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Category: Marketing & Advertising

Indian Research and Insights Industry reaches USD 2.9 Bn in FY2023: Market Research Society of India

~ Grew by 17.6% over FY2022~

~ Expected to succeed in USD 3.4 Bn in FY2024 ~

~ Overtakes China and secures the third place in world markets, after US and UK ~

December 20, 2023; Mumbai, India: India’s apex industry-led market analysis physique, Market Research Society of India (MRSI) as we speak introduced the launch of its {industry} sizing report titled ‘The Indian Research & Insights Industry 2023 Update’. As per the report, India’s market analysis and insights {industry} grew by 17.6% in FY2023 reaching USD 2.9 Bn from USD 2.7 Bn in FY2022. Currently on the third place globally, India’s market analysis and insights {industry} is additional anticipated to succeed in USD 3.4 Bn in 2024.

With a powerful progress trajectory, supported with world confidence, India is taken into account a expertise hub with robust analytics experience. The progress witnessed aligns with the worldwide analysis and insights {industry}, which posted a considerable 12% enhance to succeed in USD 130 Bn, over USD 118 Bn in the earlier yr. Data analytics is the fastest-growing sector of the worldwide insights {industry} in absolute phrases.

With massive venture commissions and strategic work being revived, India’s market analysis {industry} is properly aligned with the Government of India’s Vision-2030 technique. Custom analysis and analytics have additionally fuelled the home market to develop by 12%. Analytics enterprise from native purchasers continues to develop with an growing deal with combining survey information, consumer information, and social information to derive insights.

Speaking on the {industry}’s progress, Paru Minocha, President at Market Research Society of India mentioned, “The Indian analysis and insights {industry} witnessed one other yr of important progress, attaining a considerable dimension of USD 2.9 Billion. This progress is a testomony to India being the main focus progress marketplace for corporations and the market analysis {industry}’s potential to navigate challenges and capitalize on rising alternatives to allow that progress. In addition, there may be world confidence in India as a expertise hub and as a market that’s pivotal in providing worthwhile insights and analysis options.”

Mitali Chowhan, Director General at Market Research Society of India additional added, “The progress our sector is present process could be very encouraging. This has helped preserve us our Global rating, and infact has moved us as much as the third place in the worldwide Market Research & Insights {industry}. India’s important capabilities, together with our {industry}’s potential to adapt successfully to challenges and thrive on each world and home fronts is one thing we may be proud of.”

The BFSI, FMCG, Technology, and Healthcare sectors proceed to contribute considerably to sectors progress and income. Emerging sectors like Telecom, Electric Vehicles, and Gaming have seen elevated demand for analytics and customized analysis. While on-line information assortment is gaining traction, conventional strategies equivalent to face-to-face interviews stay related for his or her value competitiveness and potential to supply wider protection of the Indian shopper.

The govt abstract of The Indian Research & Insights Industry Report 2023 is obtainable to obtain on https://insight.mrsi.co.in/indian-industry-report/

About MRSI

Market Research Society of India (MRSI) is a singular, dynamic and a not-for-profit autonomous market analysis physique fashioned in 1988 by a big fraternity of analysis suppliers and customers from throughout India. MRSI works with ESOMAR to carry Indian {industry}’s voice to the worldwide discussion board.

MRSI goals to information, encourage and uphold the best high quality requirements of professionalism for all those that use, want, generate or interpret insights/information in the market analysis {industry}. It is a platform that brings advertising and marketing professionals and perception professionals collectively and instills a code of conduct that must be adopted in the market analysis {industry} in India and showcases developments and improvements that happen.

Marketing and social analysis customers, suppliers, innovators and mills are members of MRSI together with organizations which offer help companies to the {industry}, thus holistically representing the pursuits of the {industry} at massive.

To study extra, go to mrsi.co.in

December 29, 2023
TheSmallBigIdea hijacks Christmas celebrations across cities with #MerryChristmasTakeover for Katrina Kaif, Vijay Sethupathi-starrer, Merry Christmas movie

~The marketing campaign captivated audiences nationwide each on-ground and digital~

29^th December, 2023; Mumbai, India:

In a groundbreaking advertising and marketing transfer, TheSmallBigIdea’s movie advertising and marketing division took Christmas branding in cities nationwide by storm to advertise the extremely anticipated movie starring Katrina Kaif and Vijay Sethupathi, titled ‘Merry Christmas.’ The staff employed unconventional guerrilla advertising and marketing techniques, with volunteers strategically inserting themselves beneath many ‘Merry Christmas’ branding within the metropolis. Armed with placards displaying the movie’s launch date, the #MerryChristmasTakeover, on-the-ground marketing campaign caught the eye of passersby and created a buzz across the movie.

