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Category: Marketing & Advertising

Godrej L’Affaire Celebrates #ForeverBondsOfFriendship with a Heartwarming Digital Film on Friendship Day

August 07, 2023; Mumbai, India – Friendship Day : As we navigate by way of the ups and downs of life, we regularly are inclined to overlook the importance of the primary and essentially the most enduring friendship – the one fashioned with our households. To have a good time this cherished connection on Friendship Day, Godrej L’Affaire, the experiential owned media life-style platform by Godrej Industries Limited and Associate Companies (GILAC), presents a heartwarming Friendship’s Day digital movie. Conceptualized and created by the Godrej Corporate Brand & Communications crew, the movie is a poignant reminder of the irreplaceable function households play in shaping lives and being the muse of 1’s private assist system.

Friendship Day Ad

Each scene on this fascinating movie weaves collectively a mosaic of household moments – a collage of laughter, steerage, and shared experiences. It stands as a tribute to the enduring friendships nurtured inside households, the muse upon which a lifetime of connections is constructed.

Friendships are constructed on considerate actions, like a daughter’s tentative try at colouring her father’s hair utilizing Godrej Expert Rich Creme or a grandmother getting ready a package of necessities, like a Cinthol Original cleaning soap bar, for her solo-traveling grandchild. A sister’s reward of a Godrej aer Twist – automotive air freshener to her brother celebrates their partnership and camaraderie. Friends are the loudest cheerleaders, and the movie captures a testomony of the identical when a same-sex couple stands by one another in silent confidence whereas signing a mortgage settlement with Godrej Capital to safe their dream dwelling. No stronger protector than a pal, a idea fantastically captured by the mom switching on a Goodknight Gold Flash liquid vaporizer whereas her baby performs joyfully. Patience is essential in friendship, and few are as affected person as our grandparents- seamlessly depicted within the scene the place a grandmother prepares Godrej Yummiez millet patty whereas a grandfather imparts desk etiquette to the grandchildren. True associates assist us obtain our goals, exemplified by the touching scene the place a son arms the Godrej Properties keys to his father.

Godrej L’Affaire Post: https://www.instagram.com/p/CvhnPXkN2nl/

Speaking on the movie, Sujit Patil, Vice President & Head – Corporate Brand and Communications, Godrej Industries Limited and Associate Companies (GILAC), stated, “To some, they’re the closest confidantes to others they’re those who merely keep when everybody leaves. Godrej L’Affaire’s new digital movie #ForeverBondsOfFriendship this Friendship Day reminds us of that very first bond of friendship- the strongest one- with our households. We hope this heartwarming movie evokes everybody to cherish their oldest associates”

Watch the movie by visiting Godrej L’Affaire on Instagram and YouTube.

About Godrej L’Affaire

Godrej L’Affaire was based to have a good time the goodness of life day by day, and to assist India stay higher. It’s a unifier that bonds consumers, content material creators, main manufacturers, and the world of Godrej effortlessly. And collectively, it redefines the way forward for life-style, magnificence, journey, wellness, trend, and meals.

August 7, 2023
Locomotive Global Media Expands Creative Team with Key Hires to Enhance Film and Series Development

~ appoints Binitesh Baruri as Creative Producer: Films, Meghna Joshi as Creative Producer: Series: Non-Fiction and Films, and Yuvika Sharma as Associate Creative Producer: Series ~

31^st July, 2023; Mumbai, India:

Known for its distinctive storytelling and content material manufacturing, Locomotive Global Media, a world manufacturing firm primarily based in Mumbai, broadcasts the strategic growth of its artistic group with key appointments, thus fortifying its potential to produce and develop movies, mid-size fictional exhibits, and non-fiction exhibits. The firm’s resolution to cater to small and mid-size funds productions stems from a want to increase the scope of its artistic operations and manufacturing companies capability in India.

Locomotive Global Media Onboards

Locomotive Global has welcomed three dynamic professionals to its artistic household, with the appointment of Binitesh Baruri as Creative Producer: Films, Meghna Joshi as Creative Producers: Series: Non-Fiction and Films, and Yuvika Sharma as Associate Creative Producer: Series, every bringing a singular set of abilities and experience to bolster the corporate’s dedication to delivering premium storytelling in a variety of content material.

