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Category: Marketing & Advertising

Bahrain Tourism and Exhibitions Authority Announces the 8th Edition of Bahrain Food Festival 2024

National, 29^th January 2024 – Bahrain Tourism and Exhibitions Authority (BTEA) launches the much-anticipated 8th Edition of the Bahrain Food Festival, a culinary extravaganza set to captivate palates from February 8th to twenty fourth, 2024. This gastronomic celebration guarantees an unmatched fusion of flavors, creating an irresistible attraction for each locals and vacationers.

In its 8th version, the Bahrain Food Festival goals to raise the culinary expertise, providing a various vary of delectable dishes that commemorate world flavors. Attendees can take pleasure in a gastronomic journey navigating continents, offering a singular alternative to find genuine dishes ready by famend cooks and culinary consultants. From savory to candy, conventional to up to date, the pageant boasts a powerful lineup of meals distributors, guaranteeing a mouthwatering expertise for all. The curated choice of culinary choices is designed to mirror the wealthy range of world delicacies, making Bahrain Food Festival a real gastronomic wonderland. Beyond the culinary delights, the pageant grounds shall be alive with the vibrant power of stay musical performances, participating video games, and a plethora of thrilling actions.

Bahrain Tourism

The internet hosting of the Bahrain Food Festival is an integral half of the Bahrain Tourism and Exhibition Authority’s (BTEA) strategic imaginative and prescient, centered on enriching the tourism sector by means of the implementation of numerous initiatives that collectively purpose to raise Bahrain’s standing as a outstanding vacation spot in the world. The pageant, as one of these initiatives, performs an important position in attracting native and worldwide guests, in the end boosting vibrant tourism ecosystem.

About Bahrain Tourism and Exhibitions Authority (BTEA):

Bahrain Tourism and Exhibitions Authority was established in 2015 beneath the Royal Decree quantity (76) for the yr 2015 issued by His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain.

Bahrain Tourism and Exhibitions Authority (BTEA)’s scope of work consists of all sectors associated to nationwide tourism affairs in the Kingdom: arrange conventions and commerce exhibitions in the Kingdom of Bahrain; appeal to worldwide, regional and native conferences to be hosted in the Kingdom; set up, handle, promote and preserve the Authority’s conventions and exhibitions facilities instantly or by means of specialised firms or companies BTEA establishes solely or in partnership with others for the identical objective; grant licenses for conventions and commerce exhibitions, supervise and assess them.

The Tourism sector goals to draw outstanding worldwide occasions that have interaction massive quantity of vacationers and strengthen the place of Bahrain as an necessary tourism attraction on a regional and worldwide stage. BTEA additionally aspires to spice up the Tourism sector’s contribution in the nationwide financial system, in keeping with the Bahrain Economic imaginative and prescient 2030 and towards attaining the objectives of the Economic Development Board.

February 7, 2024
Experiential agency, White redefines positioning with a new brand visual identity and logo

~ The firm’s refreshed identity symbolizes its method of being ‘Creators of Culture-first Experiences’ ~

31^st January 2024; Mumbai, India:

White, a main impartial brand expertise firm specializing in creating significant brand experiences with highly effective storytelling, pronounces its visual rebranding and reveals a new logo. This strategic transformation marks a vital milestone for the corporate because it embraces a new identity and embarks on a imaginative and prescient to harness the ability of experiences for manufacturers and assist them join with their audiences on a human degree. In addition to this, the company fortifies its core differentiator with an built-in method to amplify the brand’s message utilizing essentially the most impactful medium or mixture of media.

White, with a renewed focus, will proceed to remain on the forefront of the ever-evolving panorama of brand experiences whereas embracing a refreshed imaginative and prescient and brand identity. With an intent to create memorability with a clear aesthetic and a contact of playfulness, the rebranded logo and identity search to convey a ‘up to date longevity’ with a trendy but timeless design, related in the long run. The visual parts of the rebrand mirror the corporate’s dynamic method to shaping brand experiences in an ever-changing world.

White Founder Speak

Speaking on the rebranding, Vishesh Sahni, Founder and CEO, White, stated, “We have undertaken this transformative rebrand journey as a aware, strategic shift. Our affect lies in crafting a few of India’s most charming experiences which we now have largely succeeded in, due to our visceral understanding of ‘tradition’. Whether it’s constructing cultural narratives for manufacturers, tapping into globally related cultural tendencies, and even creating its personal industry-standard tradition, our rebrand is meant to encapsulate this method. In right this moment’s ever-evolving discipline of brand experiences, it solely is smart for us to set new benchmarks and name ourselves ‘Creators of Culture-first Experiences.’”

