Category: Marketing & Advertising

  • Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s “Boat Story”

    Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s “Boat Story”

    Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s “Boat Story”

    Mumbai, India – 18th July, 2024 – Locomotive Global Media, an international production company based in Mumbai, is thrilled to announce that it has acquired the exclusive India rights to adapt UK distributor All3Media International’s award-winning series ‘Boat Story’. The show will be adapted for India by Mayank Sharma who is known for creating, writing, and directing three seasons of the gripping hit Prime Video Original series ‘Breathe’. The show will be produced by Locomotive Global Media for the Indian market. This adaptation further emphasizes the company’s dedication to bringing top-tier talent and compelling stories to the forefront for Indian audiences.

    The Boat Story UK Show

    Originally released in 2023, Boat Story was commissioned by BBC One, UK and Amazon Freevee, US Germany. The 6×60’ thriller was written by Harry and Jack Williams and produced by the award-winning Two Brothers Pictures (an All3Media production company), in association with All3Media International. This thriller with a darkly comic heart has captivated audiences worldwide with its gripping and innovative storytelling.

    After having successfully adapted Ray Donovan for Netflix India, Locomotive Global Media continues to make it a priority to bring premium international formats to the Indian audience.

    The Boat Story UK adaptation to India

    Speaking on the acquisition, Roshni Ghosh, Producer at Locomotive Global Media said “We at Locomotive Global Media take enormous satisfaction in our ability to adapt international formats to suit the Indian audience. We are incredibly excited to bring ‘Boat Story’ to India. On our journey to engage with millions of viewers, we are delighted to be able to collaborate with the most prolific creative minds in India and our partners at All3Media International to present stories that defy formulaic narratives and deliver an unparalleled entertainment experience.”

    Jaenani Netra, VP, Sales Finished & Formats (Asia) at All3Media International expressed enthusiasm about the partnership, “Locomotive Global Media’s partnership with All3Media International presents such exciting times for India as this is our first scripted format deal together.  It is a great choice of show, as Boat Story doubles up as a gripping thriller and as a darkly comic drama. With Mayank Sharma and Locomotive Global Media leading this adaptation, we are looking forward to seeing Boat Story take definite shape with the best on board!”

    Adding further, showrunner and director, Mayank Sharma said, “I am really happy to be working on the adaptation of ‘Boat Story’. It is a fun, madly entertaining show with relatable yet quirky characters that keep you hooked until the end. While we aim to preserve the original’s essence, we are excited to infuse local flavour and fresh perspectives into our version that packs the show with action, humour and thrills specifically tailored for the Indian viewer.”

    About Locomotive Global Media:

    Locomotive Global Media (LGM) is a premier content creation powerhouse, developing, producing, and distributing original scripted television and film content. Founded with a vision to tell compelling stories rooted in India, LGM bridges the gap between local narratives and global audiences. The company boasts several high-calibre projects in various stages of production, financing, and development. A standout project is “Rana Naidu,” the Hindi adaptation of the acclaimed Showtime series “Ray Donovan.” Commissioned by Netflix India, this series stars Rana Daggubati and Venkatesh and premiered worldwide on March 10, 2023. Season Two is currently in production. With a commitment to quality and innovation, LGM continues to elevate the standard of Indian storytelling, making a significant impact on the global entertainment landscape. Website: https://www.locomotiveglobal.com/

    About All3Media International

    All3Media International distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world. The company has been celebrated for producing, marketing and distributing high-quality, ground-breaking and pioneering shows to a global audience, consistently topping the Broadcast and Televisual annual Indies Surveys and receiving the Queen’s Award for Enterprise in recognition of its growth – twice. Its catalogue contains over 30,000 hours of content across all genres.

    As well as one of the top-selling drama series MIDSOMER MURDERS, All3Media International’s quality scripted content includes FLEABAG, ALL CREATURES GREAT AND SMALL, IT’S A SIN, TRIGGER POINT, THE TOURIST, MYSTERY ROAD, VAN DER VALK and THE ENGLISH. Its non-scripted content slate includes premium factual documentaries such as WHO IS GHISLAINE MAXWELL? and FEVER PITCH: THE RISE OF THE PREMIER LEAGUE as well as various factual entertainment titles including ESCAPE TO THE CHATEAU, GREAT BRITISH MENU and FOUR IN A BED. The company also represents brands featuring some of television’s most beloved names including Monty Don, Alan Titchmarsh, Gordon Ramsay, Mary Beard and Grayson Perry. All3Media International’s celebrated formats include THE TRAITORS, GOGGLEBOX, UNDERCOVER BOSS, THIS IS YOUR LIFE, LINGO, THE DOG HOUSE and RACE ACROSS THE WORLD, and it also represents an extensive list of successful scripted formats including LIAR, BLOOD, CHEAT and QUEER AS FOLK.

    About Two Brothers Pictures: 

    Two Brothers Pictures was set up by Golden Globe and Emmy award winning writers and producers Harry and Jack Williams in 2014. Producing quality scripted television in the UK and internationally, Two Brothers Pictures is one of the most exciting and successful production companies in the UK. The London based independent, which joined the All3Media family in February 2017, has produced some of TVs best loved shows including Phoebe Waller-Bridge’s multi-award-winning, modern cult classic, Fleabag (for BBC and Amazon), much talked about drama Liar (ITV), the hugely successful Baptiste (BBC), critically acclaimed Boat Story (BBC & Amazon) and two series of smash hit The Tourist starring Jamie Dornan and Danielle Macdonald (BBC, HBO Max, Stan and Netflix).  

