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Category: Smartphones & Gadgets

  • Logitech transforms immersive, integrated workplace solutions with Samsung

    Founded in 1981, Logitech is a Swiss multinational computer peripherals and software manufacturer. The organization is dedicated to creating solutions that work for all people and spaces, but meeting the evolving demands of the modern workplace poses a challenge because the work environment is more diverse than ever.

    Employees need technology that supports them whether they work from home, at the office, or both. Integrated, flexible hybrid work solutions have become a necessity rather than a luxury. Reflecting this shift, 78% of CIOs are increasing their budget for in-office spending to support those changing needs, according to a Morgan Stanley REIT CIO survey.

    “Just a few years ago, technologies for collaboration and flexible work were considered nice to have,” shared Sudeep Trivedi, head of alliances and go-to-market at Logitech. “Now, they’re mission-critical tools for organizations.”

    For instance, while many organizations once considered videoconferencing technology optional, it has since become critical for business. Despite this, 90% of meeting rooms globally are not video-enabled, the survey noted. But putting the technology in place is not the only challenge — maintaining it is also a struggle. With the rise of distributed work environments, IT teams must ensure consistent and uninterrupted service, which can be challenging with disparate work locations and IT solutions.

    Office spaces are also evolving, with 60% of CIOs planning to increase hot desking deployment, according to the survey. The concept of a “living office,” which transforms traditional office spaces into dynamic environments that adapt to the diverse needs of modern workers, is also rising in popularity. However, many organizations struggle to support these changes because they lack standardized, global solutions that cater to diverse work environments.

    Recognizing these challenges, Logitech sought a technology partner that could innovate alongside them to stay ahead of marketplace demand and help shape the future of work.

    “It’s always our goal to provide flexible, best-of-breed solutions that adapt to the needs of our customers,” said Trivedi.

    Logitech needed a partner with a broad portfolio that could address its customers’ varying needs. The ideal partner would offer customers a consistent, reliable experience worldwide, helping Logitech realize its goal of providing workplace solutions for all people and spaces.

  • 5 benefits of a cloud digital signage system

    The content customers see on your digital signage displays doesn’t just offer valuable information or sell a product — it reflects your brand and business. In fact, it could decide whether potential clients and customers walk through the door.

    While the quality, type and number of digital displays are key to their success, the content management system (CMS) behind them is equally important — if not more. It should provide the tools to create, broadcast and manage dynamic content, along with ample flexibility to react quickly to opportunities and challenges. In addition, the stronger the CMS, the more it frees staff to focus on other strategic areas and essential tasks.

    Some digital signage systems are entirely in-house, which can fit certain organizations and businesses well. But many are shifting to cloud-based systems, thanks to their enhanced flexibility, scalability and efficiency — not to mention additional security and real-time updates. Also, a cloud digital signage system offers a model where your content doesn’t have to be hosted on your own servers.

    Here are five benefits of a cloud digital signage system.

    1. Advanced planning and flexibility for making changes

    The best cloud digital signage systems allow businesses and organizations to easily schedule the right content for the right time, place and situation. That’s particularly important when they know what specials and events they’ll be running, as it ensures they get robust and timely promotion. These systems, like Samsung VXT content management system, also allow for diversification and flexibility. While there can be occasions when you want everyone to see the same message, sometimes, some screens may need to feature different information. Samsung VXT solves that by offering the Takeover Sync Play feature, which will pause what’s running on every screen to show a special announcement or other real-time content updates, then resume the previously scheduled content afterward.

    Digital signage content management made easy

    Get your complete guide to configuring and tailoring real-time messaging using an integrated CMS.
    Download Now

    A cloud-based digital signage system also enhances flexibility in the long term with scalability. As businesses and organizations grow, so does the need for a more robust CMS to develop and display content. If content management is handled in-house, a new system may be required. But Samsung VXT can scale up seamlessly at the same level of expansion.

    2. Creative assistance to produce and promote content

    It’s one thing to conceive a vision of what you want to show customers; it’s another to pull it off. That’s because design is always a challenge, be it the technical know-how or investment of time and financial resources. That’s where VXT Canvas comes in, which closes the gap by providing generative AI capabilities to create images with text and a sizable library of templates and graphics to draw from.

