Hafele Group Showing Significant Growth in Spite of the Pandemic Superb Financial Report for 2021: Revenue Increases 22 percent
6 min readThe Hafele Group, worldwide specialist in {hardware} fittings, digital entry management programs, and lighting for furnishings and rooms, closed the yr with world income up 22 percent with contributions coming from all elements of the enterprise. Headquartered in Nagold in Southern Germany and with 38 subsidiaries all through the world, the firm’s annual income elevated by EUR 308 million to EUR 1.7 billion in spite of the excessive provide chain challenges skilled throughout what was the second yr of the pandemic. Increasing by 22.5 percent, the German-based enterprise actions carried out simply in addition to the Hafele Group’s foreign-based corporations.
Hafeles Dynamics Centre
Internationally profitable
This time there are a lot of elements for the firm’s success throughout the reporting interval, and Hafele’s presence in greater than 150 nations gave it the essential stability in phrases of progress. There was significantly noteworthy efficiency recorded by North America, Southern Europe, the United Kingdom, India and China, all of which made above-average contributions to progress. In all of its six areas round the world, Hafele was capable of even out the 2020 dent to its revenues, closing this yr by out-performing its forecast.
Within the firm it has been clear that the Group’s logistical power and far-sighted warehousing technique have created the foundations for guaranteeing the progress witnessed right here. Hafele has efficiently defied the persevering with excessive challenges in its provide chain, not least by taking the early resolution to extend its world inventory ranges by 20%.
Sibylle Thierer, Chairman of Hafele GmbH & Co KG
“Nevertheless, some merchandise are caught as a result of an absence of uncooked supplies and transport capacities. In view of the scenario, we’re consulting very intently with clients and suppliers to optimise provide and demand and our “simply in time” cycles. Figuratively talking, we’re nonetheless nonetheless repeatedly discovering ourselves in one thing of a complicated juggling act,” is how CEO, Sibylle Thierer, describes the present scenario. (*22*), Hafele stays severely affected by the difficulties skilled by its European and Asian suppliers.
All the identical, throughout the previous yr Hafele once more responded rapidly and dynamically to the adversities and challenges introduced by the pandemic, which means it might keep its operations uninterrupted.
Digital providers massively expanded
Hafele has vastly upgraded its digital providers in each space, and this has actually not gone unnoticed by some. Hafele Discoveries, the firm’s digital look finally yr’s interzum – the worldwide main commerce truthful held in the spring – was obtained glowingly by clients and workers. The digital look has gained quite a few prestigious awards since, together with the “UX Design Award“, the “pink dot communication award“, and the “Galaxy Award“. At Hafele, individuals are speaking a couple of veritable digitalisation push with a deal with e-commerce and buyer interplay. So, alongside the Discoveries platform that now serves as a world digital showroom, there are additionally new functionalities in the Hafele on-line store and a large-scale, needs-oriented enlargement of the Hafele service portfolio. One instance is the continued improvement of the Hafele Academy, which gives digital and analogue coaching to clients – current and potential – equipping them for new market segments.
Light in furnishings and rooms
Hafele has already established a strong status as an internationally recognised specialist in LED gentle for furnishings. With the acquisition of the architectural lighting producer, Nimbus, the firm has acquired further, essential experience in the area of room lighting. Alongside multi-functional furnishings gadgets, there’s additionally a vastly rising demand for holistically thought-out lighting ideas for residing and dealing areas. The firm has recognized future alternatives right here for growing new enterprise areas that may profit its clients. So, one of the principal duties of the Hafele Academy can be to rework furnishings producers into “gentle furnishings makers” with the support of the 24 Volt Connect Mesh system.
Outlook: Investment in a sustainable future
Hafele celebrates its 100th birthday in 2023, when it should be a part of an unique membership of solely 2% of German household owned and operated companies to achieve this milestone. As it stands on the cusp of a brand new century, the Hafele Group is trying ahead with nice confidence and a few bold plans. During the present yr, the firm can be investing in productiveness progress, and it’ll additionally start a building venture at its Nagold base the place plans entail extra than simply one other new constructing. The thought behind the new Hafele Dynamics Centre is to mix the firm’s constructive view of a sustainable future with daring structure, to make its philosophy one that may be seen and skilled. “We are displaying how the beating coronary heart of Hafele is rooted firmly in the Black Forest,” says Managing Director Marketing (CMO), Gregor Riekena. “And that fairly than simply being synonymous with cuckoo clocks, this can be a area that may be actually cool, too.”
Since 1974, when it commenced working from the industrial park on the Wolfsberg in Nagold, Hafele has often prolonged, transformed, modernised and optimised its dwelling base. But now the focus is on attaining rather more. It is about defining its place in the world and making ready for the subsequent chapter of the firm’s historical past. It can also be about utilizing cutting-edge know-how to create new clear logistics that may be skilled by all our clients, and can imply the sooner, higher customised processing and supply of orders worldwide. But the Hafele Dynamics Centre can even see the creation of a brand new Brand Showroom, and new methods to have interaction with enterprise companions, start-ups, and workforce.
This is a completely bold imaginative and prescient, a venture in which the firm can be investing tens of hundreds of thousands. And sure, it is usually about Nagold as a location, some extent emphasised by Sibylle Thierer. “Hafele has deep roots right here. It was from right here that we developed from a regional enterprise right into a German-wide operation, earlier than going worldwide in the Nineteen Sixties. Within immediately’s furnishings business, Hafele is seen as a assured seal of the benchmark of German high quality – and “Made in Nagold” has grow to be one thing of a gold commonplace. And we wish to preserve it that means for the future.”
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Website: www.hafeleindia.com/en.
Hafele is an internationally organized company group with headquarters in Nagold, Germany. The household owned and operated enterprise was based in 1923 and immediately serves the furnishings business, architects, planners, joiners/cupboard makers in addition to sellers in over 150 nations round the world with furnishings fittings and architectural {hardware}, digital entry management programs and LED gentle. Hafele develops and produces in Germany and Hungary. In the 2021 monetary yr the Hafele Group achieved exports of 79% with 8000 workers in 38 subsidiaries and quite a few further dealerships round the world and income of over 1.7 billion Euros.
Hafele India is a wholly-owned subsidiary of the Hafele Global community and has been working in India since 2003 underneath the management of Mr. Jurgen Wolf (Managing Director). The capability of the firm to know the various Indian market has made it an authority in the area of architectural {hardware}, furnishings and kitchen fittings and equipment. The firm additionally has a powerful presence in synergized product classes particularly Home Appliances, Furniture Lighting, Sanitary and Surfaces catering to the targeted demand from these industries.
The subsidiary has a powerful nation-wide presence with workplaces in Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Delhi, Kolkata and Cochin. It has full-scale operations in Sri Lanka and Bangladesh with Regional workplaces and Design Showrooms in each the nations; and has additionally unfold its operations to different areas of South Asia together with Nepal, Bhutan and Maldives.
Hafele’s design showrooms are hubs of worldwide dwelling inside tendencies and cutting-edge designs introduced in a world-class surroundings, the place clients can see dwelling options in their inherent purposes. These showrooms perform as a one-stop-shop for all dwelling inside and enchancment wants – from offering in-depth technical recommendation to kitchen and wardrobe designing providers by way of a group of specialists stationed at the showroom.
Hafele India providers its clients with a base of over 1300 workers, a well-networked Franchise community of over 190 outlets together with over 500 direct sellers and 90+ distributors who in flip cater to over 8000 satelite sellers. The subsidiary has a classy Logistics centre in Mumbai together with distribution centres in Delhi, Bangalore, Kolkata and Colombo respectively.
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