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Category: Marketing & Advertising

Viacom18 Consumer Products launches an exciting new Cartoons India ‘Back to School’ collection

~ Launches SKUs featuring much-loved cartoons india shows and cartoon india characters like PAW Patrol, Dora the Explorer, Baby Shark, Peppa Pig, Masha and The Bear, Motu Patlu and Shiva~

~ Launches SKUs across categories like School Bags, Lunch Boxes, Pencil Boxes, and Water Bottles ranging from Rs.50to Rs.1999 ~

23 May 2023; Mumbai, India:

Set to bring kids closer to their favourite toons, Viacom18 Consumer Products has announced the launch of an all-new range of exciting ‘Back to School’ products this season for kids. From PAW Patrol and Peppa Pig to Motu Patlu, Dora the Explorer and Masha and the Bear the new collection features the much-loved shows and characters on stainless steel and plastic-based water bottles, pencil boxes, and trendy school bags. Kids will have plenty to choose from to make their new school term session exciting and enjoyable!

Cartoons India products range

The popular ‘Back to School’ range by Viacom18 Consumer Products features kids’ ideal buddies – the eclectic mix of their favourite toons – on a diverse and attractive new range in bright colours and appealing designs. Priced between Rs. 50 to Rs. 1999, the products will be available at leading kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, and Toys R Us across 1000+ retail stores and leading e-commerce brands like Amazon, Flipkart, FirstCry and more.

Speaking on the product launch for the upcoming season, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “With each edition of the Back to School campaign, we at Viacom18 Consumer Products aim to bring a diverse and exciting range of products across categories. The new line will bring kids closer to their favourite on-screen toons, giving them a chance to express their fandom every day.”

Cartoons India school products launch

The launch of the new range of Viacom18 Consumer Products will be supported by robust on-air promotions, on-ground activations across metro cities, retail store activations, and social media. The Viacom18 Consumer Products ‘Back to School’ range of products will be available for consumers across key retail stores and e-commerce websites across India.

Start your ‘Back to School’ shopping with your favourite characters right away.

About Viacom18 Consumer Products:

Viacom18 Consumer Products is a significant player in an evolving licensing and merchandising business with a diverse portfolio. By creating exciting and engaging products, and now further expanding in the experiential space, we aim to bring alive our brands and characters to our fans. Through various associations, Viacom18 has cut beyond the conventional L & M categories, providing a slice of its brands to the consumers. Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favoured brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third party brands such as Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to name a few, to life through innovative and exciting merchandise. At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.

May 24, 2023
Garuda Aerospace and Naini Aerospace, a subsidiary of HAL partners to scale manufacturing of Make in India Drones

22 May 2023; Chennai India:

In a massive step towards boosting the manufacturing of indigenous drones in India, Garuda Aerospace and Naini Aerospace engineering limited (NAeL), a wholly owned subsidiary of HAL (Hindustan Aeronautics Limited) under the administrative control of the Ministry of Defence has signed a joint development partnership. The joint partnership will enable Garuda to manufacture Advanced Precision Drones on Indian Soil for various applications. The drones will be able to carry a payload of around 25 kg.

Speaking on the development, Shri Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace said, “Our Hon’ble Prime Minister’s Vision of achieving the milestone of 1 lakh Made in India drones by 2024 is well on track. Our partnership with Naini Aerospace engineering limited (NAeL) (a wholly owned subsidiary of Hindustan Aeronautics Limited) is a natural next step for us. Our Drone Yatra has also been a grand success and we have pre-booked over 7000 drones at Rs. 4.5 lakhs each. Partnerships with Government PSUs are critical given the knowledge and experience they possess to scale up production. We will continue to stay focused, and partner with industry leaders that will help us achieve our PM’s vision.”

Furthermore, Garuda Aerospace recently partnered with BEML at Aero India for drone manufacturing at their Mysore facility and initiated a massive indigenization campaign. The company has also collaborated with 120 local suppliers with the objective of reducing reliance on foreign imports of drone parts, components, and UAV subsystems.

Speaking on the partnership, Shri R.R. Thakur, Chief Executive Officer, Naini Aerospace engineering limited (NAeL) added, “We are very excited to be working along with Garuda Aerospace on the rapidly evolving drone sector. Our experience with the production of Helicopter structures was launched on 11th July 2018 in a newly constructed Aero-structure hangar equipped with State of Art facilities. The first batch of helicopter structures duly cleared by the Director General of Aeronautical Quality Assurance (DGAQA) was delivered to the Helicopter Division of Hindustan Aeronautics Limited on 22^nd November 2018. NAeL has now reached the level of full-fledged operationalization with proven capabilities in the field of production of Aero-structures and Aircraft loom manufacturing. Currently, key managerial positions are occupied by experienced professionals deputed from HAL to ensure compliance of operations to the Aerospace Standards so we are confident to bring in knowledge and experience to jointly develop drones along with Garuda Aerospace”.

