Stylox Fashion Secures ₹3 Crore from Fashion Entrepreneur Fund to Fuel D2C Expansion

Denim Brand Stylox Secures ₹3 Crore Investment for Expansion
October 22, 2025 | Staff Reporter

Stylox Fashion, a rising denim and casual wear label, has secured ₹3 crore in funding from the Fashion Entrepreneur Fund (FEF). This investment follows the brand’s standout performance on Pitch To Get Rich, a fashion-focused reality series co-produced by FEF and Dharmatic Entertainment, available on Jio Hotstar.

The capital infusion will accelerate Stylox’s nationwide retail and direct-to-consumer (D2C) growth, enhance inventory systems, and scale its supply chain. Founders Ritika and Vishal Mehra highlighted plans to double their retail footprint—from 50 to 100 stores—by the end of the fiscal year while deepening ties with shoppers via e-commerce platforms like Myntra, Amazon, Flipkart, Ajio, Styli (UAE), and their proprietary website.

“Our priority is to amplify revenue and expand our retail and digital presence,” the founders stated. Originally a B2B supplier, Stylox has evolved into a D2C-led brand, offering affordable yet premium-quality denim for India’s youth. Its value-driven approach has fueled popularity in Tier-2 and Tier-3 markets.

Stylox’s appearance on Pitch To Get Rich—featuring judges Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora—showcased its potential to a national audience. FEF’s investment signals strong confidence in India’s fashion-tech sector, particularly brands balancing quality, accessibility, and scalability.

About Stylox Fashion

Founded by Ritika and Vishal Mehra, Stylox is among India’s fastest-growing casual wear brands. With a focus on accessible menswear, it aims to cement itself as a household name through nationwide retail networks and digital engagement.

About the Fashion Entrepreneur Fund (FEF)

FEF is India’s debut venture studio and fund dedicated to fashion innovators. By pairing capital with mentorship and exposure through initiatives like Pitch To Get Rich, FEF empowers emerging designers and entrepreneurs nationwide.

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