Bahrain Tourism and Exhibitions Authority participates in OTM 2024, focuses on Indian market

Bahrain Tourism and Exhibitions Authority (BTEA) marked its first post-pandemic participation in India on the Outbound Travel Mart (OTM) 2024.

The occasion, held on the Jio World Convention Centre in Mumbai from February 8 to 10, 2024, supplied a platform for Bahrain to actively interact with the Indian market, with a specific focus on creating the MICE, wedding ceremony and leisure segments.

Throughout the three-day occasion, BTEA representatives engaged with the journey fraternity of India and highlighted the island vacation spot’s enchantment for holidays and occasions.

Additionally, BTEA’s sales space acquired the distinguished ‘Best Design and Decoration’ award, underscoring its dedication to excellence at OTM 2024.

Sally Sedky, Head of Tourism Marketing at Bahrain Tourism and Exhibitions Authority (BTEA), emphasised on India being a key market. “Participating in OTM 2024 enabled us to showcase Bahrain’s vibrant tourism choices to the Indian market. Our interactions in the course of the occasion with trade professionals and media have been important in strengthening ties and elevating Bahrain’s place as a best choice for Indian travellers,” Sedky stated.

With a dedication to showcasing Bahrain’s numerous tourism choices, BTEA introduced a contingent of 11 companions.

This affiliation included Gulf Air, Bahrain’s nationwide service; Exhibition World Bahrain; The Gulf Hotel Bahrain; The Okay Hotel Bahrain; Lagoona Beach Luxury Resorts and Spa; The Westin, Le Méridien City Centre Bahrain; and distinguished Destination Management Companies (DMCs) similar to Caravan Travel and Tours, Vacanza Bahrain, Farhat Tours, Bahrain International Travel, and Best of Bahrain.