~ Iconic Lifestyle Brand To Expand Presence in India with BWO on Consumer Products and Official Merchandise ~
21st November, 2023; Mumbai, India: BWO immediately proclaims it has entered into an association with Playboy Enterprises International, Inc. (“Playboy”), a part of PLBY Group, Inc. and one of many largest and most recognizable life-style manufacturers in the world, to strategically develop and handle Playboy’s merchandise licensing and collaboration applications in India, throughout quite a lot of classes together with vogue and equipment, magnificence and grooming, house, innerwear and buying experiences.
Playboy Speak
“It was clear to all of us at Playboy that BWO’s entrepreneurial and inventive strategy to licensing coupled with their stable understanding of the cool Gen-Z and Millennial viewers driving India’s buying progress, made them the proper match for our future enterprise enlargement in the market,” mentioned Allison Kopcha, Chief Business Development Officer & Licensing of Playboy.
The shopper panorama in India, like different markets, has shifted in direction of Millennial and Gen-Z audiences embracing a life-style that celebrates private freedom, self-expression, and exploration – all values that align intently with the Playboy model DNA. The Indian market immediately is dominated by shoppers beneath the age of 35, who symbolize greater than 65% of the nation’s complete inhabitants and are driving important on-line buying progress.
Playboy Alliance
Mitali Desai, Co-founder & COO, Black White Orange added, “Leveraging Playboy’s distinctive belongings akin to the enduring Rabbit Head brand and its huge heritage archive belongings will allow us to ship a various vary of Playboy-branded life-style merchandise and unbelievable buying experiences with strategic companions to goal immediately’s youthful viewers looking for daring but playful fashion in a manner that solely the enduring Playboy model can.”
Playboy’s present portfolio of licensing companions in India consists of Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can look ahead to thrilling classes going stay at retail very quickly!
The first devoted sports activities streaming service on Prime Video Channels, FanCode will present entry to stay streaming of over 15 totally different sports activities from world wide, together with cricket, soccer, rugby, kabaddi, basketball, horse racing, and plenty of extra. Prime Members should purchase an annual add-on subscription to FanCode at a particular introductory value of INR 249
With Prime Video Channels, a part of Amazon’s video leisure market, clients get friction-free and handy entry to a variety of premium content material from a number of video streaming providers all obtainable at a single vacation spot—Prime Video
MUMBAI — November 16, 2023—Prime Video, India’s most cherished leisure vacation spot, in the present day expanded its sports activities programming by launching FanCode, India’s premier sports activities vacation spot, on Prime Video Channels. The first devoted sports activities streaming service to launch on Prime Video Channels, FanCode affords entry to the very best of worldwide and home sports activities. Through its partnerships with marquee sports activities leagues and organisations, FanCode brings greater than 15 totally different sports activities together with cricket, soccer, rugby, kabaddi, basketball, horse racing to sports activities followers in India. Prime members can now buy an annual add-on subscription to FanCode, at a particular introductory value of INR 249, obtainable solely by Prime Video Channels.
FanCode Shows
With a subscription to FanCode on Prime Video Channels, Prime members can take pleasure in stay streamed sports activities from world wide. Some of FanCode’s unique rights and partnerships embrace ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA. Subscribers can watch tournaments such because the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, amongst others. In addition to those, subscribers may also get entry to the Super Smash and England tour of the West Indies later within the yr.
“At Prime Video, we all know that whereas our leisure preferences are delightfully numerous throughout the nation, we’re all ardent sports activities followers! All types of sports activities have such robust, passionate followers following them and we wish to make entry to a various array of sports activities tremendous simple,” mentioned Vivek Srivastava, head – Prime Video Channels, Prime Video, India. “We are thrilled to collaborate with FanCode to supply our clients an immersive sport viewing expertise with a line-up that spans a number of sports activities and geographies. We are sure that the variety in programming, and the comfort of having fun with all their favorite sports activities at a single vacation spot, will delight sport lovers throughout the nation. The addition of FanCode to Prime Video Channels additionally permits us to supply a complete bouquet of leisure, from worldwide and native language content material to kids-focused and now stay sports activities.”
In the 4 years since its inception, FanCode has streamed greater than 45,000 hours of stay sports activities content material. Speaking on the collaboration, Yannick Colaco, co-founder, FanCode, mentioned, “FanCode desires to achieve each sports activities fan throughout the nation and this affiliation with Prime Video is a step in that route. We are excited to deliver our premium content material to Prime Video Channels and additional improve our attain. The incontrovertible fact that FanCode would be the first sports activities platform on the service makes the collaboration much more particular.”
FanCode Features
Prime members should purchase an add-on subscription to FanCode at a particular discounted value of INR 249 yearly.