    In other cases, you might know what content fits your audience best and can produce it, but presenting and broadcasting may be the greater challenge. Here again, Samsung VXT provides support, with widgets to set up an RSS feed, link social media accounts or produce a QR code that will take customers to a specific landing page.

    3. Streamlined operations through multi-user access

    As a business or organization grows, updating and managing digital signage becomes a team sport. This means empowering a number of different employees or team members to keep content compelling, current and accurate.

    Instead of being limited to an owner and admin, leading CMSs like Samsung VXT allow multi-user access, with permissions most appropriate to their role, such as a manager or IT staff member. This significantly streamlines operations, allowing teams to work more cohesively without introducing any unnecessary risks. Samsung VXT is also easy to learn, minimizing training time and maximizing reaction time to whatever opportunities arise.

    4. One interface to rule them all

    When operating in multiple locations — or, in some cases, hundreds of locations — it’s essential to have clear visibility and centralized management of the entire portfolio of digital signage displays. It’s almost equally important that this management be intuitive, with easy-to-understand and user-friendly navigation and implementation.

    Samsung VXT’s Early Warning is a great example. It lets you manage all displays from one location and see how each performs. In addition, it generates a daily report that includes early warnings for any signage with errors or issues. That makes resolving problems quickly and keeping your displays functioning as they should much easier.

    5. Seamless integration with existing platforms

    Any cloud digital signage system must cross all platforms in the existing tech stack. Otherwise, IT and other team members have to troubleshoot systems that won’t connect and “talk” to each other. With Samsung VXT, this isn’t a problem, as it works with Android and Windows operating systems. This is on top of any device using Samsung-branded Tizen 6.5 operating system.

    These cross-platform abilities further enhance content and broadcasting possibilities with digital signage displays, while lessening headaches for IT staff, managers and other team members. It also enhances cost-efficiency by avoiding a major investment in a single-platform system to align all software and hardware.

    A cloud-based CMS for digital signage streamlines content management, offering flexibility and scalability. It allows organizations to manage dynamic content, adapt to changes and free up resources for strategic initiatives. With real-time updates and enhanced efficiency, a cloud system is a smart choice for businesses looking to optimize their digital signage.

    Learn more about designing a standout retail experience with Samsung VXT. Also see how Samsung displays and VXT software helped elevate retailer Good American in this case study.

  • Record ₹1,50,000 crore in mobile exports in January FY25

    India’s mobile phone exports surged past ₹25,000 crore in January 2025 and crossed ₹1,50,000 crore in FY 2024-25 compared to the total exports of ₹22,868 crore reported in FY 2020-21, said India Cellular and Electronics Association (ICEA) on Tuesday.

    Production doubled

    Attributing the performance to the Production Linked Incentive (PLI) scheme, ICEA said mobile phone production in India has doubled from ₹2,20,000 crore in FY23-24 to ₹4,22,000 crore. It estimated production to reach an estimated ₹5,10,000 crore in FY24-25, further cementing India’s emergence as a global manufacturing powerhouse.

    Further, ICEA estimated mobile phone exports to exceed approximately ₹1,80,000 crore in FY24-25. This represents an approximate 40 per cent growth over the previous fiscal year, crossing ₹1,29,000 crore and an estimated over 680 per cent growth since the inception of the PLI scheme in FY 2020-21.

    Pankaj Mohindroo, Chairman of ICEA, said, “Moving forward, we will focus on nurturing competitiveness, expanding scale, and strengthening our supply chain. The next phase will involve aggressive integration with the value chain to boost domestic value addition, driving us toward achieving India’s ambitious $500 billion electronics manufacturing target and our vision of becoming the largest exporter of smartphones globally.”

    ICEA stated that smartphones could become India’s top export commodity for the first time this year, with the PLI scheme driving exports, and creating jobs.