Binitesh Baruri joins Locomotive Global with an intensive expertise of over 20 years as a author and filmmaker. A course alumnus of the FTII at Pune, he has been an unbiased movie director and producer of quick fiction and function documentaries. He headed the course division at Whistling Woods International for over three years and has collaborated with Saeed Mirza, Sudhir Mishra, Subhash Ghai, and Sanjay Leela Bhansali.

A seasoned artistic director, Meghna Joshi, boasts of a formidable 18-year profession and contributes to exhibits like ‘Rising Star’, ‘Jhalak Dikhla Ja’, and ‘IIFA Awards’. She demonstrates an innate potential to infuse feelings, mind, and leisure into every mission. Meghna’s forte lies in crafting participating narratives and producing strong content material, making her a priceless asset to the group.

With over 13 years of expertise throughout TV and OTT, Yuvika Sharma has labored with a number of the most interesting manufacturing homes and distinguished channels or platforms like Sony Pictures Network, Discovery Communications, Zee TV, Eros International, and ALT Balaji. Her dedication, expertise, and versatile ability set make her a key addition to the group.

Locomotive Global Media Agency

Speaking on the brand new appointments, Sunder Aaron, Co-founder, and Managing Partner, Locomotive Global Media, stated, “We are thrilled to widen the scope of our actions in India, by beginning to develop and produce small and mid-size funds fiction and non-fiction exhibits. The new additions to our group will permit Locomotive to keep with any new initiatives the identical stage of excellence in storytelling and execution that has outlined Locomotive Global’s work up until now. We are dedicated to delivering fascinating and various leisure to audiences each in India and worldwide, and imagine our expanded group will permit Locomotive to create much more content material that can captivate, entertain and encourage.”

August 4, 2023
Nourish You Diversifies its Superfoods Portfolio with its latest Super Muesli Breakfast Range

twenty eighth July 2023, Hyderabad: In a bid to supply nutritious and healthful Millet-based merchandise, Nourish You continues to diversify its vary with new-age choices which might be wealthy in style and loaded with superfoods. Adding to its checklist of improvements, Nourish You now introduces breakfast in a brand new avatar with its latest vary of Super Muesli. Nourish You’s Super Muesli is made with 95% superfoods, Gluten Free and 100% Vegan and is obtainable in three flavors together with ‘No Added Sugar’, ‘Fruit and Nut’ and  ‘Belgium Dark Chocolate’. All 3 variants are a powerhouse of important nutritional vitamins, minerals, and fiber, making it an ideal breakfast possibility. A primary of its sort in its class, Nourish You’s Super Muesli additionally comprises 14 grams of plant-based protein per serving and is free from palm oil and preservatives.

Superfoods Breakfast

Speaking on the launch of Super Muesli, Krishna Reddy, Co-founder at Nourish You mentioned, “With the launch of Super Muesli, we purpose to provide a brand new that means to the idea of a wholesome breakfast.  This muesli got here to life from a mission to create one of many cleanest, most nutritious muesli available in the market. We have focussed on style and vitamin, making certain that buyers have one of the best of each. All three variants have their very own uniqueness and can certainly catch on to a customers’ palette, changing into a direct favorite breakfast possibility. We will proceed to concentrate on creating merchandise that go on to outline classes whereas fixing actual issues.”

The No Added Sugar Super Muesli is a dietary powerhouse that mixes the goodness of six healthful tremendous grains, together with rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, alongside with tremendous seeds. The Fruit & Nut variant boasts of a excessive proportion of fruits with a fastidiously crafted mix of six healthful tremendous grains, together with rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, alongside with tremendous nuts and seeds. The Belgium Dark Chocolate Super Muesli variant is an indulgence of darkish chocolate with a fastidiously crafted mix of six healthful tremendous grains, together with rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, alongside with fruits, nuts, and seeds. The Fruit & Nut and Belgium Dark Chocolate are free from refined sugars and are sweetened with liquid jaggery.

Superfoods Ad

To assist the launch of Super Muesli, Nourish You has rolled out a thought-provoking marketing campaign ‘What’s Missing?’ empowering customers to make knowledgeable decisions for a more healthy life-style.  The marketing campaign encourages them to embrace the goodness of superfoods and plant-based proteins with well being and transparency being on the forefront.