Prime Video Channels advantages for Prime members embrace:
No trouble login & billing: Customers wouldn’t have to juggle between a number of usernames, passwords and billing due dates. With Prime Video Channels, all premium content material subscriptions are managed inside a single vacation spot – Prime Video apps and web site.
More time watching, much less time deciding: Customers don’t should spend time toggling between their favorite providers to find what’s new and common. With Prime Video Channels they will browse in a single place, search throughout all their premium subscription and get personalised suggestions. All of this with out ever having to go away the Prime Video app or web site.
Enjoy your favorite options, regardless of which service: Customers can take pleasure in IMDb’s X-Ray characteristic and a single consolidated watch listing and obtain library for offline viewing. Subscribers can even handle information consumption and way more throughout all their premium channel subscriptions.
More Choice: With Prime Video Channels, Prime members can entry hundreds of extra titles throughout 22 OTT providers, together with FanCode, BBC Player, BBC Kids, Animax + GEM, Lionsgate Play, discovery+, Eros Now, DocuBay, ManoramaMAX, hoichoi, MUBI, AMC+, ShortsTV, VROTT, Acorn TV, NammaFlix, Stingray All Good Vibes, iwonder, Curiosity Stream, Chaupal, MyZen TV, and Museum TV.
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ABOUT PRIME VIDEO
Prime Video is a premium streaming service that gives Prime members a set of award-winning Amazon Original sequence, hundreds of flicks and TV exhibits—all with the benefit of discovering what they love to observe in a single place.
Prime Video is simply one of many many advantages of a Prime membership, obtainable for simply ₹1499/ yr. Amazon Prime is designed to make your life higher each single day because it offers the very best of procuring, financial savings, and leisure in a single single membership. In India, members get Free Same-day/1-day supply on eligible gadgets, entry to unique offers, early entry to procuring occasions, unique entry to our international procuring occasion Prime Day; and limitless entry to award-winning motion pictures & TV exhibits with Prime Video, limitless entry to greater than 100 million songs, ad-free and thousands and thousands of podcast episodes with Amazon Music, a free rotating collection of greater than 3,000 books, magazines and comics with Prime Reading, entry to month-to-month free-in recreation and advantages with Prime Gaming. Prime members can even earn limitless 5% cashback on all purchases on Amazon.in utilizing the Amazon Pay ICICI Bank bank card i.e., Co-Branded Credit Card (CBCC) as in comparison with 3% for patrons with out Prime membership.
Included with Prime Video: Thousands of acclaimed TV exhibits and films throughout languages and geographies, together with Indian movies reminiscent of Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Shakuntala Devi, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, and #HOME, together with Indian-produced Amazon Original sequence like Farzi, Jubilee, Dahaad, The Family Man, Mirzapur, Made in Heaven, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries 26/11, Suzhal – The Vortex, Sweet Kaaram Coffee, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum Tak, AP Dhillon: First of a Kind and Amazon Original motion pictures like Maja Ma and Ammu. Also included are common international Amazon Originals like Citadel, The Lord of The Rings: The Rings of Power, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. Maisel, The Wheel of Time and plenty of extra, obtainable for limitless streaming as a part of a Prime membership. Prime Video contains content material throughout Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
Prime Video Mobile Edition: Consumers can even take pleasure in Prime Video’s unique content material library with Prime Video Mobile Edition at ₹599 per yr. This single-user, mobile-only annual video plan affords everybody entry to high-quality leisure solely on their cell gadgets. Users can sign-up for this plan by way of the Prime Video app (on Android) or web site.
Instant Access: Prime Members can watch anyplace, anytime on the Prime Video app for good TVs, cell gadgets, Fire TV, Fire TV stick, Fire tablets, Apple TV, and a number of gaming gadgets. Prime Video can be obtainable to customers by Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can obtain episodes on their cell gadgets and tablets and watch anyplace offline at no extra price.
Enhanced experiences: Make probably the most of each viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content material. Go behind the scenes of your favorite motion pictures and TV exhibits with unique X-Ray entry, powered by IMDb. Save it for later with choose cell downloads for offline viewing.
Video Entertainment Marketplace: In addition to a Prime Video subscription, clients can even buy add-on subscriptions to different streaming providers, in addition to, get rental entry to motion pictures on Prime Video.
Prime Video Channels: Prime Video Channels affords friction-free and handy entry to a variety of premium content material from a number of video streaming providers all obtainable at a single vacation spot – Prime Video web site and apps. Prime Members should buy add-on subscriptions and revel in a hassle-free leisure expertise, simplified discovery, frictionless funds, and extra.
Rent: Consumers can take pleasure in much more motion pictures from new releases to traditional favourites, obtainable to hire – no Prime membership required. .
