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Category: Smartphones & Gadgets

  • How to create unforgettable WOW moments in retail

    Once upon a time, static signage and printed circulars were enough to entice shoppers into retail stores. Today’s consumers, however, want WOW moments — memorable, engaging interactions that leave a lasting impression. According to Salesforce’s State of the Connected Customer report, 80% of customers consider a brand’s experience equally important to its products or services.

    Carefully cultivated retail customer experiences foster customer loyalty, drive foot traffic and amplify brand visibility. Using cutting-edge technology, retailers can transform ordinary shopping trips into extraordinary experiences that shoppers won’t soon forget.

    The importance of the WOW factor

    Creating memorable, engaging moments goes beyond offering quality products and customer service. These experiences must be unique, clever and seamless. Ideally, they will inspire customers to share their experiences via social media or good old-fashioned word-of-mouth marketing.

    How digitizing retail experiences boosts ROI

    Explore customer behavior with and the operational benefits of a complete digital retail ecosystem.
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    These moments can also influence long-term customer behavior since those who have standout shopping experiences are more likely to return, spend more and try additional products or services. Investing in technologies that deliver unforgettable retail customer experiences can set a brand apart in a crowded market and build deeper connections with its audience.

    Use eye-catching technology to engage customers

    Technology is the cornerstone of modern retail WOW moments. From interactive displays and IAC video walls to immersive digital experiences, Samsung’s cutting-edge tools make it easy to create a visually stunning retail environment that engages customers in new and exciting ways.

    For example, Saatva, known for pioneering online mattress sales, created a self-guided retail experience in its immersive Manhattan Viewing Room that revolutionized how customers interact with its products. Upon entering the store, a dual-sided OMN-D Series Display greets customers with positive user testimonials and seasonal promotions. In contrast, bedside displays cycle through images of Saatva products in scenic settings like a lakeside cabin or a sleek urban apartment. Meanwhile, 13-inch displays at each bedside show product specs and features, allowing customers to explore at their own pace free of sales pressure.

    Panico Salon in Ridgewood, New Jersey, uses interactive Samsung displays to create WOW moments. In the courtyard entryway, a large-format display broadcasts rotating content such as fashion shows and cross-promotional ads. Samsung’s displays are positioned inside the color room to showcase hair products that are available for purchase. In retail, clients can shop on their own devices through QR codes and Lift and Learn technology, which shows details and 30-second videos about products.

    For high-end retailers, Samsung’s All-in-One IAC video walls offer a stunning way to garner attention. These massive, ultra-high-resolution displays can showcase bold, dynamic visuals that command attention. At Good American’s flagship store in Century City, Los Angeles, a 55-inch large-format Samsung Interactive Display lets shoppers browse the Good American catalog, view seasonal looks, and learn about the brand’s jean styles and fits. All of the retailers exemplify how to wow customers with innovative technological experiences.

    Embrace the future of retail with emerging technologies

    The next wave of WOW moments comes from integrating future-forward tools like virtual try-ons and holograms. Imagine a shopper trying on a pair of glasses, testing a new lipstick shade, or seeing how a jacket fits — all without stepping into a store. Major retailers are already using augmented reality (AR) to bridge the gap between digital and physical stores, and the response has been overwhelmingly positive. AR experiences generate 200% more engagement than non-AR equivalents, and customers using AR are 30% more likely to purchase.

    Virtual try-ons aren’t just innovative; they’re practical. When shoppers can find the size and style that suits them best, they are less likely to initiate returns — a time-consuming, expensive process for brands.

    Holograms and 3D projection technology are the pinnacle of immersive customer experiences in retail. These tools allow retailers to create captivating, interactive displays that bring products and brand stories to life. Picture a holographic runway show in an upscale boutique or a 3D projection of a product’s inner workings in an electronics store. These experiences deepen customer understanding of your products in a way traditional displays simply can’t match.

    Retailers can also use holograms to host virtual brand ambassadors, creating a WOW moment the instant a customer steps through the door. These interactive holograms can greet shoppers, answer questions and offer recommendations — all while delivering an unforgettable, futuristic experience.

    Why WOW moments matter now more than ever

    Creating WOW moments through technology isn’t just a trend; it’s a necessity. As online commerce grows, the physical retail space must evolve to stay relevant.

    By embracing technology that enhances the customer experience in retail, physical stores can become more than places to shop; they can become a destination for memorable experiences. Whether through the dynamic visuals of video walls, the personalized engagement of virtual try-ons, or the exciting immersion of holograms, these innovations help brands create moments that customers will remember and share.

