Godrej L’Affaire and Ranveer Allahbadia a.k.a Beer Biceps partner for L’Affaire Select – The Hunt for India’s next best content creators

Mumbai, June 12, 2023: Godrej L’Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, unveils the first edition of its influencer hunt program, ‘Godrej L’Affaire Select’. In association with India’s top content creator, Ranveer Allahbadia, Godrej L’AffaireSelect’ is a first-of-its-kind hunt for content creators across India. Godrej L’AffaireSelect’ aims to mentor and nurture India’s upcoming 25 influencers of tomorrow with its unique squad program.

The participants will be judged across three phases evaluated basis of the reels uploaded for the concept, relevance, interest factor and time efficiency of the video, quality of content and execution, use of hashtags, captions, cover images, the concept of brand integration, profile engagement and performance and relevancy as per influencer category.

Godrej L’Affaire Select

Godrej L’Affaire Select gives content creators from across India a national platform to showcase their talent. The Godrej L’Affaire Select panel comprises of Tanya Dubash – Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies; Riaan George, luxury journalist and content creator; Dr Pallavi Rao Chaturvedi, parenting coach and the founder of one of India’s fastest growing Parenting Platforms– Get, Set, Parent with Pallavi; Scherezade Shroff – Model to YouTube Sensation and lifestyle blogger; Isa Khan – Ace travel photographer and content creator; and Malini Agarwal – Co-founder of MissMalini.com & Good creator company and OG content creator. The shortlisted influencers will be trained and mentored to develop skills under the guidance of Ranveer Allahbadia.

Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies, said, “Be it our daily life choices or brands we use, content creators are shaping our opinions. Today it is no longer an urban situation and we are seeing the emergence of good content creators from Tier II, III cities, towns, and villages. According to an influencer marketing firm Zefmo, India will have the largest base of social media content creators globally. The influencer marketing sector is set to reach INR 3,000 crores in FY 24. Leveraging this insight, Godrej L’Affaire Select, part of Godrej L’Affaire, our owned media property aims to give a platform to budding authentic content creators from across urban and rural India to hone their talent. The initiative by Godrej L’Affaire along with Ranveer Allahbadia, and many more experts from allied fields related to the lifestyle space promises an exceptional opportunity for aspiring content creators to elevate their content creation journey and make a lasting impact in the industry.”

Ranveer Allahbadia aka BeerBiceps, Content Creator and Entrepreneur said, “Being a content creator has been fulfilling because it helps me reinvent and challenge my creativity. It has pushed me to step out of my comfort zone, explore new avenues, and build a successful brand. With Godrej L’Affaire Select, I am delighted to extend the baton of creativity and groom the next big influencer of India. I hope to guide the upcoming influencers on their path to a successful career as content creators.”

The 25 L’Affaire Select winners will be recognized as members of Godrej L’Affaire Squad, exclusive invites to events based in Mumbai, endorsements, and an opportunity to work with various Godrej group brands.

Godrej L’Affaire Select qualification

To become a part of the L’Affaire Select Squad, participants must be over 18 years of age, a citizen of India with 10k to 25k followers on Instagram with a public profile. The participant must also have uploaded more than 100 posts, a highlights section, and should have done a minimum of 5 brand collaborations.

Interested participants can visit the official Instagram page of Godrej L’Affaire to participate and know more about complete terms and conditions – https://www.instagram.com/godrejlaffaire/

Godrej L’Affaire Posthttps://www.instagram.com/p/CtRdGzQIBmS/

Ranveer Video Post https://www.instagram.com/reel/CtT4IBRqzT9/?igshid=ZWQyN2ExYTkwZQ==

About Godrej Group

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.15 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity across our teams.

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