  • How the future of work will rely on innovation

    Over the years, myriad technological and cultural innovations have changed how we work. With AI, automation and hybrid work arrangements now the norm, the future of work is here today. As such, many businesses and organizations are seeking solutions that keep them on the cutting edge. That’s because success in any industry often depends on innovation at all levels, from branding and marketing to operations and management.

    From digital and interactive displays to content management software, these tools accelerate innovation by expanding user capabilities, inspiring new approaches and enhancing existing ones.

    Innovation in the hybrid office

    As more organizations ask employees to return to the office, they may still be at home one or two days a week. According to talent solutions and business consulting firm Robert Half, employees like remote work, with nearly half of 2025 job-seekers looking for a hybrid role and more than a quarter saying they’d like to be fully remote.

    Digital signage content management made easy

    Get your complete guide to configuring and tailoring real-time messaging using an integrated CMS.
    Download Now

    Business leaders are responding to this desire for flexibility by looking for innovative technology solutions that support a hybrid environment. Most hybrid work strategies aim to keep employees connected, ensure effective collaboration and maintain existing organizational culture — all of which are proven competitive advantages.

    In short, today’s office must:

    • Be vividly versatile with technologies that enable personalized productivity, so employees can work seamlessly in the office, at home or wherever their work takes them.
    • Defy expectations of modern work with intentionally designed office spaces that ensure employees’ health and safety while minimizing distractions and enhancing productivity and communication.
    • Upscale collaboration with intuitive, immersive experiences and technology investments that bridge the gap between in-person and virtual participants, so meetings run smoothly, ideas and insights are shared freely, and participation is frictionless.

    More than 60% of executives surveyed by the World Economic Forum said that broadening digital access is most likely to help transform their organizations. That makes digital displays, such as Samsung Interactive Display WAF and QPD Series, invaluable tools of progress and innovation, creating critical connection points that power new ways to pursue and achieve goals. As digital transformations accelerate this year and beyond, these displays will be more important than ever.

    A new digital outlook

    Samsung smart displays offer a clear vision of the future of hybrid work. WAF Series — which comes in 65-inch, 75-inch and 86-inch models — offers users a familiar and intuitive user experience, thanks to its Android operating system.

    More important are the new opportunities for engagement, education and collaboration. With the WAF, users can share multiple screens and host up to 40 touchpoints simultaneously, encouraging brainstorming, collaboration and discussion. An Annotation On feature lets users take notes anywhere on the screen with the click of a button. Samsung WAF also comes with AI tools, such as Circle to Search with Google, allowing for quick searches of words and images. Users can also transcribe recorded presentations or training sessions and generate summaries for easy access and review later.

    For the ultimate viewing experience, look to the QPD Series, which breaks new ground in design and usability. This starts with its ultra-wide, 105-inch screen that creates an immersive meeting environment and supports frictionless participation, be it in person, online or hybrid. This is enhanced further by 5K resolution and a smart calibration feature that brings logos and visuals to life with precise, vibrant colors. The nonglare panels also ensure whatever is on the screen can be seen from every angle at any time of day.

    Adding to the collaborative powers of QPD is Smart View, which enables up to 10 attendees to share their screens wirelessly — and comfortably, thanks to the 21:9 aspect ratio of the vast digital canvas. Further refinement comes with the unit’s built-in professional modes for specialized industries, including filmmaking and medicine.

    Making the most of displays requires a robust content management system, such as Samsung VXT. This cloud-based digital signage solution makes it easy to create, update, broadcast and manage content that appears on the screens. Plus, you can do this from any location and device, allowing users to get ahead and update displays with company announcements, performance dashboards or employee recognition slides when they are not being used in meetings. With VXT PIRS App, you can utilize additional solutions tailored to your specific needs, such as Seenspire, which offers 200+ license-cleared content feeds, PIRS Art, which offers access to a wide range of art content, or Link My POS, which is a POS-integrated menu board. You can also use VXT on the WAF to display emergency notifications in a corporate setting. This way, employees can receive consistent, relevant information when and where it’s needed most.

