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Category: Entertainment & OTT Shows

Locomotive Global Media Acquires India Exclusive Rights for All3Media International’s “Boat Story”

Mumbai, India – 18^th July, 2024 – Locomotive Global Media, an international production company based in Mumbai, is thrilled to announce that it has acquired the exclusive India rights to adapt UK distributor All3Media International’s award-winning series ‘Boat Story’. The show will be adapted for India by Mayank Sharma who is known for creating, writing, and directing three seasons of the gripping hit Prime Video Original series ‘Breathe’. The show will be produced by Locomotive Global Media for the Indian market. This adaptation further emphasizes the company’s dedication to bringing top-tier talent and compelling stories to the forefront for Indian audiences.

The Boat Story UK Show

Originally released in 2023, Boat Story was commissioned by BBC One, UK and Amazon Freevee, US Germany. The 6×60’ thriller was written by Harry and Jack Williams and produced by the award-winning Two Brothers Pictures (an All3Media production company), in association with All3Media International. This thriller with a darkly comic heart has captivated audiences worldwide with its gripping and innovative storytelling.

After having successfully adapted Ray Donovan for Netflix India, Locomotive Global Media continues to make it a priority to bring premium international formats to the Indian audience.

The Boat Story UK adaptation to India

Speaking on the acquisition, Roshni Ghosh, Producer at Locomotive Global Media said “We at Locomotive Global Media take enormous satisfaction in our ability to adapt international formats to suit the Indian audience. We are incredibly excited to bring ‘Boat Story’ to India. On our journey to engage with millions of viewers, we are delighted to be able to collaborate with the most prolific creative minds in India and our partners at All3Media International to present stories that defy formulaic narratives and deliver an unparalleled entertainment experience.”

Jaenani Netra, VP, Sales Finished & Formats (Asia) at All3Media International expressed enthusiasm about the partnership, “Locomotive Global Media’s partnership with All3Media International presents such exciting times for India as this is our first scripted format deal together. It is a great choice of show, as Boat Story doubles up as a gripping thriller and as a darkly comic drama. With Mayank Sharma and Locomotive Global Media leading this adaptation, we are looking forward to seeing Boat Story take definite shape with the best on board!”

Adding further, showrunner and director, Mayank Sharma said, “I am really happy to be working on the adaptation of ‘Boat Story’. It is a fun, madly entertaining show with relatable yet quirky characters that keep you hooked until the end. While we aim to preserve the original’s essence, we are excited to infuse local flavour and fresh perspectives into our version that packs the show with action, humour and thrills specifically tailored for the Indian viewer.”

About Locomotive Global Media:

Locomotive Global Media (LGM) is a premier content creation powerhouse, developing, producing, and distributing original scripted television and film content. Founded with a vision to tell compelling stories rooted in India, LGM bridges the gap between local narratives and global audiences. The company boasts several high-calibre projects in various stages of production, financing, and development. A standout project is “Rana Naidu,” the Hindi adaptation of the acclaimed Showtime series “Ray Donovan.” Commissioned by Netflix India, this series stars Rana Daggubati and Venkatesh and premiered worldwide on March 10, 2023. Season Two is currently in production. With a commitment to quality and innovation, LGM continues to elevate the standard of Indian storytelling, making a significant impact on the global entertainment landscape. Website: https://www.locomotiveglobal.com/

About All3Media International

All3Media International distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world. The company has been celebrated for producing, marketing and distributing high-quality, ground-breaking and pioneering shows to a global audience, consistently topping the Broadcast and Televisual annual Indies Surveys and receiving the Queen’s Award for Enterprise in recognition of its growth – twice. Its catalogue contains over 30,000 hours of content across all genres.