    Ready to transform your retail space? Explore Samsung’s interactive displays and video wall solutions and start creating WOW moments today.

  • Green spaces: Improve brand loyalty with sustainable retail design

    Adopting environmentally conscious practices in-store builds brand loyalty among green shoppers by showcasing solutions that minimize waste, reduce energy consumption and align with growing consumer demand for sustainability.

    The PwC 2024 Voice of the Consumer Survey polled 20,000 consumers sourced from 31 countries and territories. The results show that 85% of consumers prioritize products or services that incorporate sustainability-focused practices. Furthermore, consumers are willing to spend 9.7% more on sustainably sourced or produced goods.

    But what do sustainable-focused practices look like exactly? By implementing sustainable technology, retailers can prioritize environmentally conscious practices in their brick-and-mortar locations.

    Attract eco-minded customers with sustainable technology

    As a retailer, you can create a sustainable retail design by making eco-friendly choices on your sales floor, dining space or showroom. For example, instead of using temporary, disposable paper signage, consider reducing waste and offering dynamic content on LED display screens with power-saving energy features and durability for months, even years, of use.

    How digitizing retail experiences boosts ROI

    Explore customer behavior with and the operational benefits of a complete digital retail ecosystem.
    Download Now

    Samsung’s OHA-S Series weatherproof display with anti-reflection technology and the ability to deflect humidity can easily be positioned by a front door, on an outdoor patio or in an open-air shopping space. The exceptional brightness makes your menu boards, sales signage or product description displays easily readable, even on sunny days.

    For indoor use, consider the Samsung P2.0 LED Signage. You’ll admire the brilliant picture quality that supports HDR imagery up to 8K. Your green-minded shoppers will appreciate your mindfulness in reducing printed materials and choosing displays that can be updated without paper waste.

    Stay ahead of the curve. Use sustainable displays to reduce your environmental impact, clear out store clutter and communicate more vibrantly and modernly with consumers.

    Start small and build your impact

    If sustainability initiatives are new to your agenda, take baby steps. Talk with your HVAC provider about upgrading to an energy-saving system, starting with a smart thermostat that adjusts the temperature based on your establishment’s high and low traffic times. Or, consider implementing automated lighting that shuts off when no consumers are nearby.

    Samsung offers the QM Series of display screens that auto-adjust based on lighting conditions. When the overhead lights dim in an area of your retail location, such as a showroom not in use, the QM Series displays will follow suit and dim their brightness to save on power usage. To help manage and reduce energy usage, Samsung VXT content management system (CMS) provides a monthly energy report, which analyzes the monthly electricity consumption of your displays. You can also use the CMS to adjust brightness settings and set an automatic on/off timer to conserve energy.

    If you want to share static information with a long shelf-life, such as information on how to sign up for your loyalty program or a list of core services and their prices, E-Paper Signage will be available soon to fit into your eco-conscious landscape. The displays can be easily updated to show off movie posters in a theatre lobby or beautiful photography as decor in a waiting room. These ultra-slim, lightweight displays use near-to-zero power consumption to showcase your messaging. They also operate with rechargeable batteries, so they can be placed anywhere without being tethered to a wall outlet.

    Clothing retailer Good American embraced a sustainable retail design to get more customers to visit their physical locations. Two Samsung Direct View LED Displays greet customers at the entryway (versus paper-printed ads). Once inside, shoppers experience large-format displays showcasing the company’s clothing catalog at a glance to inspire them to try new looks. These tech updates not only keep the company’s branding top-of-mind for customers but also mirror the company’s Certified B Corporation status and commitment to sustainable practices.

    And this is just the start. Fashion-forward shops can implement augmented reality (AR) stations in virtual fitting rooms to let consumers quickly and easily see how a particular outfit would look on them. In turn, this potentially reduces damaged products (while informing retail buyers which items draw the most interest) and keeps consumers “trying on” items longer because there’s no physical labor involved. Hello, boosted sales, less waste and targeted purchasing!

    Celebrate with customers when you reach sustainability goals

    As you work toward greening your retail space, share the news. Let visitors know why you’ve ditched paper flyers and window posters. Tell them that you, too, focus on making sustainable choices.

    In a Bain & Company 2024 global survey, 28% of respondents shared that brands who created awareness campaigns encouraged them to purchase sustainable products. These actions also prompted 33% of consumers to buy sustainable products simply because they became available at their go-to retailers.