  • Prime Video and MGM International Launch MGM+ on Prime Video Channels.

    Prime Video and MGM International Launch MGM+ on Prime Video Channels.

    MGM+

    MGM+ turns into the 23rd Channel to launch on Prime Video in India. A premium streaming service, MGM+ affords an expansive line-up of critically acclaimed collection, blockbuster films, and evergreen classics, accessible as an add-on subscription, solely on Prime Video Channels, for ₹599 per 12 months

    With Prime Video Channels, a part of Amazon’s video leisure market, clients get friction-free and handy entry to a variety of premium content material accessible at a single vacation spot—Prime Video, by way of add-on subscriptions

    MUMBAI—April 30, 2024— Prime Video, India’s most beloved leisure vacation spot, has launched MGM+ on Prime Video Channels. MGM+ affords an intensive and enthralling choice of leisure together with critically acclaimed and fashionable collection, blockbuster films and timeless classics primarily from the enduring Hollywood studio, MGM. Prime members should buy an annual add-on subscription to MGM+ at a particular value of ₹599 per 12 months.

    MGM+ Launch

    With an add-on subscription to MGM+ on Prime Video Channels, Prime members can get pleasure from an enormous slate of multi-genre content material choices together with basic and cult-favourite films like Legally Blonde, Hercules, The Prodigy, The Silence of the Lambs, The Girl with the Dragon Tattoo, Robocop, The Vow, Child’s Play, Death Wish, and extra, together with much-loved collection like Stargate SG-1, Stargate Atlantis, Teen Wolf, Get Shorty, amongst others. 

    “We’re thrilled to launch MGM+ as a Channel for our clients in India, providing an intensive library of blockbuster, much-loved, and premium content material at a single vacation spot – Prime Video. Since launch, our goal with Prime Video Channels has been to supply our clients with elevated selection, improved accessibility and higher comfort of watching their favorite content material all inside a single app,” said Vivek Srivastava, Head – Prime Video Channels, Prime Video, India. “In a brief span of time, Prime Video Channels has supplied elevated attain to each native and international streamers to develop their footprint in India, permitting them to attach with an enormous and numerous viewers throughout the nation. We are sure that with its huge library of iconic films and collection, MGM+ will entertain and delight Indian clients.”

    MGM+ by Prime Video & MGM

    “We’re excited to companion with Prime Video India to ship distinctive leisure to Indian audiences by way of MGM+” remarked Michael Katzer, head of MGM+ International. “The streaming service brings an enormous vary of premium high quality, profitable films, much-loved collection in addition to ageless classics, spanning a number of genres together with sci-fi, suspense, action-thriller, romance, and way more. The growth of MGM+ in India additional cements Amazon’s dedication to put money into and develop the MGM+ channel internationally, whereas enhancing the content material providing accessible to subscribers.”

    Prime members in India can subscribe to MGM+ by way of Prime Video Channels at a value of ₹599 per 12 months.

    Prime Video Channels advantages for Prime members embody:

    • No trouble login & billing: Customers do not need to juggle between a number of usernames, passwords and billing due dates. With Prime Video Channels, all premium content material subscriptions are managed inside a single vacation spot – Prime Video apps and web site.
    • More time watching, much less time deciding: Customers don’t must spend time toggling between their favorite companies to find what’s new and fashionable. With Prime Video Channels they’ll browse in a single place, search throughout all their premium subscription and get customized suggestions. All of this with out ever having to depart the Prime Video app or web site.
    • Enjoy your favorite options, regardless of which service: Customers can get pleasure from IMDb’s X-Ray characteristic and a single consolidated watch checklist and obtain library for offline viewing. Subscribers can even handle knowledge consumption and way more throughout all their premium channel subscriptions.
    • More Choice: With Prime Video Channels, Prime members can entry hundreds of extra titles throughout 20+ OTT channels, together with MGM+.

           xxx

    ABOUT MGM+ INTERNATIONAL:

    MGM+ International offers a curated lineup of premium first-run authentic collection in addition to legacy hit collection and basic blockbuster films. The worldwide streaming service is at present accessible in 31 nations throughout Europe, Latin America, Asia-Pacific, and Canada – providing a various catalog of latest launch and basic movie and TV collection to our viewers world wide. From fashionable TV collection Stargate SG-1, Stargate Atlantis, Teen Wolf to blockbuster film franchises Child’s Play, Pink Panther, and Legally Blonde.

    ABOUT MGM+ U.S.

    MGM+, an Amazon firm, is a premium linear channel and streaming service delivering a broad line-up of unique authentic collection and docuseries, the most recent film releases, and basic movie franchises—all accessible within the U.S. on TV, on-demand, on-line, and throughout units. MGM+ is a vacation spot for premium content material, with authentic collection together with sci-fi horror collection FROM; Emmy-winning collection Godfather of Harlem; the Western journey Billy the Kid, the anticipated new collection Hotel Cocaine and Emperor of Ocean Park, the restricted collection A Spy Among Friends, and cinematic dramatic collection Rogue Heroes, War of the Worlds, and Beacon 23. The community can also be the house of acclaimed docuseries, together with the critically acclaimed In Restless Dreams: The Music of Paul Simon, Emmy-nominated Laurel Canyon, My Life as a Rolling Stone, and NFL Icons. Premium films are additionally accessible, together with Top Gun: Maverick, Beekeeper, Boys within the Boat, American Fiction and Mean Girls 2.