As well as one of the top-selling drama series MIDSOMER MURDERS, All3Media International’s quality scripted content includes FLEABAG, ALL CREATURES GREAT AND SMALL, IT’S A SIN, TRIGGER POINT, THE TOURIST, MYSTERY ROAD, VAN DER VALK and THE ENGLISH. Its non-scripted content slate includes premium factual documentaries such as WHO IS GHISLAINE MAXWELL? and FEVER PITCH: THE RISE OF THE PREMIER LEAGUE as well as various factual entertainment titles including ESCAPE TO THE CHATEAU, GREAT BRITISH MENU and FOUR IN A BED. The company also represents brands featuring some of television’s most beloved names including Monty Don, Alan Titchmarsh, Gordon Ramsay, Mary Beard and Grayson Perry. All3Media International’s celebrated formats include THE TRAITORS, GOGGLEBOX, UNDERCOVER BOSS, THIS IS YOUR LIFE, LINGO, THE DOG HOUSE and RACE ACROSS THE WORLD, and it also represents an extensive list of successful scripted formats including LIAR, BLOOD, CHEAT and QUEER AS FOLK.

About Two Brothers Pictures:

Two Brothers Pictures was set up by Golden Globe and Emmy award winning writers and producers Harry and Jack Williams in 2014. Producing quality scripted television in the UK and internationally, Two Brothers Pictures is one of the most exciting and successful production companies in the UK. The London based independent, which joined the All3Media family in February 2017, has produced some of TVs best loved shows including Phoebe Waller-Bridge’s multi-award-winning, modern cult classic, Fleabag (for BBC and Amazon), much talked about drama Liar (ITV), the hugely successful Baptiste (BBC), critically acclaimed Boat Story (BBC & Amazon) and two series of smash hit The Tourist starring Jamie Dornan and Danielle Macdonald (BBC, HBO Max, Stan and Netflix).

July 19, 2024
Entertainment giants MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

~ The game-changing multi-platform distribution partnership entailing unique music rights will broaden MTV Hustle’s unique music to a world-wide viewers~

13^th September, 2023; Mumbai, India: The mega giants of music {industry} MTV India and T-Series be part of forces in first of its sort global deal for a genre-defining rap actuality tv present, MTV Hustle. Launched in 2019 by MTV India, this clutter-breaking present efficiently introduced India’s underground rap music to nation’s mainstream panorama. A primary-of-its-kind initiative by a non-fiction IP in India, this partnership will entail unique music rights for worldwide distribution, thereby serving the present’s imaginative and prescient of constructing industry-ready rap professionals and powering up their skilled journeys at an intensive global scale.

As part of the 3-season deal, all unique music created from Seasons 1, 2, and 3 can be distributed globally by T-Series, offering unprecedented attain to the varied physique of labor by MTV Hustle. Championing desi hip-hop and rap tradition, the nation’s main youth leisure platform, MTV India created a music revolution which can be additional catalyzed globally by the biggest music label, T-Series via multi-platform distribution together with its YouTube channel that ranks primary with over 238 million subscribers throughout continents, music channels, audio streaming platforms and many extra.

On partnering with T-Series, Anshul Ailawadi, Business Head – Youth, Music, and English Entertainment, mentioned, “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural affect within the sub-continent has been multi-fold, making rap the selection of expression for modern youth voices. T-series is a pioneer on the planet of Indian music. This is a pure partnership that may catapult South Asian hip-hop onto the world stage.”

Bhushan Kumar, Managing Director & Chairman, T-Series, mentioned, “The music that MTV Hustle has created resonates nicely with the audiences and certainly deserves to get its due credit score and recognition. Our partnership with the present is in keeping with our imaginative and prescient to develop the Indian music market and make it out there to global audiences. We are excited on this partnership as it’s the first of its sort for us too. We stay up for offering current and new content material and expertise the fitting stage and platform whereas serving to them of their musical journey.”

With a deal with expertise, efficiency, meter, approach, musicality, and storytelling, MTV Hustle has launched recent voices from India’s evolving rap subculture and youth music. As the final word rap battleground in India, MTV Hustle has launched profitable performers together with King, EPR, and extra. Performers like MC Square, Srushti Tawde and Paradox have tasted extraordinary success via the launch pad, vaulting from restricted native recognition to multi-million fandom on social media inside just a few months and turning into the speak of the city with model partnerships, collaborations with eminent {industry} names and worldwide publicity. Their songs have turn out to be an electrical mode of self-expression and catharsis for followers, and a big commentary on socio-political-economic causes, private experiences and pop-culture. MTV Hustle 2.0 has produced 100+ unique compositions in below 10 weeks and has pushed inclusivity in music genres together with Bollywood, Sufi, Folk and Regional rap. MTV Hustle 2.0 songs have turn out to be trendsetting cultural mainstays, having garnered 1.3Bn natural views on Kaanphod Music channel, delivering over 9Bn impressions, with 30+ movies crossing 10Mn views. The partnership with T-Series guarantees to take desi, multi-cultural hip-hop to a common viewers.