White company & advertising manufacturers

With practically a decade-long observe file, White has amassed a wealth of over 100 associate manufacturers; and greater than 80 ‘custodians of tradition’, throughout its 3 workplaces in Gurugram, Mumbai, and Bangalore. Solidifying its place as a artistic drive shaping brand experiences, the company is pushed by a deep understanding of human emotion, giving rise to progressive and thought-provoking ideas. Having persistently challenged the norm of experiential advertising in India, White has created intrigue with significant collaborations; compelling installations, wealthy story craft, and tech-driven ideas that foster engagement.

White tasks

Some standout tasks of White embrace the 15^th and 16^th editions of the Blenders Pride Fashion Tour, that includes developed codecs and culture-forward collaborations. In the final quarter alone, the company has acquired numerous noteworthy shoppers and executed distinguished experiences for them. These embrace the worldwide launch of Indian Single Malt Whisky Longitude 77 and the Indian launch of Don Julio tequila; extremely luxurious festive immersions for HNI company of Cartier & Burberry; stirring interventions for Apple and an experiential offsite for Philip Morris India.

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About White:

White is a culture-first expertise firm that makes a speciality of creating immersive and inclusive brand experiences. With a dedication to innovation and a dynamic method to understanding numerous cultures, White crafts distinctive narratives that resonate with audiences worldwide. The firm’s rebranding displays its dedication to staying on the forefront of the {industry} and creating significant connections between manufacturers and their prospects.

February 6, 2024
MS Dhoni Backed Garuda Aerospace launches DRONI, India’s Smartest Personal Drone

~ Named after Mahendra Singh Dhoni, Garuda Aerospaces Droni is the company’s first B2C product ~
~ Foldable, portable and light weight at only 249 gms, with impressive flight time of 60 minutes ~
~ Available globally at an introductory price of Rs. 85,000 exclusively on Amazon ~

February 1, 2024; National: After having cemented market dominance in the Agri Drone Segment with a staggering 55% share, India’s largest drone start-up Garuda Aerospace now launches Droni. Droni is the company’s first product into the consumer photography and cinematography drone sector which has been dominated by the DJI drones for several years. Currently available on Amazon for purchase in India and across the globe, Droni was also launched on the social handles of investor Mahendra Singh Dhoni and Chennai Super Kings.

Garuda Aerospace Droni

“This launch is an exciting one for us. Besides being out first B2C product in the market, it is a product that is cutting-edge, and purposefully designed for convenience and quality. Moreover, it strengthens our partnership with our brand ambassador Mahendra Singh Dhoni and offers consumers an opportunity to own a product that is created in association with him. The product is a game-changing one in the aerial photography and videography market and we are confident that it will empower users to push creative boundaries.” said Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace.

Launched as India’s smartest personal drone, Droni is a compact small-sized foldable quadcopter nano drone weighing under 250 gms which can effortlessly fit into ones pocket. The drone is integrated with 11 intelligent flight modes including intelligent follow-me features, circling, fading, soaring, time-lapse, tail flicking, broad and straight forward shooting, etc. It is also integrated with target management, level 7 wind resistance and has intelligent voice somatosensory control making way for one hand control when required. Its three-axis mechanical stabilized pan tilt ensure perfect stable shots.

Droni boasts of a high-quality 48 MP camera with wide angle lens optical flow positioning and delivers an impressive 60 minutes of flight time, thus elevating the overall user experience Despite being feature rich, Droni is easy to use, and has a seamless user interface.

Priced at a MRP of Rs 1,40,000, Garuda Aerospace’s Droni Drone is available at an introductory price of Rs 85,000, exclusively on Amazon. To support the launch of Droni drone is an integrated marketing campaign including an ad film featuring MS Dhoni .

About Garuda Aerospace

Garuda Aerospace is India’s leading Drone tech startup focused on disrupting two major multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, agnostic, and focuses on eliminating laborers in the agricultural field with drones focusing on designing, building, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a team of 5, Garuda has scaled to 200+ member team having the largest drone fleet in India with over 400 drones and 500 pilots operating in 84 cities. Garuda Aerospace manufactures 30 types of drones and offers 50 types of services. Having served over 750 clients including TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for various projects, the company recently partnered with global giants such as Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra where 100 drones were flagged off simultaneously across 100 villages in India. Garuda Aerospace is the first drone company to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impact 1 billion lives positively using affordable precision Drone Technology. Mahendra Singh Dhoni has invested in the company and is the Brand Ambassador.