    Go further and make the eco-minded shifts interactive by offering recycling stations for used goods in your niche. For example, an electronics recycling bin would be a welcome sight in a computer or cellphone store. If you sell clothing, offer a donation bin to a local non-profit agency that helps those in need.

    You could also offer discounts to those who bring in reusable shopping bags or opt for e-receipts instead of paper-printed documents.

    Featuring sustainability practices in your retail space

    Embracing sustainability in your business not only helps reduce waste and conserve energy consumption but also makes you stand out in the eyes of your consumers. After all, they are making a conscious effort to be patrons at stores that are mindful of sustainability practices. Why not enjoy this competitive advantage?

    Learn more about Samsung’s digital signage solutions and how they can transform your retail space into a mindful, modern shopping experience. And learn everything you need to know about choosing your store’s LED displays for optimal viewing in this free guide.

  • How to customize Samsung WAD Interactive Display for your classroom

    Every classroom is unique, just like each student. Educators need powerful and flexible tools to create a learning environment that equally serves all students and spaces. That’s why Samsung built the EDLA-certified Samsung WAD Interactive Display. The display comes packed with technology that supports teachers and students, whether presenting topics and materials, hosting group exercises, or making multitasking possible, all while creating a more engaging and fun learning environment.

    Customization options further fine-tune the display to the given situation, enhancing the application and impact. Here’s how to customize your Samsung WAD Interactive Display and raise the education bar to a new level.

    1. Set a mood with custom wallpapers

    Ambiance sets the tone in any room, and the right one can enrich all activities. The same goes for classrooms. With the WAD display, you can create the right tone with custom wallpapers. Want a calming space? Show a serene landscape. Need something vibrant to energize the class? Switch to a bright or colorful background. With just a few taps, you can use wallpaper to transform your classroom completely.

    Read the definitive guide on interactive displays

    See how educators can create an inclusive learning environment with the right technology.
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    2. Go easier on the eyes with dark mode

    Bright screens can be tough for some students, especially after looking at them all day. The “dark mode” feature on Samsung WAD Interactive Display reduces this eye strain by setting a black background. It also makes important visuals pop more on the screen, increasing their impact on students.

    3. Personalize tools in the Notes app

    You can customize the built-in Notes app, too. Whether you want to use a green or red pen to organize notes or add a cool graph paper background for math practice, the app makes it happen. This helps you communicate better, teach how you like and have more fun with your students.

    4. Navigate the way you want

    Not everyone uses technology in the classroom the same way, and Samsung WAD Interactive Display respects that by providing control options. Whether you prefer pressing buttons or gesture-based controls, WAD gives you the power to control the navigation experience.

    5. Increase access for everyone

    Students have different learning needs. That’s why Samsung WAD comes with a range of accessibility features so that all students can participate, regardless of individual challenges. From screen readers and enlarged text options to customizable color schemes that help the visually impaired, the display helps foster an inclusive environment where every student can achieve their best, be their best and learn their best.

    Customize learning to improve outcomes

    Customization is more than just a convenience. It’s essential to the educational experience. When teachers can tailor teaching tools to their needs, they can create a learning environment that works better for everyone. A flexible and adaptive classroom display like Samsung WAD is key to this because it provides more tools for that customization.

    Changing backgrounds, reducing glare with dark mode, adjusting navigation and personalizing the Notes app are just a few ways to customize Samsung WAD. Additionally, custom accessibility features create a more inclusive space so no student gets left behind. From field trips to hybrid classrooms, Samsung WAD brings interactivity and collaboration to any educational environment.

    Create a truly unique learning environment

    Samsung EDLA-certified WAD Interactive Display is more than just a teaching tool — it’s a platform for developing a more engaging, inclusive and unique classroom. Better yet, it walks the walk, offering customization features to create a more successful classroom experience that meets your students’ changing needs and fosters positive outcomes.

    Learn how Samsung technology in the classroom enables teachers to deliver their students more enriching experiences in this free white paper. Also discover more ways an EDLA-certified interactive panel can transform the classroom.

  • Inventory management: What back-of-house displays in retail can do for your employees

    Maintaining inventory flow is a critical aspect of retail operations. Yet the back-of-house (BOH) environment — where inventory decisions are often made — is often overlooked and outdated. The good news for astute retailers? Critically important spaces such as stockrooms, warehouses, merchandising quarters, shipping and receiving, and other non-customer-facing areas can be transformed into hubs of insight and efficiency.