Naini Aerospace engineering Limited (NAeL) was incorporated in December 2016 as a wholly-owned subsidiary of Hindustan Aeronautics Limited (HAL). Naini Aerospace has a vision of sustainable manufacturing operations in the Aerospace and Aviation Sector and is situated in the Naini industrial area of Prayagraj developed by UP State Industrial Development Corporation.

The partnership with Naini Aerospace engineering limited (NAeL) strengthens Garuda Aerospace’s leadership in India’s drone manufacturing ecosystem. With Garuda Aerospace now having a presence in UP, delivery and access to clients across North, West, East AND North East will become seamless. The partnership also enables a reduction in cost given the ease of transportation. The factory is located on the Prayagraj-Mirzapur highway, approximately 20 km from Prayagraj city center. Naini, Prayagraj is being considered for inclusion in the proposed defence industrial corridor of Uttar Pradesh.

May 23, 2023
Just Herbs’ social experiment demonstrates the real power of fragrances – Perfumes India news

May 19, 2023; Mumbai, India: Luxury Ayurvedic Beauty Brand, Just Herbs announces its foray into the Fragrance Category with india perfumes too with the launch of their ‘Pure Fragrance’ range. To support the latest launch, Just Herbs also rolled out its #NOSEtalgia campaign, consisting of a series of films having quirky characters who with their tongue-in-cheek humour demonstrates how fragrances leave an impression before you even try to make one.

A different take to what consumers are generally used to seeing in fragrance ads and india perfumes ads, Just Herbs’ campaign has decided to keep it simple, direct and to the point. Having garnered over 250K views in less than 48 hours, Just Herbs’ fresh approach towards fragrance marketing breaks away from the run-of-the-mill approach of sexualising the use of perfumes. Head onto their Youtube channels to view these ads.

“Most perfume ads will make you believe that a few sprays can land you your ideal job or dream partner. At Just Herbs, we believe in keeping things simple without confusing our consumer or playing with their emotions. A good perfume can do just one thing- make you SMELL GREAT! Our new range and campaign guarantees to make you smell good, all day long, without selling any fantasies.” says Arush Chopra, Co-founder & CEO of Just Herbs, who also makes an appearance in the campaign.

Perfumes India

Just Herbs’ new range Pure Fragrances are made with grain-derived alcohol and skin-loving essential oils. With over 11 options to choose from starting Rs. 325/- onwards, Just Herbs range includes Deodorants, Eau De Parfums, Body Mists and Roll Ons, for men and women with a promise of long-lasting freshness.

Just Herbs products are available across online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The products are also available to shop on their as well as at all Just Herbs retail touch points.

About Just Herbs

Just Herbs was founded with the intent to create holistic beauty solutions that are safe, honest and effective. They pair the best aspects of traditional ayurvedic practices with learning from contemporary knowledge, to offer beauty solutions that work on multiple levels.

Just Herbs believes beauty needs to come full circle. Their formulations nourish, preserve or protect – a 360° approach that makes sure their solutions are long-lasting.

Their brand ethos is “Traditional Principles, Modern Practices.” Making sure that they never waver from their original promise: beauty solutions that work.

May 19, 2023
This Mother’s Day, the Godrej Group Celebrates the Unconventional Spirit of Working Mothers with the #PerfectforMomRecipes Campaign

12^{^th} May 2023, Mumbai, India:

A mother always feels the ‘working mom guilt’ and pressure for chasing her ambitions and pursuing her career along with motherhood. It is imperative to take a moment to recognize and appreciate all the hardworking mothers out there on this mothers day, who juggle careers and their families every day. In an endeavor to refresh society’s dated ideas and notions surrounding working mothers and acknowledge the spirit of motherhood, The Godrej Group, India’s leading conglomerate, celebrates Mother’s Day in an unconventional style with #PerfectforMomRecipes.

Mother’s Day – Perfect Food for her

Conceptualized and executed by The Godrej Group’s Corporate Brand and Communications team along with Creativeland Asia, #PerfectforMomRecipes pays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encouraging them to feel empathetic about themselves. The #PerfectforMomRecipes campaign on this Mother’s Day will showcase celebrity chefs such as Amrita Raichand, Sanjyot Keer and Vicky Ratnani prepare uniquely named dishes such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake and ‘Lajawab Overworked Mom’s Butter Chicken’

Watch the films:

https://www.youtube.com/watch?v=m7BM0Fz5A0o – Guilty Moms Dora Cake

https://youtu.be/sZijBfJFIhE – Lajawab Overworked Mom’s Butter Chicken

https://www.youtube.com/watch?v=Kephlq2JfzM – Tasty Society Expectations Mango Shake

Mother’s Day Perfect Recipes

From helping working mothers to stop worrying about others expectations, and tackle unsolicited advice, to highlighting the importance of self-love and self-care while empowering them to define their own idea of motherhood, the #PerfectforMomRecipes campaign attempts to change the narrow-minded views about working mothers and give them a shoutout of love and support.