For more details about the company, Visit-https: https://www.garudaaerospace.com/

February 3, 2024
Amish Tripathi’s documentary, “Ram Janmabhoomi Temple: The Return of A Splendid Sun” to premiere on 25th January on JioCinema

~Narrated by the legendary writer and diplomat Amish Tripathi, the documentary delves deep into the historical past of Ayodhya and the occasions that led to the consecration of the Ram Mandir. ~

National, 24^th January 2024: JioCinema is all set to premiere the long-lasting documentary Ram Janmabhoomi Temple: The Return of a Splendid Sun on 25^th January. Presented by Dilip Piramal and Amish Tripathi, written by Anirban Bhattacharya and Pranav Chaturvedi, the documentary takes the viewers by the historical past of the sacred land of Ayodhya and the occasions that marked the revolutionary phenomenon.

Ram Janmanhoomi Temple ebook

The trailblazing documentary traverses by the nuances of the occasions unfolded within the unconquerable metropolis that turned the center of the civilization, laced with the purest feeling of the devotion in direction of Maryada Purushottam Ram. Through the eyes of Amish Tripathi, the documentary begins with throwing gentle on the life of Lord Ram and divulges the story of the demolition of the temple within the sixteenth Century. What follows are collection of occasions that seize the conflicts and landmark selections, together with insightful anecdotes from the locals, in addition to from the outstanding personalities from varied fields. This momentous journey continues to dwell within the hearts of hundreds of thousands the world over.

Tune in to JioCinema on 25^th January to expertise the impactful documentary on the development of Ram Temple, titled ‘Ram Janmabhoomi Temple: The Return of A Splendid Sun.’

About JioCinema

Viacom18’s JioCinema, India’s premium digital streaming platform is now rising because the undisputed chief within the realm of sports activities and premium leisure. On sports activities JioCinema is house to the India’s greatest dwell sporting occasion ‘The Indian Premiere League’ and international sporting IPs like FIFA, IPL, LaLiga, amongst others. On leisure, JioCinema, a powerhouse of tales boasts of a sturdy and various repository of riveting originals, digital movie premieres, actuality collection, regional content material, community content material and curated leisure, all obtainable without cost. This together with the lately launched subscription section that may current real-time uninterrupted streaming of premium international titles from throughout main studios like Warner Bros. Discovery, NBCUniversal is ready to set up JioCinema as the final word leisure vacation spot. With ‘new motion pictures each week’, ‘new episodes on a regular basis’, and ‘24×7 continuous non-fiction actuality and dwell sports activities in ultra-HD throughout languages and genres, Jio Cinema is a sport changer within the Indian Entertainment Ecosystem. JioCinema is obtainable for Android, iOS, and for net customers on https://www.jiocinema.com.

February 3, 2024
Lenskart partners with Frodoh World to tap into growing CTV consumption

~Targeted over 550k CTV houses in Ahmedabad~

twenty fourth January, 2024; Mumbai, India:

Fast growing CTV tech firm, Frodoh World broadcasts its partnership with Lenskart for a target-oriented compelling CTV marketing campaign. Driven by Starcom India, the marketing campaign that focused CTV houses in Ahmedabad drove vital curiosity for the model within the area. Frodoh World aimed to unfold model consciousness and attain for Lenskart in prosperous CTV family audiences.

Frodoh World CTV

The marketing campaign efficiently achieved a unprecedented attain of over 550,000 Connected TV households, boasting a powerful video completion charge exceeding 90%. Beyond mere viewership metrics, the marketing campaign’s success was mirrored in Lenskart’s report of a considerable 15% to 18% enhance in retailer walk-ins throughout Ahmedabad, showcasing the marketing campaign’s skill not solely to interact audiences but additionally to drive real-world actions. The marketing campaign featured 4 culturally resonant 20-second video creatives in Gujarati that have been strategically executed on high OTTs, premium exhibits, and regional high exhibits throughout prime time.