September 14, 2023
JioCinema breaks digital viewership records with 10 crore viewers on Bigg Boss OTT

~ Highest viewership for a Live streamed event in India. Finale on JioCinema clocks record over 2 crore viewers with concurrent viewership peaking at 72 Lakh ~

~ Season garners 3000 crore minutes of Watch Time & 245 crore views ~

August 17, 2023; National: Breaking records at every step of the way, JioCinema’s Bigg Boss OTT has emerged as India’s biggest digital entertainment property. The high-octane season hosted by Salman Khan was viewed by over 10 crore Unique Viewers and clocked close to 3000 crore minutes of Watch Time, making it the most streamed entertainment property, next only to the IPL. The season finale on August 14, set new records for the most streamed Live entertainment event in India and in the Top 5 globally with 2.3 crore viewers, and 72 lakh peak concurrency.

A season of many ‘firsts’ including a wild card entry emerging as the winner, Bigg Boss OTT concluded its season by setting unprecedented records in terms of viewership, engagement and popularity.

540 crore votes and 245 crore video views across the 8 week season are also a testament to Bigg Boss OTT’s phenomenal success on JioCinema, reaffirming the season’s commitment of placing power in the hands of viewers or Janta, the ‘Asli Boss’. Redefining digital engagement in the OTT ecosystem with 24-hour Live streaming, over 5.5 crore users engaged with breakthrough interactive features such as Multi camera feeds, audience takeovers in Hype mode, Meme The Moment, Live Chats and more.

JioCinema Big Boss

Bigg Boss OTT concluded its season with an array of sponsors across categories including Vimal Elaichi, Too Yumm, Vicco, Chings, Paytm, Silver Coin and Lenskart. Advertisers spanning categories including FMCG, technology, lifestyle among others also leveraged JioCinema’s ad-tech suite to propel reach and engage the massive viewer base.

Shedding light on the association with Bigg Boss OTT, the spokesperson for Vimal Elaichi said, “Vimal Elaichi as a brand stands for the emotion of apnapan and Bigg Boss OTT is one show that brings the entire nation together. Bigg Boss has evolved into a ubiquitous phenomenon in Indian households, and our partnership with Bigg Boss OTT stands as a testament to the remarkable achievements we have accomplished. The collaboration has helped us to create a powerful and impact-driven narrative across various touch points, thus building a lasting connection with the audience.“

Commenting on the association Mr. Yogesh Tewari, Vice President of Marketing at Guiltfree Industries, RP-Sanjiv Goenka Group said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Bigg Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”

Jio Cinema OTT Show

Reaffirming the show’s universal appeal, Bigg Boss OTT’s popularity extends across India with Maharashtra, UP/Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh, contributing significantly to the viewership.

Propelling the platform to set benchmarks in India’s entertainment ecosystem, JioCinema’s ‘Dekhta Ja India’ ushers a new era of streaming.

August 18, 2023
Prime Video’s Maitri: Female First Collective Hosts its First Session in Chennai

Prime Video’s Maitri – The session featured 8 robust girls who represented India’s a number of leisure industries, from award-winning actors like Aishwarya Rajesh, Malavika Mohanan, Madhoo, and behind-the-scenes expertise like Reshma Ghatala, Swathi Raghuraaman, Yamini Yagnamurty, to artistic leaders like Aparna Purohit and moderator Smriti Kiran

The present session took an in-depth take a look at the evolution of feminine illustration and participation in leisure industries throughout the nation, evaluating the varied mechanisms adopted to create a extra inclusive and equitable surroundings for girls

Highlights from the most recent session at the moment are out there on Maitri’s

MUMBAI, India – 6 July, 2023 – Prime Video, India’s most-loved leisure vacation spot, right now launched the most recent session of Maitri: Female First Collective, internet hosting its maiden dialogue in Chennai. Launched final yr, the collective is an endeavour to create a secure house the place girls from the Indian media and leisure business can come collectively to debate their experiences, challenges and successes, and supply their perspective on bringing a few optimistic shift.

