic shift in perceptions of success, and the consequent tutorial stress. By making a nationwide motion that empowers the youth and fogeys to worth particular person development and private exploration, MTV stands at the forefront of championing a brighter, extra balanced future for the youth of India.
~Identifies Asia Pacific as an Incredible Subscriber Growth Opportunity~
~Launched 280 native Original titles throughout 25 international locations, since early 2022~
~Incredible curated content material slate from over 500 Channel companions all over the world~
MUMBAI — October 03, 2023—In a hearth dialog at APOS Bali (Indonesia) 2023, created and curated by Media Partners Asia (MPA), Kelly Day, vp, worldwide, Prime Video, shared her views on Prime Video’s customer-first technique globally. “As a customer-first group, delivering nice content material choice, comfort of accessing the expansive content material choices and buyer worth, act as the most important differentiators for Prime Video globally. Our mission is to turn into the one-stop leisure vacation spot, a spot the place clients can discover all of their video leisure below one roof, be it content material produced by us or by different studios, content material from our companions akin to Paramount+, HBO Max, Starz, BritBox, accessible via Prime Video Channels, or titles to hire or purchase by way of our TVOD Store; or quick channels, linear channels, AVOD channels that we’ve in lots of locales. So, we’re actually making an attempt to ship the utmost choice attainable.”
Underscoring the investments Prime Video has made on behalf of clients worldwide, Kelly went on to share that since early 2022, Prime Video has been delivering much more selection and worth via Original content material, having launched 280 native Original titles throughout 25 international locations. The service is additional complementing this by bringing an unbelievable choice of content material to the service via TVOD and Channels, with over 500 channels companions all over the world, delivering unbelievable worth to clients.
On the significance of constructing native content material choices, Kelly shared,“Weare not looking for our clients to see Prime Video as one homogenized, international service. For every of our geos, we would like clients to think about it as a neighborhood expertise, however with all the advantages of getting a reputable expertise platform, with nice international Originals and different acquired content material. Japan and India are two nice examples the place we’ve deeply invested in constructing an in depth array of native, genuine content material that resonates with the shoppers.”
Talking in regards to the function of worldwide content material as a development engine, Kelly elaborated, “Original content material is a key pillar of development. Over the previous couple of years, we’ve invested in quite a bit in our massive/key tentpoles, The Lord of the Rings: The Rings of Power, The Wheel of Time,Reacher, Citadel, and Jack Ryan, and these titles actually resonate with our Prime clients globally and we see these working in nearly each nation all over the world. That’s actually what brings individuals into Prime Video, and as soon as we’ve them have interaction with the service, then there’s a lot extra that they will discover, whether or not it’s licensed content material akin to Yellowstone or The Last of Us or Barbie or Super Mario Bros. Movie. And that’s what we’re actually targeted on making an attempt to supply at Prime Video – a really personalised and participatingexpertise in order that at any time when clients come to the service, they’re all the time going to seek out one thing that works for them, that they need to watch.”
“We see the APAC area providing an unbelievable subscriber development alternative with the high-quality content material engine we’re creating throughout Asia. Be it Japanese Originals, Indian films and sequence, Korean dramas, and far more, all that is resonating with clients not solely within the native markets however internationally. Not simply Asia, worldwide content material from Spain and Argentina is more and more changing into widespread with clients, together with English-speaking markets such because the US, Canada, the UK, and Australia, to call a couple of. Customers from these locales are really embracing the genuine, participating, high quality storytelling coming from all around the world.”
Identifying Japan and India as the important thing development drivers within the area and the potential within the Asia Pacific area, Kelly stated, “We are comparatively new in Southeast Asia and are in several phases of maturity in several international locations. Japan is one of our most mature locales, India has been an enormous development driver over the past couple of years, in different markets we’re simply getting began, however we’re extremely excited by the chance right here.”
Kelly signed off by saying, “We actually need to be a singular leisure vacation spot the place clients can discover superb content material at an unbelievable worth, nice worth, within the comfort of actually having one place to go. We need to ship a really personalised expertise with a straightforward to make use of, single billing software that simply makes it straightforward for patrons to navigate every little thing that is on the market and discover one thing price watching.”