Said Anupam Tripathi, General Manager, Marketing, Lenskart, “Our collaboration with Frodoh World for this compelling Connected TV marketing campaign has confirmed to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad haven’t solely elevated model consciousness but additionally translated into a considerable 15-18% enhance in retailer walk-ins. We strategically selected a media combine incorporating conventional TV, Connected TV, and hyperlocalized focusing on, coupled with personalised regional language content material believing {that a} complete strategy is important for marketing campaign success. We look ahead to additional leveraging the ability of modern promoting options in our future campaigns, sustaining our dedication to a diversified media technique.”

Niti Kumar, COO, Starcom India mentioned, “We are proud to have efficiently executed our Connected TV marketing campaign throughout high OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the strong capabilities of Connected TV and underscores its potential for impactful promoting. We now look ahead to driving such improvements for our shoppers in the future.”

Frodoh World CEO

Speaking on the success of the marketing campaign, Russhabh R Thakkar, Founder and CEO, Frodoh World mentioned, “The energy and potential of CTV can solely be harnessed and this campaigns success is a testomony to this. Personalised advert codecs make means for engagement and long-term recall and with this marketing campaign for Lenskart now we have been in a position to ship ROI past expectations. We are sure that this marketing campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”

With this newest marketing campaign, Frodoh World and Lenskart exemplify the indispensability of a media combine that comes with Connected TVs for profitable campaigns. Frodoh World is an AdTech Company that gives Innovative Advertising Solutions, specializing in Connected TV, Interactive, and Engaging Ads.

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About Frodoh World:

Frodoh World, headquartered in Mumbai and based in January 2020 by Russhabh R Thakkar, has quietly been carving its area of interest within the digital promoting house. With a strong proposition of ‘Don’t simply get seen, get seen,’ the corporate is dedicated to redefining advert viewability and consumer engagement by modern, interactive, and immersive advert codecs.

Starting its journey 4 years in the past, Frodoh World initially centered on delivering compelling advert experiences for advertisers. However, the corporate has swiftly tailored to the evolving panorama, seamlessly transitioning and gaining momentum within the Connected TV (CTV) area.

In a daring pursuit of innovation and world affect, Frodoh World has expanded its presence into the bustling APAC market. With a eager understanding of the distinctive dynamics of the Connected TV (CTV) panorama on this area, Frodoh is diligently engaged on a continually innovating strong CTV know-how tailor-made particularly for the Indian market.

Backed by a staff of devoted digital media consultants, Frodoh World is poised to make a major affect, standing confidently on the forefront of the evolving digital promoting panorama.

February 1, 2024
Goafest 2024 – South Asia’s Premier Ad Festival to be held from 29th-31st May 2024

Mumbai, January 23, 2024: The 17^th version of Goafest, the largest promoting competition in South Asia, is about to captivate the business from the 29^th to the 31^st of May 2024 on the Grand Hyatt, Bambolim, Goa. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 guarantees to be an exhilarating three-day extravaganza, showcasing the top of creativity, data, and networking within the promoting, advertising and marketing, and media business.

Drawing over 2000 business professionals yearly, Goafest has established itself because the definitive competition for the promoting and advertising and marketing business. Anticipating elevated participation from advertisers, Goafest 2024 is dedicated to providing an unparalleled platform for studying, recognition, and celebration.

Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia stated “Goafest has firmly established itself as the top of inventive celebrations in South Asia, uniting the foremost abilities within the inventive and advertising and marketing realms. Our aim is to provide our business friends an immersive expertise over three days stuffed with studying, significant engagement, interactivity, and curiosity.”

Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, underscored the pivotal position of business celebration, expressing, “Every yr, The ABBY One Show Awards at Goafest stand as a testomony to the largest and most prestigious awards within the Indian promoting business, celebrating progressive and groundbreaking concepts. Once once more, I invite the good minds of Indian promoting to be a part of the celebrations and embark on an thrilling journey at Goafest 2024, the place creativity takes the highlight.”

Jaideep Gandhi, Chairperson of Goafest 2024, emphasised the continual evolution and innovation of the competition, stating, “Persistently, Goafest has progressed and pioneered, solidifying its standing because the foremost promoting competition in India. From insightful data-sharing classes to that includes distinguished audio system, we’re assured in welcoming world company who will considerably contribute to the business, notably benefitting youthful professionals. I might additionally like to point out that Mr. Mohit Joshi, CEO of Havas Media has very kindly agreed to be a part of me as Co-Chair and contribute immensely to take this occasion to higher heights.”