    MGM+ is accessible within the U.S. by way of cable, telco, satellite tv for pc, digital distribution channels and the MGM+ app. For extra details about the present MGM+ line-up, go to www.mgmplus.com or observe us on X, Instagram, Facebook, TikTok, and YouTube.

    ABOUT PRIME VIDEO

    Prime Video is a premium streaming service that provides Prime members a group of award-winning Amazon Originals, hundreds of films and TV exhibits—all with the benefit of discovering what they love to look at in a single place.

    Prime Video is simply one of many many advantages of a Prime membership, accessible for simply ₹1499/ 12 months.  Amazon Prime is designed to make your life higher each single day because it offers the perfect of procuring, financial savings, and leisure in a single single membership. In India, members get Free Same-day/1-day  supply on eligible gadgets, entry to unique offers, early entry to procuring occasions, unique entry to our international procuring occasion Prime Day; and limitless entry to award-winning films & TV exhibits with Prime Video, limitless entry to greater than 100 million songs, ad-free and thousands and thousands of podcast episodes with Amazon Music, a free rotating choice of greater than 3,000 books, magazines and comics with Prime Reading, entry to month-to-month free-in recreation and advantages with Prime Gaming. Prime members can even earn limitless 5% cashback on all purchases on Amazon.in utilizing the Amazon Pay ICICI Bank bank card i.e., Co-Branded Credit Card (CBCC) as in comparison with 3% for patrons with out Prime membership. Go to www.amazon.in/prime  to study extra about Prime.

    • Included with Prime Video: Thousands of acclaimed TV exhibits and films throughout languages and geographies, together with Indian movies resembling ShershaahSoorarai PottruSardar UdhamBawaalGehraiyaanJai Bhim, JalsaShakuntala DeviSherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, MalikPippa and #HOME, together with Indian-produced Amazon Original collection like Indian Police ForceFarzi, The Family Man, Mirzapur, Dhootha, Jubilee, Dahaad, Made in Heaven, Panchayat, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries, Suzhal – The Vortex, Sweet Kaaram Coffee, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum TakAP Dhillon: First of a KindRainbow Rishta, Wedding.con, Mission Start Ab and Amazon Original films like Maja MaAmmu, Mast Mein Rehne Ka, amongst others. Also included are fashionable international Originals like CitadelThe Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. MaiselThe Wheel of Time and many extra, accessible for limitless streaming as a part of a Prime membership. Prime Video contains content material throughout Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
    • Prime Video Mobile Edition: Consumers can even get pleasure from Prime Video’s unique content material library with Prime Video Mobile Edition at ₹599 per 12 months. This single-user, mobile-only annual video plan affords everybody entry to high-quality leisure completely on their cell units. Users can sign-up for this plan through the Prime Video app (on Android) or web site.
    • Instant Access: Prime Members can watch wherever, anytime on the Prime Video app for sensible TVs, cell units, Fire TV, Fire TV stick, Fire tablets, Apple TV, and a number of gaming units. Prime Video can also be accessible to shoppers by way of Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can obtain episodes on their cell units and tablets and watch wherever offline at no extra value.
    • Enhanced experiences: Make probably the most of each viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content material. Go behind the scenes of your favorite films and TV exhibits with unique X-Ray entry, powered by IMDb. Save it for later with choose cell downloads for offline viewing.
    • Video Entertainment Marketplace: In addition to a Prime Video subscription, clients can even buy add-on subscriptions to different streaming companies, in addition to, get rental entry to films on Prime Video.
      • Prime Video Channels: Prime Video Channels affords friction-free and handy entry to a variety of premium content material from a number of video streaming companies all accessible at a single vacation spot – Prime Video web site and apps. Prime Members can purchase add-on subscriptions and get pleasure from a hassle-free leisure expertise, simplified discovery, frictionless funds, and extra.
      • Rent: Consumers can get pleasure from much more films from new releases to basic favourites, accessible to lease – no Prime membership required. View titles accessible by visiting primevideo.com/store. The rental vacation spot might be accessed through the STORE tab on primevideo.com and the Prime Video app on Android sensible telephones, smart-TVs, related STBs, and Fire TV stick.
  • Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    twenty ninth April, 2024; Mumbai, India: Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, be part of as Jury Chair for Diversity, Equality and Inclusion class, Out of Home and Ambient class, and Design Category respectively, at The Abby Awards 2024 powered by One Show.

    Abby Awards 2024 Jury 1

    Pallavi Chakravarti, Founder and CCO of Fundamental has been appointed Jury Chair of Abby Awards 2024 powered by One Show within the Diversity, Equality and Inclusion class. 

    In the artistic enterprise for twenty years now, Pallavi went impartial in 2023. Her company Fundamental has created work for Airtel, Adidas, WhatsApp, Facebook, Parle Products, Marico and extra, all in underneath a 12 months. In her earlier stints throughout Saatchi, Grey, JWT, Taproot Dentsu and DDB Mudra, she has labored on Instagram, McDonald’s, Pepsi, Uber, J&J, Unilever, P&G and native giants like Times of India, ITC and Star Sports.

    Pallavi featured among the many 200 most-awarded ECDs in 2021 in The Drum World Creative Rankings and nearer house, within the 2022 version of Wonder Women 100 by Indian Television Dot Com, an inventory celebrating leaders in artistic arts.

