From Powering Quick Commerce to Winning the ICC Award

• Published    |    July 3, 2026

How Siddharth and Tullika Batra Created an Award‑Winning Logistics Solution

Indian direct‑to‑consumer brands are not struggling with product quality; their challenge lies in delivery.

Each day, thousands of shoppers find items on social media, visit a brand’s site, look through the catalog, place goods in their basket, and then abandon the purchase.

They don’t leave for a superior product; they leave because a rival platform offers faster delivery.

For years, marketplaces and quick‑commerce players have defined the convenience standard, leaving independent brands unable to keep up.

The outcome is lost sales, weakened customer relationships, diminished first‑party data, and eroded long‑term loyalty.

Siddharth and Tullika concluded that the issue was not marketing but a missing infrastructure.

That conviction gave rise to Pikndel, a tech‑enabled logistics platform built on the simple idea: Delivery at a Click.

Currently, Pikndel handles more than 25,000 daily deliveries across over 12 Indian cities via an expanding network of fulfillment hubs.

In addition to next‑day and same‑day options, the firm runs more than 20 dark stores that provide two‑hour delivery, allowing D2C brands to give customers a quicker, smoother experience.

The Founders Who Saw What Others Missed

Siddharth Batra holds a Chartered Accountant qualification and is an alumnus of the Indian School of Business. After years at KPMG, EY, and BCG, he launched Pikndel. With a logistics background, he saw the infrastructure shortfall that hinders India’s D2C brands and aimed to create a platform that speeds delivery while letting brands retain customer ownership.

Tullika Batra is a seasoned entrepreneur in logistics and supply chain. She contributes strategic thinking, market research, data‑driven decisions, marketing insight, and team leadership to Pikndel. Holding a journalism degree from Delhi University and a postgraduate diploma in Mass Communication from SIMC, she started in corporate and advertising film before moving to logistics. As a second‑time founder, she gained direct experience with last‑mile delivery and scaling, which now informs Pikndel’s customer‑centric fulfillment approach.

The Gap That Sparked Pikndel

Shoppers often find items on brand sites but finish buying on marketplaces that promise next‑day, same‑day, or even two‑hour delivery. Independent brands pour money into product development and acquisition, yet lose conversions due to lacking the fulfillment infrastructure needed to meet those delivery standards.

According to Siddharth, the problem isn’t an inability to create great products; it’s the lack of logistics infrastructure required to provide next‑day, same‑day, and increasingly two‑hour deliveries—now the standard for modern commerce.

Building The Missing Infrastructure Layer

Rather than becoming just another delivery service, the founders tackled a larger challenge.

Pikndel functions as a shared logistics and fulfillment platform for D2C brands. Instead of each brand building its own warehouses in many cities, Pikndel lets multiple brands use a network of strategically placed fulfillment centers and shared dark stores.

The approach lets brands store inventory nearer to buyers, cut operating expenses, reduce inventory fragmentation, and drastically shorten delivery windows—while still selling through their own sites rather than depending solely on marketplaces.

The core belief is simple: rapid delivery should not be a perk for only the biggest firms; it should be an accessible infrastructure for any growing brand.

Built around an expanding network of more than 20 dark stores across India, Pikndel’s infrastructure supports two‑hour delivery by positioning inventory close to customers, enabling brands to fulfill orders quickly without needing to establish dedicated warehouses in every location.

Where Strategy Meets Execution

Siddharth drives the long‑term vision of reshaping India’s commerce infrastructure, while Tullika oversees the operations that bring that vision to life.

From fulfillment centers and warehouse operations to inventory control and last‑mile logistics, she has been instrumental in crafting scalable systems that maintain efficiency and customer experience.

Her focus on operational excellence has enabled Pikndel to create a logistics network that handles thousands of daily deliveries while keeping service standards steady.

For the founders, growth is not about opening new sites as fast as possible.

Instead, each new city adopts a repeatable operational framework powered by technology, process automation, and data‑driven inventory planning, supporting sustainable growth.

Powering The Next Generation of Commerce

Today Pikndel serves more than 12 cities via an expanding network of fulfillment hubs, including a growing dark‑store network exceeding 20 locations that fuels its two‑hour delivery. In addition to next‑day and same‑day options, the company processes over 25,000 deliveries each day.

Supported by investors such as 100X.VC, Anay Ventures, Venture Catalysts, VC Grid, Breathe Capital, D2C Insider Angels, Atrium Angels and several notable angel backers, Pikndel keeps expanding the infrastructure that fuels India’s fast‑growing D2C landscape.

Nevertheless, for Siddharth and Tullika, these achievements are just the start.

Their ambition goes beyond adding more cities. By enlarging Pikndel’s dark‑store network and reinforcing its tech‑driven fulfillment platform, they seek to make two‑hour delivery accessible to more D2C brands across India, enabling them to compete on experience while retaining ownership of their customer relationships.

As commerce moves toward quicker fulfillment, they contend that the future will favor not just those who make superior products, but those who deliver them more effectively.

By constructing the missing infrastructure layer in India’s commerce, Pikndel paves the way for D2C brands to keep their customer relationships intact while achieving fast delivery.

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