About The Advertising Agencies Association of India (AAAI):

The Advertising Agencies Association of India (AAAI) is a not-for-revenue, business-led and business-managed commerce affiliation of promoting companies, fashioned in 1945, to promote their business pursuits in order that they proceed to make a vital and ever-growing contribution to the nation. The AAAI in the present day is actually consultant, with a really giant variety of small, medium and enormous-sized companies as its members, who collectively account for nearly 80% of the promoting enterprise positioned within the nation.

About The Advertising Club

The Advertising Club, included within the yr 1954, is arguably the largest Advertising Club of its variety on the planet. And in accordance to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising and marketing firms, promoting companies and allied skilled our bodies. The Advertising Club’s constitution is to assist elevate the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that by awards, seminars, coaching workshops and conferences. Some of the most important awards of Advertising Club embody: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards in addition to having different standard programmes corresponding to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster.

January 30, 2024
Mobilla Launches Innovative New Range

~ Launches 7 power banks at Mobile India Expo and Corporate Gifting Show in New Delhi and Mumbai respectively ~

January 19, 2024; New Delhi, India:

Fast growing mobile accessories manufacturer Mobilla unveils its latest innovation, a line-up of 7 cutting-edge power banks ‘MPOWER’ that redefine convenience and reliability. Rooted in innovation, simplicity and practicality, these power-packed solutions seamlessly integrate into one’s lifestyle. Launched in New Delhi and Mumbai at Mobile India Expo and Corporate Gifting Show, Mobilla showcased its latest technological innovations to discerning consumers setting the stage for the brands remarkable journey going forward. Consisting of MPOWER MAG-1, MPOWER 105, MPOWER 106, MPOWER 205, MPOWER 206, MPOWER 303, and MPOWER 715, Mobilla’s MPOWER Range is safe, efficient, innovative, and an ideal gifting option, available at affordable prices.

Mobilla MagSafe & Emergency LED Light: A Revolution in Power Banks

Mobilla breaks new ground with the MPOWER MAG-1, featuring advanced MagSafe wireless charging technology. This 10000mAh powerhouse delivers effortless charging by magnetically aligning with your device for a secure, perfect connection every time. The innovative MagSafe system provides next-level convenience and versatility. Simply attach the MPOWER MAG-1 to your wireless charging devices for easy charging without fumbling with cables. Mobilla’s cutting-edge MagSafe power banks are an evolution in the on-going innovation. The revolutionary MPOWER MAG-1 sets a new standard for wireless charging speed, efficiency and alignment. The integrated MagSafe technology, transcends the normal conventional limits, and leads the pack of future progress. The versatile MPOWER 105 power bank packs 10000mAh of power and an integrated LED flashlight to illuminate any situation. With its 4-in-1 built-in cable, the MPOWER 105 provides charging support for all devices and scenarios. For even more on-the-go power, it is also available in a high-capacity 20000mAh capacity, ensuring you never run out of juice when you need it most. The MPOWER 105’s ample power capacity keep you powered up anytime, anywhere.

Mobilla MPOWER106Efficiency combined with Simplicity

With simplicity and reliability at the forefront, Mobilla’s MPOWER 106 offers a convenient 10000mAh capacity with 4 in 1 inbuilt cable. For those seeking extended charge, the MPOWER 303 is packed with a mighty 30000mAh and comes with dual USB ports making way for 2 devices to be charged simultaneously. The MPOWER 206 on the other hand combines a 20000mAh capacity with 4 in 1 inbuilt cable, offering a straightforward and effective charging solution.

Lastly, the MPOWER 715 introduces innovation with its 10000mAh power bank featuring a digital display indicator and a detachable Lightning cable inside, ensuring a user stays connected, no matter where. For on-the go users who always need a quick charge, the MPOWER 715 also comes equipped with an advanced Power Delivery (PD), juicing up their devices in no time.

In addition to the brand strong retail and digital presence, Mobilla’s corporate gifting solutions also make way for thoughtful gifting.

Sharing his perspective and the thought behind the launch of the MPOWER range of charging solutions, Jignesh Shah, Co-founder of Mobilla, said “Our journey began with a vision to create tech products that cater to the needs of individuals from all walks of life. We believe that technology should be accessible, reliable, and enriching. I am proud to see our products making a difference in the lives of our customers. We are committed to innovation and user satisfaction, and we will continue to push boundaries to bring you the best in tech.”