    In recent years, displays have revolutionized front-of-house retail operations with interactive experiences, self-service options and personalized shopping journeys. And they can make a big impact behind the scenes, too. Incorporating advanced display technologies like Samsung’s QB Series and QM Series into the BOH helps retailers streamline inventory management techniques, access real-time data, and foster better decision-making and teamwork. Here’s how the most innovative retailers use BOH displays to reshape and improve operations.

    Streamline inventory management

    Managing inventory isn’t just about reordering what’s out of stock. Rather, it is a delicate balance between maintaining supply and predicting demand. Back-of-house displays are a powerful tool for maintaining that balance. Because they can convey real-time data on stock levels, inventory movement and product performance, these screens ensure that employees have up-to-the-minute insights into what’s happening on the floor and in storage.

    The future of retail is digital

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    For example, BOH displays provide immediate alerts when a store’s most popular items are flying off the shelves. This prompts timely restocking, which helps minimize customer frustration and disappointment. For products that are lagging in sales, employees can identify trends and act before the excess inventory becomes a liability. Both scenarios improve inventory control by reducing the risks of overstocking or understocking, ensuring customers can find the products they need precisely when needed.

    Enhance employee efficiency and communication

    One of the most valuable resources in a retail environment is time. Back-of-house displays can play a pivotal role in streamlining daily operations by making vital information accessible to employees. Instead of wasting time manually searching for products or sifting through paper records, workers can consult BOH displays to locate items quickly and prioritize restocking tasks.

    Back-of-house displays are a centralized hub for inventory details, allowing teams to align their efforts effortlessly. When employees share the same updated information and visual reference points, communication improves, and coordination becomes second nature. For instance, employees can rely on displays during a busy shift to instantly identify low-stock items and replenish shelves.

    This improved efficiency often translates into a better work environment. When employees have the tools they need to succeed, it boosts morale and reduces workplace frustration. In a time when retailers are struggling to retain employees, keeping top talent happy is imperative to success.

    Additionally, a more efficient workplace environment creates a positive feedback loop: Happier employees — no matter where they work — are more productive, ultimately leading to better customer experiences.

    Help drive data-driven decision making

    Staying ahead of retail trends requires more than intuition — it demands data. Back-of-house displays integrate seamlessly with other inventory management techniques and systems to deliver actionable insights directly to workers and management. These insights can include sales patterns, stock levels and seasonal trends that guide inventory allocation and resource management decisions.

    For example, if a BOH display reveals that a particular product’s sales are spiking during a specific time of year, managers can plan accordingly by increasing orders for that period. Conversely, data highlighting consistent underperformance of an item may signal it’s time to consider discontinuation or adjustments in pricing.

    This kind of automation reduces the potential for human error. With stock levels updated in real time, employees can trust the data they see without needing to manually verify quantities — a task that is not only time-consuming but also prone to mistakes. This saves time, reduces waste and empowers retail teams to make more informed inventory decisions.

    The future of back-of-house displays in retail

    Retailers can use back-of-house displays to take their inventory operations from reactive to proactive. With built-in features like Wi-Fi, Bluetooth connectivity and embedded media players, Samsung’s QB Series and QM Series monitors allow employees to work smarter, communicate better, and make decisions backed by robust data. And with sizes ranging from 32 to 98 inches, there’s a BOH display to fit every environment, whether it’s an accounting office or a massive warehouse.

    Retailers looking to enhance their BOH systems can start by evaluating their current inventory management challenges and identifying opportunities for improvement. Whether it’s reducing stockouts, improving employee productivity, or leveraging data insights, modern BOH displays are a versatile solution ready to meet the challenges of modern retail demands.

    Ready to elevate your display strategy? See how Samsung displays and Samsung VXT can move the retail needle. Also, discover how one company successfully bridged online and in-person commerce with Samsung displays and VXT software in this case study.

  • Announcing the next Galaxy Unpacked event – Watch the livestream on January 22nd

    It’s coming – the next Samsung Galaxy Unpacked event, that is. Be among the very first to see all of the the latest from Samsung, when the newest innovations are unveiled at the live-streamed event on January 22nd.

    Add a reminder for the event with the link below, and be sure to stay tuned to Samsung Insights and our Galaxy for Business social channels for all of the latest updates in the run-up to the big event.

    Join us in the Galaxy on January 22, 2025. Live right here, on Samsung.com.