ABOUT FANCODE:
FanCode is India’s premier sports activities vacation spot dedicated to giving followers a extremely personalised expertise throughout content material and merchandise for all kinds of sports activities. Founded by sports activities {industry} veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million customers. It has partnered with home, worldwide sports activities leagues and associations throughout a number of sports activities. In content material, FanCode affords interactive stay streaming in industry-first subscription codecs with Match, Bundle and Tour Passes, together with month-to-month and annual subscriptions at inexpensive costs. Through FanCode Shop, it additionally affords followers a variety of sports activities merchandise for sporting groups, manufacturers and leagues internationally.
~ Dedicated Kids & Family hub to be India’s single largest Kids’ entertainment vacation spot
~ Over 3000 hours of prime Indian & Global content material reducing throughout all Kids segments
16th November 2023, National: This Children’s Day, JioCinema, India’s final vacation spot for entertainment, introduced its foray into Kids entertainment with a devoted ‘Kids and Family’ providing. With a stellar content material providing spanning over 3000 hours of a few of the greatest recognized franchises from internationally and largest Indian IPs, the platform will cater to younger audiences throughout Tiny Tots, Kids, Pre-teens and also will home content material for the whole household to get pleasure from collectively.
JioCinema Childrens content material
Creating India’s single largest vacation spot for Kids’ entertainment with over 100 prime Toon franchises, 300+ Series and Movies spanning DIY, comedy, journey, and motion genres, JioCinema guarantees enjoyable, thrill and nostalgia, to each baby throughout the nation, with fashionable content material accessible in 5+ Indian languages.
From Anime to superheroes, to mythos, spanning native and international favourites, JioCinema brings the most important providing of youngsters’ community content material from Viacom18 together with Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, amongst others. Raising the bar with premium international collection resembling Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and films like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, and much more, JioCinema guarantees to entertain youngsters and people younger at coronary heart with 1000’s of hours of magical content material. Through strategic partnerships with main native and international studios together with Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, amongst others, the providing will add recent content material each week.
JioCinema Kids & household
Further exemplifying its dedication to offering a secure and healthful household entertainment expertise, JioCinema is together with a ‘Kids and Family’ profile in each account, granting youngsters entry to solely age- acceptable content material. Recognizing the importance of display time amongst youngsters, the ‘Kids and Family’ profile is mixed with a singular ‘PIN’ primarily based ‘Parental Control’ mechanism. With superior algorithms and cutting-edge expertise, the profile will permit mother and father to customise the content material entry primarily based on their kid’s life stage, giving them full management.
On making a healthful entertainment ecosystem for youths and their households, a JioCinema spokesperson stated, “At JioCinema, we’re deeply dedicated to constructing a one-stop vacation spot for all issues entertainment. We are invested in understanding Indian audiences and their preferences and proceed to evolve as the popular supply for all their entertainment wants. Our newly added Kids and Family class will unlock entry to tens of millions of households throughout India and enrich household consumption. With one of the best content material from India and world wide, accessible in a number of languages, we purpose to be inclusive and an enabler of wider consumption with fewer boundaries’’.
Headlining the rollout of the youngsters and household slate is the enthralling Pokemania pageant, marking an thrilling chapter for followers of the beloved Japanese Pokémon franchise. As the unique house to over 1000 episodes and 21 films, JioCinema can be celebrating the fervor surrounding the enchanting poke-monsters with a brand-new season unveiled each Thursday, beginning on sixteenth November, with Season 12.
This Children’s Day, have fun the world of toons and embark on a journey crammed with laughter and journey solely on JioCinema!
~ Company gears up to launch its first flagship outlet in Chennai, put up Diwali ~
9 November, 2023; National: MS Dhoni-backed drone producer, Garuda Aerospace at present declares the corporate’s foray into offline retail with the introduction of firm owned outlet shops, kickstarting with its first-ever flagship retail outlet in Chennai, Tamil Nadu. Also supporting this launch is the introduction of Garuda Aerospace’s distinctive Service on Wheels providing, making method for seamless and handy after gross sales service. Strengthening its place as certainly one of India’s most dear drone start-ups, Garuda Aerospace goals to introduce a minimum of 400 shops and cell drone centres in 2024, thus turning into more and more accessible and accessible in nearly each district across India. A one-stop store, Garuda Aerospace’s flagship shops will provide high-quality and precision-oriented drones whereas concentrating on India’s agriculture economic system
Speaking on the event, Founder and CEO, Agnishwar Jayaprakash mentioned, “Our entry into offline gross sales is a milestone for us at Garuda Aerospace. This funding is a major step ahead for us as an organization because it takes us nearer to our goal patrons. Our flagship shops will assist us take our shoppers’ expertise to a complete by no means, unmatchable stage. As an organization, we’re dedicated to not solely revolutionising the drone trade but additionally fostering a tradition of technological exploration and innovation across India. We goal to encourage the following technology of innovators and contribute to India’s progress in know-how on a world stage.”