Taking the promotion to the digital realm, the Instagram deal with of Tips Films orchestrated a social media takeover by hijacking posts from different manufacturers. Leveraging the generic vacation needs of ‘Merry Christmas’, the movie seamlessly built-in itself into the festive narrative, creating a novel and fascinating promotional technique. This revolutionary strategy not solely utilized bodily media property across the metropolis but additionally prolonged its attain to the digital medium, making certain most visibility for the movie.

Moreover, because the world shared their Christmas celebration moments on social media, Team Merry Christmas joined within the enjoyable. Leveraging the facility of AI, TheSmallBigIdea infused playful components from the movie, reminiscent of teddy bears and origami, into twisted celebration footage that includes the movie’s forged, leading to a celebration that seamlessly blended the enjoyment of Christmas with the thrill of the upcoming thriller.

Commenting on the marketing campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, stated, “Our purpose was to show the unconventional launch timing of Merry Christmas right into a advertising and marketing benefit. By hijacking the festive season, we not solely created buzz but additionally made the movie an integral a part of the Christmas celebration. It’s about considering exterior the field and creating memorable experiences for our audiences.”

TheSmallBigIdea’s movie advertising and marketing division has been the main digital advertising and marketing associate for most movies within the Hindi movie business. In 2023, the digital advertising and marketing company efficiently executed revolutionary campaigns for movies like Rocky Aur Rani Kii Prem Kahani, Tu Jhoothi Main Makkaar, and Bholaa amongst others. Renowned for their distinctive storytelling strategy and insightful viewers engagement methods, they’ve grow to be the filmmakers’ favourite selection. With a various shopper combine, they seamlessly stability work for conventional, expertise, and leisure sectors, creating synergies that improve their total influence.

****

About TheSmallBigIdea:

TheSmallBigIdea is a full-service digital company, with places of work in Mumbai, Bengaluru and Dubai serving shopper necessities in India, US, UK & Middle East. They imagine in combining the power of expertise to combine and the facility of human minds to visualise to ship outcomes for their purchasers. Their companies embody Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM companies, and Augmented & Virtual Reality amongst different ancillary advertising and marketing companies. Their propriety creative-tech software ACE has enabled manufacturers to reach at marketing campaign messaging by integrating insights from social sentiments & enterprise information. Over the previous 9+ years, they’ve established a sturdy clientele in Media & Entertainment, Tourism, Sports, Real Estate, BFSI & E-Commerce.

December 29, 2023
JioCinema and Jeevansathi join hands to unleash the power of love with ‘Saath By Chance’

~ impressed by real-life success tales of Jeevansathi {couples}

22^nd December, 2023, Mumbai, India:

Viacom18 and India’s final leisure vacation spot, JioCinema, companions with Jeevansathi.com, a trailblazer in the matchmaking trade, to delight its viewers with ‘Saath By Chance’. Streaming now on JioCinema, the 3 episodic anthology sequence weaves the magic of love with inspiration drawn from real-life success tales of Jeevansathi {couples}.

Celebrating Jeevansathi’s 25 years of matchmaking excellence, ‘Saath By Chance’ guarantees to be a heartwarming journey of real-life love tales that discovered their origin on Jeevansathi.com platform. From probability encounters to enduring connections, the present spotlights the authenticity and magnificence of love, dedication, and the exceptional journey of discovering one’s soulmate. In addition to the fascinating narratives, ‘Saath By Chance’ underscores the significance of high quality conversations, understanding, and open dialogue, a core side of Jeevansathi.com’s ethos.

Speaking on the affiliation, a JioCinema spokesperson mentioned, “At JioCinema, our dedication is to curate content material that isn’t simply entertaining but additionally progressive and compelling. ‘Saath By Chance’ is a testomony to this dedication, because it unfolds a story that celebrates the magic of love in a very distinctive means. In partnering with Jeevansathi.com, we purpose to create a seamless mix of leisure and connection, resonating with our audiences on a deeper stage. Our collaboration additional represents our ongoing pursuit to convey tales that instantly contact the hearts of our viewers. We look ahead to fostering extra such partnerships and persevering with to present our viewers with fascinating content material that transcends boundaries and brings folks collectively in the spirit of love and storytelling.”

Speaking on the affiliation, Himani Bahuguna, EVP & Head of Marketing at Jeevansathi.com, mentioned, “Jeevansathi.com has at all times stood for creating significant connections, and ‘Saath By Chance’ is a testomony to the unimaginable tales which have unfolded on our platform over the previous 25 years. Each episode will convey to life the real, heartwarming narratives of {couples} who found love by means of Jeevansathi.com’s superior matching algorithms.”

Streaming now on JioCinema, ‘Saath By Chance’ guarantees to be a binge-worthy expertise, providing a mix of romance, emotion, and authenticity.