    From reveals like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius and The Abbys to effectiveness awards like Effies and Appies, her work has been recognised in every single place. With a whole bunch of metals to her credit score, Pallavi was additionally the recipient of the Best Ad Screenplay plaque on the prestigious 2015 Dadasaheb Phalke Film Festival.

    Pallavi has served on many juries through the years – at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards, Kyoorius Awards and the Abbys, throughout classes like Film, Outdoor, Direct, Radio and Integrated Advertising.

    She additionally mentors younger expertise via numerous trade initiatives. Psychology, theatre and music make her tick, each on the job and off it. 

    Abby Awards 2024 Jury 2

    Raj Kamble, Founder & CCO of Famous Innovations has been appointed Jury Chair of Abby Awards 2024 powered by One Show within the Out of Home and Ambient class.

    Raj Kamble is a gold-medallist in design and artwork from Sir JJ School of Arts. His 25-year profession has taken him from Lowe India to Lowe London, Lowe New York, BBDO New York and again to Mumbai as Managing Partner, BBH India. During this time, his work for manufacturers like Stella Artois, Unilever, Nestle, P&G, Saab, Diageo, Vaseline, Burger King and Google has achieved each important acclaim and enterprise outcomes.

    One of probably the most awarded and globally acknowledged Indians in promoting, Raj has over 150 awards to his title together with a number of Cannes and One Show gold’s.

    In 2013, he based an impartial artistic company – Famous Innovations. Today, Famous is a 200+ folks company throughout Mumbai, Bangalore and Delhi, and holds the title of nine-time winner of South Asia Independent Agency of the Year in a row, as effectively as Digital Agency of the Year, Design Agency of the Year and Green Agency of the Year.

    Raj is a frequent lecturer at institutes such as the Kellogg Institute of Management and Columbia University. He is the Director of Miami Ad School in India. He is a part of a suppose tank with the Government to make India WiFi-friendly.

    He performs a distinguished function in shaping the way forward for schooling in India as a part of the Board of Governors at Indian Institute of Management, Kozhikode, Board of Governors at MIT-Pune and Academic Advisory Board at National Institute of Design

    Abby Awards 2024 Jury 3

    Mayuri Nikumbh, Head of Design at Conran Design has been appointed Jury Chair of Abby Awards 2024 powered by One Show within the Design Category.

    With a powerful perception within the energy of design to convey genuine tales that assist rework companies as effectively as affect shopper conduct, Mayuri has led award-winning tasks and contributed to the success of each startups as effectively as effectively established manufacturers.

    An alum of IIT Bombay and with a profession spanning over twenty years, she at the moment leads the artistic imaginative and prescient for Conran Design Mumbai which she helped set up in the course of the worldwide pandemic. Within three years of its inception, Mayuri has helped win notable companies and awards together with Campaign Agency of the Year, Transform Asia and IDA Awards.

    Mayuri has been voted as one in all India’s 40 underneath Forty go-getters within the artistic discipline by Impact journal. She has additionally represented India on the Asia-wide collaborative mission ‘Colours of Asia’- that culminated in a novel exhibition on the Hong Kong Design Institute which went on to win the Design for Asia Award.

    Amidst quite a few different representations as a number one voice for design, Mayuri has been on the jury panel for Spikes Asia awards, Kyoorius Design Awards as effectively as all main native festivals. She may also be at Cannes this 12 months as part of the Design Lions jury.

    Mayuri strongly endorses the apply of working in direction of the candy spot of shopper and shoppers’ problem-solving wants. She believes good designers make good residents that allow a significant lifestyle.  

    The Abby Awards shall be held on the twenty ninth, thirtieth, and thirty first of May throughout Goafest 2024.

    For extra particulars on The Abby Awards, go to https://abbyawards.com/

    About The Advertising Club

    The Advertising Club, included within the 12 months 1954, is arguably the largest Advertising Club of its sort on the earth. And in response to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising corporations, promoting businesses and allied skilled our bodies.

    The Advertising Club’s constitution is to assist elevate the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that via awards, seminars, coaching workshops and conferences. Some of the foremost awards of Advertising Club embrace:  Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards in addition to having different fashionable programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster. 

  • List Of Startups In Which CSK’s Former Captain MS Dhoni Has Invested : From Drone to Finance

    Mahendra Singh Dhoni’s legacy extends far beyond his cricketing triumphs, encompassing a dynamic entrepreneurial journey marked by strategic investments and bold ventures. Embracing new challenges with the same determination that defined his cricketing career, Dhoni has become a prominent figure in the business world as well. His passion for business and sports has made him invest in startups and companies who’ve excelled throughout their journey. Some of the prominent companies Dhoni has invested into are Garuda Aerospace, Tagda Raho and Cars24. List of companies invested are:-

    CSK’s MS Dhoni Ventures

    Garuda Aerospace- Dhoni’s investment in the drone technology startup Garuda Aerospace, reflects his progressive attitude towards disruptive innovation. By supporting Garuda Aerospace, Dhoni is endorsing the company’s mission to transform crucial sectors such as Precision Agriculture Technology and Industry 4.0. Garuda Aerospace operates as an asset-light, recession-resistant entity that is neutral towards various technologies. It aims to replace manual labor in agriculture through drone technology, focusing on the design, construction, and customization of Unmanned Aerial Vehicles (UAVs). Offering a diverse range of 30 drone models and 50 services, the company has reached a valuation of 250 million. Notably, the Kisan Drone advertisement campaign featuring MS Dhoni resulted in 1000 drone sales, Garuda Aerospace largely contributed in the Namo Droni didi initiative by training over 500 rural woman. One of its standout products, the photography drone named Droni Drone, is a tribute to MS Dhoni aligning with his qualities

    Tagda Raho– M S Dhoni has partnered with Tagda Raho to promote a healthier India. Tagda Raho is a fitness program that combines traditional Indian equipment with modern training methods. The deal aimed to make a difference in the fitness industry by initiating a movement for a fitter India through shared values.