  • Need for speed? Here’s what to look for in an SSD

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    In our digital world, business never slows down. From creating content to making data-driven business decisions to building the next innovative app, today’s professionals demand fast and reliable technology. Therefore, it is no surprise that increasing speed is often a top priority when adding or upgrading solid state drives (SSD). But how much speed do you really need, and how do you balance your need for speed with your budget? Start with a solid understanding of what those numbers mean and how they impact your computer’s performance.

    SSD speeds are shared as sequential read/write speeds and random read/write speeds. Let’s break those down:

    • Sequential read/write speeds: The speed at which an SSD can read or write large, continuous blocks of data. An example is transferring a video file to edit or logging transactions — essentially any operation where the data is being moved into or out of storage without interruption.  Sequential speeds are measured in megabytes per second (MB/s).
    • Random read/write speeds: The speed at which an SSD can read or write the small, non-continuous blocks of data that are scattered across the drive. These are actions we don’t tend to think about as users, but they have a huge impact on laptop/PC performance. The drive accesses many small files and performs numerous background operations simultaneously to keep our systems running as we work. Random speeds are measured in Input/Output Operations per Second (IOPS) and are always slower than sequential speed due to the complexity of their operations.

    How to choose the right speed for your business need

    Most users will want to choose an SSD with a balance of read, write, random and sequential speeds. This will ensure smooth performance across tasks and use cases. But there are some special considerations, especially for those seeking to balance value with performance.

    For those who work with large files  — e.g., content creators, data analysts, software engineers — high write speeds can be very important. There is also some indication that write tasks cause more wear and tear on the drive. While this is far less of a concern with SSDs than with more traditional Hard Disk Drives (HDDs), users who heavily rely on fast write speeds may still want to prioritize overall drive reliability.

    When looking at a drive’s speed specifications, it is important not to overlook the random read/write speeds. Sequential speeds are often emphasized in SSD evaluation because they impact the types of heavy data uses like video editing and code development that spark interest in SSD upgrades. However, random read and write speeds play a large role in a PC’s overall performance. In fact, the smaller, unseen tasks most impacted by random read/write speeds are vital to everyday computer use. 

    Fortunately, today’s high-end NVMe SSDs offer an optimal mix of sequential and random read/write speeds. At the top of the pack, Samsung’s 990 Pro offers sequential read and write speeds up to 7,450/6,900 MB/s  — near max performance of PCIe® 4.0.1 It also offers random read/write speeds of up to 1,600K/1,550K IOPS. This is more than enough speed to power through almost any task, and combined with Samsung’s renowned reputation for quality, it is a drive that will last for many years to come. 

    However, for those looking for a more budget-friendly solution to finding the right balance of sequential and random speed, there is good news. The new Samsung 990 EVO Plus offers similar speeds to the Samsung PRO series with sequential read/write speeds of up to 7,250/6,300MB/s2. This means huge file transfers can be completed faster than ever. But it also boasts an impressive random read speed of 1,050K IOPS and a random write speed of 1,400K IOPS — so users can trust in its ability to drive fast performance for everyday tasks.

    Drive performance is about more than speed alone

    While speed is often the first thing users look for when evaluating SSDs, it is important to also consider other performance-impacting features. For example, users should select the right capacity for their workflow, evaluate power efficiency and thermal management and assess the SSD’s reputation for reliability. All of these attributes combine with speed to determine the overall performance of the drive and the user experience with the laptop or PC.

    Discover more about Samsung’s full range of high-performance, cost-effective SSDs for your business.

    1 PCIe 4.0’s best theoretical sequential read is 8000 MB/s – 990 PRO reaches 7450 MB/s as of Q3, 2022.

    2 Sequential and random write performance was measured with Intelligent Turbo Write technology being activated. Intelligent Turbo Write operates only within a specific data transfer size. Performance may vary depending on SSD’s firmware, system hardware & configuration and other factors. For detailed information, please contact your local service center. 990 PRO reaches 7,450 MB/s based on test system configuration: AMD Ryzen 7 5800X 8-Core Processor CPU@3.80GHz, DDR4 3600MHz 16GBx2 (PC4-25600 Overclock), OS – Windows 10 Pro 64bit, Chipset – ASRock-X570 Taichi. To maximize the performance of the 990 PRO, please check whether your system supports PCIe 4.0 at the Intel or AMD website.

  • India’s smartphone market on track to cross highest-ever value of $50b in 2025: Counterpoint Research

    India’s smartphone market is on track to achieve its highest-ever value in 2025, crossing $50 billion or around ₹4,28,900 crore, and this milestone will be driven by a value-centric approach from smartphone original equipment manufacturers (OEMs) and a rising consumer push towards higher-specification devices.