***

About JioCinema:

Viacom18’s JioCinema, India’s premium digital streaming platform is now rising as the undisputed chief in the realm of sports activities and premium leisure. On sports activities JioCinema is house to the India’s largest dwell sporting occasion ‘The Indian Premiere League’ and world sporting IPs like FIFA, IPL, LaLiga, amongst others. On leisure, JioCinema, a powerhouse of tales boasts of a strong and numerous repository of riveting originals, digital movie premieres, actuality sequence, regional content material, community content material and curated leisure and sporting content material, all obtainable free of charge. This alongside with the just lately launched subscription phase that may current real-time uninterrupted streaming of premium world titles from throughout main studios like Warner Bros. Discovery, NBCUniversal is ready to set up JioCinema as the final leisure vacation spot. With ‘new motion pictures each week’, ‘new episodes on a regular basis’, and ‘24×7 continuous non-fiction actuality and dwell sports activities in ultra-HD throughout languages and genres, Jio Cinema is a sport changer in the Indian Entertainment Ecosystem. JioCinema is accessible for Android, iOS, and for internet customers on https://www.jiocinema.com.

December 27, 2023
Prime Video Debuts its First Dedicated Anime Channel – Anime Times, an Exclusive Japanese Anime Destination
From current Japanese anime movie and television titles to beloved classics with English subtitles, Anime Times offers anime buffs access to the best of Japanese animation. Prime Members can purchase an annual add-on subscription to Anime Times at an annual fee of INR 899

With Prime Video Channels, part of Amazon’s video entertainment marketplace, customers get friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination—Prime Video

MUMBAI—December 13, 2023—Prime Video, India’s most loved entertainment destination, today announced the launch of its first dedicated anime Channel, Anime Times on Prime Video Channels. Anime Times will premiere exclusively on Prime Video Channels in India. A premier streaming service focused on Japanese animation, Anime Times has been available on Prime Video Channels in Japan, and is now debuting into India with its wide array of the latest anime movies and TV shows, along with much-loved classics, on Prime Video Channels. Prime members can purchase an add-on subscription to Anime Times at an annual fee of INR 899.

Anime Times – Prime Video

With a subscription to Anime Times on Prime Video Channels, Prime members in India can enjoy highly popular titles such as SPY×FAMILY, HUNTER x HUNTER, Fairy Tale Movie Houou No Miko, Tokyo Revengers, Zom 100: Bucket List of the Dead, Mob Psycho 100, That Time I Got Reincarnated as a Slime, Goblin Slayer, Zombieland Saga, and more.

“At Prime Video, we are steadfast in our efforts to bring diverse, engaging and distinctive content across languages, genres, and formats, for our customers underscoring our content philosophy to offer something for everyone,” said Vivek Srivastava, head – Prime Video Channels, Prime Video, India. “Over the past few years, anime content has gained significant fandom in India. With the launch of Anime Times on Prime Video Channels, we are expanding our anime programming with over hundreds of hours of programming and bringing highly engaging movies and TV shows for Prime Members. Anime Times will be available for the first time in India only on Prime Video Channels. With this launch Prime Video Channels will become the ‘one-stop entertainment destination’ for all Anime fans in the country. Anime Times has been a premier destination for some of the best Anime content, as a Channel on Prime Video in Japan, and we are thrilled to be the launchpad for them in India, and offer them wide reach to customers across the country.”

Anime Times Speak

Hideo Katsumata, CEO of Anime Times Company, said, “Anime Times and Prime Video have enjoyed a strong collaboration in Japan, and we are now excited to bring Anime Times for the very first time to audiences in India. Japanese anime culture is now a significant global phenomenon, and has led to an increasing interest in Japanese culture and entertainment. We are certain that with Anime Times, fans and enthusiasts all across the country will be able to delve into the huge pool of anime shows and movies, both recent and classic, that we offer via Prime Video Channels.”

Prime members can purchase an add-on subscription to Anime Times at INR 899 annually.

Prime Video Channels benefits for Prime members include:
- No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.
- More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.
- Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.
- More Choice: With Prime Video Channels, Prime members can access thousands of additional titles across 23 OTT services, including Anime Times, FanCode, BBC Player, BBC Kids, Animax + GEM, Lionsgate Play, discovery+, Eros Now, DocuBay, ManoramaMAX, hoichoi, MUBI, AMC+, ShortsTV, VROTT, Acorn TV, NammaFlix, Stingray All Good Vibes, iwonder, Curiosity Stream, Chaupal, MyZen TV, and Museum TV.
ABOUT PRIME VIDEO

Prime Video is a premium streaming service that offers Prime members a collection of award-winning Original series, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.

Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year. Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime to learn more about Prime.
- Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Shakuntala Devi, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa and #HOME, along with Indian-produced Original series like Farzi, Jubilee, Dahaad, The Family Man, Mirzapur, Made in Heaven, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries 26/11, Suzhal – The Vortex, Sweet Kaaram Coffee, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum Tak, AP Dhillon: First of a Kind, Rainbow Rishta and Original movies like Maja Ma and Ammu. Also included are popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. Maisel, The Wheel of Time and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
- Prime Video Mobile Edition: Consumers can also enjoy Prime Video’s exclusive content library with Prime Video Mobile Edition at ₹599 per year. This single-user, mobile-only annual video plan offers everyone access to high-quality entertainment exclusively on their mobile devices. Users can sign-up for this plan via the Prime Video app (on Android) or website.
- Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
- Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
- Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.
  - Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments, and more.
  - Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs, and Fire TV stick.
December 18, 2023
Pioneering Superfood Brand Nourish You Acquires One Good, India’s Most Affordable and Versatile Vegan Brand

~ Leads the plant-based class with 100% acquisition of One Good ~

~ Positions itself as an enabler of plant-based meals ~

~ One Good founding group joins the Nourish You management group ~

December 12, 2023; Hyderabad, India: Nourish You, India’s pioneering superfood model proclaims the 100% acquisition of main vegan dairy model, One Good, in a landmark second in India’s burgeoning plant-based meals ecosystem.

Founded in 2016 below the identify Goodmylk, One Good, headquartered in Bengaluru, is greatest identified for its award-winning vary of vegan dairy merchandise like milks, cheeses, goodies, curd, ghee, butter, and extra. This acquisition marks the largest M&A exercise within the conscious-consumption class. Making means for long-term progress and backed with a shared imaginative and prescient, the One Good group together with CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy be a part of the management group at Nourish You.

Nourish You superfood

Starting with 50 acres to over 5000 acres in the present day, Nourish You pioneered the cultivation of Quinoa and Chia in India. Having expanded into the superfoods class with a spread of revolutionary merchandise made with fills, mueslis and plant-based milk, Nourish You’s merchandise can be found throughout over 2,500 retail shops. Nourish You is backed by marquee traders together with Zerodha’s Nikhil Kamath, main actor and energetic investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, KIMS Hospitals’ Abhinay Bollineni amongst others.  The firm ventured into various dairy with the launch of Millet Mlk in early 2023. It secured the Poshak Anaaj Award 2023 from Indian Institute of Millet Research (IIMR) and the Best Alternative to Dairy accolade from Plant-Based Foods Industry Association (PBFIA) for Millet Mlk.

One Good is thought for its efforts in innovating to supply vegan milk at a lesser value as in comparison with cow’s milk in choose pockets of the nation. It continues its mission of enabling entry to high-quality, accessible plant-based vitamin for all. A frontrunner within the vegan dairy class, One Good has acquired 3 plant-based firms until date.

Speaking on the acquisition, Krishna Reddy, Co-founder, Nourish You, mentioned, “From introducing India to the facility of superfoods and now buying One Good, Nourish You evolves from being a superfood model to a plant-based model, embracing a extra inclusive imaginative and prescient.  One Good’s journey is revolutionary. It was  born with a imaginative and prescient of making the following large dairy firm, devoid of animals. Moreover, it’s  led by a group of fervent vegans devoted to each innovation and animal safety. The acquisition integrates Nourish You’s dedication to animal welfare with our present values of nourishing shoppers, farmers, and the planet. It additionally reinforces our dedication to make wholesome, flavorful plant-based meals, inexpensive and accessible.”

Nourish You with One Food

Speaking on changing into part of the Nourish You household, Abhay Rangan, CEO and Co-founder, One Good, mentioned, “Our journey in the direction of creating One Good was ignited by a ardour for animal rights and a dedication to accessible and inexpensive plant-based alternate options for all. We are enthusiastic about being a  a part of Nourish You’s unimaginable platform and leveraging their scale and operational excellence to construct India’s greatest plant-based dairy firm.”

Nourish You’s rising retail presence mixed with One Good’s robust direct-to-consumer engagement positions the corporate because the go-to vacation spot for revolutionary plant-based alternate options in India.

December 14, 2023
Garuda Aerospace Prepares for IPO in Response to PM’s ‘Namo Drone Didi’ Initiative

1st December 2023; National: Garuda Aerospace, a pioneering drone startup, broadcasts its strategic resolution to expedite its Initial Public Offering (IPO) plans following the visionary ‘Namo Drone Didi‘ initiative launched by the Honorable Prime Minister, Shri Narendra Modi Ji. This landmark program allocates a big sum of 1261 crores to deploy 15,000 Kisan Drones, a transfer set to revolutionize the agricultural panorama and empower rural communities, significantly ladies entrepreneurs.

