Pradhana Vizha gets bigger and better en route year 20

The who’s who of the Indian diaspora in Singapore’s cultural and leisure cloth attended the star-studded Pradhana Vizha, as MediaCorp hosted the nineteenth version of its a lot anticipated award present on February 24. Pradhana Vizha 2024 gave away as many as 26 awards, throughout two components.

The prize rely was up by one because the present launched the ‘All-Time (*20*) Artiste’ award. Speaking about it, Sabanitha Shanmugasundram, Head, Commissioning, Commercial & Community Engagement, informed Connected to India, “MediaCorp continues to supply these occasions as a result of it’s an ode to the trade for all of the exhausting work that they put in year-on-year. This year extra so, it’s much more thrilling as a result of we’ve got launched yet one more new award. It’s referred to as the ‘All-Time (*20*) Award’.”

Themed “Starry Night”, Pradhana Vizha 2024 was dominated by Kattradhu Kadhal. Jaya Rathakrishnan took residence each the “Best Writing (Scripted)” and “Best Original Screenplay” awards.

On the unscripted entrance, Shahul Hameed secured the “Best Direction (Unscripted)” award for his work within the revolutionary actuality collection Inaintha Kaigal. In the previous few years, the leisure trade has gone by means of a sea change, driving the product with high quality content material.

“The competitors year on year is getting much more intense. With viewers viewing sample evolving ever so aggressively, the trade itself has upped its stage enjoying area in making certain that it’s creating content material that matches the wants of the viewers,” Shanmugasundram stated.

While the night time witnessed and hailed a number of winners, the esteemed “Lifetime Achievement” award was offered to the legendary virtuoso L Vijayandran.