Jawan Superstar Nayanthara and Director Vignesh Sivan Invest in Chennai Startup, The Divine Foods

Driven by function & want to make a social impression, Tamil Superstar & Jawan actress Nayanthara and her husband Vignesh Shivan have invested in the Chennai primarily based startup ‘The Divine Foods’, the quickest rising meals tech D2C model in India. The startup’s philosophy “Let Food be thy drugs” caught their consideration because the start-up is selling superfoods and well being meals to counter growing well being points.

The Divine Foods Founder Kiru Maikapillai, with Director Vignesh Shivan and Jawan Superstar Nayanthara (L to R)

The South celebrity has now taken Bollywood by the storm. From tying the knot with director, Vignesh Shivan, final 12 months to creating her Bollywood debut in Shah Rukh Khan starrerJawan, she’s been making headlines as each an actress and an investor-entrepreneur in the previous few years.

A Story of Serendipity

The again story of how Kiru met Vignesh is de facto fascinating. In truth he met Vignesh at a car parking zone, and gave him a pattern of his flagship product. Six months later Vignesh talked concerning the product on social media and enquired concerning the founder. Soon Kiru met him at his residence and confidently requested him, “If you want to make investments in the meals tech startup?”

Vignesh has the status of being a doer, which matches the motion orientation of Kiru Maikapillai, the Founder of The Divine Foods. Vignesh shared on social media, “We have a strategic plan and it’s known as doing issues”. Vignesh shared in social media that he & spouse Nayanthara are blissful to affix palms with The Divine Foods and highlighted his satisfaction, “Happy to be an element in bringing the normal meals of Tamil Nadu to your private home”. Great issues occur, when values match.

American Education, Indian Heart

Kiru Maikapillai, is an engineer and additionally an alumnus of University of Massachusetts, Boston, USA. Kiru is famously identified for declining a US job supply from a number one funding financial institution to observe his coronary heart and ardour for bettering each; farmer incomes in addition to the well being of Indians.

Kiru shares, “We are blissful to welcome Vignesh and Nayanthara to “The Divine Foods” household as buyers and companions. We are engaged on a important reason for bettering the well being of Indians, and getting assist of the beneficiant couple will definitely enhance our social impression in addition to development manifold.”

Magic of Turmeric- Story of ‘The Divine Foods’

The enterprise which started as a bootstrapped startup from Kiru’s financial savings, now has a turnover of a number of crores. What began with promoting solely turmeric merchandise 4 years in the past, is now a diversified meals tech firm with modern well being meals starting from coconut sugar to prepared to combine drink to call a couple of. Flagship product Paruthi Paal is an Indian mom’s dream come true as a low sugar flavoured additive for milk.

According to Your Story, “The Divine Foods” is amongst “first 100 D2C Challenger” manufacturers which have the potential to revolutionise India’s D2C area. The model ships its bestselling, superfood merchandise throughout Turmeric (Curcuma longa), Moringa (Moringa oleifera), Millets, Honey and additionally Skin Care classes.

Driven by Purpose

Kiru shares, “Why we named it ‘The Divine Foods’ is as a result of turmeric is used in temples and its medicinal worth truly makes it much more divine.”

Kiru has develop into an inspiration for the Indian startup ecosystem particularly youth and millennials. While Kiru had stop the consolation zone to serve, Vignesh and Nayantharaselected a small startup because of the social impression and well being components.

Marketing Local Products Globally

The Divine Foods is advertising native merchandise rooted in India to international markets. Through Amazon, its merchandise have already made inroads in developed markets together with USA, UK, Australia, Singapore and past. It is India’s quickest rising D2C meals tech model with 25000+ Customers. One of the best achievements of the corporate has been getting the US FDA approval in a brief span.

While international international locations are promoting strawberry and avocadoes to Indians, the time has come for India to promote its conventional merchandise in the worldwide markets.

For extra particulars, go to www.thedivinefoods.comor e-mail to admin@thedivinefoods.com.