Garuda Aerospace, one among India’s most outstanding drone startups, is granted an approval for the subsidy of the Tamil Nadu Government’s Agricultural Mechanization Scheme. Garuda Aerospace is among the two firms to have obtained this approval. The scheme was launched by the Tamil Nadu Government to deal with labour shortages in agriculture and improve crop manufacturing capabilities. As per the scheme, drones are subsidised for pesticide spraying and pest and illness monitoring. Farmers who purchase subsidised drones can choose for drone pilot coaching and licensing or alternatively rent licensed pilots. Those with financial institution loans for Garuda Aerospace Agri drones are additionally entitled for a 3% curiosity subsidy below the Agriculture Infrastructure Fund.
Garuda Aerospace drones
Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace, mentioned, “Garuda Aerospace is deeply dedicated to the development of agriculture practices in Tamil Nadu and throughout India, led by progressive drone know-how. The subsidy granted below the Agricultural Mechanization Scheme will allow greater adoption of know-how and improve crop manufacturing. We are grateful for this scheme and the subsidy and proceed to maintain our dedication as much as supporting and enabling farmers to leverage know-how and undertake fashionable agriculture practices.”
“Drone technology is making a huge impact in farming. This is just the start, and I can see the demand for it rising. The drones from Garuda Aerospace have been a sport changer in our fields. They’re getting used to spray fertilizers and pesticides, which saves us each money and time. Plus, they’ll cowl bigger areas of farmland abruptly. The spraying is far more even and constant now. Garuda Aerospace has actually stepped in. They’re caring for lands that farmers could not spray manually earlier than. The high quality and stability of their drones are spectacular and their customer support has been wonderful. Whenever we have had questions or wanted assist, they have been there for us. It’s nice to know we will depend on them. As drone know-how retains advancing, I imagine it can play a good greater function in farming. And with firms like Garuda Aerospace main the way in which, I’m excited to see its advantages throughout my lifetime.”mentioned a Farmer from Tamil Nadu.
Garuda Aerospace has carried out a Drone Yatra throughout numerous states like Gujarat, Maharashtra, Tamil Nadu, Telangana, Punjab, West Bengal, Goa and Bihar to revolutionize the panorama of agriculture in India with Kisan Drones. The firm has earned twin approvals from the Directorate General of Civil Aviation (DGCA) for each manufacturing and coaching, demonstrating its dedication to security and compliance. Garuda Aerospace is the primary drone firm to safe a mortgage below the Agriculture Infrastructure Fund (AIF DRONE LOAN) and was the primary to obtain a subsidy in Maharashtra. Mahendra Singh Dhoni is the shareholder and model ambassador at Garuda Aerospace.
~The pageant spanning 20 Days, 20 Premieres will characteristic acclaimed artists together with Nawazuddin Siddique, Naseeruddin Shah, Ira Dubey, Supriya Pathak, Sheeba Chaddha, Amit Sadh, and lots of others~
National, twenty fifth September 2023:JioCinema, India’s main streaming vacation spot is all set to launch India’s biggest digital movie pageant, JioCinema Film Fest, starting 29th September. The pageant is an unimaginable cinematic celebration that may convey collectively Kala, Kalakaar aur anokhi Kahaniyaan, by way of 20 outstanding movies throughout 20 days. These fascinating and award-winning tales will convey collectively a distinguished repertoire of artists corresponding to Nawazuddin Siddique, Naseeruddin Shah, Ira Dubey, Supriya Pathak, Sheeba Chaddha, Amit Sadh, Satish Kaushik, Rajat Kapoor, and Adah Sharma amongst others.
A celebration of India’s wealthy storytelling, JioCinema Film Fest features a sturdy line-up of movies corresponding to The Comedian that may throw gentle on an getting older comedic actor within the Indian movie business who has no laughter left in his life and Birha (The Journey Back Home), a winner at a number of worldwide movie festivals that describes the heart-wrenching story of a household that tears aside because of the unjustified ambitions of a younger youngster. Other movies within the line-up embrace Ghuspaith: Between Borders, which is impressed by the life and tragic loss of life of famend Indian photojournalist Danish Siddiqui; Rat within the Kitchen, a Neo-Noir Thriller is a narrative of a person going by way of loneliness and witnessing surreal experiences whereas being house alone; Bebaak is a gripping movie a couple of girl’s id disaster as a Muslim girl in India, making an attempt to make her personal place in a prejudice-ridden world. Set in an Indian city beneath curfew, The Daughter is a movie a couple of younger girl who units out in quest of a person who can assist her perform an act that may check her limits.
