Consuma Raises $1.3 Million to Redefine Consumer Insights with AI-Driven Behavioural Intelligence
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AI Funding Alert
SaaS Startup News
October 15, 2025
Consuma, a deep-tech startup revolutionizing consumer insights, has secured $1.3 million (₹11 crore) in seed funding. The round was led by the Equirus InnovateX Fund, with support from angel investors including Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, and Biswa Kalyan Rath. The company aims to disrupt traditional market research by leveraging AI to provide brands with real-time behavioral analytics.
Modernizing Consumer Intelligence
Founded in 2021 by Abhilash Madabhushi, Consuma analyzes digital behaviors—such as web activity and social media engagement—to replace outdated survey-based methods. Its AI-driven platform identifies trends and consumer sentiment dynamically, eliminating delays and biases inherent in conventional research.
Already serving 35+ global brands, including Godrej and Britannia, Consuma helps businesses refine product development, marketing, and sales strategies through data-backed insights.
Scaling AI Innovation
The new capital will accelerate improvements to Consuma’s AI models, expand data intelligence features, and fuel international growth, with a focus on Southeast Asia. The company also plans to grow its team and strengthen partnerships with consumer enterprises.
Abhilash Madabhushi, Founder of Consuma, emphasized: “Our vision is to make consumer understanding as fast and dynamic as consumers themselves. Brands no longer need to wait weeks for insights—they can access real-time behavioral data.”
Investor Confidence in AI-Driven Analytics
The investment reflects rising optimism in India’s AI ecosystem, driven by increasing global demand for scalable, privacy-compliant consumer analytics. Consuma bridges the gap between raw digital data and actionable business intelligence, positioning itself at the forefront of AI-powered market research.
Future Opportunities and Challenges
As Consuma expands globally, its priorities include refining AI accuracy, ensuring strict data privacy compliance, and driving enterprise adoption. Success in these areas could redefine the consumer research landscape, rendering static surveys obsolete.
Final Thoughts
Backed by robust technology and investor trust, Consuma is pioneering a new paradigm where brands leverage AI to anticipate trends, engage audiences, and lead markets with unprecedented agility.
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