    Cars24– Dhoni’s investment in Cars24, a tech-enabled used car company based in Gurugram, reflects his support for innovation in the automotive industry. As part of this partnership, Dhoni owns equity in CARS24 and is its brand ambassador. Cars24 focuses on simplifying the process of buying and selling pre-owned cars in India.

    Khatabook– Recognizing the importance of digital solutions for micro, small, and medium enterprises (MSMEs), Dhoni has invested in Khatabook, a business management app. Khatabook enables micro, small and medium merchants to track business transactions safely and securely.

    7InkBrews– Former Indian cricket captain Mahendra Singh Dhoni has invested in this D2C food and beverage company and also signed up as it’s brand ambassador. 7Ink Brews has a product line of alcoholic and non-alcoholic beverages and artisanal chocolate.

    CSK MS Dhoni Investments

    With his diverse investments spanning industries such as fitness, technology, automotive, digital solutions, and food and beverage, Dhoni has established himself as not only a cricketing icon but also a savvy entrepreneur. His post-retirement endeavors showcases his commitment to exploring new opportunities and making a lasting impact beyond the cricket field.

  • QYOU Media India collaborates with Toonz Media to launch Q Toonz, a premium animation FAST channel

    QYOU Media India collaborates with Toonz Media to launch Q Toonz, a premium animation FAST channel

    ~ Q Toonz offers an immersive animated viewing experience that transcends age ~

    28th March 2024; Mumbai, India:

    In an endeavor to revolutionize the world of animation entertainment, QYOU Media India collaborates with Toonz Media, a renowned global animation creator, producer, and distributor to announce the launch of Q Toonz, a FAST animation channel. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel will emerge as the ultimate destination for premium animation entertainment.

    QYOU Media India Partnership

    With a core messaging of ‘Unrivalled Animation, Timeless Entertainment’, Q Toonz boasts a content slate of over 2500 hours of high-quality, multi-genre animated shows and films. Designed to captivate not only children but also young adults, Q Toonz ensures a comprehensive and engaging viewing experience for families. From action-packed adventures to heart-warming tales, and whimsical comedies to gripping dramas, Q Toonz curates the best of animated content with high entertainment value. The channel offers nostalgia inducing classics such as The Raccoons, Wolverine and the X-Men, along with the latest animated sensations like GummyBear Show: GummyBear and Friends, Cat and Keet, Zoonicorn, Baby Einstein Classics and Sea Explorers, Pinocchio and Friends.

    Speaking on the launch of Q Toonz, Krishna Menon, COO, QYOU Media India said, “Our endeavor at QYOU Media India, has always been to expand the network’s portfolio, thus leading us to collaborate with Toonz Media. The launch of Q Toonz marks a significant stride for us in the Connected TV space. The introduction of our premium animation channel not only aligns with the thriving growth of the FAST category but also strategically strengthens our position as innovators in content curation. We are dedicated to delivering an immersive viewing experience tailored for audiences of all ages.”

    QYOU Media India & Toonz Media Group

    Speaking on the partnership, P Jayakumar, Chief Executive Officer of Toonz Media Group said, “We are excited to partner with QYOU to launch this FAST Channel in India which will be powered by 100% Toonz managed content. By leveraging their reach into various platforms, we are now in an even better position to offer high quality Toonz kids content to viewers in India to start with.”

    Q Toonz stands as a testament to QYOU Media India’s commitment to recognizing the immense potential of animated entertainment. This collaboration with Toonz Media aims to create a channel that transcends age barriers, offering an immersive journey into a world of endless imagination, creativity, and excitement.

    Toonz Media has also partnered with Warner Bros Discovery, Peacock, Media Corp., SVT, Sky Kids, TIM Vision, RTVE Clan TV, TV Azteca, Amazon, Netflix, Viacom18, Disney, and Marvel.

    ***

    About QYOU Media India:

    QYOU Media operates in India and the United States producing and distributing content created by social media and digital content stars and creators. In India, via our flagship brand, Q TV, and on connected TV, The Q Kahaniyan, Q GameX, Sadhguru TV, Bollywood Hungama, and Q Toonz we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT, mobile phones, smart TV’s and app-based platforms. Our India-based influencer marketing division, Chtrbox, is among India’s leading influencer marketing platforms connecting brands and social media influencers. In the United States, we create and manage influencer marketing campaigns for major film studios, game publishers and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com and www.theq.tv

    About Q Play+:

    Q Play+ is QYOU Media India’s free-to-watch ad-supported video streaming app that showcases multigenre content 24×7 across popular digital creators on the network’s six channels – Q TV, The Q Kahaniyan, Q GameX, Sadhguru TV, Bollywood Hungama, and Q Toonz. With Q Play+, unique, fresh, relatable, and exciting content is found under one destination, the streaming platform plans to go beyond long and short-form video content by adding newer entertainment formats shortly. Q Play+ can be simply downloaded on your devices without any registration hassle. It is available on Google Playstore and myriad no. of devices viz. smartphones and 130+ leading smart TV brands in India.

