Raft Cosmic EV appoints ex-India cricket captain Sourav Ganguly as its brand ambassador

Former Indian cricket captain Sourav Ganguly has been named as the brand ambassador of Raft Cosmic EV on September 9. The partnership was unveiled at an event at Taj Bengal, Kolkata, coinciding with World EV Day.

Raft Cosmic EV launched four EV models, which the company said will “redefine the automotive landscape”. Each model, it said, embodies a distinct character.

Raft Cosmic EV Warrior (Street Fighter) is built for the urban jungle, the Warrior embodies resilience and power; Raft Cosmic EV Indus (Range King) is setting new standards in range efficiency, which the company termed as the “ultimate companion for long journeys”; Raft Cosmic EV Magnetic (Class and Simplicity), seamlessly blends sophistication with simplicity. The Magnetic exudes elegance in motion. Raft Cosmic EV Zanskar (Jewel of the Crown), radiates opulence and prestige. The Zanskar stands as the epitome of luxury and performance.

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This brand has garnered significant attention with each model offering a unique driving experience tailored to different preferences.

At this Press Conference, Raft Cosmic EV unveiled the new facelift version of Warrior (Street Fighter) which comes with a new and improved digital dial, bigger in size and a new generation motor and controller for a lag-free and quick response time during acceleration.

Aditya Vikram Birla, Chairman and MD of Cosmic Birla Group and Chairman and Mentor for Raft Motors Pvt. Ltd. and Sourav Ganguly, Former Indian Cricket Captain and Former BCCI President, alongside Jitendra Kochar, Chief Advisor to the Board, Vedant Mimani, Chief Operating Officer (COO), Kushal Choudhury, Chief Product Officer (CPO), Rajiv Shishir Nagar, Chief Marketing Officer (CMO), and Coomar Sudarsan, Chief Technology Officer (CTO), attended the event.

In his address, Aditya Vikram Birla expressed his excitement about the partnership and Raft Cosmic EV’s commitment to sustainable transportation.

“At Raft Cosmic EV, we are dedicated to revolutionising the way you experience electric mobility. Our mission is to create high-performance, eco-friendly vehicles that not only meet but exceed your expectations. We are committed to delivering superior quality and unparalleled performance in every vehicle we produce. Our electric vehicles are designed with the latest technology & innovation to ensure maximum efficiency, reliability, and style. From the sleek design to the powerful motors, every detail is meticulously crafted to provide you with an exceptional driving experience,” he said.

Sourav Ganguly shared his enthusiasm for the brand and its vision of a greener future. Talking about this partnership, he said, “At Raft Cosmic EV, sustainability is at the core of the values. They believe in creating a greener future, and these electric vehicles are a testament to that belief. By choosing Raft Cosmic EV, one is not only opting for cutting-edge technology but also contributing to a cleaner, more sustainable environment.”

He emphasised on discovering the joy of driving an EV and be a part of the movement towards a sustainable future.