Divya Gursahani, Chief Marketing and Communications Officer, Nourish You, mentioned, “Our marketing campaign ‘What’s Missing?’ urges customers to re-look at their meals decisions, beginning with their first meal of the day. It urges them to discover more healthy choices with a concentrate on our newly launched Super Museli breakfast vary, a testomony to our unwavering dedication in direction of vitamin, transparency, and style.”

Nourish You’s Super Muesli is extremely versatile and could be loved with Nourish You’s plant-based Millet Mlk, yogurt or could be consumed immediately from the pack. While the No Added Sugar and Fruit and Nut Super Muesli can be found at a particular introductory value of ₹299, the for Belgium Dark Chocolate is obtainable at ₹365 on NourishYou.inand main e-commerce platforms and retail shops throughout India.

August 4, 2023
Astus Group, a big global media trading company Enters India, Announces Sparsh Ganguli as India Head

25^th July, 2023; Mumbai, India: Astus Group, a global media trading company, is delighted to announce the official launch of its independent office in India. It will be spearheaded by Sparsh Ganguli, who joins as India Head. Sparsh has over 25 years’ experience working for agencies and media houses including Star, Sony, BAG Films, and has been instrumental in creating the partnerships required for launch. His expertise in the Indian advertising ecosystem and launching media trading companies in India will help Astus in creating the value for clients and media owners.

Astus Group

Originally founded in London in 2003, alongside the Indian office Astus has presence in 20 countries with over 300 clients and trades over US$400m annually. Astus Group works with advertisers to enhance their media budget using their products or services. Astus work across FMCG, Airlines, Automotive, Telecoms, Tourism, Food & Beverage, Hotels, Events/ Hospitality, Electronic Goods, Entertainment, Education and Charities. This is done in full collaboration with Clients’ agencies to ensure they get the media they want and the value Astus Group creates is implemented alongside the client’s communication strategy to enhance the overall value delivered back against the brief.

The Media Agency remains in control of the media planning and buying process at all times ensuring the quality is never compromised.

Astus Group also works with hundreds of Media Owners across all media channels, working in association with them to offset their hard cash costs and bring them business which complements their existing channels. Astus Group does this by enabling Media Owners to trade their soft currency or media space for goods and services they need. This means we can generate media with additional value which we pass on to our clients in the form of incremental product sales

Astus believes that by following this above process, it brings more value, and transparency, to not just their clients but also to media owners and all other stakeholders involved.

Astus Group India

Speaking on the development, Astus’ Joint Chairmen and founding members Frances Dickens (who was recently awarded the OBE on the King’s Birthday Honours List for Services to Media Trading) and Paul Jackson, said, “We are fully committed to India as a market where we can help deliver incremental value for advertiser, agencies and media owners alike, ensuring that all parties get what they want as part of the process. We look forward to deepening our existing relationships and growing many more new ones over the coming years.”

Sparsh Ganguli, India Head, Astus Media, added, “Astus solves a real problem for clients who had to previously compromise on media to offset redundant or slow-moving products. In my experience working with clients and media houses in India, Astus business model can create synergies to enhance the efficiency of each media plan and add value to both parties.”

Sparsh’s appointment comes with immediate effect and will directly report to the founding members. He will be based in Mumbai.

August 2, 2023
Eveready’s latest TVC showcases its innovative Emergency LED bulb ‘INSTACHARGE’, says ‘Kya Baat Hai’

24th July, 2023: Kolkata, India:

Eveready Industries India Limited (EIIL), the renowned leader in innovative lighting solutions, launched its latest TVC, ‘Kya Baat Hai’, over the weekend, featuring the groundbreaking product, the Eveready Emergency LED bulb, INSTACHARGE. Emphasizing the product’s exceptional capabilities, the TVC was launched across Television, Print, and Digital mediums in over six languages. Conceptualized and crafted by Brand David for Eveready, the TVC aims to showcase the product’s instant charge technology, highlighting its significance in everyday life.

Eveready Emergency LED bulb ad

The TVC opens with a young man who has just returned home from a tiring day, requesting his wife for tea. Upon receiving the tea instantly, the man astonishingly compliments her speediness, exclaiming ‘Kya Baat Hai’. The wife then claims to have purchased India’s fastest charger to which the husband again asserts ‘Kya Baat Hai’. The husband asks her to charge his phone battery but just then there’s a power failure. The film demonstrates the value of INSTACHARGE, the Emergency LED bulb, in everyday scenarios where the bulb’s smart features ensure uninterrupted illumination and a sense of security to its consumers during power failures, consolidating its position as a category leader.