    About Toonz Media Group:

    Toonz is a 360-degree media powerhouse with over two decades of unparalleled experience and one of the world’s most active animation production studios (over 10,000 minutes of 2D and CGI kids and family content per year). Toonz has to its credit several animations and live-action series, as well as feature films including Wolverine and The X-men with Marvel, Speed Racer Next Generation with Lionsgate, Mostly Ghostly with Universal, Gummy Bear and Friends, and more. Toonz has also ventured into emerging technologies like AR, VR, XR and Gaming.

  • The Advertising Club campaign elevates ABBY Awards powered by One Show 2024 prominence in the industry

    The Advertising Club campaign elevates ABBY Awards powered by One Show 2024 prominence in the industry

    March 08, 2024; Mumbai, India:

    ABBY AWARDS< One Show 2024

    In a persistent endeavor to raise prominence in the South Asian and the international promoting industry, The Advertising Club (TAC) has unveiled a campaign for the upcoming ABBY Awards powered by One Show 2024. Positioning as the unequivocal benchmark of excellence in the promoting industry, the campaign highlights the collective spirit of the industry, encouraging professionals to unite and contribute to shaping the way forward for the industry collectively.

    The ABBY Awards stands out as the sole inventive award present in India administered by the industry and endorsed by certainly one of the finest in the world, The One Show. The laurels achieved at the ABBY Awards powered by One Show 2024 maintain vital weight, with successful works additionally triumphing at prestigious international platforms equivalent to Cannes Lions, The One Show, and D&AD. The esteemed jury panel contains the crème de la crème of the international inventive fraternity, making certain a rigorous and neutral choice course of, additional endorsed by The One Show.

    Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, ABBY Awards powered by One Show 2024 and Managing Committee Member, The Advertising Club, stated, “At The Advertising Club, we’re dedicated to bringing ahead and honoring the masterpieces and the masterminds. The ABBY Awards powered by One Show 2024 function a testomony to the extraordinary work that our industry creates and its potential to form the future. With this campaign, we invite the industry to come back ahead, submit their finest work, and collectively elevate the collective creativity to unparalleled international heights.”

    Alok Lall, Executive Director, McCann Worldgroup India, additional added, “We imagine in celebrating not simply the current achievements but additionally the future that we’re collectively constructing for our industry. The ABBY Awards powered by One Show 2024 function a beacon for the creativity that defines our industry’s trajectory.”

    The Advertising Club invitations all industry stakeholders to actively take part in this celebration of creativity, innovation, and the relentless pursuit of excellence. Scheduled to happen on twenty ninth, thirtieth, and thirty first May 2024 throughout Goafest at Grand Hyatt, Bambolim in Goa, the ABBY Awards powered by One Show 2024 will signify the South Asia area that features India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.

    Entries are actually open for ABBY Awards powered by One Show 2024.

    To know extra – https://theadvertisingclub.net/award-categories/abby-2024/

    ***

    About The Advertising Club

    The Advertising Club, included in the 12 months 1954, is arguably the largest Advertising Club of its sort in the world. And in response to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising and marketing firms, promoting companies and allied skilled our bodies. The Advertising Club’s constitution is to assist increase the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that via awards, seminars, coaching workshops and conferences. Some of the main awards of Advertising Club embrace:  Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards in addition to having different widespread programmes equivalent to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster.  It publishes a Club journal SOLUS and hosts a complete web site, www.theadvertisingclub.net.

  • ABBY Awards Powered by One Show Adds New Categories in 2024

    ABBY Awards Powered by One Show Adds New Categories in 2024

    ABBY One Awards

    March 14, 2024; Mumbai, India: ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world.

    Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals.

    Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.

    Abby Awards

    With the growth in Health and Wellness communication, a new vertical called Health has been added this year with sub-categories like OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company in this vertical.

    Red Abby has introduced Sustainable Development and Meaningful Practices to cover Climate Action, and Responsible Consumption.

    Green Abby which covers planet conservation has added Life on Land to cover protection of forests and prevention of ecological destruction.

    Commenting on the new categories, Ajay Kakar, Chairman of the ABBY Awards powered by One Show 2024,said, “The world around us is changing by the day, and the Abby awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like Digital, Mobile and Technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”

    Dheeraj Sinha, Co-chair of ABBY Awards powered by One Show 2024, said “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in Forest Conservation , Sustainable Development and Meaningful Practices.”

    Abby Awards entriea

    Entries are now open for ABBYs One Show Awards 2024.

    To know more – https://theadvertisingclub.net/award-categories/abby-2024/

    ***

    About The Advertising Club

    The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include:  Creative & Media Abby at  Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster.  It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.

  • Unlocking India’s Deep Tech Potential: Garuda Aerospace India Co-Founder, Rithika Agnishwar in High-Level Dialogue with Union Finance Minister Nirmala Sitharaman

    Unlocking India’s Deep Tech Potential: Garuda Aerospace India Co-Founder, Rithika Agnishwar in High-Level Dialogue with Union Finance Minister Nirmala Sitharaman

    13 March 2024; National, Garuda Aerospace, was happy to be a part of a High-Level Dialogue with Union Finance Minister, Smt. Nirmala Sitharaman on ‘Unlock India’s Deep Tech Ecosystem’. Rithika Agnishwar, Co-founder and CIO of Garuda Aerospace engaged in dialogue centred on unlocking India’s potential in deep know-how via leveraging digital public infrastructure, fostering inclusive development, and contributing to Atmanirbhar Bharat objectives. Rithika highlighted Garuda Aerospace’s impactful developments in deep tech analysis, emphasizing the corporate’s dedication to innovation and technological development in India with the Union Finance Minister.