Garuda Aerospace just lately raised INR 25 crore from Venture Catalysts, WeFounderCircle, and others as part of a bridge spherical. The funds raised can be utilised to meet the surge in calls for for drones together with orders secured from Indian Farmers Fertiliser Cooperative Ltd (IFFCO) for 400 drones and pre-bookings of 10,000 drones from sellers across the nation. Part of the funds raised may also be utilised for Gaurda Aerospace’s retail growth plans.
With an bold imaginative and prescient and an unwavering dedication to excellence, Garuda Aerospace continues to cement its place as a number one pressure in the ever-evolving drone trade in India.
About Garuda Aerospace
Garuda Aerospace is India’s main Drone tech start-up centered on disrupting two main multi-billion-dollar sectors, Precision Agri Tech and Industry 4.0 upgradation. Garuda Aerospace is asset-light, recession-proof, agnostic, and focuses on eliminating labourers in the agricultural area with drones focusing on designing, constructing, and customization of Unmanned Aerial Vehicles (UAVs). Founded in 2015 with a group of 5, Garuda has scaled to 200+ member group having the biggest drone fleet in India with over 400 drones and 500 pilots working in 84 cities. Garuda Aerospace manufactures 30 sorts of drones and gives 50 sorts of companies. Having served over 750 shoppers together with TATA, Godrej, Adani, Reliance, Swiggy, Flipkart, Delhivery, L&T, Survey of India, SAIL, NTPC, IOCL, Smart cities, Intel, Amazon, Wipro, IISC, MIT Boston, NHAI for varied initiatives, the corporate just lately partnered with international giants equivalent to Lockheed Martin, Cognizant and Elbit Systems. Hon’ble Prime Minister Shri Narendra Modi Ji launched the drone yatra the place 100 drones had been flagged off concurrently across 100 villages in India. Garuda Aerospace is the primary drone firm to get DGCA approvals for Type Certification and Remote Pilot Training Organisation. Garuda is on a mission to impression 1 billion lives positively utilizing inexpensive precision Drone Technology. Mahendra Singh Dhoni has invested in the corporate and is the Brand Ambassador.
November 06, 2023; Mumbai, India: Godrej L’Affaire, the experiential owned media life-style platform by Godrej Industries Limited and Associate Companies (GILAC), is delighted to announce its partnership with So Delhi’s Boho Bazaar, a well-liked occasion that celebrates artwork, vogue, and group. As a life-style group companion for Boho Bazaar, Godrej L’Affaire introduced a singular and immersive expertise to attendees, making the occasion much more memorable.
Boho Bazaar – The Biggest Shopping & Music Festival dazzled with its fifth version for a particular Diwali fiesta the place the festivities unfolded from the third – fifth November, 2023. Godrej L’Affaire, recognized for its dedication to fostering creativity, collaborated with Boho Bazaar to offer a platform for rising artists, content material creators, and the group to come back collectively and have a good time their passions.
Godrej L’Affaire arrange a one-of-a-kind 360-degree picture sales space, providing attendees an opportunity to seize enjoyable and interactive footage. This distinctive addition to the occasion allowed 600+ guests to create reminiscences in a dynamic and entertaining means. To amplify the thrill, Godrej L’Affaire, in conjunction with Boho Bazaar, ran an thrilling contest on its social media handles; winners received free passes to the occasion.
Speaking on the affiliation, Sujit Patil, Vice President & Head – Corporate Brand and Communications, Godrej Industries Limited and Associate Companies (GILAC), mentioned, “We firmly imagine within the unifying energy of creativity to deliver communities collectively. Godrej L’Affaire is our platform to construct a group of life-style fanatics and provides them alternatives for experiential engagement with manufacturers. Our partnership with SoDelhi’s Boho Bazaar is a testomony to our dedication to creating memorable experiences”.
The collaboration created an unforgettable expertise that celebrated creativity and group. The occasion showcased the newest developments in vogue, artwork, and life-style, all whereas offering a platform for like-minded people to come back collectively, community, and have a good time their passions.
9th November 2023, Mumbai, India: One of the coolest issues about kids is their eagerness to ask countless questions and generally none in any respect. In an endeavor to have fun and nurture this curiosity, Nickelodeon, India’s most cherished kids’ leisure franchise, has launched its Children’s Day marketing campaign #HappyKidding, encouraging little ones to discover, study, and perceive the world round them and most significantly have enjoyable alongside the approach in their very own distinctive approach.