Garuda Aerospace extends its heartfelt gratitude to Prime Minister Modi Ji for unveiling this transformative initiative, which not solely solidifies agriculture as the first frontier for drone know-how but additionally guarantees to ship far-reaching societal advantages. The allocation of considerable funds for Kisan Drones underscores the federal government’s unwavering dedication to fostering innovation and driving significant societal influence inside the agricultural sector.

Namo Drone Didi

At the core of the ‘Namo Drone Didi’ initiative lies a particular emphasis on empowering 15,000 ladies rural entrepreneurs, a mission that seamlessly aligns with Garuda Aerospace’s core values and ideas. The firm is deeply dedicated to coaching and equipping these entrepreneurs with Kisan Drones, with a imaginative and prescient to bolster Women Self-Help Groups over the subsequent two years. This initiative represents a big step in the direction of enhancing financial independence and empowerment amongst rural ladies, in the end contributing to the socioeconomic growth of rural areas.

The infusion of considerable authorities funding into the agriculture sector has not solely garnered nationwide consideration however has additionally piqued the curiosity of enterprise capital funds eager to assist agri-drone corporations. This strategic allocation of assets highlights the immense potential inside the agriculture sector and its capability to spur innovation.

Nammo Drone Didi Garuda Aerospace

Recognizing the transformative potential of the ‘Namo Drone Didi’ initiative, Garuda Aerospace has determined to expedite its IPO plans. The IPO proceeds will likely be instrumental in scaling up operations, intensifying analysis and growth efforts, and enhancing the corporate’s capability to serve the agricultural group extra comprehensively. Garuda Aerospace is dedicated to taking a number one position in this technological revolution, offering progressive options that handle the evolving wants of the agriculture sector.

Agnishwar Jayprakash, Founder and CEO of Garuda Aerospace, expressed nice enthusiasm for this groundbreaking initiative, stating, “Prime Minister Modi Ji’s ‘Namo Drone Didi’ initiative is a watershed second for the agriculture sector and a testomony to his unwavering dedication to empowering rural ladies entrepreneurs. We lengthen our heartfelt gratitude for the allocation of 1261 crores, which is able to undoubtedly revolutionize farming practices and improve agricultural productiveness. In response to this transformative alternative, we’re accelerating our IPO plans to increase our operations, intensify our analysis and growth efforts, and higher serve the agricultural group. We firmly imagine that ‘Namo Drone Didi’ has the potential to have a profound and lasting societal influence, and we’re excited to be an integral a part of this groundbreaking initiative.”

Garuda Aerospace applauds the ‘Namo Drone Didi’ initiative for its visionary strategy and the potential to drive optimistic change inside the agriculture sector. The firm eagerly anticipates contributing to the success of this transformative program and stays steadfast in its dedication to innovating for a sustainable future.

About Garuda Aerospace

Garuda Aerospace is India’s main Drone tech startup targeted on disrupting two main multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, agnostic, and focuses on eliminating laborers in the agricultural discipline with drones specializing in designing, constructing, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a workforce of 5, Garuda has scaled to 200+ member workforce having the most important drone fleet in India with over 400 drones and 500 pilots working in 84 cities. Garuda Aerospace manufactures 30 varieties of drones and gives 50 varieties of companies. Having served over 750 purchasers together with TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for numerous initiatives, the corporate lately partnered with international giants akin to Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra the place 100 drones had been flagged off concurrently throughout 100 villages in India. Garuda Aerospace is the primary drone firm to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to influence 1 billion lives positively utilizing reasonably priced precision Drone Technology. Mahendra Singh Dhoni has invested in the corporate and is the Brand Ambassador.

December 6, 2023
Prime Video OTT Wins the Inaugural Best Web Series (OTT) Award for Panchayat Season 2 at the 54th International Film Festival of India (IFFI)