    According to a report by Counterpoint Research on ‘Outlook for India’s Smartphone Market’ on Friday, the Indian smartphone market is evolving rapidly, with OEMs increasingly focusing on premium launches to strengthen brand equity, showcase technological capabilities and improve profitability.

    Brands like Apple and Samsung are leading this shift by offering competitive options in the premium and ultra-premium segments, it said.

    “Apple is expected to see strong demand for its Pro models, driven by local manufacturing and recent price reductions across its iPhone lineup. Meanwhile, Samsung’s value-focused strategy is gaining traction, particularly with its flagship S series,” Counterpoint said in its report.

    • Also read: Mutual funds want investors to temper expectations

    Apple India has registered a total income of ₹67,121.6 crore, while Samsung reported revenue of ₹71,157.6 crore from the mobile phone vertical in the financial year 2024.

    OnePlus, with the launch of its flagship OnePlus 13, is also aiming to increase its share in the ultra-premium segment (above ₹45,000), it said.

    According to the report, the retail average selling price (ASP) of India’s smartphone market is also expected to cross the $300 mark (around ₹25,700) for the first time in 2025.

    Affordable premium category

    “In the affordable premium category ₹30,000-45,000, brands such as Vivo, Oppo, and OnePlus are attracting consumers by offering advanced camera systems and refined CMF (strong hardware) designs. Vivo’s V series, enhanced by its partnership with Zeiss, and Oppo’s Reno series are performing strongly across channels,” it said.

    Meanwhile, OnePlus is making a comeback by addressing Indian retailers’ concerns related to display and motherboard, which had negatively impacted its performance earlier this year. Besides, the company’s planned investment of ₹6,000 crore in local market expansion is expected to accelerate its recovery and growth, it added.

    The premium segment (above Rs.30,000) is projected to exceed 20 per cent market share by 2025, the report further said adding that the shift towards premiumisation is also being driven by consumers increasingly opting for offline stores, where they can experience premium smartphones first-hand before making a purchase.

    “The growing interest in AI-powered features has further motivated consumers to seek hands-on demonstrations to better understand these innovations and make more informed decisions,” it added.

  • In a world of data overload, SSDs evolve to help businesses stay competitive

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    It’s an endless race: As applications add new features and capabilities, computing power and storage need to increase to keep up. More power and storage mean apps can get bigger and more resource-intensive, and the cycle continues. All of this is centered on one key factor: the growing ocean of data facing every business, and how to capture, use and share it effectively.

    Today’s solid state drives (SSDs) meet these demands with higher capacity, accelerated read and write speeds, and faster connections to computing systems. They are also more reliable and require less power — features that translate to more efficiency and productivity. 

    Since ever-expanding data needs are the driving force behind storage, it’s essential to understand how new storage technologies can impact performance organization-wide.

    More storage, less space, higher performance

    With data needs growing exponentially, packing more storage into the same or less space is a huge business priority. Organizations need to control the costs of expanding data centers and server rooms, and with a more mobile workforce, laptops need to be lighter and more power efficient while supporting more complex applications.

    To meet these needs, Samsung launched one of the biggest advancements in SSD technology in 2014 when it introduced 3D NAND, also called vertical NAND (V-NAND). 

    V-NAND stacks memory chips vertically, for more density in a given space. The result is memory that is twice as fast as earlier types with half the power demand. V-NAND is more reliable than 2D memory, making it ideal for critical applications where continuous uptime is essential. 

    The earliest V-NAND memory stacked 32 layers of chips; today’s 990 PRO SSD has 176 layers of NAND for even more capacity and speed. For business users of every description, this translates to more capability: 

    • Engineers can create more complex 3D CAD designs without slowing down
    • Video producers can edit, apply effects and render high-resolution files in record time
    • Financial analysts can crunch more data faster than ever
    • Radiologists and technicians can capture and store more detailed MRIs and CAT scans
    • Researchers can capture and correlate vast amounts of information to generate new insights

    Now in its 9th generation, Samsung’s V-NAND packs more ultra-fast storage into a fraction of the space while also reducing energy needs by 30 to 50%. As a result, today’s high-performance SSDs can store 4TB to 8TB in a drive that supports every power user, whether they prefer a desktop workstation for engineering design functions or a go-anywhere laptop that can handle complex coding or video editing challenges. Samsung’s V-NAND SSDs are also ideal for can’t-fail data center use. 