Designed with the nation’s most cherished Nicktoons, #HappyKidding brings to life an exhilarating marketing campaign that embodies the essence of childhood, the place curiosity is aware of no bounds, questions are welcomed, and every single day is an journey. In alignment with Nickelodeon’s model ethos, the marketing campaign aptly captures the magic of being a child. As a part of this marketing campaign, Nickelodeon teamed up with the Delhi Metro Rail Corporation (DMRC) to supply younger viewers unforgettable experiences that completely resonate with the spirit of #HappyKidding. In partnership with DMRC, #HappyKidding engaged younger viewers in an interactive session that targeted on answering on the side of difficult questions that kids typically ponder, whereas additionally taking them on a tour of the Metro Museum. That’s not all! The beloved Nicktoons, alongside with a gaggle of spirited kids, will make an thrilling cease at SRCC Hospital the place they find out about the workings of a hospital, ask questions, and maybe even share a couple of of their very own insights with the medical doctors.
Speaking on nurturing kids, Sonali Bhattacharya, Head of Marketing, Kids Entertainment Cluster, Viacom18, stated, “At Nickelodeon, it has all the time been our endeavor to have interaction and deepen our join with the kids past the tv screens. It is with this intention that we proceed to ship campaigns that foster creativity and empower kids to discover and study issues in distinctive methods.#HappyKidding is a testomony to our dedication to nurturing and celebrating the essence of childhood. We hope to encourage kids and their households to cherish each second of their journey, embracing the pleasure, and curiosity that comes with being a child.”
Dr. Vikas Kumar, Managing Director of DMRC, expressed his enthusiasm for this collaboration, stating, “We deeply admire the partnership with Nickelodeon in making Children’s Day additional particular for these younger minds. We hope that this expertise ignites their goals and motivates them to pursue their aspirations with dedication and arduous work. The Delhi Metro household is proud to have been part of this excellent initiative.”
The Children’s Day marketing campaign will probably be prominently promoted on social media platforms, together with Facebook, Instagram, and YouTube, whereas additionally that includes influencer engagements, and workplace interactivities, spreading the message of #HappyKidding.
~ Users of Coolita-powered TV units resembling Thomson, Croma, and Panasonic, in India and globally, to take pleasure in Q Play+’s 5 24-hour channels for free ~
27th October, 2023; Mumbai, India:
In an endeavor to considerably broaden the attain of its curated content material choices in India and throughout the globe, India’s youngest and multi-platform leisure community, QYOU Media India forges a global distribution partnership with Coolita, a number one global good TV+OS model, fascinating viewers with free streaming of FAST channels of Q Play+. This strategic collaboration marks a pivotal second for each QYOU Media India and Coolita, as they be a part of forces to ship a various vary of content material to Coolita’s global person base, making certain a seamless and immersive leisure journey.
As part of this alliance, Coolita customers in India and throughout the globe, by way of their big selection of good TV units together with Croma, Thomson, Panasonic, LLOYD, Itel, and others alongside with their working software program Coolita may have the privilege to stream QYOU Media India’s 5 FAST channels – The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and BH Live without spending a dime. As know-how and leisure proceed to evolve, this partnership ensures viewers get entry to high-quality, localized content material, including a brand new dimension to their tv viewing expertise.
Speaking on strengthening its digital presence in India and throughout the globe, Krishna Menon, Chief Operating Officer, QYOU Media India, stated, “Our partnership with Coolita is a major milestone in our mission to supply top-notch leisure to viewers in India and worldwide. This collaboration permits us to strengthen our digital presence on related TVs and supply our curated content material to a global viewers. We are excited to boost the viewing expertise and take a step nearer to our viewers with this thrilling collaboration.”
Addressing the partnership, Samuel Lin, Head of Partnerships, Coolita, shared, “In an thrilling growth, Coolita has partnered with QYOU Media's Q Play+ to boost entry for Indian viewers. This collaboration grants Indian audiences free entry to curated Indian applications, enhancing their viewing expertise with a localized contact. Users of TV manufacturers supported by Coolita, resembling Panasonic, Croma, and Thomson, can now take pleasure in Q Play's 5 24-hour channels for gratis. This strategic alliance considerably amplifies the native protection and accessibility of Q Play's choices.”
Coolita, identified for its cutting-edge Coolita OS, is a trailblazer within the global good TV {industry}. An industry-leading large-screen working system, Coolita OS, constantly pushes the boundaries of know-how to ship the best audio-visual content material and an distinctive service expertise to customers worldwide. Operating in over 80 international locations throughout Southeast Asia, the Middle East, Africa, Europe, America, and past, Coolita’s attain is actually expansive. Notably, the corporate has efficiently shipped over 2 million large-screen gadgets operating the Coolita system in India, making it a family identify within the area.
Marking an thrilling chapter within the evolution of house leisure in India and past, QYOU Media India’s partnership with Coolita will allow the community to achieve a broader global viewers, sharing its distinctive content material choices with Coolita’s quickly rising person base of good TV.