Hetal Shah, Co-founder Of Mobilla, further added, “Understanding what the market needs and working tirelessly to provide it has been at the core of Mobilla’s mission. Our power banks are a testament to our dedication to meeting the evolving demands of our customers. We aim to bring practical, high-quality solutions to your everyday life, and our commitment to excellence drives us forward.”

“At Mobilla, we are relentless in pursuing innovation that enhances our customers’ mobile lifestyles,” expressed Vishal Gupta, Chief Marketing Officer, and Sachin Sharma, Chief Creative Officer. “The new power banks exemplify our boundary-pushing approach to develop leading-edge products that address real needs. With the advanced MagSafe and PD+QC technology, we are redefining portable charging with new standards for efficiency and ease-of-use. We infuse thoughtful design into products that blend aesthetics and functionality seamlessly. We eagerly anticipate people experiencing the effortless convenience of charging made possible by Mobilla’s innovation.”

Mobilla’s MPOWER range is available for purchase at all authorised retailers. To learn more about Mobilla’s innovative products, visit mobilla.in.

About Mobilla:

Mobilla is a renowned provider of cutting-edge mobile accessories and lifestyle products that enhance how we enjoy music and audio. Mobilla has been in this business for more than 14 years and has seen it grow and change over that time. They know how the market changed from the days of keypads to the days of touchscreens. To meet the changing needs of modern consumers, Mobilla offers a wide range of products that keep up with technological changes. With a commitment to innovation, quality, and customer satisfaction, Mobilla aims to deliver exceptional lifestyle experiences to consumers worldwide.

January 25, 2024
Celebrate Bahrain hosts over 100,000 visitors in the country

National, twenty second January 2024 – The Bahrain Tourism and Exhibitions Authority (BTEA) introduced the
success of Celebrate Bahrain Season witnessing an enormous variety of over 100,000 visitors, showcasing
the kingdom’s enchantment as a premier international tourism vacation spot. These numerous celebrations showcased
household, musical, cultural, and sporting occasions throughout varied governorates, reflecting the success of
Celebrate Bahrain Season, achieved in collaboration with quite a few companions.

Celebrate Bahrain occasion

Celebrate Bahrain Season, concluded in a profitable New Year’s celebration throughout iconic places
resembling Water Garden City, Marassi Beach, Bahrain Bay, Bahrain Harbour, Bahrain Fort, Bahrain
National Museum, and Al Najmah Club. The overwhelming turnout exceeded expectations,
remodeling the Festival City right into a vibrant melting pot of cultures, leisure, and pleasure, enriching
the experiences of everybody concerned.

One of the key highlights of Celebrate Bahrain Season was its capacity to draw a major variety of
vacationers from round the world. The unique promotions and numerous vary of occasions efficiently
captivated the consideration of worldwide travellers, making it an unparalleled vacation spot for vacationers searching for
a singular and memorable expertise. The season’s success in drawing a considerable variety of visitors
underscore Bahrain’s enchantment as a number one vacationer vacation spot and reinforces the nation’s dedication
to fostering a thriving tourism trade.
Bahrain’s dedication to internet hosting profitable, inclusive occasions is obvious in the resounding success of
Celebrate Bahrain Season. These occasions, with its numerous choices and strategic partnerships, has not
solely surpassed expectations however has additionally set a brand new customary for cultural celebrations in the area. As
the kingdom continues to evolve as a distinguished tourism hub, seasons like Celebrate Bahrain play a
pivotal function in shaping Bahrain’s international id and attracting visitors from round the globe.

About Bahrain Tourism and Exhibitions Authority (BTEA):
Bahrain Tourism and Exhibitions Authority was established in 2015 beneath the Royal Decree quantity
(76) for the yr 2015 issued by His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain.
Bahrain Tourism and Exhibitions Authority (BTEA)’s scope of labor consists of all sectors associated to
nationwide tourism affairs in the Kingdom: arrange conventions and commerce exhibitions in the Kingdom
of Bahrain; appeal to worldwide, regional and native conferences to be hosted in the Kingdom;
set up, handle, promote and preserve the Authority’s conventions and exhibitions facilities instantly
or by means of specialised corporations or corporations BTEA establishes solely or in partnership with others for the
identical goal; grant licenses for conventions and commerce exhibitions, supervise and assess them.
The Tourism sector goals to draw distinguished worldwide occasions that have interaction giant variety of
vacationers and strengthen the place of Bahrain as an vital tourism attraction on a regional and
worldwide stage. BTEA additionally aspires to spice up the Tourism sector’s contribution in the nationwide
economic system, in line with the Bahrain Economic imaginative and prescient 2030 and towards attaining the objectives of the
Economic Development Board