    Driving innovation

    Success often hinges on leading the conversation rather than following it. This necessitates innovative thinking and technology to turn ideas into reality and answer, “What is the future of work?” That’s where Samsung steps in, offering the screens, monitors, displays and management systems necessary to improve the hybrid work environment and put your organization back in the vanguard.

    Discover how interactive displays foster collaboration and success in the workplace. And learn about creating high-impact visuals indoor and out with this guide to direct view LED technology.

  • iPhone component maker Murata Electronics to lease factory in Chennai

    Murata Electronics (India) Private Limited, a subsidiary of iPhone component maker Murata Manufacturing Co., Ltd., has entered into an agreement to lease a factory within an industrial park in India. The handover will take place in February 2025. The Japanese company said in a release that through this venture, Murata will gain experience in factory operations in India and prepare for future manufacturing activities in the country.

    The plant will package and ship multilayer ceramic capacitors. The facility at OneHub Chennai Industrial Park near Mamallapuram is aiming for full-scale operation in FY2026, the release said.

    Tamil Nadu’s Industries Minister TRB Rajaa said in a social media post, “After big ones like Corning and Jabil, Japanese electronics giant Murata Manufacturing has entered Tamil Nadu with a factory at OneHub Chennai Industrial Park to manufacture multilayer ceramic capacitors.”

    • Read: Chennai Metro Phase II expansion begins; Corridor 5 work kicks off

    “We have been speaking to Murata for about a year now, and after multiple meetings, we are immensely happy to see them commence production in Tamil Nadu.

    To those who say “only assembly” is happening in India – watch how the supply chain shift is happening. India will soon become a global hotspot for advanced electronics manufacturing, and Tamil Nadu will be the engine that drives that transformation, he said.

    • Read: Dropping the beats, not the ball!

  • 7 ways Samsung Interactive Displays are reinventing digital collaboration tools for businesses

    Group meetings require group communication tools for success. Unfortunately, typical meetings today are disjointed and individual. Some people furiously scribble notes, while others jump up to capture whiteboard notes with their smartphone cameras. Still, others may not even be in the room but are following remotely.

    It’s not just the attendees who have issues. Even presenters may struggle to connect their devices, software and file types to the technology in the room. All of this can fracture group focus and hamper collaboration.

    The good news is that technology has come to the rescue again. Interactive displays and smart boards have not only consigned the old whiteboards and projectors to the dustbin of history, but they’ve grown to incorporate a tremendous suite of collaboration tools for businesses that are designed to facilitate group work and support successful outcomes.

    How to plan and deploy direct view LED signage

    Everything you need to know about choosing your LED displays for optimal viewing indoors and out.
    Download Now

    The new Samsung WAF Interactive Display Series features the best collaboration tools available today, elevating the meeting space in seven important ways.

    A digital workspace: 7 ways Samsung WAF Interactive Displays change everything

    The Samsung WAF Interactive Display is changing how digital collaboration happens in the workplace. Here are seven ways they’re transforming the meeting room:

    1. Brainstorming: Presenters can jot down or draw a steady stream of ideas on the Samsung WAF Interactive Display. A friendly user interface allows users to switch colors and input types — from a thin pen to a thick brush — and erase with a simple swipe of their finger or palm. In fact, a dual-sided digital pen allows users to effortlessly switch between two different colors from the front and back sides of the pen without having to change settings or interrupt the meeting’s flow. In addition, old notes from past meetings can be retrieved for review and editing.
    2. Presenting: While you can use the Samsung WAF Interactive Display as a whiteboard, it can do much more for your presentations. The digital display can run through a presentation deck, image galleries and files, show websites and play video in up to 4K resolution. Presenters can split the screen into two windows and share content from multiple applications simultaneously. A similar feature, Split Note Mode, enables the screen to be split into sections, allowing four presenters to write or draw at the same time. They can also annotate — meaning they can write notes or draw on — the displayed content. Integrated videoconferencing extends the presentation to remote participants, too. The WAF Series comes with an AI Assistant tool, which provides voice transcription at the tap of an on-screen button, allowing you to capture and transcribe entire presentations, including notes and questions. You can also use the Circle to Search with Google tool for quick word and image searches directly on the display.