Prime Video’s Maitri Session

The session featured 8 eminent girls from India’s varied leisure industries, starting from award-winning prolific actors who’ve labored throughout languages like Malavika Mohanan, Aishwarya Rajesh and Madhoo, to girls who’ve left an indelible mark behind the digital camera, like creator, author, showrunner & producer Reshma Ghatala, author & director Swathi Raghuraaman, and cinematographer Yamini Yagnamurthy, in addition to Aparna Purohit, creator – Maitri & head of India Originals, Prime Video, and Smriti Kiran, creator and curator of Maitri & founder, Polka Dots LightBox.

Watch the most recent session of Maitri: Female First Collective right here –

Sharing private anecdotes, the individuals mentioned the present gender dynamics in the movie business, the challenges confronted by feminine professionals, together with stereotyping, colourism, ageism, and rather more. Surprisingly, the ladies famous how the problems had been related no matter whether or not they labored in entrance of the digital camera or behind it, or whether or not they labored in manufacturing or company roles. The core dialogue additionally touched upon the true essence of feminism and empowerment, what gender-equality actually means for the trailblazers gathered in the room. An attention-grabbing perception that was shared by all was that true equality will be achieved when the business stops tagging a selected function, a story or a job as woman-oriented or male-oriented. The group as an entire agreed that age-old conditioning usually restricts the non-public {and professional} development potential of girls, and will be modified solely whether it is internalized in one’s house and social surroundings.

Prime Video’s Maitri Creator

The interplay additionally highlighted the important function that streaming was enjoying in enhancing feminine illustration, creating new alternatives for actors, no matter their age, physique dimension, or pores and skin color, and for creators to inform every kind of distinctive tales.

“Equitable illustration opens up a brand new world for younger women to attract inspiration from, making it all of the extra essential to have girls in positions of affect, the place they will present a platform for newer voices and open up doorways for extra girls,” mentioned Aparna Purohit, creator – Maitri & head of India Originals, Prime Video. “However, we all know that change is a gradual course of. It is, subsequently, essential for us to proceed having these discussions throughout the nation, and we’re thrilled to have hosted our first session in Chennai. Even although it is just a yr previous, Maitri has managed to drive change in the suitable route. It is heartening to see individuals having a dialog about variety, fairness and inclusion when writing or planning their tasks.”

July 7, 2023
Godrej L’Affaire and Ranveer Allahbadia a.k.a Beer Biceps partner for L’Affaire Select – The Hunt for India’s next best content creators

Mumbai, June 12, 2023: Godrej L’Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, unveils the first edition of its influencer hunt program, ‘Godrej L’Affaire Select’. In association with India’s top content creator, Ranveer Allahbadia, Godrej L’AffaireSelect’ is a first-of-its-kind hunt for content creators across India. Godrej L’AffaireSelect’ aims to mentor and nurture India’s upcoming 25 influencers of tomorrow with its unique squad program.

The participants will be judged across three phases evaluated basis of the reels uploaded for the concept, relevance, interest factor and time efficiency of the video, quality of content and execution, use of hashtags, captions, cover images, the concept of brand integration, profile engagement and performance and relevancy as per influencer category.

Godrej L’Affaire Select

Godrej L’Affaire Select gives content creators from across India a national platform to showcase their talent. The Godrej L’Affaire Select panel comprises of Tanya Dubash – Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies; Riaan George, luxury journalist and content creator; Dr Pallavi Rao Chaturvedi, parenting coach and the founder of one of India’s fastest growing Parenting Platforms– Get, Set, Parent with Pallavi; Scherezade Shroff – Model to YouTube Sensation and lifestyle blogger; Isa Khan – Ace travel photographer and content creator; and Malini Agarwal – Co-founder of MissMalini.com & Good creator company and OG content creator. The shortlisted influencers will be trained and mentored to develop skills under the guidance of Ranveer Allahbadia.

Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “Be it our daily life choices or brands we use, content creators are shaping our opinions. Today it is no longer an urban situation and we are seeing the emergence of good content creators from Tier II, III cities, towns, and villages. According to an influencer marketing firm Zefmo, India will have the largest base of social media content creators globally. The influencer marketing sector is set to reach INR 3,000 crores in FY 24. Leveraging this insight, Godrej L’Affaire Select, part of Godrej L’Affaire, our owned media property aims to give a platform to budding authentic content creators from across urban and rural India to hone their talent. The initiative by Godrej L’Affaire along with Ranveer Allahbadia, and many more experts from allied fields related to the lifestyle space promises an exceptional opportunity for aspiring content creators to elevate their content creation journey and make a lasting impact in the industry.”

Ranveer Allahbadia aka BeerBiceps, Content Creator and Entrepreneur said, “Being a content creator has been fulfilling because it helps me reinvent and challenge my creativity. It has pushed me to step out of my comfort zone, explore new avenues, and build a successful brand. With Godrej L’Affaire Select, I am delighted to extend the baton of creativity and groom the next big influencer of India. I hope to guide the upcoming influencers on their path to a successful career as content creators.”

The 25 L’Affaire Select winners will be recognized as members of Godrej L’Affaire Squad, exclusive invites to events based in Mumbai, endorsements, and an opportunity to work with various Godrej group brands.

Godrej L’Affaire Select qualification

To become a part of the L’Affaire Select Squad, participants must be over 18 years of age, a citizen of India with 10k to 25k followers on Instagram with a public profile. The participant must also have uploaded more than 100 posts, a highlights section, and should have done a minimum of 5 brand collaborations.

Interested participants can visit the official Instagram page of Godrej L’Affaire to participate and know more about complete terms and conditions – https://www.instagram.com/godrejlaffaire/

Godrej L’Affaire Post https://www.instagram.com/p/CtRdGzQIBmS/

Ranveer Video Post https://www.instagram.com/reel/CtT4IBRqzT9/?igshid=ZWQyN2ExYTkwZQ==

About Godrej Group

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.15 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity across our teams.

June 12, 2023
KC GLOBAL MEDIA COLLABORATES WITH PRIME VIDEO TO BRING ANIMAX + GEM

ANIMAX + GEM – THE ULTIMATE JAPANESE ENTERTAINMENT TO INDIA

MUMBAI, INDIA, MAY 30, 2023 – KC Global Media, Asia’s leading entertainment network, and Prime Video, India’s most loved entertainment destination, today announced the launch of Japanese entertainment pack, Animax + GEM on Prime Video Channels in India. Animax + GEM offers customers a selection of popular Japanese anime, drama, and variety programmes with English subtitles from KC Global Media’s linear channels Animax and GEM. This ultimate 2-in-1 entertainment pack is now available to Prime members at an add-on subscription of ₹299 per year. With Prime Video Channels, Amazon’s video entertainment marketplace, Prime members get friction-free and convenient access to a wide range of premium content from multiple video streaming services all available with add-on subscriptions at a single destination—Prime Video website and app.

Prime Video Partnership

, Co-Founder, President, and CEO of KC Global Media said, “Fueled by passionate fans and the strong following of Japanese pop culture in India, we are excited to bring the ultimate Japanese entertainment experience in collaboration with one of India’s leading streaming platforms. This partnership with Amazon Prime Video marks another significant milestone for us, as we continue our efforts to provide fans in India with greater accessibility across multiple genres of premium Japanese hit series and anime content, anytime, anywhere.”

Home to some of the biggest anime titles, Animax offers popular genres for action, romance, horror, supernatural, sci-fi, comedy and slide of life. Anime fans in India can now tune in to enjoy award-winning anime action fiction series like the hit drama romance, Fruits Baskets (Seasons 1 to 3) – winner of the Anime of the Year, 8^th Anime Trending Awards 2022; the complete box set of popular sports comedy series, Haikyu! (Season 1 to 4); as well as fantasy action, Yashahime: Half Demon Princess – Nominee for Best Character Design, Anime Awards 2021; and the highly acclaimed action-adventure anime, The Seven Deadly Sins – winner of Behind the Voice Actors Awards 2016, for Best Male Lead Vocal Performance in an Anime Television Series and adapted from one of the best-selling manga series of the same title; as well as the popular comedy action series, How a Realist Hero Rebuilt the Kingdom and many more!