Link to the TVC – https://youtu.be/OpOAJGLJGmg

Speaking about the brand’s leadership, Mr. Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, said, “In the realm of Lighting and Electricals, Eveready stands proud as a category leader. Our commitment to illuminating lives is exemplified through our revolutionary Emergency LED bulb, ‘INSTACHARGE’, a beacon of hope during uncertain times. The Eveready INSTACHARGE Emergency LED bulb represents a significant milestone in our commitment to innovation and customer-centricity while being committed to sustainability and energy conservation. The TVC beautifully captures the essence of our product’s groundbreaking features and how it seamlessly integrates into our customers’ lives, ensuring their safety and well-being during unforeseen circumstances. The new TVC enables us to further create growth and awareness for this category.”

Mr. Prashant Shukla, Senior Manager-Marketing and Communications, Lighting & Electricals, further added, “At Eveready Lighting, we believe that everyone deserves access to cutting-edge technology that enhances their daily lives, and the INSTACHARGE Emergency LED Bulb embodies that vision. Our new TVC, ‘Kya Baat Hai’ integrates efficiency, reliability, and safety, revolutionizing our customers’ lighting experience. The campaign is reflective of what our products actually stand for – quality and innovation. The brand film’s interesting take on the need for an instant source of light during power failures will definitely strike the right chord and build recall. With ‘Kya Baat Hai’, we are confident of strengthening the brand’s position in the market as well as our relationship with our target audience.”

Commenting on creating the brand film a Spokesperson from Brand David, said, “At Brand David, we take immense pride in creating impactful narratives that resonate with audiences. Our collaboration with Eveready to bring the ‘Kya Baat Hai’ TVC to life has been nothing short of electrifying. The TVC brilliantly captures the essence of Eveready’s INSTACHARGE Emergency LED bulb, ensuring uninterrupted illumination and a sense of security during power failures. We believe that through creativity and innovation, we can truly make a difference, and ‘Kya Baat Hai’ exemplifies our dedication to lighting up the country, one bulb at a time.”

About Eveready Emergency LED bulb

Designed to revolutionize emergency lighting, the Eveready INSTACHARGE is a state-of-the-art LED bulb equipped with cutting-edge instant charge technology that combines energy efficiency with advanced emergency features, ensuring the utmost safety and convenience for consumers during power outages. When connected to the power source, the bulb charges itself and remains ready for use during unexpected power cuts.

The newly launched campaign is currently live in Hindi, Bengali, Marathi, Tamil, Malayalam, and Kannada across television, print, and digital platforms.

July 31, 2023
Garuda Aerospace collaborates with The Department of Agriculture, Government of Goa for conducting exciting Drone Yatra

Garuda Aerospace, India’s leading drone manufacturer, is set to revolutionize the landscape of agriculture in India with its state-of-the-art Kisan Drones. Garuda Aerospace’s success in Drone Yatra across various states garnered immense popularity and acclaim, leading to its expansion into the state of Goa. The Directorate of Agriculture, Government of Goa has invited Garuda Aerospace to collaborate with the Department of Agriculture in conducting the initiative of the Drone Yatra aiming to create awareness and promote the adoption of drone technology in agriculture. In 2022, Union Minister Anurag Thakur flagged off the Drone Yatra 2.0 marking a significant milestone for this groundbreaking project with an aim to cover 755 districts across India. The initiative demonstrates the efficacy of drones in various agricultural applications and highlights the numerous benefits they offer to farmers across all districts in India.

Drone Yatra in Goa

The Directorate of Agriculture in Goa warmly welcomed Garuda Aerospace and expressed its intent to collaborate with the company in conducting the Drone Yatra. This collaboration signifies a joint commitment to harnessing cutting-edge technology for the betterment of agricultural practices in the state. Through their innovative technology, farmers can now utilize Nano Urea spraying, maximizing efficiency, and productivity. The Drone Yatra in Goa is specially tailored to empower farmers with knowledge about the latest advancements in precision agriculture. By utilizing Nano Urea spraying through Kisan Drones, farmers can optimize the use of resources, minimize environmental impact, and ultimately increase their yield and income. The drone Yatra will be conducted in 100 villages in the period of one month.

Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace, expressed his enthusiasm, stating “We are delighted to conduct the Drone Yatra in the state of Goa. Our mission is to empower farmers with cutting-edge technology that will drive sustainable agricultural practices and boost productivity by enhancing the lives of the farmers. Advanced drone technology will play a crucial role in conserving resources, optimizing land use and contributing to a more sustainable future for India’s agricultural sector. Recently Garuda Aerospace has secured an order of 400 Agri Kisan Drones from Indian Farmers Fertilizer Cooperative Limited (IFFCO) and the company’s order book currently tallies to 10,000 drones for this year.”

Shri. Ramkumar, Vice President of Agriculture and Government Affairs, Garuda Aerospace, stated, “Garuda Aerospace’s Drone Yatra in Goa promises to be an educational and inspirational event, offering farmers invaluable insights into the limitless possibilities that drones can unlock for their agricultural operations.”

Garuda Drone Yatra – Kisan Drones

Garuda Aerospace’s Drone Yatra is promoting sustainable agriculture practices across India.

About Garuda Aerospace

Garuda Aerospace is India’s leading Drone tech startup focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, agnostic, and focuses on eliminating laborers in the agricultural field with drones focusing on designing, building, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to 200+ member team having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador. Garuda Aerospace recently created history by raising $22 Million, the largest ever Series A funding in the drone sector. Garuda Aerospace is on the track to become India’s first-ever Drone Unicorn Startup by 2024.

July 24, 2023
Viacom18 Consumer Products collaborates with Point Cove – California Clothing Company to launch exclusive ‘MTV X Point Cove’ collection for kids

~ The newly dropped SS’23 collection of MTV X Point Cove Collection features bright and playful colours embodying the spirit of MTV ~

~ Launches SKUs across Reliance Trends, Trends Junior stores and Ajio.com with key categories in apparel, for kids aged 3-14 ~

~ The officially licensed SS’23 collection will be available at starting price of Rs. 299 across metro cities at over 500 stores ~

18 July 2023; Mumbai, India: Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years.

This partnership marks a significant milestone, as MTV extends its iconic franchise into the kids’ portfolio for the very first time in India. Offering a collection that features bright and playful colours embodying the spirit of MTV, the officially licensed SS’23 collection will be available at a starting price of Rs. 299 on Ajio.com and at over 500 Reliance Retail stores, including Trends and Trends Junior.

MTV X Point Cove Collection

With the theme revolving around ‘Play, Pause, Rewind’, the collection brings together MTV’s quirky imagery, bold graphics, and vibrant colours with Point Cove’s commitment to quality, comfort and impeccable craftsmanship to life.

Speaking on the launch of the MTV x Point Cove Kids collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are delighted to partner with Point Cove and introduce MTV’s first-ever kids’ collection in India. This MTV X Point Cove Collection collaboration allows us to extend the magic of MTV to a younger generation. Together with Point Cove, we aim to give fans an exciting range of products that encapsulate the essence of MTV and express their fandom.”

Nitin Sehgal, Senior Vice President & Chief Merchandising Officer at Reliance Retail, Fashion & Lifestyle, said, “We are happy to launch our licensed collaboration range, MTV X POINT COVE. This enhances our licensing partnership with Viacom 18 with a purpose to bring a differentiated assortment to customers. This curated and collaborated special edition is playful, vibrant and offers more than one reason to cheer for our fashion seeking young audience.”

About Viacom18 Consumer Products:

Viacom18 Consumer Products is a significant player in an evolving licensing and merchandising business with a diverse portfolio. By creating exciting and engaging products, and now further expanding in the experiential space, we aim to bring alive our brands and characters to our fans. Through various associations, Viacom18 has cut beyond the conventional L & M categories, providing a slice of its brands to the consumers. Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favoured brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third party brands such as Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to name a few, to life through innovative and exciting merchandise. At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.