    Furthermore, to allow staff to make presentations more seamlessly, new quick access controls on the front of the display give presenters fast access to frequently used functions. That way, they can operate the display fast and efficiently and not fumble with technology while speaking.

    • Sharing: Up to nine in-person or remote employees can wirelessly connect their computers or smartphones and simultaneously share their screens on the Samsung WAF Interactive Display. The screen mirroring feature supports Mac, Windows, iOS, Android and Chrome OS devices. Meeting participants can also share files by connecting their devices to the display through USB-C and HDMI ports. So, instead of everyone huddling around a small computer or smartphone screen at the conference room table, you can simply push content to the WAF display so everyone can see more comfortably.
    • Illustrating: With up to 40 simultaneous touchpoints on the WAF’s touchscreen display, multiple employees can write or draw simultaneously, using Samsung’s dual pen or even their fingers as a stylus. The WAF Interactive Display lets you draw in multiple pen colors, styles and thicknesses and insert 3D shapes like squares or circles.
    • Personalizing: Because the Samsung WAF Interactive Display is based on the Android OS, the device operates familiarly and intuitively. It gives users access to widgets and applications, including the Google Workspace productivity suite and YouTube. Through Google Play, users can download any Android apps that they need. Businesses can also turn their WAF display into a Windows device by plugging a Windows PC device into the OPS (Open Pluggable Specification) slot on the display. That way, users will have access to all the features of a Windows-based computer directly on the display.
    • Editing and appending: You can seamlessly connect the Samsung WAF Interactive Display to third-party apps like Microsoft 365 to edit and annotate anything — from layouts and proposals to images and schematics. Once done, they can capture and store the content, which leads to the last benefit.
    • Saving, storing and distributing: Critical content from meetings, such as conversations or illustrations from brainstorming sessions, can be saved easily to the WAF Interactive Display’s 64GB built-in storage or uploaded to cloud storage. Samsung WAF’s AI Assistant tool also allows you to create an instant summary of the presentation, automatically populating headers for each section and timestamps where certain points were made. Presenters can share the content by emailing meeting attendees or making it available in the cloud.

    Collaborate with Samsung WAF Interactive Displays

    Samsung WAF Interactive Displays come in three form factors — 65-inch, 75-inch and 86-inch — that combine the benefits of easel-based paper flip charts, traditional whiteboards and room projectors into one. The result is a super-charged digital collaboration tool for everyone. Furthermore, the user experience is intuitive, too, so initial training takes mere minutes, and meeting setup is minimal. Most users can walk up to the Samsung WAF Interactive Display for the first time and immediately get to work.

    That work will become all the more dynamic and effective thanks to the collaboration technology and software packed inside, whether at the ideation stage of a project or the final presentation. The display unifies the room, putting all technology under one umbrella, aligning platforms and streamlining connections. Samsung WAF Interactive Display also embraces today’s hybrid and remote work world by incorporating powerful videoconferencing technology, ensuring more people have a voice at the table.

    Workplace versatility

    Business success today often depends on versatility — and that takes in technology, too. Samsung WAF Interactive Displays provide that flexibility in the workplace with an impressive set of digital collaboration tools that help transform ideas into reality. Meetings that start as simple discussions become more interactive, lively and productive — just by someone standing up, walking over to the display and getting to work.

    Learn more about incorporating smart conference room technology with this free guide. And discover how digital displays can also lead to cost savings at the office.

  • Samsung targets to cross 100 mn Galaxy A series unit sales this year

    Smartphone maker Samsung is targeting to cross 100 million Galaxy A series unit sales in India this year as it expands its portfolio with the launch of two new models — A56 and A36, each available in three variants, a senior company official said on Monday.

    Samsung India, Mobile Experience, Vice President, Aditya Babbar said the new A series devices would be made in India.

    • Also read:Samsung launches entry-level Galaxy F06 5G at ₹9,499

    “As per Counterpoint Research, there are 89 million happy customers on A series. We are targeting greater than 100 million devices in A series this year,” he noted.