GOA—November 28, 2023— Prime Video, India’s most liked leisure vacation spot, right now created historical past by successful the maiden Best Web Series (OTT) Award for Panchayat Season 2 at the 54th International Film Festival of India (IFFI) held in Goa. The award has been instituted to acknowledge and encourage India’s thriving streaming sector. A complete of 32 entries throughout 10 languages from 15 OTT platforms have been chosen for the introductory Best Web Series award. The entries for the coveted award have been judged by a five-member jury headed by filmmaker Rajkumar Hirani. Other members of the jury included filmmakers Utpal Borpujari and Krishna DK, and actors Divya Dutta and Prosenjit Chatterjee.
(*2*)Prime Video OTT winner
Directed by Deepak Kumar Mishra and produced by TVF’s Arunabh Kumar, Panchayat Season 2 contains a extremely gifted ensemble solid together with Jitendra Kumar, Neena Gupta, Raghubir Yadav, , Faisal Malik, Chandan Roy, and Sanvikaa. The comedy-drama captures the journey of an city engineering graduate Abhishek Tripathi, portrayed by Jitendra Kumar, who for the lack of a greater job possibility, reluctantly, joins as the Secretary of a Panchayat Office in Phulera, a distant fictional village in Ballia district in Uttar Pradesh. Following a stupendous first season, the second season delves deeper into life at Phulera, because it brings new challenges for Abhishek, who has to deal with the on a regular basis workings of the decrepit Panchayat workplace, take care of the native village politics and the villagers, whereas additionally attempting to organize for his CAT exams for a future in the company world. Peppered with slice of life moments and ample doses of humour, the sequence displays the each day tribulations of village life, tracing Abhishek’s rising camaraderie with Pradhan, Vikas, Prahlad and Manju Devi, as newer points crop up in the village whereas he diligently tries to steadiness all of it.
(*2*)Prime Video OTT greatest sequence
“At Prime Video, our intention is to convey to life distinctive, relatable and finally deeply entertaining tales that replicate the wealthy and various cultures of our wonderful nation. These are tales from deep inside India that at the identical time characterize common themes and feelings, finally delighting audiences throughout the globe.” stated Sushant Sreeram, Country Director, Prime Video, India. “Panchayat is one such heart-warming story set inside the richness of India’s tradition and traditions. The sequence’ win right now at the first ever Best Web Series (OTT) Award at the extremely acclaimed 54^th IFFI, Goa, is a testomony to our dedication to curate actually immersive content material for prospects. IFFI and Prime Video share a standard imaginative and prescient to advertise the extremely prolific Indian artistic financial system by offering them a platform to showcase their artistic brilliance and cinematic excellence to the world. Thank you, to the jury and organizers at IFFI, we’re actually honored to have obtained this recognition.”

“Panchayat began off as a very easy thought, a coming of age story a couple of younger engineering graduate man who units off to a village and joins as a Panchayat secretary. What follows is a heartwarming story about his experiences dwelling on this easy village, coping with folks and their on a regular basis lives. This is a present that has obtained immense love from audiences and critics in India and round the world and has grow to be a component of the cultural zeitgeist. The rootedness of the story and characters have made Panchayat into a world success, as a testomony to our perception at Prime Video that genuine and trustworthy tales can transcend borders,” stated Manish Menghani, Director – Content Licensing, Prime Video, India. “We are grateful to IFFI and the jury for recognizing the ardour behind this outstanding and distinctive present, the viewers for showering us with fixed love and anticipation, and of course, the director, writers, the fantastic, wonderful companions we’ve got at TVF, the sensible solid, and crew, with out whom the present wouldn’t have grow to be what it’s right now.”
(*2*)Prime Video OTT sequence Panchayat
Co-creator and Director of Panchayat, Deepak Mishra from TVF stated, “A heartfelt thanks to the esteemed IFFI jury for recognizing Panchayat Season 2 with the Best Web Series (OTT) Award. It’s a real honor for our complete group. I’m supremely grateful to Arunabh Kumar, the co-creator on this present who had the imaginative and prescient of bringing rural India to the display.” He continued, “Panchayat wasn’t only a challenge; it was a story meant to replicate the intricate tapestry of India’s quintessential village life – wealthy in shocking complexities but brimming with coronary heart. Our intention was to craft a narrative set in rustic India, with a compelling slice-of-life narrative and a splash of humor. The distinctive abilities of versatile actors like Neena Gupta, Jitendra Kumar, Raghubir Yadav, and the complete Panchayat solid made it attainable to remodel this easy story of on a regular basis occurrences in an Indian village into an award-winning sequence. It’s heartening to see audiences in India and throughout 240+ international locations and territories on Prime Video appreciating the storytelling. Thank you for the international love!”

Since it was launched on the service, Panchayat Season 2 has been garnering a lot appreciation from audiences and critics alike, successful a number of awards together with Filmfare OTT, Midday OTT hitlist, and Indian Television Academy Awards, to call just a few.

December 1, 2023
The Advertising Club collaborates with MICA to introduce Leadership and Management Development Programme on Performance Marketing

28^th November 2023; Mumbai, India: The Advertising Club at this time broadcasts a partnership with India’s main advertising and marketing and communication administration institute, MICA – The School of Ideas, for an internet programme on Performance Marketing. Kickstarting in January 2024, the collaborative initiative is aimed in the direction of empowering people with industry-relevant abilities and information by means of a specifically curated management and administration improvement module on Performance Marketing. The programme is designed to assist skilled professionals in addition to freshers develop up to date want of the hour capabilities that employers are searching for so as to preserve their aggressive benefit.