In addition to this, the movie festivalboasts of some distinctive tales that embrace Ring Mili Kya, Munna Ka Bachpan, Laar, Mein Mehmood, Gangster Ganga, Armaand, Maachis Ki Dibiya, Phone Call, Murakh (The Idiot), Before We Die, Dammy, The Last Envelope, Coming Out with the assistance of a Time Machine and Kofuku.
Witness the magic of movies, starting 29th September streaming completely on JioCinema Film Fest.
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About JioCinema:
Viacom18’s JioCinema, India’s premium digital streaming platform is now rising because the undisputed chief within the realm of sports activities and premium leisure. On sports activities JioCinema is house to the India’s biggest dwell sporting occasion ‘The Indian Premiere League’ and world sporting IPs like FIFA, IPL, LaLiga, amongst others. On leisure, JioCinema, a powerhouse of tales boasts of a strong and various repository of riveting originals, digital movie premieres, actuality collection, regional content material, community content material and curated leisure and sporting content material, all accessible at no cost. This together with the not too long ago launched subscription section that may current real-time uninterrupted streaming of premium world titles from throughout main studios like Warner Bros. Discovery, NBCUniversal is ready to ascertain JioCinema as the last word leisure vacation spot. With ‘new motion pictures each week’, ‘new episodes on a regular basis’, and ‘24×7 continuous non-fiction actuality and dwell sports activities in ultra-HD throughout languages and genres, Jio Cinema is a recreation changer within the Indian Entertainment Ecosystem. JioCinema is out there for Android, iOS, and for internet customers.
In the ever-evolving landscape of healthcare, the amalgamation of unique healing methods with cutting-edge technology has paved the way for groundbreaking advancements. One such visionary at the forefront of this revolution is Dr. Akshay Batra, Vice-Chairman and Managing Director of Dr. Batra’s Healthcare, and notably, the First Indian President of the Trichological Society of London (UK). With a steadfast commitment to patient well-being and a deep-rooted passion for holistic healing, Dr. Batra has embarked on a journey that explores the synergies between Artificial Intelligence (AI) and homeopathy led healthcare.
In this exclusive interview, we have the privilege of delving into Dr. Akshay Batra’s extensive knowledge and experience in the healthcare sector. Our focus: “the integration of AI into the realm of homeopathy, a field renowned for its natural approach to healing”. As we navigate this fascinating intersection of unique healing wisdom and modern innovation, Dr. Akshay shares his profound insights into the advantages, challenges, and future potential of AI in homeopathic healthcare. His perspectives promise to shed light on how AI is transforming the practice of homeopathy, ultimately enhancing personalized patient care and ushering in a new era of wellness.
How is AI being integrated into healthcare treatments, specifically in the field of homeopathy?
There are numerous applications and processes in the health care sector where AI has proven quite effective globally. While AI was not widely employed in healthcare until recently, particularly in the field of homoeopathy. AI is now used for data mining, designing health treatment programs, and predicting the early detection of various disorders.
Drones and robotics have the potential to completely transform healthcare by increasing the speed and efficiency of medical services. This World Economic Forum, which uses drones to deliver vaccines and medications to remote areas of India, addresses crucial limitations in healthcare delivery systems. Robots can be utilized to deliver remote healthcare services such as virtual consultations with doctors or remote monitoring of patients’ vital signs.
Robotics, nanotechnology, biotechnology (in precision and tailored medicines and treatments), AI/ML (in image identification and diagnosis), augmented reality (in improved visualization and training), telemedicine, and wearables are all being used in homeopathy as well. This will give rise to a new significant themes in homeopathy that will define Indian healthcare in 2047.
What are the key advantages of utilizing AI in homeopathic healthcare practices?
Technology progresses in response to scientific demand for the benefit of the end user. Homoeopathic technology adoption takes several forms.
Integrating AI into homoeopathic healthcare practices can provide various possible benefits.
AI can analyse massive volumes of specific patient information, such as medical records, symptoms, and treatment outcomes.
AI can help homoeopathic doctors create personalized remedies depending on the traits, symptoms, and medical history of every individual.
AI-powered systems can automate administrative activities such as appointment scheduling and patient record-keeping, allowing practitioners to focus on patient care rather than paperwork.
AI can help improve literature searches and analysis, allowing practitioners to stay up-to-date on the newest research findings and evidence-based practices in homoeopathy.
Can you provide examples of how AI has improved patient outcomes in homeopathy?
AI analyses a patient’s medical history, lifestyle, and genetic information to offer the best homoeopathic cure.
Example
Data mining is an essential use of AI in the field of homoeopathy. It is a computational technique that involves approaches from artificial intelligence, machine learning, statistics, and database systems to uncover patterns in large data sets.