About QYOU Media India:
QYOU Media operates in India and the United States producing and distributing content material created by social media and digital content material stars and creators. In India, through our flagship model, Q TV and on related TV, The Q Kahaniyan, Q GameX, Sadhguru TV, and BH Live, we curate, produce and distribute premium content material together with tv networks and VOD for cable and satellite tv for pc tv, OTT, cellphones, good TV’s and app-based platforms. Our India-based influencer advertising and marketing division, Chtrbox, is amongst India’s main influencer advertising and marketing platforms connecting manufacturers and social media influencers. In the United States, we create and handle influencer advertising and marketing campaigns for main movie studios, sport publishers and types. Founded and created by {industry} veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content material reaches multiple billion customers all over the world each month. Experience our work at www.qyoumedia.com and www.theq.tv
India is taking part in and successful in each sector, whether or not it’s improvement, financial system, sports activities, or house; India is on a distinct stage in each area. Now betting large on India’s digital and general development, particularly amongst Gen Z and younger adults, Sunil Chhetri, Captain of the Indian Football Team, now teams-up with a brand new audio model ACwO. Launched as a proud Made In India model, ACwO goals to empower and elevate shoppers’ way of life, powered by progressive expertise. Honouring Sunil Chhetri’s iconic quantity 11 jersey, ACwO is gearing as much as introduce a unprecedented lineup of 11 TWS earbuds, every boasting greater than 11 exceptional options together with environmental noise cancellation, equaliser modes, lag free film expertise, gaming prepared with ultra-low latency, lengthy battery life, backed up by ReALmAh expertise, cosy match, and extra. These earbuds have been designed to resonate with the dedication and spirit of Sunil Chhetri, making this vary actually iconic as Number 11. Supporting the launch, and that includes Chhetri, AcwO’s maiden model movie showcases its core imaginative and prescient, ‘Ab India Khelega’.
Making its presence felt, Sunil Chhetri’s help and the resounding proclamation of ‘Ab India Khelega’ underlines his perception within the potential of Indian originality, positioning ACwO as a major milestone in his journey as a proud model ambassador of each India’s development and innovation. Together, ACwO and Sunil Chhetri are set to rewrite the narrative of ‘Ab India Khelega’ promising a brighter and technologically superior future for client’s way of life.
Launched as a D2C model, ACwO stands for artistic brilliance and goals to reshape the good devices and equipment panorama whereas contributing to India’s GDP. With a variety of TWS merchandise, ACwO goals to focus on and improve each client’s way of life. With the strategic launch within the midst of the festive season, ACwO will even roll out a cross-media marketing campaign to create consciousness of the model, and its providing, by leveraging Sunil Chettri’s reputation and fan base.
Speaking on the launch, the Captain of the National Football Team, mentioned, “It’s at all times good to be related to a model that’s proudly made in, and for India. ACwO is doing a little unbelievable issues on the tech and way of life entrance and by way of this affiliation, I’m eager to see and be part of all that comes out from the ACwO stables.”
With a deal with innovation and high quality, ACwO envisions India as a worldwide hub of creative-tech excellence. Going ahead, ACwO is dedicated to introducing numerous devices with a complete deal with enhancing the general way of life of shoppers.
About ACwO
ACwO is a Proudly Made-in-India model D2C model specialising in audio. Our model’s promise extends past innovation, emphasizing a devoted dedication to understanding shoppers’ existence, and seamlessly integrating our merchandise into their every day lives. With our game-changing expertise, mindblowing design, portfolio of trademarked options, and uncompromising high quality, ACwO stands out within the quickly increasing market. Launched as a digital-first model, ACwO is accessible on its direct-to-consumer platform and will quickly be accessible on main e-commerce platforms in India.
Chennai, 25, October 2023: Garuda Aerospace, India’s main and most dear drone firm backed by former Indian cricketcaptain Mahendra Singh Dhoni, has efficiently raised Rs. 25 crores in a fresh bridge round of funding led by Venture Catalysts, India’s first built-in incubator and a main investor for early-stage and WeFounderCircle. The funding round witnessed commitments from different notable buyers, together with Hems Angels, San Angels, Peaceful progress funds, and a number of outstanding angelbuyers, which collectively capped out the funding round.
Garuda Aerospace funding
Expressing his gratitude for the robust help from buyers, Founder CEO, Garuda Aerospace, Agnishwar Jayaprakash, mentioned, “We are thrilled and honored by the overwhelming help from our buyers and the funding group. This fresh capital infusion will play a essential function in accelerating our progress and enhancing our capabilities to satisfy the escalating market demand. With the continued backing of esteemed buyers and the endorsement of MS Dhoni, we’re assured in our mission to revolutionize the drone expertise sector in India.”