July 20, 2023
Prime Video Joins Hands with the Office of the Principal Scientific Adviser, Government of India, to Bring – Mission Start Ab

– An Exciting New Series to Discover and Empower India’s Most Promising Start-ups
Mission Start Ab will function 10 early-stage grassroots entrepreneurs, with a deal with made-for-India improvements which have the potential to affect socio-economic change. Founders will probably be put by way of a collection of intense challenges of their efforts to safe funding from 3 of India’s most prolific buyers, as they compete to turn into India’s subsequent Unicorn.

MUMBAI, India — July 12, 2023 — Prime Video, India’s most cherished leisure vacation spot, has joined forces with the Office of the Principal Scientific Adviser (PSA), Government of India, to create Mission Start Ab, a first-of-its-kind collection, that can showcase India’s grassroots innovators as they turbo-charge their enterprise development. The seven-episode collection will present these promising entrepreneurs, focussed on scaling made-for-India improvements with the potential to affect socio-economic change, undertake a collection of challenges in pursuit of scaling their enterprise and securing funding for his or her ventures. With India as one of the world’s largest and most vibrant start-up ecosystems, this wholly Made-In-India collection additionally brings collectively three famend buyers who will seek for India’s subsequent Unicorn, by placing these 10 early-stage founders by way of a collection of intense workouts and simulations that can check their entrepreneurial, administration, communication and crises administration abilities.

Mission Start Ab is a brand new collection that can have interaction audiences with the energy of human tales behind each promising Indian start-up. It will have fun the ingenuous and audacious entrepreneurs who’ve the potential to construct and scale their companies, and provides 3 of the most prolific buyers the alternative to spend money on them. The collection guarantees to captivate viewers with tales of these distinctive Indian start-ups and founders, their humble beginnings, never-say-die spirit, and the sacrifices they’ve made alongside the means to flip their desires into actuality. Far from being a present about elevating funding alone, the place entrepreneurs search investments, and buyers search earnings; on this collection, buyers may even act as mentors, difficult and empowering some of the brightest minds in the nation. The viewers will get to witness these wonderful early-stage entrepreneurs compete with one another to turn into India’s subsequent Unicorn. Currently in manufacturing, this upcoming actuality present is slated to premiere quickly on Prime Video.

“Lauding the outstanding spirit of India’s grassroot innovators, I’m delighted to announce Prime Video’s actuality collection Mission Start Ab. This charming collection will function a strong platform, showcasing the inspiring tales of these driving social change by way of innovation,” stated Shri Ajay Kumar Sood, Principal Scientific Adviser, Government of India. “I’m optimistic that it’ll supply immense studying alternatives to grassroot innovators in India, offering useful insights into sustainable start-up practices and attracting the proper buyers. Furthermore, the collection guarantees to entertain viewers whereas selling the development of our nation’s grassroots innovation ecosystem.”

“Our mission at Prime Video has all the time been to be a power for good, and an enabler of India’s financial system – immediately and not directly. We are extremely proud to companion with the Office of the PSA, Government of India and produce to life Mission Start Ab, a path-breaking collection,” stated Sushant Sreeram, Country Director, Prime Video, India. “This collaboration between the Office of the PSA, Government of India and Prime Video is one other milestone on the journey that began earlier this yr with Amazon India signing the Letter of Engagement (LoE) with the Ministry of Information and Broadcasting (MIB) with an goal of contributing to the development of India’s artistic financial system. This marquee collaboration exemplifies our dedication to the nation and our viewers, as we create new codecs that empower entrepreneurs, innovators and creators in increasing their horizons by way of our service. By tracing the journey of some of the most progressive minds in India, our goal with Mission Start Ab shouldn’t be solely to spotlight grassroots improvements happening throughout the nation but in addition assist gasoline the desires of many younger Indians.”

“Supporting and nurturing entrepreneurs has been one of Amazon’s focus areas in India. Over the years we have now taken a quantity of initiatives to propel India’s start-up ecosystem. Today, we’re excited to announce this Amazon Original present on Prime Video, in affiliation with the Office of Principal Scientific Adviser, Government of India,” stated Chetan Krishnaswamy, Vice President – Public Policy at Amazon India. “We imagine this present will encourage many people to select the path of entrepreneurship and contribute in advancing the authorities’s ‘Start-up India’ initiative.”