    Garuda Aerospace India Co-Founder Speak

    “I’m profoundly grateful for the chance to interact in an insightful spherical desk dialogue led by the Honorable Union Finance Minister Smt. Nirmala Sitharaman. Commending the federal government’s progressive initiatives, notably the Namo Drone Didi scheme, is a testomony to our collective dedication to empowering girls in the tech sector. Through Garuda Aerospace’s contribution of over 500 drones and coaching for 500 rural girls entrepreneurs, we not solely drive technological innovation but additionally actively foster an atmosphere the place girls excel in know-how. This expertise has been transformative, highlighting the potential for unlocking India’s deep tech panorama. I consider that collaborative efforts will propel us towards important progress and innovation, shaping the way forward for know-how in our nation.”- Rithika Agnishwar, Co-Founder, Garuda Aerospace

    About Garuda Aerospace India

    Garuda Aerospace is India’s main Drone tech startup centered on disrupting two main multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, agnostic, and focuses on eliminating laborers in the agricultural subject with drones specializing in designing, constructing, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a staff of 5, Garuda has scaled to 200+ member staff having the most important drone fleet in India with over 400 drones and 500 pilots working in 84 cities. Garuda Aerospace manufactures 30 forms of drones and provides 50 forms of providers. Having served over 750 shoppers together with TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for numerous initiatives, the corporate just lately partnered with international giants comparable to Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra the place 100 drones had been flagged off concurrently throughout 100 villages in India. Garuda Aerospace is the primary drone firm to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to affect 1 billion lives positively utilizing reasonably priced precision Drone Technology. Mahendra Singh Dhoni has invested in the corporate and is the Brand Ambassador.

  • IMAX BookMyShow Announce New Digital Collaboration for Premium Entertainment Seekers in India

    IMAX BookMyShow Announce New Digital Collaboration for Premium Entertainment Seekers in India

    IMAX may have increased visibility and discoverability on BookMyShow, making certain an unparalleled on-line ticketing expertise for moviegoers

    BookMyShow, IMAX

    March 11, 2024 – IMAX Corporation (NYSE: IMAX) and BookMyShow, India’s main leisure vacation spot as we speak introduced a brand new partnership designed to revolutionise the best way audiences uncover and interact with premium leisure experiences on-line. Under the settlement, IMAX and BookMyShow will collaborate on options throughout the leisure platform to boost the consumer expertise and ease of discovery for moviegoers looking for The IMAX Experience®.

    IMAX BookMyShow Shows

    IMAX may have increased visibility and discoverability on BookMyShow, and the platform will spotlight IMAX releases by focused advertising efforts, starting with the extremely anticipated movie Dune: Part Two. BookMyShow customers can even discover a devoted web page about The IMAX Experience, together with a listing of present IMAX movies and places and in their cities, upcoming releases and extra. This new partnership will present audiences with seamless entry to the newest Indian movies and Hollywood releases, and can guarantee a streamlined and hassle-free expertise for moviegoers in India. This initiative is off to a powerful begin with IMAX tickets making up 31% of the entire Dune: Part Two tickets bought on BookMyShow, demonstrating a powerful demand for immersive cinematic experiences.

    “Moviegoers in India proceed to indicate a powerful choice for IMAX, with the Company delivering its greatest yr ever on the Indian field workplace in 2023,” stated Preetham Daniel, VP, Theatre Development, IMAX Corporation. “This partnership is designed to raise the methods our followers join with IMAX, and we sit up for exploring new revolutionary initiatives to make sure it’s a premium cinema expertise from starting to finish.”

    IMAX BookMyShow Partnership

    Commenting on the partnership, Samradha Tibrewala, Head – Partnerships & Revenue, BookMyShow stated, “Watching films in theatres is a cultural phenomenon deeply rooted in the hearts of thousands and thousands throughout India, and over the previous few years, we’ve got witnessed vital progress in transactions in addition to viewers curiosity in premium cinematic experiences. We have been actively working with trade companions to create home windows of alternative for increased visibility and discoverability of their choices on our platform, thereby creating a simple and seamless film reserving expertise for varied client cohorts a part of the BookMyShow universe. Our partnership with IMAX furthers these efforts and enhances the general moviegoing expertise for our customers as we proceed to ship an unparalleled leisure expertise at each step of their film watching journey.”

    Over the previous few years, there was an evolution in the tastes and preferences of the Indian viewers in the out-of-home leisure realm. According to BookMyShow’s just lately launched ‘The CineFiles’ client survey report, the incorporation of cutting-edge applied sciences and immersive cinematic experiences has additional heightened the magic of the large display. Advanced sound methods, state-of-the-art visible results and larger-than-life screens proceed to move audiences into charming worlds. This has additional translated into the survey, with 74% respondents opting to look at a film in the theatre for the immersive bigger display and excessive audio high quality expertise. 40% respondents nearly all the time decide for premium screens, displaying asignificant rise in viewers curiosity for the premium movie-watching expertise.

    2023 was the very best grossing yr ever for IMAX on the Indian field workplace and the Company delivered over $1 billion on the international field workplace for solely the third time in its historical past. Local Indian content material carried out extraordinarily properly, with releases like Jawan and Pathaan serving to topple earlier field workplace information set in 2022. In 2024, IMAX will proceed to debut extra awe-inspiring Hollywood blockbusters and native releases in India, together with the extremely anticipated movie Dune: Part Two, which launched in IMAX places throughout the nation on March 1.