“We are excited to steer this Series A extension for Garuda Aerospace, an progressive firm that’s reworking the drone expertise panorama in India. Garuda’s robust dedication to delivering cutting-edge drone options, mixed with their spectacular market share in the Precision Agri Drone business, demonstrates their potential for vital progress. We imagine that this funding won’t solely strengthen Garuda’s place as a market chief but in addition revolutionize the best way drones are utilized throughout numerous sectors, in the end benefiting India’s tech ecosystem and agriculture business,”Dr Apoorva Ranjan Sharma, Founder and Managing Director at Venture Catalysts ++, said.
“Garuda is disrupting the drone ecosystem by introducing the micro entrepreneur enterprise mannequin for rural India, after efficiently establishing itself as chief in company & industrial section. We imagine in their imaginative and prescient to make use of drone for Bharat, and really feel that they may unlock a very huge worth for agriculture use of drone, by involving younger rural stage entrepreneurs. We actually preferred the best way founder Agni has led the corporate until now as one in all prime profitable drone tech, and his imaginative and prescient & ardour made our resolution simple whereas backing them.” Added Mr. Neeraj Tyagi,Co-Founder & CEO, We Founder Circle
The funds secured by way of this bridge round shall be primarily utilized to handle the sudden demand for drone options. The firm will allocate the funds in direction of working capital necessities, making certain seamless execution of the IFFCO drone order and fulfilling the pre-booked orders from quite a few sellers throughout the nation. Recently, Garuda Aerospace has achieved exceptional milestones, together with a strategic partnership with IFFCO (Indian Farmers Fertiliser Cooperative Limited) for a drone order of 400 items and a powerful pre-booking of whole 10,000 drones from 700 sellers throughout the nation. These groundbreaking developments have resulted in a sudden surge in demand for the corporate’s progressive drone options in latest instances.
Dhoni Garuda Aerospace story
Founded in 2015 by Agnishwar Jayaprakash, an alumnus of Harvard Business School and a former Asian gold medalist, Garuda Aerospace is revolutionizing the drone business with its asset-light, recession-proof, and unit-economic-focused enterprise mannequin. The firm not solely designs and manufactures precision agriculture drones but in addition empowers rural entrepreneurs by way of an uberized ecosystem, making a constructive influence on the lives of farmers. With a strong order e-book and a first-mover benefit in the agricultural drone section, Garuda Aerospace has secured a powerful 55% market share in the $3 billion Precision Agri Drone business. The total drone business, estimated at $7 billion, continues to see exceptional progress.
Spearheaded by Ormax Media and Film Companion, the third version of the report evaluated 156 Indian movies and collection launched in 2022 on streaming providers and in theatres throughout 8 Indian languages; whereas streaming continues to lead the manner in illustration, theatrical movies see a decline on essential parameters
Report findings point out a marginal enchancment in illustration in the boardrooms of 25 high M&E corporations in India
Industry leaders, studio heads, actors, and guilds come ahead to pledge assist for enhancing illustration, laying down actionable tips for themselves and the wider ecosystem
Mumbai — October 26, 2023 —Prime Video, India’s most liked leisure vacation spot, at the moment launched the newest version of O Womaniya! report, the most definitive research on feminine illustration in Indian leisure. Researched and curated by media consulting firm, Ormax Media, India’s main leisure journalism platform, Film Companion, and championed by Prime Video, the research evaluates the statistical journey of girls in varied aspects of content material manufacturing, advertising and company management inside India’s leisure trade. This yr, the report analyzed 156 movies and collection, throughout streaming and theatrical launched in 2022 in 8 Indian languages (Hindi, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali and Gujarati) to arrive at a complete image of the change that the trade has seen since 2021.
Along with Prime Video, the report has been supported by different companions from the trade together with Clean Slate Filmz, Emmay Entertainment, Excel Entertainment, Jio Studio, Producers Guild India, RSVP, SonyLiv, Tiger Baby, and Zee5. Additionally, this yr additionally noticed trade leaders, together with studio heads, filmmakers, actors, and extra come ahead to lay down actionable steps in the direction of enhancing feminine illustration of their private {and professional} capacities. These pledges are anticipated to function guardrails that may information the total trade.
Key findings of the report embody:
Creative Talent – Only 12% of the 780 HOD positions analyzed throughout key departments of path, cinematography, modifying, writing, and manufacturing design have been held by ladies. While that is barely greater than 10% in 2021, the development has solely been led by streaming movies and collection, whereas theatrical movies have remained stagnant since 2021. On a optimistic be aware, 31% of the properties had a feminine commissioning in-charge behind them, vis-à-vis 25% in 2021.
Content – While in 2021, 55% of the properties analyzed handed the Bechdel Test1, the quantity has gone under the half-way mark to 47% now. The greatest drop right here has come from theatrical movies; whereas 46% handed the check in 2021, solely 34% managed to cross it in 2022. Series and movies like Guilty Minds, Four More Shots Please! Season 3, Delhi Crime Season 2, Maja Ma, Gangubai Kathiawadi, amongst others, emerged as the properties with most scenes to cross the Bechdel Test.
