South Korean tech giant Samsung overtakes Apple to regain top spot as world’s largest smartphone brand in Q1 2024

Tech main Apple slipped from the numero uno place of being the world’s greatest cell phone vendor after a steep gross sales drop, as per knowledge launched by the International Data Corporation.

South Korean tech giant Samsung regained the primary place within the international market share.

Samsung had been the most important vendor of cell phones for 12 years till the tip of 2023, when Apple overtook it with its iPhone gross sales.

IDC knowledge confirmed Apple shipped 50.1m iPhones within the first quarter which is down from the 55.4m items it shipped in the identical interval final 12 months.

According to preliminary knowledge from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, international smartphone shipments elevated 7.8 % 12 months over 12 months to 289.4 million items within the first quarter of 2024 (1Q24).

“As anticipated, smartphone restoration continues to transfer ahead with market optimism slowly constructing among the many top manufacturers,” stated Ryan Reith, group vp with IDC’s Worldwide Mobility and Consumer Device Trackers. “While Apple managed to seize the top spot on the finish of 2023, Samsung efficiently reasserted itself as the main smartphone supplier within the first quarter. While IDC expects these two corporations to keep their maintain on the excessive finish of the market, the resurgence of Huawei in China, as nicely as notable positive factors from Xiaomi, Transsion, OPPO/OnePlus, and vivo will seemingly have each OEMs on the lookout for areas to develop and diversify. As the restoration progresses, we’re seemingly to see the top corporations acquire share as the smaller manufacturers battle for positioning.”

“The smartphone market is rising from the turbulence of the final two years each stronger and altered,” stated Nabila Popal, analysis director with IDC’s Worldwide Tracker workforce. “Firstly, we proceed to see progress in worth and common promoting costs (ASPs) as customers go for costlier gadgets realizing they’ll maintain onto their gadgets longer. Secondly, there’s a shift in energy among the many Top 5 corporations, which can seemingly proceed as market gamers regulate their methods in a post-recovery world. Xiaomi is coming again sturdy from the big declines skilled over the previous two years and Transsion is turning into a secure presence within the Top 5 with aggressive progress in worldwide markets. In distinction, whereas the Top 2 gamers each noticed unfavorable progress within the first quarter, it appears Samsung is in a stronger place total than they had been in latest quarters.”