    Experience Dune: Part Two in IMAX – tickets at the moment are on sale now on BookMyShow.

    About IMAX Corporation

    IMAX, an innovator in leisure expertise, combines proprietary software program, structure, and gear to create experiences that take you past the sting of your seat to a world you have by no means imagined. Top filmmakers and studios are using IMAX methods to attach with audiences in extraordinary methods, making IMAX’s community among the many most necessary and profitable theatrical distribution platforms for main occasion movies across the globe.

    IMAX is headquartered in New York, Toronto, and Los Angeles, with extra places of work in London, Dublin, Tokyo, and Shanghai. As of December 31, 2023, there have been 1,772 IMAX methods (1,693 business multiplexes, 12 business locations, 67 institutional) working in 90 international locations and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, commerce on the Hong Kong Stock Exchange below the inventory code “1970”.

    IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, DMR®, Filmed For IMAX®, IMAX LIVE™, and IMAX Enhanced® are logos and commerce names of IMAX Corporation or its subsidiaries which can be registered or in any other case protected below legal guidelines of varied jurisdictions. For extra data, go to www.imax.com. You might also join with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax), X (www.twitter.com/imax), and YouTube (www.youtube.com/imaxmovies).

    About BookMyShow:

    Launched in 2007, BookMyShow, owned and operated by Bigtree Entertainment Pvt. Ltd. (based in 1999), is India’s main leisure vacation spot with international operations and the one-stop store for each leisure want. The agency is current in over 700 cities and cities in India and works with companions throughout the trade to supply unmatched leisure experiences to thousands and thousands of shoppers. Over the years, the corporate has advanced from a purely on-line ticketing platform for films throughout 7,000 plus screens, to end-to-end administration of reside leisure occasions together with music concert events, reside performances, theatricals, sports activities and extra, all completed at par with international requirements. Some of the important thing properties that BookMyShow Live, the reside leisure experiential division of BookMyShow, has delivered to its markets over the previous few years embrace Lollapalooza India, Backstreet Boys’ DNA World Tour, Post Malone’s debut India present on the Feeding India live performance, U2’s The Joshua Tree Tour, NBA’s debut video games in India, Disney’s Aladdin, Cirque du Soleil BAZZAR as additionally worldwide artists corresponding to Coldplay, Ed Sheeran, Justin Bieber to call a couple of. 

    BookMyShow is invested in offering one of the best consumer expertise, whether or not on-ground or on-line and to that impact, launched BookMyShow Stream, India’s largest home-grown transactional video-on-demand (TVOD) platform internet hosting award-winning and critically acclaimed content material from world wide, complementing its cinemas enterprise. BookMyShow additionally homes India’s most intensive natural opinions and scores engine for films and has pushed expertise improvements, such because the m-ticket and Movie Mode, impacting tens of thousands and thousands of customers and the trade at massive. With continued assist from marquee traders like TPG Growth, Stripes Group, Elevation Capital (previously SAIF Partners), Accel and Network18, BookMyShow has continuously demonstrated class management, rising past India with operations in Singapore, Indonesia, Malaysia, UAE and Sri Lanka. BookMyShow can be dedicated to society at massive, by the use of its charity initiative BookASmile, which helps particular causes to counterpoint the lives of the much less lucky throughout India by entertainment-led experiences.

  • ‘Transmedia Storytelling: Blurring Boundaries Across Films and Books’ at FICCI FRAMES 2024 with Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions

    Inputs from a panel dialogue at FICCI FRAMES 2024 with Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions

    Theme: Transmedia Storytelling: Blurring Boundaries Across Films and Books

    Context: The panelists delved into the evolving panorama of transmedia storytelling, the place narratives seamlessly traverse completely different mediums to create a wealthy and immersive expertise for audiences. The dialogue was explored round profitable case research, analyzing how storytelling strategies and plotlines could be intricately woven throughout movies, books, and gaming platforms to interact audiences on a number of ranges

    FICCI Frames 2024 seminar

    Speaking on the panel, Siddharth Kumar Tewary, Founder and Chief Creative Director, Swastik Productions mentioned, “Deciding to inform the Mahabharat story is not a one-day affair; it is a journey of over 5 years. I consider we must always respect its timeless essence guiding our fashionable adaptation, as we embark on a profound exploration, embracing the evolving language and sources of our wealthy historical past. We as storytellers meticulously analysis for many years, spanning from academia to historical texts, making certain authenticity. Every medium, whether or not it is TV or OTT, provides distinctive alternatives to resonate with various audiences. There are loads of nice tales and it’s a good time to create a synergy throughout mediums the place we create our personal Bharatverse whereas staying true to our cultural ethos. Be it adapting from ebook to display or harnessing technological developments in internet sequence, readability and authenticity information our each step. Our guideline is to have readability within the message, perceive the characters taking part in essential roles behind the story, and have a deep understanding of the narrative’s soul. In this age of evolving household dynamics, our aim is to encourage core Indian values in a up to date, but genuine method. Each character’s position is pivotal, and every emotion is sacred. We delve into the depths of the textual content, proudly owning its essence, and sculpting it for the display. Through meticulous studying and interpretation, we breathe life into the pages, making certain every adaptation resonates with the spirit of the epic.”