The 36 hours intense stay on-line programme is curated in a workshop format by the {industry} and educational specialists and will embrace a major stage of self-study. Designed for promoting and advertising and marketing professionals, inventive specialists, digital advertising and marketing specialists, and studying fans, the Performance Marketing programme will embrace stay instructing classes, self-learning, group-learning and will culminate with an analysis which is able to embrace assessments, shows and quizzes. Spanning 9 weeks, the programme will cowl the fundamentals and superior technicalities of efficiency advertising and marketing, social media advertising and marketing, show promoting, e-mail and internet online affiliate marketing, search engine optimization & SEM, concentrating on and viewers segmentation, Generative AI, Machine Learning and rather more, making certain a holistic studying expertise.

Speaking on the partnership with MICA, Rana Barua, President, The Advertising Club stated, “The panorama of the MarTech {industry} is continually evolving. With this programme, we intention to present a platform for freshers and skilled professionals, and empower them to upskill their information, thereby changing into {industry} prepared. We imagine this collaboration will foster studying, rework careers, encourage creativity, and finally elevate requirements inside our {industry}.”

Mayank Kumar, Professor at MICA, furthersaid, “At MICA, we unravel the intricate layers of Performance Marketing, providing a panoramic view of its evolution and methods. Join our specialists as they decode the dynamic advertising and marketing panorama, empowering your prowess on this ever-evolving discipline.”

The Performance Marketing programme will begin in January 2024, beginning with 2 stay classes every week carried out over Zoom. More particulars on the programme may be discovered on The Advertising Club web site in addition to the MICA web site.

About The Advertising Club

The Advertising Club, included within the yr 1954, is arguably the most important Advertising Club of its form on the earth. And in accordance to many additionally the busiest. It has over 1700 members drawn from media organizations, advertising and marketing firms, promoting companies and allied skilled our bodies.

The Advertising Club’s constitution is to assist elevate the skilled requirements of the Indian Advertising Industry. The Club makes an attempt to do that by means of awards, seminars, coaching workshops and conferences. Some of the foremost awards of Advertising Club embrace: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards moreover having different in style programmes similar to D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual curler coaster. It publishes a Club journal SOLUS and hosts a complete web site, www.theadvertisingclub.net.

November 29, 2023
Department of Fertilizers enlists Garuda Aerospace Kisan Drones across India as part of Vikshit Bharat Sankalp Yatra

~ Garuda Aerospace to showcase agricultural drone demos in 2.69 lakh Gram Panchayats and three,600+ city native our bodies by January 25, 2024, reaching each district of the nation~

24^th November, 2023; Chennai, India: Garuda Aerospace, India’s main drone producer, proudly broadcasts its collaboration with the Department of Fertilizers in assist of the Viksit Bharat Sankalp Yatra initiative. Flagged off by Honourable Prime Minister Narendra Modi on November 15^th, Viksit Bharat Sankalp Yatra is a 60-day initiative aimed to unfold consciousness concerning the scheme and its benefits to residents across rural and concrete landscapes in 117 Tribal Districts which is able to broaden to 691 districts across India. Garuda Kisan Drones can be deployed to conduct Demonstrations & increase consciousness organized by Department of Fertilizers & Garuda Aerospace Commenced 100 Kisan Drones

Garuda Aerospace Kisan Drones

To make sure the Yatra’s success, Garuda Aerospace is carefully working with National Fertilizers Limited (NFL), Madras Fertilizers Limited (MFL), The Fertilizers and Chemicals Travancore Limited (FACT), Brahmaputra Valley Fertilizer Corporation Limited (BVFCL), Gujarat State Fertilizers & Chemicals Ltd. (GSFC), and Rashtriya Chemicals and Fertilizers Limited (RCF).

Garuda Aerospace will educate farmers concerning the agricultural drone by means of specifically designed IEC (Information, Education and Communications) vans which is able to journey by means of the Gram Panchayats, thus spreading consciousness. Showcasing main schemes, Garuda Aerospace’s IEC Vans are customised to allow seamless info dissemination by means of audio-visuals, brochures, pamphlets, booklets, standees, and so forth in Hindi as properly as native languages. The branded IEC vans may also current the corporate’s nationwide, state and district degree milestones and achievements.

Garuda Aerospace Kisan Drones options

Garuda Aerospace’s certified, licensed, and skilled drone pilots will function state-of-the-art agricultural drones all through the yatra. An open Q&A session with consultants from Garuda Aerospace may also make method for two-way communication and engagement with farmers thereby clarifying doubts and addressing considerations that they could have about drone know-how within the agriculture sector.