    Babbar said that according to Counterpoint Research, last year, Samsung was an absolute leader in the price segments of ₹25,000 to ₹35,000 and ₹35,000 to ₹50,000 in which Galaxy A56 and Galaxy A36 are being launched, and the company expects to maintain that trend.

    Samsung has launched three variants of Galaxy A56 in the net effective price range of ₹41,999 to ₹44,999 apiece, with the high-end model having 12 GB system memory and 256 GB internal storage.

    The three variants of Galaxy A36 have been priced at ₹32,999 to ₹35,999.

    • Also read: Samsung launches Galaxy S25 series; to be manufactured at Noida plant

    “Galaxy A56 5G and Galaxy A36 5G measure just 7.4 mm in thickness. There are a lot of segments first that are coming in the phone. We are bringing AI in these phones,” Babbar said.

    Galaxy A56 5G and Galaxy A36 5G smartphones come with a triple-camera system, featuring a 50-megapixel (MP) main lens. Both devices are dust and water-resistant with an IP67 rating.

    Galaxy A56 5G has Exynos 1580 chipset, and Galaxy A36 5G runs on the Snapdragon 6 Gen 3 Mobile Platform.

  • The top 3 hidden costs of outdated signage technology for SMBs

    A lot of small business costs are impossible to ignore. There’s the money you need to spend developing or sourcing products. Every physical store or restaurant location represents a serious investment in real estate. Any increase in headcount will probably add more digits to your expense sheet. There’s at least one area, though, where you might overlook the impact on your company’s finances.

    Technology is essential to running any small business today, but it has to be current enough to meet employee and customer expectations. For example, investing in Samsung’s digital signage solutions for business means offering exceptional performance while avoiding many common headaches.

    On the flip side, the consequences can be significant when your tools become too old or antiquated for the job. You might not see them coming at first, but over time, these costs can cause your small business expenses to rise unexpectedly, regardless of your budget.

    The best way to get ahead of that challenge is by fully understanding the risks, which include:

    1. Lost revenue

    Imagine a customer walking into a store where most associates are already busy serving others. The customer might need essential information, such as whether a sale is still running for the item they want. A nearby display shows that it is, so the customer goes to the checkout — only to learn that the digital sign they looked at hasn’t been updated. They’ll have to pay full price if they want the item.

    How to plan and deploy direct view LED signage

    Everything you need to know about choosing your LED displays for optimal viewing indoors and out.
    Download Now

    Now, consider what happens when a customer looks at a digital sign or display and finds nothing but a dark screen. They’ll need to track down an employee who may already be overworked and struggling to manually update or troubleshoot digital signage.

    These kinds of poor customer experiences drive people to shop elsewhere. Since 73% of small businesses say competition is their top macroeconomic stressor, it pays to have technology that informs your customers with accurate information. Samsung VXT offers a simple and streamlined way to create, capture and update content across all your digital signs, kiosks and menu boards. With the right content management system (CMS), you’ll inspire more confidence among your customers and give them one less reason to leave.

    2. Staffing and support costs

    Every minute focused on fixing or updating content adds to the overall cost of digital signage. This is sometimes called “tech debt” because it builds up the longer you put off upgrading or modernizing the tools you use. On average, 65% of businesses spend over $2 million trying to maintain legacy systems. Many small businesses lack the internal IT expertise to handle this work, often relying on costly third-party support services as a result.

    The small business costs don’t end there. Employees who feel continually frustrated by the technology they use at work can become less productive and demoralized. This can contribute to staff turnover, and the cost of replacing them could be high, given that nearly half of U.S. small businesses have just one to four workers.

    Contrast that with providing employees with retail digital signage that transforms visual merchandising and makes it easier to make a sale, LED signage solutions that answer customer FAQs, and Samsung Kiosks that promote self-service. Suddenly, you’re spending less on maintenance while freeing up your team to do their best.

    3. Cybersecurity incident response

    Digital signage for businesses has evolved to the point where a CMS may be integrated with a number of other platforms and applications running on the same network. That means cybercriminals who manage to penetrate a small business’s defenses could tamper with displays as easily as they steal customer data.