Marketing – Women nonetheless get solely 27% discuss time2 in trailers; the quantity is the highest for streaming movies with 33% discuss time in trailers being allotted to ladies. Series and flicks like Hush Hush, Gehraiyaan, The Fame Game, Ammu, A Thursday, Sita Ramam, amongst others, carried out the finest with no less than 50% of discuss time in trailers given to feminine leads.
Corporate Talent – Of the 135 Director/ CXO positions studied throughout 25 high M&E companies in India, solely 13% have been held by ladies.
Sharing his ideas on the newest findings in O Womaniya!, Shailesh Kapoor, Founder & CEO, Ormax Media stated, “While there was a gradual however regular enchancment in a number of key parameters, the report has thrown mild on the want to check out inclusion with a severe eye. Like the earlier version of the report, streaming continues to pave the manner for feminine illustration, nonetheless, the sub-par efficiency of theatrical movies ought to function a wake-up name for the trade. I’m glad to see the trade be aware of the information and are available collectively to pledge higher illustration, underscoring their real need to see a optimistic change.”
Speaking about the report, Anupama Chopra, Founder & Editor, Film Companionsaid, “Entertainment is a robust medium which might and should spotlight inclusivity and variety. O Womaniya! is our try to push the needle to transfer quicker. We are thrilled to see larger participation from the trade, with key people taking up particular targets and actions to take this dialog ahead. The steps taken to deliver change could appear small however every step, every motion issues, and with each version of the O Womaniya! report, we consider we’re shifting a step nearer to a extra equitable ecosystem. I’m grateful to Prime Video and Ormax Media for partnering with us on this distinctive initiative.”
“At Prime Video, we consider that variety, fairness and inclusion, isn’t just wanted, it’s important. As a company, we now have at all times believed in equitable illustration, not simply inside Prime Video and in our content material, but additionally inside the wider inventive trade. By nurturing and empowering gifted ladies inside our trade, we are able to create a ripple impact of optimistic change in the wider ecosystem,” stated Aparna Purohit, head of Originals, India & Southeast Asia, Prime Video. “O Womaniya! represents a collective effort to unite the trade and collaborate on enhancing feminine illustration. The newest version of the report strongly underscores the urgency of accelerating these transformative efforts. It’s heartening to witness not solely the dedicated assist of companions but additionally the lively participation of influential figures from the trade, together with each women and men. They haven’t solely pledged their private dedication but additionally made broader company degree commitments to champion larger feminine inclusivity.”
Some of the pledges taken embody:
Alia Bhatt, actor and producer stated, “I pledge to proceed to promote variety in my manufacturing initiatives.”
Shakun Batra, filmmaker stated, “I pledge to promote variety in my initiatives, to proceed collaborating with and supporting intimacy professionals to guarantee units are a protected house for all.”
Gayatri & Pushkar, filmmakers stated, “We pledge to proceed to promote variety in our initiatives, to proceed to embody ladies in author’s rooms, and to proceed to comply with the authorities mandated PoSH tips and have an ICC inside the organisation.”
Apoorva Mehta, CEO, Dharma Productions stated, “I pledge to proceed to promote variety throughout all our verticals at Dharma Productions & Dharmatic Entertainment.”
Madhu Bhojwani, associate, Emmay Entertainment stated, “I pledge to present separate loos with accessible sanitary merchandise for girls on set, to promote variety in my initiatives, to embody ladies in author’s rooms, and to comply with the authorities mandated PoSH tips and have an ICC inside the organisation.”
Tahira Kashyap Khurrana, author, director & creator stated, “I pledge to inform ladies’s tales with a story which is exclusive to them.”
Supriya Yarlagadda, producer & govt director, Annapurna Studios stated, “We at Annapurna, are the first studio and manufacturing home to set up an ICC in the Telugu movie trade. We shall proceed with our endeavor to promote variety in our productions and embody ladies in author’s rooms. Our surroundings is continually evolving to assist extra ladies in the office.”
1 The Bechdel Test, conceptualized by Alison Bechdel in 1985, is seen as an internationally-accepted yardstick on gender illustration in content material. A movie is taken into account to have handed the Bechdel Test if it has no less than one scene through which two named ladies are talking, and the dialog is about one thing aside from males/ a person. For streaming collection, the criterion was modified to embody three scenes, given their longer runtime.
2 Trailer Talk Time is a check created completely for O Womaniya! In this check, the primary trailer of the movie or collection is analyzed and categorised by the talking time allotted to the female and male characters. The check studies % talking time that was owned by feminine characters. The check provides an perception into how producers and platforms are advertising content material. At 73% trailer discuss time being managed by the male characters, the outcomes recommend that properties are being pitched from a male POV of their advertising.