Speaking on the corporate’s function in Viksit Bharat Sankalp Yatra, Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace stated, “We usually are not merely introducing know-how; we’re ushering in a brand new period for Indian agriculture. Drones have the potential to transcend standard boundaries, providing not simply effectivity and cost-effectiveness, however a sustainable future for our farmers. We are thrilled to be a part of the Viksit Bharat Sankalp Yatra, as it aligns completely with our mission to deliver transformative know-how to the agricultural sector. Through this initiative, we envision not simply participation, however a partnership in progress. Our dedication is not only to innovation however to empowering the spine of our nation – our farmers.”

Garuda Aerospace continues to play a pivotal function in bridging the hole between technological innovation and on-the-ground agricultural practices. By actively participating with farmers and addressing their considerations, Garuda Aerospace goals to foster a collaborative surroundings that promotes the sustainable adoption of drone know-how in Indian agriculture

November 28, 2023
HSBC India Presents ‘Masha and the Bear LIVE’, A Theatrical Adaptation by Viacom18 LIVE Debuts in India!

~ A LIVE Family Show Tour in India kickstarts throughout key cities, beginning twenty third December 2023 onwards ~

22^nd November 2023, Mumbai India: Viacom18 LIVE, pioneers in experiential and immersive leisure experiences, is all set to mesmerize children and households with the reside theatrical adaptation of the famed animated collection on Nick Jr., ‘Masha and the Bear’. Building on the success of the ‘Peppa Pig’ musical that returned earlier this 12 months, the one-of-its-kind leisure expertise with the younger, spirited lady and the bear might be making its debut in India. Produced by Viacom18 LIVE and introduced by HSBC India, the leisure spectacle will go on an unimaginable journey throughout the nation, commencing in Mumbai on 23^rd December 2023, adopted by performances in Bangalore, Delhi, and Hyderabad and thereafter concluding its tour in Mumbai in March 2024.

Masha and the Bear Musical

Packed with music, dance, and a robust narrative round “A Very Detective Story”, to make it go well with and attraction to kids of all ages, the present will present the viewers with an interactive expertise the place Masha and The Bear will want the viewers’s assist to unravel this thriller collectively. Featuring varied characters from the present, ‘Masha and the Bear LIVE’ is a musical story that may revolve round Masha, The Bear, Professor Nonbelevious, Rosie, the Panda, Sly Fox and Silly Fox & extra, who will be part of Masha to unravel the thriller of lacking gadgets from her house! With gorgeous visuals, participating storytelling, and pleasant music, the extravaganza will transport kids into the beloved animated world of Masha and her finest pal, the Bear, leaving everybody glad with fixing this thriller with their favourite characters. That’s not all!

With tickets obtainable on www.kidsdayout.co, HSBC Card holders may have an unique 72-hour window to have first rights to the finest seats & meet & greet alternative throughout every present, together with discounted ticket charges.

Gaurav Mashruwala, Business Head, Viacom18 Live (Integrated Network Solutions) stated, “Viacom18 LIVE takes pleasure in curating immersive leisure experiences which have left an indelible mark throughout totally different age teams. Masha and the Bear, the beloved present on Nick Jr., have captured the hearts of many in India, and we’re thrilled to carry their magical world to life on stage. We’re excited to have HSBC India as our companions and assist us making this extraordinary experiential doable proper in our house turf.”

Jaswinder Sodhi, Head – Customers, Digital & Marketing, HSBC India stated, “We are tremendous excited to be a part of a unprecedented reside theatrical adaptation of certainly one of the children’ favorite reveals on tv, Masha and the Bear. At HSBC, we attempt to attach folks to alternatives and potentialities, and we provide curated experiences to our clients. Viacom18 Live fosters an analogous spirit of connecting by way of energy of storytelling. HSBC Starstruck is an initiative began by us whereby purchasers get pleasure from host of unique experiences akin to finest seats for a present, unique presales window, reductions and meet & greet with artists. The India tour of Masha and the Bear might be part of HSBC Starstruck initiative, whereby our HSBC purchasers may have entry to unique advantages.”

Masha and the Bear present

Masha and the Bear has gained immense recognition in India, charming each kids and dad and mom with its pleasant storytelling and endearing characters. Its widespread attraction on Nick Jr India has made it a family favourite throughout the nation. With the nice historical past of Viacom18 LIVE offering immersive reside leisure, together with occasions like ‘Vh1 Supersonic,’ ‘Vh1 Lift Off,’ and ‘Peppa Pig LIVE musical, the Masha and the Bear LIVE is ready to proceed this custom of bringing unforgettable experiences to the viewers.

Don’t miss the likelihood to witness the magic of Masha and the Bear LIVE in India!

Get able to embark on a journey of laughter, love, and journey along with your favorite animated buddies.

November 24, 2023