Prime Video new Anime series

Asia’s leading Japanese entertainment brand, GEM, makes its debut in India with an unparalleled line-up of hit Japanese dramas and variety shows featuring Japan’s leading celebrities and hosts. India fans can catch popular hit drama series, such as 10 count to the Future starring award-winning actor, Takuya Kimura, including other titles, such as AVALANCHE, Captured Hospital, Outsider Cops, and NICE FLIGHT!.Popular Japanese variety shows include VS ARASHI, featuring Japan’s hottest J-pop male idol group, ARASHI, going through a series of funny and entertaining challenges with other entertainers and celebrity guests. India fans can also explore the unique flavors of Japan as celebrity chef, Mocomichi Hayami takes audiences on a culinary adventure across Japan in Moco’s Travel Kitchen. Other fan-favorite titles include, The Quest, Who is the Real Celebrity, and more.

All content from Animax and GEM will be streamed in their original Japanese audio and accompanied with English subtitles.

May 31, 2023
NbuC-Universal and Viacom18’s Jio Cinema enter into an Extensive, Multi-year Partnership

India, May 29, 2023 – NBCUniversal (NBCU) and JioCinema, Viacom18’s streaming service, have entered into a multi-year partnership bringing 1000’s of hours of NBCU movies and TV collection to India. This partnership considerably bolsters JioCinema’s program providing and ensures that their viewers will have the ability to get pleasure from titles from NBCU’s world-renowned content material portfolio. That portfolio is fueled by Comcast NBCUniversal’s powerhouse manufacturing entities and manufacturers, which incorporates Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and extra.

NBCU’s programming will reside in a Peacock branded hub beginning subsequent month on JioCinema’s newly introduced “JioCinema Premium” SVOD tier. Here, viewers may have entry to first-run collection like Young Rock, a heartfelt comedy starring international famous person Dwayne Johnson that tells the story of his life and the folks he’s met alongside the way in which; riveting motion thriller The Lazarus Project; and The Lovers, a darkly romantic comedic drama. Indian audiences also can get pleasure from Peacock Originals together with Bel-Air, a dramatic reimagining of the ‘90s comedy collection that starred Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off collection starring Adam Devine who reprises his character from the hit movie; and The Calling, an investigative drama collection from Emmy® winner David E. Kelley, directed and government produced by Oscar® winner Barry Levinson, and co-composed by Oscar® winner Hans Zimmer and Steve Mazzaro. Critically acclaimed and fan favourite dramas and comedies from NBCU’s huge library, together with Downton Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are additionally part of this deal.

Fans of actuality tv can even have the ability to take pleasure in all of the drama, laughter, and emotional highs and lows present in NBCU’s unscripted collection. Encompassed within the deal are reveals just like the vastly widespread The Real Housewives of Beverly Hills and Vanderpump Rules; along with Family Karma, which follows seven Indian-American associates as they navigate life, love, careers and expectations of their conventional households; and The Gentle Art of Swedish Death Cleaning, a transformational present – narrated by Amy Poehler – the place three Swedes (an organizer, a designer and a psychologist), often called the ‘Death Cleaners,’ come to America to assist folks face mortality and remind us of all of the methods we’re alive.

Further contributing to JioCinema’s spectacular SVOD lineup at launch would be the streaming premieres of flicks from the enduring Hollywood studio, which has already amassed greater than $2 billion on the international field workplace up to now in 2023. This consists of DreamWorks Animation’s Oscar®-nominated Puss in Boots: The Last Wish, and the sci-fi horror movie M3GAN, from James Wan (producer of The Conjuring, Annabelle) and Blumhouse. Joining these latest hits shall be movies within the blockbuster Jurassic, Bourne, Shrek, The Mummy and Pitch Perfect franchises.

Movies from the smash-hit Despicable Me/Minions and Fast franchises, together with the newly launched Fast X, in addition to The Super Mario Bros. Movie and the extremely anticipated IMAX-shot epic thriller Oppenheimer from Christopher Nolan, can even be heading to the service sooner or later.