    Without protection, for example, digital signs could be fed misleading information or present QR codes that take customers to sites infected with malware. On the backend, a digital signage CMS could provide access to systems where rogue actors cause financial and reputational harm.

    Small businesses can’t afford to deal with data breaches and other security incidents simply because their technology is outdated and more vulnerable. This makes it all the more important that you opt for a CMS like Samsung VXT with built-in security and support for industry standards.

    Take a holistic approach to investing in tech upgrades

    Fortunately, more small businesses are starting to recognize the hidden costs of outdated technology and are investing accordingly. In fact, small businesses are spending more on new technology now than in the past three years.

    Some of that spending will undoubtedly go toward artificial intelligence (AI) solutions and new mobile devices, but digital signage must also stay current. Connect with a trusted technology partner who can help you look beyond the basics of digital signage pricing and optimize your small business costs.

    See the latest VXT product updates and features, and learn how one company seamlessly bridged online and in-person commerce with Samsung displays and VXT software in this case study. Also, discover why Samsung VXT is called an “all-in-one” content management system.

  • Galaxy S25 launched: Samsung bets on Google’s AI and Qualcomm to revive sales

    Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm’s chips and Google’s artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

    Samsung also previewed a thinner version of the flagship models at the end of an event in San Francisco, aiming to launch the Galaxy S25 Edge in the first half of this year ahead of Apple’s anticipated rollout of its slimmer iPhone.

    AI technology

    Samsung was faster than Apple in launching an AI-powered smartphone but failed to regain its crown in the global smartphone market last year, squeezed by stiff competition with the U.S. rival in the premium market and with Chinese firms in the lower-end segment.

    “We are one step ahead of the industry in terms of offering AI features. I believe we are going in the right direction,” Park Ji-sun, the executive vice president who leads Samsung’s Language AI team, told Reuters.

    Samsung kept the prices of its Galaxy S25 series unchanged at between $799 and $1,299.

    The new Galaxy S25 uses Gemini, offered by Alphabet’s Google, as its default AI engine and also features Samsung’s upgraded in-house voice assistant, Bixby, Park said.

    The two tools are complementary to each other, and Bixby plays a key role at Samsung, whose products span mobile phones to TVs and home appliances, he said.

    Thomas Husson, an analyst at Forrester, said that differentiating Bixby would be a challenge for Samsung.

    “I don’t think there is really a killer application today that you know would convince them (consumers), ‘OK, I’m going to buy this one because it’s an AI smartphone,’” he said.

    Husson added, however, that AI features could create a halo effect around the Samsung brand.

    • Read: Samsung launches Galaxy S25 series; to be manufactured at Noida plant

    The Galaxy S25 will offer a more personalized AI experience. For example, its “Now Brief” service – which makes recommendations to users based on personalized data that is stored and processed on the phone for privacy reasons – will display a suite of customized items such as calendars, news and bedroom air temperature and carbon dioxide levels, Park said.

    The phone will be able to carry out multiple tasks with a single command, such as finding upcoming sporting events and then adding them to users’ calendars.

    Qualcomm Snapdragon 8 Elite

    Samsung used Qualcomm’s Snapdragon 8 Elite Mobile Platform for the entire Galaxy S25 lineup, ditching its own mobile chip Exynos, a major change of strategy for a company that previously used both to have more bargaining power with suppliers.

    Using a Qualcomm chip is a setback to the South Korean firm’s chip business, which counts its mobile division as one of its major customers.

    Samsung did not say why it decided not to use its own chips in the new model.

    A person familiar with the matter said Samsung is looking to use the Exynos chip in its foldable phones to be launched later this year.

    “The Galaxy S25 series’ sale is important at a time when Samsung’s foldable phone sales have been stagnating in the face of challenges from Chinese companies,” Lim Su-jeong, associate director at research firm Counterpoint, said.

    Samsung’s preliminary fourth-quarter profit, released earlier this month, missed estimates by a large margin due to chip development costs and rising competition in the smartphone market.