Alia Bhatt, who dons a number of hats – that of a preferred actor, a profitable entrepreneur, and an investor too, was additionally current at the occasion to discuss her journey as an entrepreneur. She stated, “While there are numerous nice concepts and impressive younger founders round us, it takes a particular variety of dedication to flip that concept into actuality, construct the proper crew, discover the proper mentors, elevate funding, and create one thing out of nothing. I applaud each, the Office of the PSA, Government of India, and Prime Video India for taking the initiative to allow and empower entrepreneurs by way of Mission Start Ab, which I imagine can have a far-reaching affect on the nation’s rising start-up ecosystem.”

ABOUT PRIME VIDEO

Prime Video is a premium streaming service that provides Prime members a group of award-winning Amazon Original collection, 1000’s of films and TV exhibits—all with the ease of discovering what they love to watch in a single place.

Prime Video is only one of the many advantages of a Prime membership, obtainable for simply ₹1499/ yr. Amazon Prime is designed to make your life higher each single day because it offers the finest of buying, financial savings, and leisure in a single single membership. In India, members get Free Same-day/1-day supply on eligible objects, entry to unique offers, early entry to buying occasions, unique entry to our international buying occasion Prime Day; and limitless entry to award-winning films & TV exhibits with Prime Video, limitless entry to greater than 100 million songs, ad-free and hundreds of thousands of podcast episodes with Amazon Music, a free rotating choice of greater than 3,000 books, magazines and comics with Prime Reading, entry to month-to-month free-in recreation and advantages with Prime Gaming. Prime members also can earn limitless 5% cashback on all purchases on Amazon.in utilizing the Amazon Pay ICICI Bank bank card i.e., Co-Branded Credit Card (CBCC) as in contrast to 3% for purchasers with out Prime membership.

July 14, 2023
Roadies Rostel opens its first theme-based experiential resort in Ahmedabad with Sonu Sood

National, July 11, 2023: Roostels India, in collaboration with Viacom18 Consumer Products, opens one in all its variety experiential vacation staycation in India. Roadies Rostel in Ahmedabad in collaboration with Leisure ARC is the first franchisee beneath the ‘Roadies Rostel model’. This strategic transfer marks a big milestone for the corporate because it plans to broaden its footprint in no less than 15 extra areas throughout the nation.

Roadies Rostel

Through Roadies Rostel in collaboration with Leisure Arc, friends can stay up for an immersive expertise and unmatched hospitality. They may also take part in numerous sports activities and leisure actions. The Ahmedabad resort additionally has 17 Roadies-themed rooms which were specifically designed, retaining the wants of right this moment’s travellers in thoughts.

The launch occasion in Ahmedabad was attended by Sonu Sood, who is a well-liked Indian actor, movie producer, humanitarian, and philanthropist, alongside with Roadies – Karm ya Kaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies – Nandini and Colors Gujarati artists – Arman Kotak aka Akash Pandya from Rashi Rikshawwali and Swara Soni aka Vaishaki Shah from Moti Baa Ni Nani Vahu

Commenting on the launch, Mr Amit Shah, Managing Director Leisure ARC, stated, “We are delighted to be a franchise associate of Roadies Rostel. Our property has been specifically designed to cater to the wants of journey fanatics, and friends can anticipate snug lodging with fashionable facilities, scrumptious native delicacies, and a vibrant neighborhood of like-minded travellers and explorers. Roadies Rostel Leisure ARC provides a singular expertise and will probably be a well-liked weekend vacation spot for individuals of Ahmedabad and appeal to backpackers from throughout the nation.”

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, stated, “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a big first step in the journey of Roadies Rostel and we stay up for redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of journey and backpacking.”

Roadies Rostel Holiday model

Roadies Rostel is one in all its variety experiential vacation model in the nation and permits friends to stay the Roadies expertise and join with like-minded individuals. The franchisee properties could have a number of adrenaline-pumping challenges which might be impressed by the enduring Roadies present. Through its constant efforts and widespread advertising, the corporate has plans for exponential progress with this property.

After the star-studded launch in Ahmedabad, Roadies Rostel is eyeing opening related staycations in Bengaluru, Shimla, Manali, Kasauli and Goa.

About Roadies Rostel

Roadies Rostel is an experiential theme-based vacation model that marks the approaching collectively of Rostel India Private Limited and the band Roadies. Through its distinguished positioning, Roadies Rostel is ushering in an period of theme-based vacation resorts throughout the nation and seeks to supply a world-class adventure-filled vacation expertise.