This partnership leverages JioCinema’s attain and experience to introduce Indian audiences to the Peacock model and NBCU’s portfolio, whereas JioCinema cements its place as the biggest OTT service out there, now strengthened by an unprecedented quantity of best-in-class movies and collection from NBCU.

Praveen

May 29, 2023
Keynote Address by Sushant Sreeram, Country Director, Amazon Prime Video, India at the exciting FICCI FRAMES 2023

The Next Decade Will Belong to Indian Stories

Mumbai, India — 4 May, 2023 — Delivering a keynote address on ‘OTT: Powering India’s Storytelling and Creative Ecosystem’ at the FICCI Frames 2023 convention, Sushant Sreeram, country director, Amazon Prime Video, India, said, “The coming decade belongs to Indian stories, with streaming enabling expansion of linguistic palette and content diversity.” With this statement, he was referring to the fact that Indian content is being loved by critics and gaining fans worldwide, even as it continues to break new grounds within the country. He also emphasized the impact of streaming services on the Indian media and entertainment industry, noting their role in taking Indian stories to a global audience. By offering convenient and easy access to the finest Indian content, OTT players have made Indian entertainment accessible to viewers worldwide.

OTT: Powering India’s Storytelling and Creative Ecosystem’ at the FICCI Frames 2023

Public-private partnerships, alliances & accessibility and disruptive collaborations in storytelling will power the growth of India’s creative economy

Amazon Prime Video audiences

During the session, Sushant highlighted that 25% audience of Indian titles on Amazon Prime Video comes from outside India. Citing the recently released Amazon Original Series Farzi as an example, he stated that the show was released in 37 languages globally and streamed by viewers in 170 countries and territories over the launch weekend itself, in addition to entering the top 10 trending lists on Amazon Prime Video in multiple countries. He iterated that entertainment is now becoming borderless with streaming services like Amazon Prime Video expanding the linguistic palette of viewers. “Today, over 60% of the customers on Prime Video stream content in 4 or more languages while 50% viewership of local language content comes from outside the home states,” he said.

Sushant also spoke about democratization of Indian entertainment. He said, “The entertainment industry in India has become a unifying force, bringing together different regions and cultures through the power of storytelling. It has also given storytellers the broadest reach to audiences within and outside the country. It has revolutionized the way content is created, accessed, and consumed, providing viewers with a diverse range of pan-Indian and global content. This democratization of storytelling has been gratifying to both witness and support.”

Amazon Prime Video fires Indian stories & storytellers

He identified three areas that will give further impetus to the growth of the Indian creative economy, with streaming acting as a #forceforgood for India.
First, public-private partnerships will play a more pivotal role. Groundbreaking collaborations such as the recently announced collaboration between Amazon India and Ministry of Information and Broadcasting (MIB) to provide holistic support to Indian creators and talent, by way of exposure, skills and capabilities trainings, masterclasses, internships, and scholarships, are all critical steps in this journey.
Second, alliances and accessibility are great accelerants to the creative ecosystem – be it through preferred devices, subscriptions, payment instruments, interface languages and such, or via deep alliances and collaborations among studios, creators and streaming services. Prime Video through Amazon Prime Video Channels and Amazon Prime Video Mobile Edition, in addition to the widest device coverage, ensures that customers can easily access their favorite content at their fingertips.
Third, the rise in disruptive collaborations between storytellers across geos and cultures will further push the creative boundaries. The international Amazon Original spy-action thriller Citadel is a perfect example of this. It’s a global spy franchise with interconnected stories that traverse the world.

Summing up, Sushant said, “The next 10 years will be the decade for Indian stories, Indian storytellers. Borders and languages are no longer a constraint. Great stories will find their moment under the sun. We are at the cusp of a breakthrough. We have already seen early signs of it with our run at the Academy Awards earlier this year. That’s just a precursor for us.” He further added, “At Amazon Prime Video, we have had a journey that has placed us as one of the contributors to the acceleration we have seen. Today, I call upon everybody across the industry to take big bets, grow this category responsibly, provide a platform to stories that are all around us and of course think customer backwards. Always believe that it’s still Day 1!”

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May 5, 2023