Commenting on the unconventional campaign, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood. We dedicate this campaign to the backbone of our homes, our mothers, and to all the working mothers who are fighting hard to break these gender biases and carve a niche of their own. We hope that with #PerfectforMomRecipes, we inspire working mothers everywhere to take a moment for themselves and embrace motherhood in their own way.”

Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, “There are more working mothers in India today than before. And there are still outdated perceptions about them, and they’re constantly pressured or guilted for choosing careers alongside motherhood. Godrej is a home to working mothers across India. And as their employers and enablers, we believed Godrej needed #PerfectForMomRecipes, a campaign that supports working moms and refreshes society’s views around them.”

The campaign videos will be available across The Godrej Group’s social media platforms for this Mother’s Day.

About Godrej Group

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are deeply committed to recognizing and valuing diversity across our teams.

May 12, 2023
Goafest 2023’s inaugural Curtain Raiser starts on a futuristic note

May 8, 2023; Mumbai, India:  Kickstarting its celebrations by bringing together the who’s who of the advertising and marketing fraternity, and unveiling the theme, Goafest 2023 raises a toast to ‘The Future of Creativity’, at a Curtain Raiser event. Hosted by the Goafest 2023 organizing committee, the Curtain Raiser was held on May 5, 2023 in Mumbai and seen participation from agencies, advertisers, brands and media owners.

Speaking at the Goafest 2023 Curtain Raiser, Prasanth Kumar, President, Advertising Agencies Association of India and CEO, South Asia GroupM said, “Goafest is known to unite India and South Asia’s creative economy. When we began working on curating Goafest 2023, we were certain that we wanted to present to the industry creativity in a new avatar and our theme is exactly in line with this. While we often discussed the future of creativity, this year’s edition of Goafest will be synonymous to it.  With a stellar line-up of speakers, must-attend masterclasses, and celebration-worthy evenings, we look forward to meeting our industry folks at Goafest, shortly.”

“Year on year we have raised the standard of Goafest and The ABBY Awards making it internationally competitive, increasingly. We believe we owe it to our industry. As we kickstart our month long celebrations, we are excited as we create new opportunities, bring in new learnings, and drive enthusiasm while honouring excellence.”added Partha Sinha, President, Times of India Group and President of The Advertising Club, addressing the industry at the Curtain Raiser.

Goafest 2023 panel discussion

Diving into the theme, was a panel discussion led by Amrita Thapar, Chief Marketing Officer, Microsoft India and advertising expert and veteran Agnello Dias. Noted journalist Anuradha SenGupta moderated the panel. The panel discussed the possibilities of AI and creativity, and advancements in technology that will enable new forms of creativity. The panel also threw light upon emerging technologies blurring the lines between the real and virtual worlds.

Opening up the panel discussion, journalist Anuradha SenGupta said, “AI based tools are becoming available at dizzying speed. As we evaluate the opportunities and challenges they create, we need to understand more, so much more about how they work. We will have to use these tools consciously and listen as much to the scientists and engineers who create them as regulators, ethicists and philosophers who question them. Glad Goafest 2023 has made this the theme. The more we talk the better our choices.“

Sharing his thoughts, advertising expert Agnello Dias said, “AI is a big step in democratizing the access to  raw material required for creative execution but it cannot substitute creativity.”

“Generative AI is the next big leap in artificial intelligence. It’s an inflection point in terms of how emerging technologies like AI are being used today.” said Amrita Thapar, Chief Marketing Officer, Microsoft India, further adding, “It augments human ingenuity. It’s your copilot that helps unlock productivity, unleash creativity and up level skills.”

Partha Sinha, President, Times of India Group and President of The Advertising Club, addressing the industry at the Curtain Raiser.

In a bid to deepen engagement and drive participation from across the industry, the committee also launched Goacast, as the Official Podcast for Goafest 2023. Goacast will offer exclusive interviews and scoop with the best from the industry. Curated and presented by Ideabrew Studios, Goacast  is the definite platform for daily dispatches during Goafest 2023.

Adding to the entertainment factor, the Curtain Raiser witnessed a performance from one of India’s top 3 mentalist, Narpath Raman that kept guests intrigued. Narpath is a pioneer in mentalism in India and is popularly known as the ‘Next Door Mind Reader’ for his simplicity and fun approach. He uses a mixture of methods – psychology, hypnotism, and storytelling to pluck thoughts out of one’s mind, influence decisions and mess with one’s sense of reality.

