AU Small Finance Bank and Zaggle launch co-branded credit card with Zagg Coins rewards
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AU Small Finance Bank and Zaggle have introduced the AU Zaggle Co‑Branded Retail Credit Card, available on both Visa and RuPay networks. (representative illustration)
AU Small Finance Bank (AU SFB) together with Zaggle Prepaid Ocean Services Ltd (Zaggle) have rolled out the AU Zaggle Co‑Branded Retail Credit Card, which is offered on the Visa and RuPay payment networks.
The card gives users the freedom to select their preferred network and features a ‘Zagg Coins‑to‑cashback’ scheme. Cardholders earn boosted Zagg Coins on UPI and contact‑less transactions, receive increased cashback after reaching spending milestones, and enjoy additional perks, according to a joint statement from AU SFB and Zaggle.
Through the zagg.money app, accumulated Zagg Coins can be turned into cashback that is deposited straight into the cardholder’s credit‑card account. Zaggle operates as a spend‑management and SaaS‑driven fintech platform.
Yogesh Jain, Chief Operating Officer, AU Small Finance Bank, said: “By merging AU’s reliable banking capabilities with Zaggle’s digital rewards and engagement platform, we are unveiling a distinctive offering that improves how customers manage their daily expenditures.”
Raj P. Narayanam, Founder & Executive Chairman, Zaggle, said, “The future of credit cards hinges on personalization, flexibility, and relevance. Today’s consumers want financial products that fit their lifestyles, not the reverse. Subscription‑based Value Passes let users tailor benefits to their actual spending patterns, delivering a richer, more engaging experience. We believe this innovation could reshape what Indian shoppers expect from retail credit cards.”
Published on July 9, 2026
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