Nazara Tech’s Founder Nitish Invests in RVCF Backed Agri-Tech Social Commerce Platform Freshokartz
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Freshokartz, a complete agricultural providers supplier catering to farmers in Rajasthan, Madhya Pradesh, and neighbouring states, has efficiently raised funding from outstanding traders together with RVCF, Real-Time Angel Fund, Nitish Mittersain (Founder and CEO of Nazara), Sreevasthva P (Founder and CEO of Servify), Marwari Catalyst, Siddharth Shah and others. The firm has additionally introduced the launch of India’s pioneering social commerce tremendous app, designed particularly for village stage entrepreneurs (VLEs), with the goal of offering entrepreneurship alternatives to aspiring micro-Agripreneurs in Rajasthan, MP and close by states.
Left to proper: Rajendra Lora (Founder and CEO), ChandraKanta (Founder and COO), Laxman Sharma (CTO) and Saksham Sharma (CBO)
Rajendra Lora, Founder, and CEO of Freshokartz, said, “We have analysed the agricultural financial system and developed a totally tech-based resolution. Having served in the Agri Input and Market Linkages providers for a substantial interval, now we have noticed recurring engagements with our farmers. The preliminary traction now we have witnessed with our VLE Super App has been phenomenal, with VELs Considering it as major supply of revenue. Our imaginative and prescient is to collaborate with over 500,000 VLEs in the subsequent 4-5 years, reaching greater than 5 million farmers.”
Freshokartz focuses on addressing the wants of over 100 million Indian farmers who’ve been underserved on account of a scarcity of innovation on the farm stage. While on-line platforms usually cater to metropolitan areas and choose tier 2-3 cities, farmers in distant areas are sometimes neglected and reliant on conventional options, ensuing in larger prices.
Through Freshokartz Saarthi’s (Village Level Entrepreneurs), the platform establishes an environment friendly channel to serve these farmers. VLEs act as intermediaries between farmers and Freshokartz, aiding with buyer acquisition, product and repair consciousness, and order placement by way of the Saarthi cell utility.
The platform empowers 1000’s of people to begin their small companies from the consolation of their properties with none preliminary funding. It additionally permits companies to achieve farmers in the final mile, bypassing conventional provide channels. Freshokartz caters to varied agricultural wants, together with Agri inputs, monetary merchandise, Agri tools, farm equipment, tractors, insurance coverage, market linkages, and crop advisory providers.
Currently, the corporate collaborates with greater than 15,000 VLEs in Rajasthan, Madhya Pradesh, and close by states, connecting with over 500,000 farmers. Freshokartz boasts over 50 companions who collaborate to distribute their merchandise to farmers by way of these VLEs. Remarkably, VLEs earn a mean month-to-month revenue starting from 5,000 to fifteen,000 INR, with the potential to earn as much as 25,000 INR.
Freshokartz goals to onboard greater than 100,000 VLEs, thereby serving over 1 million farmers by March 31, 2024. The firm is experiencing speedy progress, with the variety of VLEs and farmers rising 2-3 instances each month.
Nitish Mittersain Founder and CEO of Nazara Tech mentioned, “Founder’s Farming and expertise background make them distinctive to resolve farmers drawback. Only expertise will help in constructing a scalable mannequin and Freshokartz present traction clearly present that they’re rising in the best route with a number of Agri Related providers in a single platform.”
Additionally, Freshokartz is forging partnerships with varied organizations, together with UPL, BASF, Axis Bank, BankSathi, ICICI Lombard, Balwan, JCB, Jain Irrigations, GrowIT, Shakti Pumps, Solskean Energy, and others. These collaborations goal to supply a complete platform that addresses all of the wants of farmers, starting from soil testing, Agri merchandise, banking and monetary providers, cattle feed and care, crop advisory, and extra.
For extra info, please go towww.freshokartz.com.