  • How to use your Galaxy S25 as a PC with Samsung DeX

    Working on the go is great, but sometimes, you need a full desktop experience to truly get work done. One of the most surprising and useful features on Galaxy mobile devices and tablets is Samsung DeX, which lets you extend your device to a larger screen, creating a desktop-like experience. Once your device is connected to a display, you can simultaneously work across multiple apps and resize windows, much like on a PC.

    On the latest Samsung mobile devices — such as the Galaxy S25 Series, Galaxy Z Fold6 and Galaxy Tab Active5 — you can run DeX wirelessly on any display that supports Miracast to enjoy an even more seamless work experience.

    For instance, when you or your team are back in the office or another fixed location, you can use Samsung DeX to take advantage of Galaxy S25’s features that allow unrivaled video creation, such as Night Video with Audio Erase. A desktop-like experience might also be ideal for digging into insights culled from translated call recordings via Galaxy S25’s Galaxy AI-powered on-device transcripts and summaries.

    Running DeX wirelessly removes the need for an HDMI adapter to connect, and it works nicely on Samsung Smart TVs for presentations or anything else requiring an expansive display.

    For a more traditional desktop experience, Samsung also has a Smart Monitor line, which supports wireless DeX. With a Bluetooth keyboard and mouse, you can create a streamlined DeX setup to power through your workday without ever booting up a PC or connecting a cable.

    Of course, if you don’t have a Smart Monitor or Miracast-enabled display, you can still use DeX. Just use an HDMI to USB-C adapter or connect directly to a USB-C monitor.

    But if you do want to take advantage of wireless DeX, here’s how to set it up on your Samsung Smart Monitor:

    Setting up Samsung DeX on your Samsung Smart Monitor

    1. Begin by plugging in your Smart Monitor and turning it on.
    2. Using the provided remote or the physical buttons on the monitor, select the Source option and choose Screen Mirroring.
    3. On your Galaxy device, open the quick menu by dragging down from the top of the screen, then tap the DeX option.
    4. In the DeX menu, select “DeX on TV or Monitor.”
    5. Your Galaxy device will search for available displays to connect to. When you see your Smart Monitor appear, tap on it.
    6. That’s it! You’ll now see the DeX logo appear on your Smart Monitor, and you can get right to work.

    With DeX enabled, you can use your mobile device as a touchpad. But for a true desktop-like experience, you’ll likely want to add a Bluetooth keyboard and mouse.

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    Adding a keyboard and mouse

    1. Put your keyboard and mouse in pairing mode, following the manufacturers’ instructions.
    2. Open the Settings app on your smartphone and navigate to the Bluetooth menu.
    3. Select the keyboard and mouse from your Bluetooth menu.
    4. You may be asked to type in a verification code on your keyboard to complete pairing.

    Once paired, you can use your DeX-enabled device to work in your favorite productivity apps, including Google Workspace, Cisco Webex, Microsoft Office, Microsoft Remote Desktop, Citrix Workspace, Zoom Cloud Meetings and more.

    Samsung DeX vs. screen mirroring

    You may have seen other smartphones that offer screen mirroring, but screen mirroring functions quite differently from DeX. With typical screen mirroring, your device’s screen is duplicated on another display — still retaining its original shape and layout.

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    Galaxy S25 comes with the display your content deserves, as well as an AI scaler that enables the most lifelike images ever, but with DeX, your second display offers a complete PC-like experience while your smartphone continues to function independently. These dual screens allow you to use DeX for more than just sharing presentations or multimedia on a larger monitor. Instead, you can work just as freely as you would on a desktop PC.

    Plus, if you want to get more done without connecting to an external display, Samsung Galaxy tablets, such as Galaxy Tab S10 Ultra or Tab S10+, can switch to a DeX experience with the push of a button.

    DeX complements Galaxy S25 features that support writing, searching and using content across your smartphone, PC, tablet or TV. With Samsung DeX, you can get work done at any desk — taking your most important work with you. And with new wireless options, DeX can take your daily productivity even further.

    Sign up for updates on Galaxy S25 Series, and enjoy exclusive volume pricing, bulk trade-in discounts, free shipping and more with a Samsung Business Account.