    Making the connection

    Drive speed and capacity are just part of the performance equation. More data means more potential for bottlenecks tying up the path between drives and users. From the SATA standard to PCIe® interconnections and NVMe® interfaces, connection standards keep evolving to dramatically improve bandwidth and throughput. 

    How much faster? SATA started out with a bandwidth of 1.5Gb per second (Gbps); today, the SATA III standard quadruples those limits. Meanwhile, the PCIe standard began as exponentially faster than SATA, but has quickly evolved. Starting with PCIe 1.0’s 8 Gbps of bandwidth back in 2003, today’s NVMe® SSDs on PCIe 4.0  can hit a whopping 16 GT/s. Yet, that speed limit has already been broken.

    PCIe 5.0 enables speeds that are literally twice as fast as Gen 4 devices. Gen 5 SSDs will reach blistering throughput speeds, with up to 32 GT/s of bandwidth. Users will feel the difference with every data-intensive application, from data analysis to 3D modeling to gaming.

    Matching storage needs

    Different use cases have different requirements. While some users need maximum performance, not everyone needs all that power at all times. Still, advances at the high end enable improvements for all users.

    Healthcare provides a perfect example of matching SSD power to need. Digital imaging devices, including CAT scanners and MRIs, need large, high-performance NVMe or enterprise SSDs, like the Samsung PM9A3. However, laptops on nurses’ carts most likely don’t need that level of capability; for PCs with a PCIe connection could use a smaller capacity NVMe SSD, vehicle older laptops can deliver cost-effective performance with an upgrade to a Samsung  SATA drive. 

    Use cases with high data demands, such as video production, digital engineering and multimedia need larger, faster SSDs, while general business users may need less capacity and speed. At the same time, road warriors and mobile content producers may also need a fast, durable portable drive, like the Samsung T7 Shield, which can hold up to 4TB in a rugged, yet tiny package, to easily store and move data wherever needed.

    The chasm between high performance and cost-effectiveness is no longer as wide as it used to be. With the 990 EVO Plus, Samsung delivers breakthrough value and performance. This hybrid Gen 4/5 SSD puts faster speeds into the hands of more users and helps boost productivity across the organization.

    Samsung: helping users stay one step ahead

    Organizations of every size and description are creating and consuming more data every day. For desktop and laptop PCs, 1 and 2 TB SSDs have replaced 256 MB drives for the majority of day-to-day business needs, while in the data center, 15 TB drives rarely seen even a year ago are now becoming mainstream. 

    The need for larger capacities and higher speeds will keep accelerating. That’s why Samsung does more than just keep pace with change. At every stage, Samsung has anticipated where users’ storage needs are headed — engineering new generations of storage devices that ensure businesses are ready for today and tomorrow.

    Ready to tame the data beast? Discover the power, performance and reliability of Samsung’s V-NAND PCIe 4.0 SSDs.

  • How to use Chat Assist on Galaxy Z Fold6

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    Samsung Galaxy Z Fold6 is a powerful all-in-one productivity tool that helps you communicate precisely and quickly. Use Chat Assist — powered by Galaxy AI* — to write messages, change your tone and even translate languages on the spot. Let’s look at how Chat Assist makes every interaction clearer and more accurate, helping you master the art of communication.

    Let Galaxy AI handle the routine

    Want to reply to an email or chat with friends in another language? With Chat Assist, Galaxy AI simplifies your written communication, so you can focus on the creative content, not on trying to word the perfect response.

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    Writing made simple with Composer

    When it’s time to send a professionally worded response, like replying to a business colleague, Composer takes the lead. Here’s how:

    1. Open the message, and tap [the Galaxy AI ‘magic stars’ icon].
    2. Select “Composer.”
    3. In your own words, type what you’d like to say.
    4. Choose the “Professional” tone of voice to make it sound business-like.

    Want to write it differently? Choose an alternate wording by tapping “Refresh.” Tap “Refresh” again if you’re still not satisfied. When happy with the result, tap “Insert” to place it into an email. Now it’s ready to send.

    Choose a different tone of voice with Chat Assist

    Want to rewrite it in a slightly different voice? Chat Assist adjusts to another tone easily, depending on who you’re sending the message to.

    1. Open “Composer,” and type your message in your own words.
    2. Switch the tone to “Casual” or “Polite.” “Casual” sounds friendlier, while “Polite” is more formal.
    3. Tap “Generate,” and watch as Galaxy AI rewrites the message to match your selected tone — the tone most appropriate for your recipient.
    4. Hit “Insert” to finalize, then send.