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, South Asia’s biggest advertising festival Goafest 2023 is set to return on 24^th, 25^th and 26^th May at Grand Hyatt, Bambolim, Goa. The prestigious fest will also witness the 54^th edition of the ABBY’s, South Asia’sGold Standard, that has been recognizing creative excellence in advertising for over five decades.

About The Advertising Club

The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.

About The Advertising Agencies Association of India (AAAI):

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.

May 9, 2023
Market Research trends in India – boosted by Mobile phones & Smartphones

Market research is an essential tool for businesses looking to understand their target audience and stay ahead of the competition.

With the rise of mobile and smartphone usage in India, market research has taken on a new dimension. In this interview article, we speak to Navin Williams, Founder of Mobile Measure – a leading firm in the domain in Asia & also a market research expert based in Shanghai, about the use of mobiles and smartphones in market research in India.

With the rapid adoption of smartphones and mobile internet, it has become easier for businesses to reach their target audience and gather valuable insights. With the advent of the pandemic the penetration as well as engagement time with mobile phones went up tremendously in India.

Q: Can you tell us a bit about the role of mobiles and smartphones in market research and it’s trends in India?

A: Mobiles and smartphones are playing an increasingly important role in market research in India. With the rapid adoption of smartphones and mobile internet, it has become easier for businesses to reach their target audience and gather valuable insights. With the advent of the pandemic the penetration as well as engagement time with mobile phones went up tremendously in India. Today in the post pandemic scenario, many market research firms in India use mobile surveys, mobile ethnography, and mobile panels to gather information.

Navin specifically mentions that Also the research landscape is better with better technology tools for data collection, data verification, measurement and analytics. As mobile penetration is high in the post pandemic period, fintech and banking activities are through the mobile phones mostly. Digital payments are growing as well in India. So rewards are received instantly by survey respondents in the market research studies they participated in. Thus, participation is seen going up due to this trend. However, the problem is digital is small pool of people in the entire market population especially with higher age groups and so getting an ideal research sample with it is an onerous task for researchers. Mobile based research also increases participation of research groups from distant areas, so quality of the research improves too as remote consumers grow into research panels and studies.

Q: How do you think mobile-based market research differs from traditional market research?

A: As you see, Mobile-based market research offers several advantages over traditional research methods. For one, it allows businesses to reach a wider audience, including people in remote areas who may not have access to traditional research methods. Additionally, mobile-based research is more cost-effective, as it eliminates the need for paper-based surveys and other materials.
Also, in terms of Research Measurement, the traditional methods were slow and tedious processes. But with mobile based surveys, there is faster measurement and analysis of the research data. Also, tech enabled analytics is mostly the norm with most campaigns. Also, data processing is much faster for a large samples…But traditional research has the edge in having a better engagement with the remote respondents for many areas in India.

Q: Can you give us an example of how mobile-based market research has been used in India?

A: Sure, one example is the use of mobile ethnography to gather insights into the lives of people living in rural areas. Mobile ethnography involves asking participants to take pictures or videos of their daily lives using their smartphones. This method allows researchers to get a firsthand look at how people live and work, and gather insights that would be difficult to obtain through traditional research methods.

Q: Are there any challenges associated with mobile-based market research in India?

A: Yes, there are a few challenges. One is the issue of data privacy and security. With the increasing use of mobile devices to collect data, it is important to ensure that the data collected is secure and that participants’ privacy is protected. Additionally, there is a need to ensure that the research is representative of the population being studied. In India, for example, not everyone has access to smartphones or mobile internet, so researchers need to be mindful of this when designing their studies.
Also in India many non-urban areas do not have speed connectivity and so remote users are costly to reach. Also to increase engagement with non-urban respondents, researchers have to use pictorial & gamefy-ed forms and also include vernacular language research forms which may lead to diminishing loss of understanding the research query as the regional language may not have a efficacy impact as English language.

Q: What do you see as the future of mobile market research in India?

A: I think mobile-based market research will continue to grow in popularity in India. With the increasing penetration of smartphones and mobile internet, it has become easier and more cost-effective for businesses to gather valuable insights. Additionally, advances in technology, such as the use of artificial intelligence and machine learning, are making it possible to gather and analyze large amounts of data quickly and efficiently.

In conclusion, mobile-based market research is becoming increasingly popular in India. It offers several advantages over traditional research methods, including the ability to reach a wider audience and gather valuable insights quickly and cost-effectively. However, it is important to ensure that data privacy and security are maintained, and that research is representative of the population being studied. With the continued growth of mobile technology, the future of market research in India looks promising.

May 5, 2023