In order to identify the best homoeopathic therapy, Artificial Intelligence (AI) algorithms have been built to analyze data pertaining to individuals, such as symptoms, past medical history, and environmental factors. It also speeds up evaluation while decreasing the probability of a patient’s error, ensuring that patients receive the most suitable remedy for their particular requirements. Furthermore, AI can assist in identifying previously unknown correlations between various symptoms and illnesses, perhaps leading to new insights and treatment possibilities in the field of homoeopathy.
What role does AI play in assisting homeopathic practitioners with accurate diagnoses and treatment recommendations?
The role of AI play in assisting homeopathic practitioners with accurate diagnosis and treatment recommendations.
Based on the symptoms of a person and their health records, artificial intelligence (AI) algorithms aid homeopathic doctors in generating an inventory of plausible diagnoses.
AI assist with the development of personalized regimens for treatment that take into account a patient’s unique characteristics, symptoms, and reactions to past therapies.
Using patient information and past trends, artificial intelligence (AI) algorithms might anticipate feasible medical results.
AI-powered decision-support technologies might offer guidance and therapeutic possibilities to homoeopathic clinicians based on a combination of patient data and recognized homoeopathic principles.
Are there any challenges or ethical considerations associated with the use of AI in homeopathy, and how are they addressed?
The challenges that the healthcare system still faces are:
Data security – The most difficult challenge is data security. So there is hacking and data misuse for commercial purposes.
Lack of skill – Healthcare professionals frequently lack the ability to operate with technology. Senior physicians are hesitant about moving from pen to keyboard. Doctors and healthcare staff are being trained to overcome their lack of ability.
Data management: Inaccurate data and data mining
Lack of standardization – Many healthcare providers and systems still employ customized electronic health record (EHR) systems, which are extremely difficult to convert and distribute. The healthcare sector should transition to ICD-11 as soon as possible.
Lack of infrastructure: Breakdowns in connections are frequently an issue in a nation like India, where blackouts of electricity remain regular
To address these challenges and ethical considerations:
AI algorithms and decision-making processes should be transparent and explainable to patients as well as doctors, allowing them to comprehend how decisions are generated.
Patients must be given reliable and impartial data on the scientific foundations of homoeopathic therapy so that they may make informed choices.
Artificial intelligence (AI) systems utilized in healthcare, particularly homoeopathy, should be subjected to thorough clinical testing to assure their accuracy, safety, and efficacy.
How does the combination of AI and homeopathy contribute to personalized patient care?
At Dr. Batra’s® we recently introduced AI Skin Pro which is the world’s 5th generation, artificial intelligence based machine imported from South Korea for the first time in India.
This AI machine contains four non-harmful, safe lasers that will catch the problem beneath the skin. When an issue beneath the skin that cannot be seen with the human eye is about to arise, AI can identify it considerably earlier than a problem that can be seen with the naked eye. AI points out the areas of the face and marks out where the problem is concentrated.
Artificial intelligence-powered gadgets might constantly monitor a patient’s health signs and symptoms, delivering real-time input to both the patient and their homoeopathic practitioner.
The combination of AI and homeopathy proven to be a strong instrument in the pursuit of better health and well-being.
What are your predictions for the future of AI in healthcare treatments, particularly in the context of homeopathy?
This cutting-edge technology is changing the way homoeopathic doctors estimate treatment results, improving prediction accuracy, and offering individuals personalized treatment regimens.
Homoeopathic case taking necessitates a significant amount of data as there are various permutations and combinations of homeopathy which can be reduced by utilizing AI. This will provide the homeopath with additional time to work with patients. A lot of time is spent in clinical practice answering routine patient queries that AI may respond to.
In 1982, Dr. Batra’s® set up the world’s first fully computerized homeopathy clinic. Till today all over 200 clinics in 5 countries are 24×7 live networked. Dr. Batra’s® has been the pioneers brings for the first time in India the World’s first AI-powered device, AI Skin Pro for diagnosis in the treatment of skin diseases. Imported from South Korea, the machine is the world’s 5th generation AI-powered skin analyzer.
Dr. Batra’s® integrated the benefits of homoeopathy with best-in-class AI technology. With the help of AI treatments can be more effective and faster solutions can be achieved in the coming future.
Through machine learning at Dr Batra’s® we can use the benefit of the past 15 lac patients that we have treated to benefit future patients who present with similar problems.
