Singapore Tourism Board inks deal with Indian travel giant to promote the island nation

One of India’s high on-line travel service suppliers, MakeMyTrip, has entered right into a partnership with the Singapore Tourism Board for selling Singapore as a key vacation spot to Indian travellers.

The two companions had signed a Memorandum of Understanding (MoU) for a year-long strategic partnership to increase travel to Singapore, stated MakeMyTrip in an announcement launched this week.

Under the MoU, the Singapore Tourism Board (STB) and MakeMyTrip (MMT) will embark on joint activations and campaigns to increase inbound travel to Singapore in 2024.

“Through this partnership, we wish to deepen Indian customers’ model affinity for Singapore and reinforce the metropolis’s enchantment and enhanced choices for numerous segments of Indian guests,” stated STB Chief Executive Melissa Ow.

STB would additionally faucet into MMT’s market understanding and insights to curate distinctive travel vacation packages concentrating on customers in India, the assertion stated.

MakeMyTrip Co-Founder and Group CEO Rajesh Magow stated that Singapore was one in all the high three searched worldwide locations on the firm’s platform final 12 months, advancing from fifth place in 2022.

“The widespread curiosity for this vacation spot from throughout India underscores its enchantment. With ongoing initiatives that refresh its choices, seamless travel entry, and facilities tailor-made to Indian preferences, Singapore holds vital potential to seize the continued curiosity of extra Indian travellers,” stated the MMT co-founder.

India was one in all the high 5 markets for STB, and over 1 million Indians visited Singapore in 2023, the assertion stated.