January 25, 2024
Siddharth Kumar Tewary’s Swastik Productions strengthens leadership, appoints Manish Agarvwal as Head of Digital, Marcom & Special Projects

10^th January 2024, National: Swastik Productions, India’s largest and most versatile manufacturing home which has created stellar tv sequence and digital content material during the last 17 years, publicizes the appointment of Manish Agarvwal as the Head of Digital, Marcom and Special Projects. Manish’s appointment displays Swastik’s centered technique in increasing its income and viewers engagement.

Manish brings beneficial expertise from his earlier roles with a robust give attention to digital income technology. In his function as the Head of Digital, Marcom and Special Projects, Manish will lead the workforce to determine and implement efforts to drive digital revenues. This contains forming partnerships and increasing enterprise in digital and particular tasks. In addition, Manish will spearhead the MarCom function at Swastik, reporting to its founder Siddharth Kumar Tewary. This function aligns with the corporate’s imaginative and prescient to develop its management within the trade.

With over 17 years of expertise within the trade, Manish has held key positions at main digital platforms and media homes. Before becoming a member of Swastik Productions, Manish labored in numerous roles at Zee Entertainment Pvt. Ltd. initially as a component of the hindi films cluster after which as the Vice President and Head of Marketing for Zee Zest the place he showcased his strategic prowess in dealing with the Zest’s channel and web site, contributing to a big market share within the way of life class. His journey additionally contains impactful positions at Loktantra Mediatech Pvt Ltd, the place, as Chief Marketing Officer he orchestrated a workforce of advertising and marketing professionals for a profitable product launch and model marketing campaign. Manish’s various profession includes noteworthy roles at Times Television Network, Star TV Network, Sony Pictures Networks Distribution India, Publicis India, and Percept H, every including layers to his in depth expertise in advertising and marketing, model administration and strategic management.

Speaking on the appointment Siddharth Kumar Tewary, Founder of Swastik Productions mentioned, “We are excited to have Manish gas Swastik’s digital development. His certified expertise within the digital area brings beneficial insights to Swastik Productions. As we embark on a journey of continued development and innovation, we look ahead to concurrently thriving within the digital panorama, as we do in tv.”

“I’m delighted to hitch Swastik Productions to drive its rising viewers engagement agenda. With a big presence in tv, we look ahead to rising the franchise of our content material and music on digital platforms too”, says Manish Agarvwal, Head of Digital, Marcom & Special Projects, Swastik Productions.

About Swastik Group

Established in 2007 by Siddharth Kumar Tewary, Swastik Group, is a artistic power whose profound imaginative and prescient brings India’s greatest epics and tales to life. It is well-known as one of the largest storytellers in Indian tv and has persistently curated content material with larger-than-life manufacturing values. With over 1000 hours of content material manufacturing, Swastik Productions has etched its identify within the trade with exhibits like ‘Mahabharat’, ‘Shiv Shakti’, ‘RadhaKrishn’, ‘Porus’, and ‘Shrimad Ramayan’. Beyond tv, their experience extends seamlessly into cinematic storytelling. Its progressive narratives not solely captivate audiences but in addition set a brand new normal for storytelling throughout platforms. Swastik Group’s excellence is broadly unfold over music, and content material creation for tv and OTT. It is acknowledged with many prestigious awards, celebrating its outstanding affect on the trade. Known for his or her unparalleled prowess in crafting narratives that deeply resonate with audiences, Swastik Group persistently leads the trade, setting new benchmarks in reshaping the very essence of storytelling. Swastik Bhoomi, a manufacturing studio spanning over 25 acres owned by Swastik Productions, serves as the expansive canvas the place immersive tales are crafted and visionary ideas are delivered to life.

