Singapore Tourism Board announces appointment of Markus Tan as new regional director for IMESA

The Singapore Tourism Board has introduced Markus Tan as the new regional director for India, Middle East, South Asia, and Africa (IMESA).

His appointment will come into impact from January 1, 2024.

Tan, who beforehand labored as the regional director, North Asia, will take over GB Srithar’s function.

The new regional director for IMESA has labored in numerous capacities within the organisation for over 18 years.

In his new function, based mostly in Mumbai, Tan will lead the STB’s initiatives in selling leisure and enterprise journey and conferences, incentives, conventions, and exhibitions (BTMICE) within the IMESA area.

His duties will embrace overseeing journey promotions, public relations, advertising and marketing and driving developmental efforts to boost Singapore’s place as a premier journey and enterprise vacation spot.

Outgoing regional director GB Srithar stated, “I’m thrilled to move on the baton to Markus to steer Singapore’s tourism enterprise throughout the IMESA area. Over the course of my tenure on this function, now we have witnessed India’s regular progress into a real world powerhouse, with an outbound tourism market that’s brimming with alternatives.”

With his sturdy experience within the business and constructing on the robust affinity that Indian travellers have for Singapore, I’m assured that he’s in good stead to steer the organisation by means of this new period of journey and tourism.

GB Srithar

Speaking about his appointment, Tan stated, “I’m excited to tackle the function of STB’s Regional Director in IMESA.”

India is a nation of wealthy tradition, variety, and, significantly on this historic second of its explosive world progress, unimaginable enterprise alternatives. As STB strives to showcase the perfect of what Singapore has to supply, we stay dedicated to nurturing our current relationships and cultivating new ones with the Indian journey business.

Markus Tan

“With the help of my crew, I stay up for embarking on this journey with our companions and buddies throughout India and collectively encouraging Indians to construct even deeper connections with Singapore,” he added.