About Viacom18 Consumer Products

Viacom18 Consumer Products is a big participant in an evolving licensing and merchandising enterprise with a various portfolio. By creating thrilling and fascinating merchandise and now additional increasing in the experiential house, we intention to convey alive our manufacturers and characters to our followers. Through numerous associations, Viacom18 has lower past the standard L&M classes, offering a slice of its manufacturers to customers. Our mission is to create a singular model expertise throughout ages by bringing Viacom18’s most favoured manufacturers like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a rising portfolio of acquired third-party manufacturers akin to Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to call a couple of, to life by progressive and thrilling merchandise. At Viacom18 Consumer Products, we intention to repeatedly create enchanting merchandise to achieve out to infants, children, tweens, teenagers and younger adults by being part of their on a regular basis lives.

July 12, 2023
Prime Video’s Maitri: Female First Collective Hosts its First Session in Chennai

Prime Video’s Maitri – The session featured 8 robust girls who represented India’s a number of leisure industries, from award-winning actors like Aishwarya Rajesh, Malavika Mohanan, Madhoo, and behind-the-scenes expertise like Reshma Ghatala, Swathi Raghuraaman, Yamini Yagnamurty, to artistic leaders like Aparna Purohit and moderator Smriti Kiran

The present session took an in-depth take a look at the evolution of feminine illustration and participation in leisure industries throughout the nation, evaluating the varied mechanisms adopted to create a extra inclusive and equitable surroundings for girls

Highlights from the most recent session at the moment are out there on Maitri’s

MUMBAI, India – 6 July, 2023 – Prime Video, India’s most-loved leisure vacation spot, right now launched the most recent session of Maitri: Female First Collective, internet hosting its maiden dialogue in Chennai. Launched final yr, the collective is an endeavour to create a secure house the place girls from the Indian media and leisure business can come collectively to debate their experiences, challenges and successes, and supply their perspective on bringing a few optimistic shift.

Prime Video’s Maitri Session

The session featured 8 eminent girls from India’s varied leisure industries, starting from award-winning prolific actors who’ve labored throughout languages like Malavika Mohanan, Aishwarya Rajesh and Madhoo, to girls who’ve left an indelible mark behind the digital camera, like creator, author, showrunner & producer Reshma Ghatala, author & director Swathi Raghuraaman, and cinematographer Yamini Yagnamurthy, in addition to Aparna Purohit, creator – Maitri & head of India Originals, Prime Video, and Smriti Kiran, creator and curator of Maitri & founder, Polka Dots LightBox.

Watch the most recent session of Maitri: Female First Collective right here –

Sharing private anecdotes, the individuals mentioned the present gender dynamics in the movie business, the challenges confronted by feminine professionals, together with stereotyping, colourism, ageism, and rather more. Surprisingly, the ladies famous how the problems had been related no matter whether or not they labored in entrance of the digital camera or behind it, or whether or not they labored in manufacturing or company roles. The core dialogue additionally touched upon the true essence of feminism and empowerment, what gender-equality actually means for the trailblazers gathered in the room. An attention-grabbing perception that was shared by all was that true equality will be achieved when the business stops tagging a selected function, a story or a job as woman-oriented or male-oriented. The group as an entire agreed that age-old conditioning usually restricts the non-public {and professional} development potential of girls, and will be modified solely whether it is internalized in one’s house and social surroundings.

Prime Video’s Maitri Creator

The interplay additionally highlighted the important function that streaming was enjoying in enhancing feminine illustration, creating new alternatives for actors, no matter their age, physique dimension, or pores and skin color, and for creators to inform every kind of distinctive tales.

“Equitable illustration opens up a brand new world for younger women to attract inspiration from, making it all of the extra essential to have girls in positions of affect, the place they will present a platform for newer voices and open up doorways for extra girls,” mentioned Aparna Purohit, creator – Maitri & head of India Originals, Prime Video. “However, we all know that change is a gradual course of. It is, subsequently, essential for us to proceed having these discussions throughout the nation, and we’re thrilled to have hosted our first session in Chennai. Even although it is just a yr previous, Maitri has managed to drive change in the suitable route. It is heartening to see individuals having a dialog about variety, fairness and inclusion when writing or planning their tasks.”

July 7, 2023