    Bridge the language barrier with Chat Translation

    Traveling abroad or communicating with someone in another country? The Chat Translation tool helps you bridge the language barrier. Try this:

    1. Tap [the Galaxy AI ‘magic stars’ icon] and select “Chat translation.”
    2. Galaxy AI automatically detects the language in which a message is written.
    3. Tap [the ‘Interpret’ icon] to start translating.
    4. Then, respond with a message in your language, and Galaxy AI instantly translates it into the recipient’s language.

    Now, you can quickly communicate with people from other countries, translating your own words clearly and concisely.

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    Put your best face forward with Galaxy AI

    As we have experienced, Galaxy Z Fold6 with Chat Assist makes composing a message as easy as one, two, three, four. Whether crafting an important email, setting the right tone, or communicating across languages, Galaxy AI handles the routine work for you. Just open Chat Assist, let AI do the rest, and put your best face forward.

    Are you ready to simplify your messaging? With Galaxy AI on your side, you can compose it, reword it and translate it — all with clarity and precision.

    Learn more about how mobile AI is unfolding before our eyes. Sign up for a Samsung Business Account to get exclusive offers, including volume pricing discounts, on Galaxy Z Fold6 today.

    *Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

  • How to use Note Assist on Galaxy Z Fold6

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    Samsung Galaxy Z Fold6 is more than a smartphone. It’s a powerful AI tool that helps you do more with less work on a bigger screen. Note Assist transcribes conversations, reads and translates PDFs, and even summarizes notes — all on one convenient mobile device. Let’s look at the features designed to help you get it done.

    Let Galaxy AI handle the busy work

    During rapid, wide-ranging conversations or while taking notes, keeping track of the details is not always easy. Now, you can use Note Assist’s seamless note-taking and transcription capabilities to track everything.

    First, start recording

    Whether you’re chatting with a colleague about an upcoming work trip or in a business meeting, Note Assist captures it. Here’s how to start:

    1. Open Samsung Notes [‘Samsung Notes’ icon].
    2. Tap [the ‘New note’ icon].
    3. Tap “+” then select “Voice recording.”
    4. Record the conversation. Everyone can speak naturally. Galaxy AI* detects different speakers’ voices, which makes it easier to review a transcript later.

    After you’ve finished the conversation, simply press [the ‘Stop recording’ icon].

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    Transcribe recordings instantly using Galaxy AI

    After the recording ends, Galaxy AI takes over and transcribes the back and forth.

    1. Tap [the Galaxy AI (Stars) icon] and select “Transcribe.”
    2. Galaxy AI detects the language automatically. If it needs a different language pack, you’ll be prompted to download it.
    3. After downloading, Galaxy AI continues transcribing.
    4. Once finished, you’ll see a full transcript, including speaker tags and time codes — perfect for reviewing and organizing your notes.

    Expand the window and add notes using the S Pen

    For easier viewing, drag up the screen and expand the transcript window. You can even use the S Pen to write directly on the screen and jot down additional notes. This lets you compile all information into a single note. If you prefer a different screen orientation, simply rotate your Galaxy Z Fold6.

    Create a summary in an instant

    Instead of scrolling through pages of text, you can summarize your notes. Here’s how:

    1. Tap “Summary” to condense the text.
    2. Galaxy AI processes the information and creates a quick-read summary — perfect for encapsulating all the key points.
    3. Tap [the ‘three dots’ icon], select “Add to,” then insert the summary into a new Samsung Notes section or page.

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    Translate and summarize a PDF

    If your PDF is written in another language, you can translate it using the Galaxy AI PDF reader.

    1. Open “My files,” then locate and select the PDF.
    2. Tap [the ‘Samsung Notes’ icon] to open it.
    3. Next, tap [the ‘Galaxy AI stars’ icon] and choose “Translate.” Galaxy AI quickly converts the text into your preferred language.
    4. If you want to summarize it into a neatly organized overview, just tap “Summarize” and then “Generate summary.” Galaxy AI does the rest!

    The personal assistant in your pocket

    With Note Assist on the Galaxy Z Fold6, transcribing, summarizing and translating audio recordings or PDFs and turning them into neatly organized notes is as easy as AI. Galaxy AI handles the busy work, streamlines your workflow and helps you be more productive.

    Want to get more done? Galaxy AI is here to help. Just record, transcribe and summarize!

    Unfold next-level productivity for your business with Samsung Galaxy Z Fold6. If you’re not currently an Android or Galaxy user, make sure to try Galaxy for Work on your current device today.

    *Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.