January 12, 2024
Garuda Aerospace Donates 1 crores Worth of Free Kisan Drones to Kaushalya – The Skill University, Gujrat for Drone Pilot & Skilling

21 December 2023; National: Garuda Aerospace, India’s main drone producer, and Kaushalya – The Skill University have signed a Memorandum of Understanding (MoU) to increase drone know-how training in India. Honourable Prime Minister Shri Narendra Modi Ji and Chief Minister Bhupendrabhai Patelji have championed the trigger of making India self-reliant by ability growth, and this partnership aligns with that imaginative and prescient.
(*1*)Kisan Drones for Kaushalya University
Under the phrases of the MoU, Garuda Aerospace commits to offering Kaushalya – The Skill University with 10 small class agricultural drones, valued at roughly Rs 1 crore. These drones can be utilised for specialised coaching packages in agriculture, contributing to ability growth on this essential sector. Furthermore, Garuda Aerospace will provide mentorship help for drone know-how to college students and begin-ups related to the college. The collaboration extends past {hardware} help. Garuda Aerospace will present the providers of technical specialists within the area of drones by on-line and offline channels. The firm may even interact in collaborative analysis, indigenization, and product growth with college schools. In a bid to bridge the hole between coaching and employment, Garuda Aerospace will prolong placement help to trainees present process drone coaching by the “Bharat Drone Association.”

“We are honoured to align with the visionary targets of Honourable Prime Minister Shri Narendra Modi Ji fostering innovation and self-reliance. This collaboration signifies our dedication to contributing to the ability growth panorama, empowering the youth, and realising the bigger imaginative and prescient of a self-reliant India. We look ahead to synergising our efforts with Kaushalya – The Skill University and contributing to the nation’s progress within the area of drone know-how. Recognizing the immense potential and youthful dynamism in Vibrant Gujarat, we’re excited concerning the prospect of positioning the state because the Drone Hub of India. Our enthusiasm stems from the collaborative efforts to equip the youthful technology with very important drone abilities, aligning seamlessly with our imaginative and prescient for substantial employment development. Prime Minister Modiji’s visionary initiative, involving the launch of 100 drones in 100 areas and his dedication to deploying 1 lakh drones within the subsequent two years, underscores the speedy enlargement of the drone business. This formidable purpose necessitates the coaching of 1 lakh pilots, and Gujarat is properly-poised to make a major contribution—10% to the overall Drone Pilot neighborhood. This growth marks a pivotal step in propelling Gujarat to the forefront of the burgeoning drone know-how panorama, and we’re proud to play a task on this transformative journey.” mentioned Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace.
(*1*)Kaushalya Kisan Drones by Garuda Aerospace
The Memorandum of Understanding (MoU) is signed between Kaushalya – The Skill University, Govt. of Gujarat, was formally signed within the esteemed presence of the Honourable Minister for Industry Small, Micro, and Medium Industries Kutir, Khadi, and Village Industries Civil Aviation Labour and Employment, Shri Balvantsinh Rajput. The signing ceremony concerned Mr. H.R. Suthar (IAS retd), representing Kaushalya – The Skills University, and Dr. Vijayakumar Rajarathinam, Chief Operating Officer of Garuda Aerospace Private Limited, Chennai. Under the presence of Dr. Anju Sharma, Additional Chief Secretary of the Department of Labour, Skill Development and Employment, together with Mr. Pankaj Mistry, Chief Skill Coordinator at Kaushalya – The Skill University, marked vital participation within the occasion. This strategic partnership symbolises a shared dedication to empowering the youth with slicing-edge abilities and fostering innovation within the area of drone know-how. Kaushalya – The Skill University and Garuda Aerospace look ahead to a collaborative journey that may contribute considerably to India’s self-reliance within the area of ability growth.

About Garuda Aerospace

Garuda Aerospace is India’s main Drone tech startup centered on disrupting two main multi-billion-greenback sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-mild, recession-proof, agnostic, and focuses on eliminating laborers within the agricultural area with drones specializing in designing, constructing, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a group of 5, Garuda has scaled to 200+ member group having the biggest drone fleet in India with over 400 drones and 500 pilots working in 84 cities. Garuda Aerospace manufactures 30 varieties of drones and provides 50 varieties of providers. Having served over 750 shoppers together with TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for varied tasks, the corporate lately partnered with international giants akin to Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra the place 100 drones had been flagged off concurrently throughout 100 villages in India. Garuda Aerospace is the primary drone firm to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to affect 1 billion lives positively utilizing inexpensive precision Drone Technology. Mahendra Singh Dhoni has invested within the firm and is the Brand Ambassador.

January 8, 2024